CleanupBot II: Removed empty portal template using script

2023-08-14T13:52:58Z

Removed empty portal template using script

← Older revision		Revision as of 19:22, 14 August 2023
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	==See also==		==See also==
	~~{{Portal\|Medicine\|Companies}}~~
	*[[List of toothpaste brands]]		*[[List of toothpaste brands]]
	*[[Index of oral health and dental articles]]		*[[Index of oral health and dental articles]]

->Varmapak: infobox

2021-11-09T18:34:41Z

infobox

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{{EngvarB|date=September 2013}}
{{Use dmy dates|date=September 2013}}
{{Infobox brand
| name = Promise
| logo =
| image =
| caption =
| introduced = {{start date and age|1978}}
| type = Dental Products
| currentowner = [[Dabur]]
| related =[[Babool (brand)|Babool]] and [[Meswak]]
| markets =
| previousowners = Balsara Hygiene Products Limited
| ambassadors =
| website = https://www.daburdentalcare.com/
}}
'''Promise''' is a brand of [[toothpaste]] that was launched in 1978 by Balsara hygiene in [[India]]. Initially, the brand was successful and commanded second highest marketshare after [[Colgate (toothpaste)|Colgate]] which was then the market leader. The success of the brand was attributed to the fact that it was positioned as a toothpaste made of [[clove oil]], which is traditionally used in India to treat [[Dental Medicine|dental ailments]]. The brand's tagline was "The unique toothpaste with time-tested clove oil".<ref name=rm04>{{cite book|last=Majumdar|first=Ramanuj|title=Product Management in India|year=2004|publisher=PHI Learning Pvt. Ltd|isbn=812031252X|pages=76}}</ref> Its brand ambassador was [[Maya Alagh]]. In 1994, the company launched a 2-in-1 gel under the Promise brand, however this product failed because it was aimed at the youth segment which did not relate to Promise's strong clove taste.<ref name=bs02>{{cite news|title=How Balsara Lost Its Bite|url=http://www.business-standard.com/india/storypage.php?autono=114199|accessdate=13 March 2012|newspaper=[[Business Standard]]|date=6 August 2002}}</ref> In 2005, Promise was sold by Balsara to [[Dabur]] along with other Balsara toothpaste brands [[Babool (brand)|Babool]] and [[Meswak]] in a {{INRConvert|1.43|b}} deal.<ref name=th05>{{cite news|title=Dabur buys 3 Balsara group cos for Rs 143 cr|url=http://www.thehindubusinessline.in/2005/03/23/stories/2005032302380100.htm|accessdate=13 March 2012|newspaper=[[The Hindu]]|date=28 January 2005}}</ref><ref name=tfe05>{{cite news|title=Dabur to buy Balsara for Rs 143 cr|url=http://www.financialexpress.com/news/dabur-to-buy-balsara-for-rs-143-cr/125303/|accessdate=13 March 2012|newspaper=[[The Financial Express (India)|The Financial Express]]|date=28 January 2005}}</ref>

==See also==
{{Portal|Medicine|Companies}}
*[[List of toothpaste brands]]
*[[Index of oral health and dental articles]]

==References==
{{reflist}}

{{Dabur Group}}

[[Category:Brands of toothpaste]]
[[Category:Oral hygiene]]
[[Category:Indian brands]]

{{Product-stub}}

Promise (brand) - Revision history

CleanupBot II: Removed empty portal template using script

->Varmapak: infobox