76.71.141.166: Undid revision 1026055117 by 103.144.121.181 (talk)

2021-05-31T04:25:22Z

Undid revision 1026055117 by 103.144.121.181 (talk)

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{{short description|Indian biscuit}}
{{infobox brand
| name = Parle-G
| logo =
| image = Parle-G.jpg
| caption = Parle-G Biscuits
| type =
| currentowner = [[Parle Products]]
| origin = [[India]]
| discontinued =
| related =
| markets = Worldwide
| previousowners =
| trademarkregistrations =
| ambassadors =
| tagline = The Tasty Healthy Food: World's Largest Selling Biscuit
| website = {{URL|http://www.parleproducts.com/brands/parleg/|parleproducts.com}}
}}
'''Parle-G''' is a brand of [[biscuit]]s manufactured by [[Parle Products]] in [[India]]. A 2011 [[Nielsen Company|Nielsen]] survey reported it is the best-selling brand of biscuits in the world.<ref name="ET_2011*_largest_Nielsen">{{cite web | url = http://articles.economictimes.indiatimes.com/2011-03-03/news/28650799_1_parle-products-parle-g-glucose-biscuit | title = Parle-G world's No 1 selling biscuit: Nielsen | date = 2011-03-03 | accessdate = 2011-10-12 | publisher = [[The Economic Times|Economic Times]] }}</ref>

== History ==
[[Parle Products]] was established as a confectionery maker in the [[Vile Parle]] suburb of [[Mumbai]], in 1929. Parle Products began manufacturing biscuits in 1939. In 1947, when India became independent, the company launched an ad campaign, showcasing its Gluco brand of biscuits as an Indian alternative to British-branded biscuits.<ref name="Jill2006">{{cite book | author=Jill Didur|title=Unsettling partition: literature, gender, memory | year = 2006 | publisher=University of Toronto Press | isbn=978-0-8020-7997-8 | page=22}}</ref>
[[File:Parle_Gluco_ad_1947.jpg|thumb|left|1947 advertisement]]
Parle-G biscuits were earlier called 'Parle Gluco' Biscuits until the 1980s. The "G" in the name Parle-G originally stood for "[[Glucose]]", though a later brand slogan also stated "G for Genius".<ref>{{cite web|url=http://www.parleproductspvtltd.com/parle-g-glucose-biscuits.htm|title=Loading|url-status=dead|archiveurl=https://web.archive.org/web/20150821015818/http://www.parleproductspvtltd.com/parle-g-glucose-biscuits.htm|archivedate=2015-08-21}}</ref>

In 2013, Parle-G became India's first [[Fast-moving consumer goods|FMCG]] brand to cross the {{INR}}5,000 [[crore]] mark in retail sales.<ref>[http://economictimes.indiatimes.com/news/news-by-industry/cons-products/fmcg/73-year-old-biscuit-pioneer-parle-g-becomes-indias-first-homegrown-rs-5k-crore-fmcg-brand/articleshow/18473679.cms 72-year-old biscuit pioneer, Parle-G becomes India’s first homegrown Rs 5K crore FMCG brand]. Economic Times, 13 February 2013.</ref>

== Popularity ==
Primarily eaten as a tea-time snack, Parle-G is one of the oldest brand names in India. For decades, the product was instantly recognized by its iconic white and yellow [[wax paper]] wrapper. The wrapper features a young girl
(an illustration by Everest creative Maganlal Daiya back in the 1960s).<ref>{{cite web|url=https://economictimes.indiatimes.com/the-chronicles-of-parle-g/articleshow/24872920.cms|title=The Chronicles of Parle-G|work=Economic Times|author=Shephali Bhatt |date=October 30, 2013}}</ref>

Parle-G has recently become available in plastic wrapping. The modern packaging retains its traditional design. The change in materials was promoted with advertisements showing a Parle-G packet placed into a fish tank.

As of January 2013, Parle-G's strong distribution network covered over 6 million retail stores in India.<ref>[http://articles.economictimes.indiatimes.com/2013-01-16/news/36374195_1_glucose-biscuits-glucose-segment-parle-products Will Parle-G be relevant to the next generation?] by Preethi Chamikutty. Economic Times, 16 January 2013.</ref> [[The Brand Trust Report]] ranked Parle-G as the 42nd most trusted brand of India in 2014.<ref>{{Cite web|url=http://www.trustadvisory.info/allindia_2014.html |title=India's Most Trusted Brands 2014 |url-status=dead |archiveurl=https://web.archive.org/web/20150502221904/http://www.trustadvisory.info/allindia_2014.html |archivedate=May 2, 2015 }}</ref>

The low price is another important factor in Parle-G's popularity. Outside India, it is sold for 99 cents for a 418 gram pack as of 2012. A more common 65-gram "snack pack" is sold for as low as 15 cents (5 INR) at Indian grocers, and 40 cents at major retailers. Rs 2 packs of Parle-G are also sold.<ref>{{Cite web|last=Tripathi|first=Dhirendra|date=2020-06-09|title=Parle-G, coronavirus and the millions who ate that biscuit as they went home|url=https://www.livemint.com/news/india/parle-g-coronavirus-and-the-millions-who-ate-that-biscuit-as-they-went-home-11591705517020.html|access-date=2021-01-15|website=mint|language=en}}</ref><ref name=":0">[https://www.postoast.com/parle-g-biscuit-facts/? 10 Unknown Facts About Parle-G, The Largest Selling Biscuit Brand In The World] by Postoast. Jan 14, 2019 - Uploaded by Doordarshan National Blog.</ref> By 2016, smaller 56.4-gram packs were being sold as eight for one dollar at Indian grocers in the United States. Also the first TV commercial for Parle-G was made in 1982. The Indian superhero Shaktiman also endorsed the brand in the 1990s.<ref name=":0" />{{Unreliable source|certain=y|date=September 2020}}

==See also==
* [[Mangharam Biscuit]]

==References==
{{reflist}}

==Further reading==
* [http://economictimes.indiatimes.com/slideshows/advertising-marketing/parle-g-the-journey-of-a-biscuit-for-masses/whos-that-girl/slideshow/24922383.cms "Parle-G: The journey of a biscuit for masses"]. ''[[The Economic Times]]''.

== External links ==
* {{official|http://www.parleproducts.com }}
[[Category:Indian brands]]
[[Category:Biscuit brands]]

Parle-G - Revision history

76.71.141.166: Undid revision 1026055117 by 103.144.121.181 (talk)