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{{Short description|Indian jewelry designer}}
{{Orphan|date=March 2018}}
{{Use dmy dates|date=January 2019}}
{{Use Indian English|date=January 2019}}
{{Infobox person|name=Poonam Soni|image=|image_size=|alt=Poonam Soni in 2017|caption=Poonam Soni in September 2017|birth_place=[[Delhi, India]]|occupation=Founder and Principal Designer at Poonam Soni Signature Line Pvt Ltd}}

'''Poonam Soni''' is an Indian jewellery designer based in [[Mumbai]].

== Early life ==
The eldest among three children of an officer in the Indian army, she lived in Delhi with her grandparents and was educated there. Soni graduated from [[University of Delhi|Delhi University]] as a gold medalist.<ref>{{Cite news |date=2014-02-28 |title=A Sparkling Toast {{!}} Latest News & Updates at Daily News & Analysis |url=http://www.dnaindia.com/lifestyle/a-sparkling-toast-1965813 |access-date=2017-12-06 |work=dna |language=en-US}}</ref> She married at the age of 18 and shifted to Mumbai where she started her career in jewelry after the birth of her two daughters – Kriti and Esha.

== Career ==

=== 1990s ===
Soni has been making designer and bespoke jewelry since 1989.<ref name="auto2">{{Cite news|url=http://www.vervemagazine.in/events/poonam-soni-jewellery-collection-launch-mumbai|title=Poonam Soni's Glittering Collection Launch|date=2016-03-03|work=Verve Magazine|access-date=2017-11-29|language=en-US}}</ref> Her first boutique was opened by [[Juhi Chawla]] in 1992; the same year she turned down an offer to produce jewelry for [[Harrods]].<ref name="auto">{{Cite news|url=http://www.mid-day.com/articles/poonam-sonis-rebellious-streak-and-belief-in-buddhism/15990155|title=Poonam Soni s rebellious streak and belief in Buddhism|work=mid-day|access-date=2017-11-29}}</ref>

Soni has since showcased her jewelry for [[LVMH|Louis Vuitton Moet Hennessy]] in Paris as well as for [[Albert II, Prince of Monaco|Prince Albert II]] of [[Monte Carlo]].<ref name="auto3">{{Cite news|url=http://timesofindia.indiatimes.com/life-style/fashion/designers/Poonam-Sonis-platinum-designs/articleshow/16503384.cms|title=Poonam Soni's platinum designs - Times of India|work=The Times of India|access-date=2017-11-29}}</ref> Her craftwork has been praised by [[Michael Kors]].<ref>{{Cite news|url=https://timesofindia.indiatimes.com/life-style/fashion/designers/Poonam-Sonis-platinum-designs/articleshow/16503384.cms|title=Poonam Soni's platinum designs - Times of India|work=The Times of India|access-date=2017-11-29}}</ref>

=== 2000s ===
In 2006, the [[LVMH]] Moet Hennessy group invited Soni to showcase at the opening of the Incredible India show in Paris.<ref name="auto"/> In 2009, her 'Monochromes' collection was listed as a Global Trend 2009 in the Italian Forecast book.<ref>{{Cite news|url=https://www.vogue.in/content/jewels-india/#itai-doshin-by-poonam-soni|title=Jewels of India|date=2010-07-07|work=VOGUE India|access-date=2017-11-29|language=en-US}}</ref> They were also successfully auctioned in Delhi.<ref>{{Cite news |date=2010-07-07 |title=Jewels of India |url=https://www.vogue.in/content/jewels-india/#itai-doshin-by-poonam-soni |access-date=2017-11-29 |work=VOGUE India |language=en-US}}</ref>

=== 2010s ===
In 2010 she designed a piece of jewelry called ''Itai Doshin'' in an exclusive auction by Eco Art, which was supported by [[Albert II, Prince of Monaco|Prince Albert II]] of Monaco.<ref name="auto"/><ref>{{Cite news|url=http://www.vogue.in/content/jewels-india/|title=Jewels of India|date=2010-07-07|work=VOGUE India|access-date=2017-11-29|language=en-US}}</ref><ref>{{Cite news|url=http://www.dnaindia.com/lifestyle/report-royal-designs-1398843|title=Royal designs {{!}} Latest News & Updates at Daily News & Analysis|date=2010-06-20|work=dna|access-date=2017-11-29|language=en-US}}</ref>

In 2011 Poonam Soni was invited by Eco Art supported by Prince Albert II to take part in a global parade with 32 select designers worldwide. The falcon brooch created by Soni was sold in an auction at Abu Dhabi by Lord Mark Poltimore of Sotheby's during the Grand Prix Finale under the patronage of Sheikh Nahayan Mabarak Al-Nahayan.<ref name="auto1">{{Cite news|url=http://www.thehindu.com/features/magazine/Jewellery-goes-arty/article15902888.ece|title=Jewellery goes arty|last=Farida|first=Syeda|date=2010-09-04|work=The Hindu|access-date=2017-11-29|language=en-IN|issn=0971-751X}}</ref>

Platinum Guild approached Poonam Soni in 2010 to change the face of Platinum jewelry in India.<ref name="auto1"/>

Soni collaborated [[Terry Fox Foundation]], and hosted a fashion show in February 2015 where she displayed her jewelry and auctioned some of her pieces to raise money for Tata Memorial Hospital's cancer treatment ward.<ref>{{Cite news |title=Poonam Soni s rebellious streak and belief in Buddhism |url=http://www.mid-day.com/articles/poonam-sonis-rebellious-streak-and-belief-in-buddhism/15990155 |access-date=2017-11-29 |work=mid-day}}</ref>

Soni was featured in the Book of Collectors of Fine Jewelry in 2017, along with masters like [[Cartier (jeweler)|Cartier]], [[Bulgari]], [[Chopard]] Rosenthal etc.<ref name="auto3"/><ref>{{Cite web|url=http://businesswireindia.com/news/news-details/a-brand-global-fashion-aficionados-poonam-soni/49010|title=A Brand for the Global Fashion Aficionados - Poonam Soni|website=businesswireindia.com|access-date=2017-11-29}}</ref>

Soni has collaborated with [[Gautam Singhania]]'s wife Nawaz Modi Singhania in 2016 to create a branded collection of jewelry with art. The jewelry incorporates colorful miniature paintings in bold cuffs and sautoirs.<ref name="auto2"/> She also collaborated with artist Laxman Shresta in 2014.<ref>{{Cite news|url=http://www.dnaindia.com/lifestyle/report-a-sparkling-toast-1965907|title=A Sparkling Toast {{!}} Latest News & Updates at Daily News & Analysis|date=2014-03-01|work=dna|access-date=2017-11-29|language=en-US}}</ref>

==References==
{{reflist}}

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{{DEFAULTSORT:Soni, Poonam}}
[[Category:Year of birth missing (living people)]]
[[Category:Living people]]
[[Category:Women artists from Delhi]]
[[Category:Indian jewellery designers]]
[[Category:Delhi University alumni]]
[[Category:Women jewellers]]

Poonam Soni - Revision history

Lmao: adding new data