Hossainamzad: cleaned up lead also and updated info

2026-03-04T15:53:10Z

cleaned up lead also and updated info

Ajay Kumar: Created a new article

2023-08-17T18:44:14Z

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{{short description|Education publishing and assessment company}}
{{Use British English|date=September 2020}}
{{Use dmy dates|date=May 2018}}
{{more citations needed|date=May 2013}}
{{Infobox publisher
| name = Pearson Education Limited
| image = Pearson logo.svg
| parent = [[Pearson plc]]
| status =
| founded = {{start date and age|df=y|1844}}
| founder =
| successor =
| country = [[United Kingdom]]
| headquarters = [[London]], [[England]]
| distribution =
| keypeople = [[Andy Bird]] {{small|(CEO)}}
| publications = [[Textbook]]s
| topics =
| genre =
| imprints =
| revenue =
| numemployees = 32,000 (2020)
| nasdaq =
| url = {{URL|pearsoned.com}}
}}

'''Pearson Education Limited''' is a British-owned education publishing and assessment service to schools and corporations, as well for students directly. Pearson owns educational media brands including [[Addison–Wesley]], [[Peachpit]], [[Prentice Hall]], [[eCollege]], [[Longman]], [[Scott Foresman]], and others. Pearson is part of [[Pearson plc]], which formerly owned the ''[[Financial Times]]''. It claims to have been formed in 1840,<ref>{{cite web |url=https://www.pearson.com/content/dam/one-dot-com/one-dot-com/us/en/files/Little%20Guide%20to%20Pearson%20pdf%20220217.pdf |title=The little guide to Pearson |publisher=[[Pearson plc]] |date=2020 |access-date=May 17, 2020}}</ref> with the current incarnation of the company created when Pearson plc purchased the education division of [[Simon & Schuster]] (including [[Prentice Hall]] and [[Allyn & Bacon]]) from [[Viacom (2005–2019)|Viacom]] and merged it with its own education division, Addison-Wesley [[Longman]], to form Pearson Education. Pearson Education was rebranded to Pearson in 2011 and split into an International and a North American division.

Although Pearson generates approximately 60 percent of its sales in North America, it operates in more than 70 countries. Pearson International is headquartered in London, and maintains offices across Europe, Asia and South America. Its online chat support is based in the [[Philippines]]. Pearson North America is headquartered at [[330 Hudson]] in New York City, [[New York (state)|New York]].<ref>{{cite web|url=https://www.pearson.com/contact-us/head-offices.html|title=Contact Us|access-date=1 March 2015|archive-url=https://web.archive.org/web/20160319023548/https://www.pearson.com/contact-us/head-offices.html|archive-date=19 March 2016|url-status=dead}}</ref> It previously was located in [[Upper Saddle River, New Jersey]].<ref>{{cite web|url=http://www.northjersey.com/news/pearson-trims-upper-saddle-river-employees-sheds-19-cites-shift-to-digital-1.609979|title=Pearson trims Upper Saddle River employees|access-date=1 May 2013}}</ref> Pearson International is headquartered at 80 Strand, London, UK. Pearson Italia SpA, also known as ''Pearson Paravia Bruno Mondadori'', was created through the purchase of PBM Editori, which was, in turn, a merge of Paravia (based in [[Turin]]) and Bruno Mondadori (based in [[Milan]]).

==Imprints==
Pearson has a number of [[book publishing|publishing]] [[imprint (trade name)|imprints]]:

{{columns-list|colwidth=30em|
* [[Addison-Wesley Professional]] (formerly Addison Wesley)<ref name=tpa>[http://www.publisherlookup.org.uk/publishers/showpublisher.php?publisherid=16 Pearson Education Ltd], [[The Publishers Association]], 16 April 2008 (retrieved 8 February 2012)</ref>
* [[Adobe Press]]
* [[Allyn & Bacon]]
* BBC Active<ref name=tpa/>
* [[Benjamin Cummings]]
* [[Causeway Press]]<ref name=tpa/>
* [[Cisco Press]]
* [[Edexcel]]<ref name=tpa/>
* Exam Cram
* [[FT Press]] (formerly FT Prentice Hall)<ref name=tpa/>
* [[Ginn & Company]] [[Edwin Ginn]]<ref name=tpa/>
* Harvester Wheatsheaf<ref name=tpa/>
* [[IBM Press]]
* [[InformIT (publisher)|InformIT]]
* [[LifeBound]]
* [[Macromedia Press]]
* [[Maths Champs]]
* [[MySQL Press]]
* [[New Riders Press|New Riders]]
* [[Novell Press]]
* [[Oliver & Boyd]]<ref name=tpa/>
* [[Payne Galway]]
* [[Peachpit]]
* Pearson Custom Publishing<ref>See the entry for "Pearson Custom Publishing" [under "U.S. College Group (Higher Education)"] at {{cite web
|url = http://www.bookjobs.com/view-publisher-profile/76
|title = Profile / PEARSON GENERAL INFO
|publisher = [[Association of American Publishers]], Inc.
|archive-url = https://web.archive.org/web/20151222032800/http://www.bookjobs.com/view-publisher-profile/76
|archive-date = 22 December 2015
|access-date = 21 January 2016
|url-status = live
|date = 2016
}}</ref>
* [[Longman|Pearson Longman]] (formerly Longman)<ref name=tpa/>
* [[Pi Press]]
* [[Pitman (publisher)|Pitman]]<ref name=tpa/>
* [[Prentice Hall]]<ref name=tpa/>
* [[Propero]]
* [[Puffin Books|Puffin]]<ref name=tpa/>
* [[Que Publishing]]
* [[Rigby (publisher)|Rigby]]<ref name=tpa/>
* [[SAMS Publishing]]
* [[VangoBooks]] (textbooks)
* [[Wharton School Publishing]], with [[Wharton School]]
* [[York Notes]]<ref name=tpa/>
}}

==Logo==
Pearson's logo is the unconventional symbol known as the [[interrobang]] (‽), a combination of a question mark and an exclamation mark, meant to convey "the excitement and fun of learning".<ref>{{cite web|url=https://www.pearson.com/content/dam/corporate/global/pearson-dot-com-v2/files/logos/Pearson_Guidelines_Logo.pdf|title=Pearson Brand Guidelines: Logo|date=2016|publisher=Pearson.com|access-date=July 13, 2017|archive-url=https://web.archive.org/web/20160312102802/https://www.pearson.com/content/dam/corporate/global/pearson-dot-com-v2/files/logos/Pearson_Guidelines_Logo.pdf|archive-date=March 12, 2016|url-status=live|df=mdy-all}}</ref>

==Partnerships==
Pearson has partnered with five other higher-education publishers to create [[CourseSmart]], a company developed to sell college textbooks in eTextbook format on a common platform.<ref>{{cite web|url=http://www.coursesmart.com/aboutus?aboutview=media#pressedmap|title=New Agreement Makes eTextbooks Available to Students|access-date=20 April 2009|archive-url=https://web.archive.org/web/20120918005227/http://www.coursesmart.com/aboutus?aboutview=media#pressedmap|archive-date=18 September 2012|url-status=dead|df=dmy-all}}</ref> In 2010, Pearson agreed to a five-year, $32 million, contract with the [[New York State Department of Education]] to design tests for students attending grades 4 through 8.

GreyCampus partnered with Pearson for higher-education teaching-learning solutions{{buzzword inline|date=October 2019}} under the Learningware brand.<ref name="Learningware Award at WES 2012">{{cite web |url=http://wes.eletsonline.com/2012/wes-2012-award-winners/|title= Learningware Award at WES 2012 : Jury Choice for Best Technology Solution for Higher Education Institutions}}</ref>

Que Publishing, a publishing imprint of Pearson-based out of Seattle, partnered with [[AARP]] to develop and add to a series of technology books for seniors.<ref name="New Tech Books Help People 50+ Get Savvy">{{cite web |url=http://www.aarp.org/about-aarp/press-center/info-11-2014/iphone-for-seniors.html|title=New Tech Books Help People 50+ Get Savvy}}</ref> The series, which includes ''My iPad For Seniors,'' and ''My Social Media for Seniors,'' are large-print and colourful.

==Errors in tests==
{{Use American English|date=September 2020}}
In the spring of 2012, tests that Pearson designed for the [[NYSED]] were found to contain over 30 errors, which caused controversy. One of the most prominent featured a passage about a talking pineapple on the 8th Grade ELA test (revealed to be based on [[Daniel Pinkwater]]'s ''The Story of the Rabbit and the Eggplant'', with the eggplant changed into a pineapple). After public outcry, the NYSED announced it would not count the questions in scoring.<ref>{{cite news|last=Collins|first=Gail|title=A Very Pricey Pineapple|url=https://www.nytimes.com/2012/04/28/opinion/collins-a-very-pricey-pineapple.html|work=[[The New York Times]]|date=28 April 2012|access-date=22 August 2012}}</ref> Other errors included a miscalculated question on the 8th Grade Mathematics test regarding [[astronomical unit]]s, a 4th grade math question with two correct answers, errors in the 6th grade ELA scoring guide, and over twenty errors on foreign-language math tests.<ref>{{cite web|last=Haimson|first=Leonie|title=Pineapplegate continues, with 20 more errors, and finally an apologia from Pearson|date=9 May 2012|url=http://nycpublicschoolparents.blogspot.com/2012/05/pineapplegate-continues-with-20-more.html|publisher=NYC Public School Parents|access-date=22 August 2012}}</ref> In May 2015, British comedian [[John Oliver (comedian)|John Oliver]] analysed problems with Pearson's standardized tests and the company's greater lack of accountability on his [[HBO]] series ''[[Last Week Tonight with John Oliver|Last Week Tonight]]''.<ref>{{cite web|url=https://blogs.wsj.com/speakeasy/2015/05/04/john-oliver-rips-standardized-testing-with-help-from-a-dancing-monkey-on-last-week-tonight/|title=John Oliver Rips Standardized Testing With Help From a Dancing Monkey on 'Last Week Tonight'|author=Sarene Leeds|work=The Wall Street Journal|date=4 May 2015}}</ref>

==Technology products==
Pearson's products include [[MyMathLab]] and [[Mastering Platform]].<ref>{{Cite news|url=http://www.slate.com/articles/life/education/2014/09/online_college_classes_textbook_companies_offer_courses_with_minimal_university.html|title=College in a Box|last=Kahn|first=Gabriel|date=2014-09-04|work=Slate|access-date=2018-06-15|language=en-US|issn=1091-2339}}</ref>

=== PowerSchool (2006-2015)<ref>{{Cite web |url=https://www.powerschool.com/company/#:~:text=Is%20PowerSchool%20owned%20by%20Apple,Partners,%20Pearson,%20and%20Apple. |access-date=2023-05-14 |website=www.powerschool.com}}</ref> ===
In 2006, Pearson acquired PowerSchool, a student information system, from Apple. Terms of the deal were not disclosed.<ref>{{Cite web|url=https://www.eschoolnews.com/2006/05/26/pearson-buys-apples-powerschool/|title=Pearson buys Apple's PowerSchool|date=2006-05-26|website=eSchool News|language=en-US|access-date=2019-12-09}}</ref> PowerSchool was a profitable product for Pearson. In 2014, it generated $97 million in revenue and $20 million in operating income. In 2015, Pearson sold PowerSchool to Vista Equity Partners for $350 million cash.<ref>{{Cite web|url=https://www.edsurge.com/news/2015-06-18-pearson-to-sell-powerschool-to-vista-equity-partners-for-350m|title=Pearson to Sell PowerSchool to Vista Equity Partners for $350M – EdSurge News|date=2015-06-18|website=EdSurge|language=en|access-date=2019-12-09}}</ref>

===Poptropica===
In 2007, the company developed the youth-oriented [[Online game|online]] quest game ''[[Poptropica]]'', through its Family Education Network. In 2015, Pearson's Family Education Network, along with Poptropica, were sold to the London-based investment group Sandbox Partners.<ref>{{Cite web|url=https://www.edsurge.com/news/2015-05-26-family-education-network-sold|title=Family Education Network Sold - EdSurge News|date=26 May 2015}}</ref>

===Cogmed===
Pearson owns [[Cogmed]], a [[brain fitness]] and [[working memory training]] program founded in 1999 by Swedish researcher Torkel Klingberg.<ref>{{cite web|url=http://www.cogmed.com/history|title=Cogmed Working Memory Training – History}}</ref><ref>{{cite web|url=http://www.pearsonclinical.co.uk/Educationnews/TorkelKlingberg.aspx|title=Torkel Klingberg}}</ref>

===StatCrunch===
In 2016, Pearson acquired [[StatCrunch]], a statistical analysis tool created by Webster West in 1997. Pearson had already been the primary distributor of [[StatCrunch]] for several years.<ref>[http://www.pearsoned.com/news/pearson-acquires-major-statistical-software-firm-integrated-analytics/ "Pearson Acquires Major Statistical Software Firm, Integrated Analytics"] ''Pearson'' (28 July 2016)</ref>

== InformIT ==
{{redirect|InformIT|other uses|InformIT (disambiguation)}}
{{split|InformIT (publisher)|date=March 2019}}

{{anchor|InformIT (publisher)|informit}}
InformIT, a subsidiary of Pearson Education, is an online book vendor and an [[electronic publisher]] of technology and education content.

{{Infobox publisher
| name = InformIT
| image =
| parent = Pearson Education
| status =
| founded =
| founder =
| successor =
| country = United States
| headquarters = [[Carmel, Indiana]]
| distribution =
| keypeople =
| publications = Books, [[e-book]]s, and videos
| topics = Technology
| genre =
| imprints = Addison-Wesley Professional, Cisco Press, IBM Press, Pearson IT Certification, Prentice Hall Professional, Que Publishing, Sams Publishing, and VMware Press
| revenue =
| numemployees =
| nasdaq =
| url = {{URL|informit.com}}
}}

InformIT.com is one of the websites of the Pearson Technology Group, and one of several sites in the ''InformIT Network''. The site features free articles, blogs, and podcasts on IT topics and products, as well as a bookstore carrying all titles from these imprints. Publishing imprints represented on InformIT.com<ref>[http://www.informit.com/about/ InformIT network of publishing imprints]</ref> include [[Addison-Wesley]] Professional, [[Cisco Press]],<ref name=cisco>[http://findarticles.com/p/articles/mi_m0EIN/is_2001_Oct_22/ai_79331377 Safari Tech Books Online Named Exclusive Online Provider of Cisco Press Books]</ref> [[IBM Press]], [[Prentice Hall]] Professional Technical Reference, [[Que Publishing]], and [[Sams Publishing]].

The other sites in the InformIT Network include:
* Peachpit.com: [[Peachpit]] is a publisher that has been publishing books on graphic design, desktop publishing, multimedia, Web design and development, digital video, and general computing since 1986. Peachpit is a publishing partner for Adobe Press, lynda.com, NAPP, Apple Certified, AIGA Design Press and others.
* FTPress.com: The book publishing imprint related to the [[Financial Times]] newspaper, [[FT Press]] creates books in the areas of general business, finance and investing, sales and marketing, leadership, management and strategy, human resources, and global business. FT Press is the publishing partner for [[Wharton School Publishing]].

===Safari Books Online joint venture===

In 2001, the Pearson Technology Group and O'Reilly Media LLC formed a joint partnership called [[Safari Books Online]], to offer a web-based electronic library of technical and business books from InformIT's imprint partners and [[O'Reilly Media]]. The InformIT Network offers access to this service via its web sites. Pearson sold its interest in Safari Books Online to O'Reilly in 2014.

== Realidades ==
Realidades is a standards-based high school curriculum that balances communications and grammar. With books for both middle school and high school students, Realidades features insight on the Spanish language, culture and technology.<ref>{{Cite web|url=https://www.overdrive.com/media/1653115/realidades-1|title = Realidades 1}}</ref>

== Digital textbooks ==
In July 2019, Pearson announced it would begin the process of phasing out the publishing of printed textbooks, in a plan to move into a more [[digital first]] strategy.

The company reportedly envisions students relying more on e-textbooks which would be updated frequently, while printed books will be updated less often. Students wanting printed books will need to rent them.<ref>{{cite news |author=Staff Writer |url=https://www.bbc.com/news/business-48998789 |title=Education publisher Pearson to phase out print textbooks |work=[[BBC News]] |date=2019-07-16 |url-status=live |archive-url=https://web.archive.org/web/20190717065126/https://www.bbc.com/news/business-48998789 |archive-date=2019-07-17 |access-date=2019-07-17 }}</ref>

==Current business model==
As of 2019, the firm gets half of their annual revenues from digital sales. The United States accounts for 20 percent of Pearson's annual revenue coming from courseware.

==See also==
* {{C|Educational publishing companies}}
* [[List of largest UK book publishers]]
* [[Houghton Mifflin Harcourt]]
* [[McGraw-Hill Education]]

== References ==
{{Reflist}}

{{Pearson}}
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[[Category:Pearson plc|*]]
[[Category:Educational publishing companies]]
[[Category:Educational publishing companies of the United Kingdom]]
[[Category:Publishing companies of the United Kingdom]]
[[Category:Book publishing companies based in London]]
[[Category:Computer book publishing companies]]
[[Category:Educational book publishing companies]]
[[Category:Textbook publishing companies]]
[[Category:Education companies established in 1998]]
[[Category:British companies established in 1998]]
[[Category:Publishing companies established in 1998]]
[[Category:1998 establishments in England]]

Pearson Education - Revision history

Hossainamzad: cleaned up lead also and updated info

Ajay Kumar: Created a new article