Goandamanholidays: New the post nd citations

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New the post nd citations

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{{Infobox brand|name=Pass Pass Pulse|producttype=[[Confectionery]]|currentowner=Dharampal Satyapal Foods Ltd.|country=India|introduced=2015|markets=India & overseas countries|website={{URL|dsgroup.com}}}}'''Pass Pass Pulse''' (trade name: '''Pulse Candy''') is a hard-boiled candy<ref>{{Cite news |last=Sarkar |first=John |date=2016-04-19 |title=DS Group's Pulse candy hits Rs 100 crore in 8 months, equals Coke Zero's record |url=https://economictimes.indiatimes.com/industry/cons-products/food/ds-groups-pulse-candy-hits-rs-100-crore-in-8-months-equals-coke-zeros-record/articleshow/51890893.cms?from=mdr |access-date=2025-04-16 |work=The Economic Times |issn=0013-0389}}</ref><ref name=":32">{{Cite web |last=Jain |first=Mayank |date=2016-05-24 |title=Pulse of the people: A brand of Indian candy becomes an unlikely social media icon |url=https://scroll.in/article/807614/pulse-of-the-people-a-brand-of-indian-candy-becomes-an-unlikely-social-media-icon |access-date=2025-04-16 |website=Scroll.in |language=en}}</ref> manufactured by Dharampal Satyapal Foods Ltd.,<ref name=":12">{{Cite web |last=Mitra |first=Sounak |date=21 October 2015 |title=Word of mouth sends demand soaring for Pulse candy |url=https://www.livemint.com/Companies/PqOACgao1xQlVTmRmTEYzN/Word-of-mouth-sends-demand-soaring-for-Pulse-candy.html |website=Mint}}</ref><ref>{{Cite web |date=2022-11-26 |title='PELSE/PLUS++ may deceive consumers': Delhi HC grants permanent injunction to PULSE candy |url=https://indianexpress.com/article/cities/delhi/pelse-plus-may-deceive-consumers-delhi-hc-grants-permanent-injunction-to-pulse-candy-8290735/ |access-date=2025-04-16 |website=The Indian Express |language=en}}</ref> a subsidiary of the Indian conglomerate [[Dharampal Satyapal Group]].<ref name=":03">{{Cite news |date=2024-09-04 |title=DS Group's Pulse Candy recognized by IIMA as a case study in marketing excellence |url=https://economictimes.indiatimes.com/small-biz/marketing-branding/marketing/ds-groups-pulse-candy-recognized-by-iima-as-a-case-study-in-marketing-excellence/articleshow/113059024.cms?from=mdr |access-date=2025-04-16 |work=The Economic Times |issn=0013-0389}}</ref> Launched in 2015, the candy is flavored with raw mango and contains a tangy, spiced filling.<ref name=":12"/><ref>{{Cite web |title=Candy Rush: How Pulse Got It Right |url=https://www.forbesindia.com/article/real-issue/candy-rush-how-pulse-got-it-right/44039/1 |access-date=2025-04-16 |website=Forbes India |language=en}}</ref><ref>{{Cite news |last=Sarkar |first=John |date=2017-06-09 |title=Pulse No. 1 in hard-boiled candy mkt |url=https://timesofindia.indiatimes.com/business/india-business/pulse-no-1-in-hard-boiled-candy-mkt/articleshow/59059970.cms |access-date=2025-04-16 |work=The Times of India |issn=0971-8257}}</ref>

== History ==
Pulse Candy was developed by DS Group’s product team between 2013 and 2015. It was test-marketed in April 2015 in Rajasthan, Gujarat, and Delhi,<ref name=":12"/><ref>{{Cite web |date=8 September 2015 |title=Makers of Baba chewing tobacco now launch Pass Pass Pulse candies |url=https://www.business-standard.com/article/companies/makers-of-baba-chewing-tobacco-now-launch-pass-pass-pulse-candies-115090800811_1.html |website=Business Standard}}</ref> with later expansions into [[Maharashtra]]. The candy was priced at ₹1 per unit, double the price of many competitors’ products at the time.<ref name=":22">{{Cite web |last=Ray |first=Suchetana |title=Rs 300-cr Pulse candy success leaves sweet taste for Rajnigandha pan masala-makers |url=https://www.hindustantimes.com/business-news/rs-300-cr-pulse-candy-success-leaves-sweet-taste-for-rajnigandha-pan-masala-makers/story-NZoCVqy2xgfRelcdL2XwFN.html |website=Hindustan Times}}</ref><ref>{{Cite web |last=www.ETBrandEquity.com |title=DS Group's Pulse Candy: The sweet that has set the candy market's pulse racing - ET BrandEquity |url=https://brandequity.economictimes.indiatimes.com/news/business-of-brands/ds-groups-pulse-candy-the-sweet-that-has-set-the-candy-markets-pulse-racing/51888159 |access-date=2025-04-16 |website=ETBrandEquity.com |language=en}}</ref><ref name=":32"/> Initial production relied on contract manufacturers in Hyderabad, Rudrapur, Ahmedabad, and Jamnagar.<ref>{{Cite web |date=2016-09-18 |title=Pulse candy makers will now launch a masala mango juice to rival Frooti, Maaza and Slice |url=https://scroll.in/latest/816823/pulse-candy-makers-will-now-launch-a-masala-mango-juice-to-rival-frooti-maaza-and-slice |access-date=2025-04-16 |website=Scroll.in |language=en}}</ref>

New flavors, including Guava and Orange,<ref>{{Cite news |last=Tyagi |first=Neha |date=2016-02-15 |title=Pass Pass Pulse launches new guava flavour |url=https://economictimes.indiatimes.com/industry/cons-products/food/pass-pass-pulse-launches-new-guava-flavour/articleshow/50997350.cms?from=mdr |access-date=2025-04-16 |work=The Economic Times |issn=0013-0389}}</ref><ref>{{Cite web |last=Mitra |first=Sounak |date=17 June 2016 |title=Parle tries to claw back ground lost to Pulse candy |url=https://www.livemint.com/Industry/gGDFSthkKF9jLW2tap6HeI/Parle-tries-to-claw-back-ground-lost-to-Pulse-candy.html |website=Mint}}</ref> were introduced in 2016, followed by Pineapple and Litchi.<ref>{{Cite web |last=Samosa |first=Social |date=2019-12-13 |title=Pulse Case Study: Decoding brand UGC strategy with #PulsePePulseChallenge |url=https://www.socialsamosa.com/2020/01/marketing-strategy-pulse-case-study/ |access-date=2025-04-16 |website=www.socialsamosa.com |language=en}}</ref> In 2019, the brand launched Pulse Shots, a smaller variant,<ref>{{Cite web |title=The delicious flavour of Pulse now launched in Pulse Shots! |url=https://indiaeducationdiary.in/the-delicious-flavour-of-pulse-now-launched-in-pulse-shots/ |archive-url=https://web.archive.org/web/20240617045827/https://indiaeducationdiary.in/the-delicious-flavour-of-pulse-now-launched-in-pulse-shots/ |archive-date=2024-06-17 |access-date=2025-04-16 |website=indiaeducationdiary.in |language=en-US |url-status=live }}</ref> and expanded into snacks with Pulse Natkaare (2021) and a tamarind-flavored product (2024).<ref name=":4">{{Cite web |last=Rajput |first=Gunjan |date=2025-02-20 |title=Rs 5000 cr aim! Pass Pass, Rajnigandha Pearls maker has a BIG 5-year plan after Rs 1000 cr sales in FY24 |url=https://www.etnownews.com/companies/rs-5000-cr-aim-pass-pass-rajnigandha-pearls-maker-has-a-big-5-year-plan-after-rs-1000-cr-sales-in-fy24-article-110334126 |access-date=2025-04-16 |website=ET Now |language=en}}</ref>

== Operations ==
Pulse Candy generated ₹100 crore in sales during its first year (2015). By 2017, sales reportedly reached ₹300 crore, and the product entered international markets such as the U.S., UK, and Singapore.<ref name=":22"/><ref>{{Cite web |last=www.ETRetail.com |title=Pulse No. 1 in hard-boiled candy market - ET Retail |url=https://retail.economictimes.indiatimes.com/news/food-entertainment/grocery/pulse-no-1-in-hard-boiled-candy-market/59062636 |access-date=2025-04-16 |website=ETRetail.com |language=en}}</ref> As of 2024, DS Group’s confectionery division, which includes Pulse Candy, claims an annual turnover exceeding ₹1,000 crore.<ref name=":03"/><ref>{{Cite news |date=2024-05-22 |title=Pulse's DSFL crosses Rs 1,000 crore mark, aims for Rs 5,000 crore in next 5 years |url=https://economictimes.indiatimes.com/industry/cons-products/fmcg/pulses-dsfl-crosses-rs-1000-crore-mark-aims-for-rs-5000-crore-in-next-5-years/articleshow/110335148.cms?from=mdr |access-date=2025-04-16 |work=The Economic Times |issn=0013-0389}}</ref><ref name=":42">{{Cite web |last=Rajput |first=Gunjan |date=2025-02-20 |title=Rs 5000 cr aim! Pass Pass, Rajnigandha Pearls maker has a BIG 5-year plan after Rs 1000 cr sales in FY24 |url=https://www.etnownews.com/companies/rs-5000-cr-aim-pass-pass-rajnigandha-pearls-maker-has-a-big-5-year-plan-after-rs-1000-cr-sales-in-fy24-article-110334126 |access-date=2025-04-16 |website=ET Now |language=en}}</ref><ref>{{Cite web |title=Bharatpreneurs {{!}} The Story Of Pulse: Tangy Surprise In The Candy Market |url=https://www.timesnownews.com/videos/et-now/exclusive/bharatpreneurs-the-story-of-pulse-tangy-surprise-in-the-candy-market/122482 |access-date=2025-04-16 |website=www.timesnownews.com |language=en}}</ref>

== Case studies ==

* {{Cite report |url=https://cases.iima.ac.in/index.php/introducing-a-new-candy-development-of-a-marketing-plan-by-the-ds-group-a.html |title=Introducing a New Candy: Development of a Marketing Plan by the DS Group |last=Varma |first=Sanjay |date=2022 |publisher=IIM Ahmedabad Case Centre |access-date=29 June 2025}}{{Short description|Hard-boiled candy}}

== References ==
<references responsive="1"></references>

== External links ==

* [https://www.dsgroup.com/ Official website]

[[Category:Indian confectionery]]
[[Category:Products introduced in 2015]]
[[Category:Brand name confectionery]]
[[Category:Indian brands]]
[[Category:Food and drink companies of India]]
[[Category:Indian snack foods]]
[[Category:Food and drink companies established in 2015]]

Pass Pass Pulse - Revision history

Goandamanholidays: New the post nd citations