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{{Use Indian English|date=January 2019}}
{{Orphan|date=July 2015}}

'''Pescafresh''' is a fresh seafood home delivery service based in [[Mumbai]], India. The Company was started in 2004 by Sangram Sawant.<ref>{{cite web|url=http://vccircle.com/bizcircle/company/company_details/Ace_Seafood_Bazaar_Pvt._Ltd.--37096 |title=Bizcircle.net | A company search service from The VCCircle Network |publisher=Vccircle.com |date= |accessdate=2015-07-10}}</ref>

==History==
Pescafresh started delivering fresh seafood in July 2004. It initially delivered in the areas between [[South Mumbai]] to [[Andheri]] on Western Suburbs to [[Sion, Mumbai|Sion]] on central suburbs.<ref>{{cite web|author= |url=http://archive.mid-day.com/news/2004/nov/97747.htm |title=You are here: Home > News > |publisher=Archive.mid-day.com |date=2004-11-24 |accessdate=2015-07-10}}</ref> Since then it has expanded its services and has started delivering across Mumbai and claims to have reached more than 20,000 households across the city through its home delivery services.<ref>{{cite web|author=Jayadev Calamur |url=http://www.dnaindia.com/lifestyle/report-something-fishy-2041410 |title=Something fishy | Latest News & Updates at Daily News & Analysis |publisher=Dnaindia.com |date=2014-12-06 |accessdate=2015-07-10}}</ref>

In 2015 Pescafresh partnered with [[Tata Group|Star Bazaar]] and [[Tesco]] to start one of its kind Gourmet seafood counter. The store branded as '''Pescafresh Gourmet''' started operations at Star Bazaar Andheri in June 2015. In its Gourmet store Pescafresh offers Fresh Norwegian [[Pink Salmon]] and Himalayan [[Trout]] to its retail consumers.<ref>{{cite web|author= |url=http://www.fnbnews.com/article/detnews.asp?articleid=37363&sectionid=1 |title=Food & Beverage News: Top News - Pescafresh’s World Gourmet Seafood Shop- in -Shop at Tesco Star Bazaar |publisher=Fnbnews.com |date=2015-06-15 |accessdate=2015-07-10}}</ref><ref>{{cite web|author= |url=http://www.intrafish.com/news/article1414045.ece |title=India's Pescafresh launches first gourmet shop-in-shop at Tesco -First in Seafood News |publisher=Intrafish.com |date=2015-06-15 |accessdate=2015-07-10}}</ref>

==Products==
Pescafresh sells over 45 varieties of Fish such as [[Pomfret]], Indian Salmon/Rawas, Kingfish, [[Bass (fish)|Seabass]], [[Redsnapper]], Tiger [[prawn]], [[Lobster]], [[Crab]] and many other local varieties. Pescafresh also partnered with Loch Duart to get fresh Scottish Salmon to India.<ref>{{cite web|author= |url=http://www.stornowaygazette.co.uk/news/local-headlines/india-gets-taste-of-loch-duart-1-3231999 |title=India gets taste of Loch Duart |publisher=Stornoway Gazette |date=2013-12-13 |accessdate=2015-07-10}}</ref> Its gourmet range also includes Norwegian Halibut, Himalayan Trout and Fresh Pink Salmon that is imported from [[Norway]].<ref>{{cite web|url=http://economictimes.indiatimes.com/magazines/panache/what-a-catch-pescafresh-brings-fresh-fish-perfection-home/articleshow/45119239.cms |title=What a catch! Pescafresh brings fresh fish & perfection home - The Economic Times |publisher=Economictimes.indiatimes.com |date=2014-11-12 |accessdate=2015-07-10}}</ref>

==Operations==
As of June 2015, Pescafresh operates in 4 cities in India: [[Mumbai]], [[Bangalore]] and [[Delhi]].<ref>{{cite web|author= |url=http://www.indiainfoline.com/article/news-business/pescafresh-all-set-for-pan-india-expansion-114103000154_1.html |title=Pescafresh all set for Pan-India expansion |publisher=Indiainfoline.com |date=2014-10-30 |accessdate=2015-07-10}}</ref> It currently operates with hypermarket and supermarket chains such as ABRL More, [[Godrej Group|Godrej]] Natures Basket, TATA Trents Gourmet west, TATA Star Bazaar and Le Marche, however the home delivery services are only available in Mumbai.{{citation needed|date=July 2015}}

==Funding==
In February 2014 Pescafresh raised funding from Blume Ventures. It was a lead investment accompanied by Orios Venture Partners as co investors.<ref>{{cite web|url=http://www.vccircle.com/news/technology/2014/02/18/audiocompass-indianstage-pescafresh-systemantics-tripvillas-raise-funding |title=AudioCompass, IndianStage, PescaFresh, Systemantics & Tripvillas raise funding from Blume Ventures |publisher=VCCircle |date=2014-02-18 |accessdate=2015-07-10}}</ref>
It is currently in the process of raising its second round of funding in the range of $4–6 million.<ref>{{cite web|author= |url=http://www.thehindubusinessline.com/industry-and-economy/agri-biz/pescafresh-looks-to-raise-46-million/article6728450.ece |title=Pescafresh looks to raise $4-6 million | Business Line |publisher=Thehindubusinessline.com |date=2014-12-26 |accessdate=2015-07-10}}</ref>
The company plans to invest 25-30 Crores in next 3 years to consolidate its operations.<ref>{{cite web|author= |url=http://www.business-standard.com/article/companies/seafood-retailer-pescafresh-to-invest-rs-25-30-cr-in-three-years-to-expand-ops-115092400254_1.html |title=Seafood retailer Pescafresh to invest Rs 25-30 cr in three years to expand ops |work=Business Standard News |publisher=www.business-standard.com/ |date=2015-09-24}}</ref>

==Online venture==
In 2015 Pescafresh remade their website to make it an [[online marketplace]] for local and international seafood. The website will offer consumers local and international seafood varieties for home delivery.<ref name="indiatimes1">{{cite web|author= |url=http://articles.economictimes.indiatimes.com/2015-05-22/news/62504387_1_mobile-app-seafood-brand |title=Seafood brand Pescafresh to create online food delivery marketplace, launch mobile app - timesofindia-economictimes |publisher=Articles.economictimes.indiatimes.com |date=2015-05-22 |accessdate=2015-07-10}}</ref> Pescafresh also plans to create a [[mobile app]] on [[Android (operating system)|Android]] and [[iOS]] platforms.<ref name="indiatimes1"/><ref>{{cite web|last=Ferns |first=Naps |url=http://www.pocketnewsalert.com/2015/05/Pescafresh-to-roll-out-State-of-the-Art-Mobile-App-Ecommerce-site-to-get-fresh-seafood-delivered-at-your-doorstep.html |title=Pescafresh to roll out State-of-the-Art Mobile App & Ecommerce site to get fresh seafood delivered at your doorstep!! |publisher=Pocket News Alert |date=2015-05-20 |accessdate=2015-07-10}}</ref>

==References==
{{Reflist}}

==External links==
*{{official website|http://www.pescafresh.com/}}

[[Category:2004 establishments in Maharashtra]]
[[Category:Retail companies established in 2004]]
[[Category:Food and drink companies based in Mumbai]]
[[Category:Seafood companies of India]]

Pescafresh - Revision history

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