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{{Short description|2021 single by Shreya Ghoshal}}
{{Use dmy dates|date=September 2021}}
{{Use Indian English|date=September 2021}}
{{Infobox song
| name = Param Sundari
| cover = Param Sundari Cover.jpeg
| type = Single
| artist = [[A. R. Rahman]] featuring [[Shreya Ghoshal]]
| language = Hindi
| released = {{start date|df=yes|2021|7|16}}
| recorded = 2020–2021
| studio = [[Panchathan Record Inn and AM Studios]], [[Chennai]]
| genre = [[Music of India|Indian folk]], [[Classical music|classical]], [[R&B|contemporary R&B]], [[dance music]]
| length = 3:21
| label = [[Sony Music India]]
| composer = [[A. R. Rahman]]
| lyricist = [[Amitabh Bhattacharya]]
| producer = [[A. R. Rahman]]
| tracks = # "'''Param Sundari'''"
# "Rihaayi De"
# "Yaane Yaane"
# "Hututu"
# "Phuljhadiyon"
# "Choti Si Chiraiya"
# "Rock A Bye Baby"
}}

"'''Param Sundari'''" ({{Translation|Eternal beauty}}) is a 2021 Indian [[Hindi]]-language song composed by [[A. R. Rahman]] for the film ''[[Mimi (2021 Hindi film)|Mimi]]''. Based on the Marathi film ''[[Mala Aai Vhhaychy!]]'' (2011) by Samruddhi Porey, the film was directed by [[Laxman Utekar]] and starred [[Kriti Sanon]] in the lead. The song is written by [[Amitabh Bhattacharya]] and sung by [[Shreya Ghoshal]].<ref>{{Cite magazine|author=Akhila Krishnamurthy |date=August 16, 2021 |title=From 'Rangeela' to 'Mimi': A.R. Rahman looks back at his musical journey|url=https://www.indiatoday.in/magazine/leisure/story/20210823-from-rangeela-to-mimi-a-r-rahman-looks-back-at-his-musical-journey-1841561-2021-08-16|access-date=2021-09-13|magazine=India Today|language=en}}</ref> The song was released as the lead single along with the soundtrack album on 16 July 2021.<ref>{{Cite web|date=2021-07-16|title=Mimi song Param Sundari: Kriti Sanon is a 'Bikaneri chokri' as she grooves to AR Rahman's music|url=https://www.hindustantimes.com/entertainment/bollywood/mimi-song-param-sundari-kriti-sanon-is-a-bikaneri-chokri-as-she-grooves-to-ar-rahman-s-music-101626425880233.html|access-date=2021-09-13|website=Hindustan Times|language=en}}</ref> The music video for the song was released on the same day, and had viewed more than 500 million times across [[YouTube]] as on 25th January 2022.<ref>{{Cite web|date=2021-07-29|title=Girl flawlessly recreates Kriti Sanon's dance moves from Mimi song Param Sundari. Watch|url=https://www.hindustantimes.com/trending/girl-flawlessly-recreates-kriti-sanon-s-dance-moves-from-mimi-song-param-sundari-watch-101627563749950.html|access-date=2021-09-13|website=Hindustan Times|language=en}}</ref> The song peaked at No. 184 on the [[Billboard Global Excl. U.S.]] chart.<ref>{{cite magazine |url=https://www.billboard.com/artist/a-r-rahman/chart-history/glx/ |title= A. R. Rahman- Billboard Global Excl. U.S Chart History |date=November 2, 2021 |magazine=Billboard |access-date=November 2, 2021 }}</ref>

== Music video ==
The song was filmed at a huge set erected at [[Film City, Mumbai|Film City]] in [[Mumbai]]. Initially planned to be shot during March–April 2020, it was delayed eventually due to the [[COVID-19 pandemic]].<ref>{{Cite magazine|agency=Press Trust of India |date=May 17, 2020 |title=Mimi director Laxman Utekar: Film's introductory song left to be shot, release date to be pushed|url=https://www.indiatoday.in/movies/celebrities/story/mimi-director-laxman-utekar-film-s-introductory-song-left-to-be-shot-release-date-to-be-pushed-1678958-2020-05-17|access-date=2021-09-13|magazine=India Today|language=en}}</ref> It was later shot during January 2021.<ref>{{Cite web|last=Hungama|first=Bollywood|date=2020-12-07|title=Kriti Sanon to shoot a dance number for Mimi; song is composed by AR Rahman : Bollywood News - Bollywood Hungama|website=[[Bollywood Hungama]] |url=https://www.bollywoodhungama.com/news/bollywood/kriti-sanon-to-shoot-a-dance-number-for-mimi-song-is-composed-by-ar-rahman/|access-date=2021-09-13|language=en}}</ref> Utekar, said in an interview with ''[[The Times of India]]'', that "the song was initially planned to be shot in Rajasthan, but travelling with a big crew and cast will not be feasible, especially during the pandemic restrictions. The international cast of the film will be flying to Mumbai for the shoot as they are required for the continuity of the film." He further added that the song is important for the narrative.<ref>{{Cite news|title=Kriti Sanon to shoot a dance number for Mimi - Times of India|url=https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/news/kriti-sanon-to-shoot-a-dance-number-for-mimi/articleshow/79596546.cms|access-date=2021-09-13|website=The Times of India|date=7 December 2020 |language=en}}</ref>

For the song, [[Kriti Sanon]], who gained 15 kilograms to play a role of surrogate mother, had trained intensively for three months to reduce weight.<ref>{{Cite web|date=2021-08-09|title=Kriti Sanon undergoes inspiring fitness journey for Mimi song Param Sundari, watch|url=https://indianexpress.com/article/entertainment/bollywood/watch-kriti-sanon-inspiring-fitness-journey-to-film-mimi-song-param-sundari-7444355/|access-date=2021-09-13|website=The Indian Express|language=en}}</ref><ref>{{Cite magazine|date=August 9, 2021 |title=Kriti Sanon shows how she lost 15 kg after shooting Mimi. Watch video|url=https://www.indiatoday.in/movies/celebrities/story/kriti-sanon-shows-how-she-lost-15-kg-after-shooting-mimi-watch-video-1838420-2021-08-08|access-date=2021-09-13|magazine=India Today|language=en}}</ref> The song was filmed with more than 600 dancers in the background, along with Kriti and [[Sai Tamhankar]] (who played Shama, Kriti's friend in the film).<ref name=":1">{{Cite web|title=Param Sundari: Kriti Sanon shares a video on the song's making, praises AR Rahman|url=https://www.filmfare.com/news/bollywood/param-sundari-kriti-sanon-shares-a-video-on-the-songs-making-praises-ar-rahman-49619.html|access-date=2021-09-13|website=filmfare.com|language=en}}</ref> The song was choreographed by [[Ganesh Acharya]].<ref name=":1" />

== Release and reception ==
"Param Sundari" served as the lead single from the soundtrack album, was released on 16 July 2021, by [[Sony Music India]],<ref name=":2">{{Citation|title=Param Sundari -Official Video {{!}} Mimi {{!}} Kriti Sanon, Pankaj Tripathi {{!}} @A. R. Rahman{{!}} Shreya {{!}}Amitabh|url=https://www.youtube.com/watch?v=w4ClQO0FFQg|language=en|access-date=2021-09-13}}</ref> along with the entire soundtrack, which featured seven songs.<ref>{{cite web|date=16 July 2021|title=Mimi (Original Motion Picture Soundtrack)|url=https://open.spotify.com/album/0DUOcMjmHGVLqFkWqfNC0z|access-date=16 July 2021|publisher=[[Spotify]]}}</ref> The song and the album was released in [[Spatial audio|spatial]] and [[Lossless Audio|lossless]] audio formats supported with [[Dolby Atmos]] on [[Apple Music]].<ref>{{Cite web|date=2021-07-22|title=Spatial Audio with Dolby Atmos on Apple Music: What is it, how to use|url=https://indianexpress.com/article/technology/tech-news-technology/how-to-use-spatial-audio-with-dolby-atmos-on-apple-music/|access-date=2021-09-13|website=The Indian Express|language=en}}</ref><ref>{{Cite magazine|author=Manas Tiwari |date=July 20, 2021 |title=Apple Music Lossless and Spatial Audio rolling out in India, here is how to turn them on|url=https://www.indiatoday.in/technology/news/story/apple-music-lossless-and-spatial-audio-rolling-out-in-india-here-is-how-to-turn-them-on-1830280-2021-07-20|access-date=2021-09-13|magazine=India Today|language=en}}</ref><ref>{{Cite web|last=Desk|first=IBT News|date=2021-07-20|title=Apple brings Spatial, Lossless Audio to India at last; on Android very soon [details]|url=https://www.ibtimes.co.in/apple-brings-spatial-lossless-audio-india-last-android-very-soon-details-838861|access-date=2021-09-13|website=www.ibtimes.co.in|language=en}}</ref>

Vipin Nair of ''Music Aloud'' stated ''Param Sundari'' is "[[A. R. Rahman]] nailing the “mass entertainer” formula in a way that he hasn’t done in a while". He appreciated Shreya Ghoshal's vocals, but found "equally praiseworthy is the chorus that matches her brilliantly".<ref>{{Cite web|date=2021-07-22|title=Mimi – Music Review (Bollywood Soundtrack)|url=https://www.musicaloud.com/2021/07/22/mimi-music-review-bollywood-soundtrack/|access-date=2021-09-13|website=Music Aloud}}</ref> A review from ''Humming Heart'' said that "Param Sundari opens with a mischievous and energetic (uncredited) chorus that lends way to a brief but arresting bassline, and to the cracking vocals of [[Shreya Ghoshal]] laden with tantalizing verses. The song launches into the full item number zone and holds us hooked for its judiciously short runtime of three and a half minutes. That is Rahman delivering a trademark Bollywood hit number."<ref>{{Cite web|date=2021-07-20|title=Review: Mimi by AR Rahman|url=https://ahummingheart.com/reviews/mimi-is-a-lovely-low-key-bollywood-soundtrack-out-of-the-blue-by-ar-rahman/|access-date=2021-09-13|website=A Humming Heart|language=en-GB}}</ref>

Sankhayan Ghosh of ''[[Film Companion]]'' stated "The song has a catchy hook, a good chorus, but see how Rahman and Amitabh Bhattacharya subvert the “item number”. Bhattacharya’s lyrics, sung by Shreya Ghoshal, are in a constant mode of shirking away unwanted male attention".<ref>{{Cite web|last=Ghosh|first=Sankhayan|date=2021-07-24|title=Mimi Soundtrack: Minor AR Rahman, But Full Of Little Musical Ideas|url=https://www.filmcompanion.in/features/bollywood-features/mimi-movie-songs-music-review-ar-rahman-kriti-sanon-pankaj-tripathi/|access-date=2021-09-13|website=Film Companion|language=en-US}}</ref> Joginder Tuteja of ''[[Bollywood Hungama]]'' said that "The tremendous rustic sounds of the music with that base of the drum beats and the wicked modern line is what makes the song so good."<ref>{{Cite web|last=Hungama|first=Bollywood|title=Mimi Music Review - Bollywood Hungama|website=[[Bollywood Hungama]] |url=https://www.bollywoodhungama.com/movie/mimi/songs/music-critic-review/|access-date=2021-09-13|language=en}}</ref>

== Celebrities reaction ==
"Param Sundari" became trending in social media soon after its release and many fans did cover versions of this song.<ref name=":3">{{Cite web|date=2021-07-17|title=Kangana Ranaut finds Kriti Sanon's Param Sundari in Mimi 'stunning'|url=https://indianexpress.com/article/entertainment/bollywood/kriti-sanon-is-param-sundari-in-mimis-first-song-kangana-ranaut-finds-her-stunning-7408191/|access-date=2021-09-13|website=The Indian Express|language=en}}</ref> Celebrities such as [[Hina Khan]],<ref>{{Cite web|date=2021-08-20|title=Hina Khan displays her fabulous dance moves on 'Param Sundari' during her shoot; Check out here|url=https://www.pinkvilla.com/tv/news-gossip/hina-khan-displays-her-fabulous-dance-moves-param-sundari-during-her-shoot-check-out-here-866095|access-date=2021-09-13|website=PINKVILLA|language=en}}</ref> Rupali Ganguly,{{cn|date=December 2021}} Raksha Gupta<ref>{{Cite web|title=Raksha Gupta grabs attention as she grooves to Kriti Sanon's song 'Param Sundari' - Times of India|url=https://timesofindia.indiatimes.com/entertainment/bhojpuri/movies/news/raksha-gupta-grabs-attention-as-she-grooves-to-kriti-sanons-song-param-sundari/articleshow/86160139.cms|access-date=2021-09-13|website=The Times of India|language=en}}</ref> and other television actors performed cover versions. A fan of [[Jin (singer)|Jin]] ([[BTS]]) had created a video with this song in the background, replacing Kriti Sanon as 'Param Sundari'.<ref>{{Cite web|date=2021-08-26|title=Hey Kriti Sanon, you need to see BTS' Jin in Param Sundari avatar - watch video|url=https://www.bollywoodlife.com/hollywood/bts-indian-fan-does-a-gender-reversal-on-kriti-sanons-param-sundari-with-mr-worldwide-handsome-jin-watch-video-1901959/|access-date=2021-09-13|website=Bollywood Life|language=en}}</ref> Actress [[Kangana Ranaut]], took to Instagram to praise the song and appreciated Kriti Sanon's dance moves.<ref name=":3" />

== Personnel ==
Credits adapted from [[Sony Music India]]<ref name=":2" />

{{colbegin}}
* [[A. R. Rahman]] – [[composer]], [[Music Producer|producer]], [[musical arrangements]]
* [[Shreya Ghoshal]] – [[playback singer]]
* [[Amitabh Bhattacharya]] – [[lyricist]]
* Sarthak Kalyani – [[additional vocals]]
* Suryansh – additional vocals
* [[Hriday Gattani]] – additional vocals
* [[Nakul Abhyankar]] – additional vocals, [[Audio mixing (recorded music)|audio mixing]]
* Pooja Tiwari – additional vocals
* [[Rakshita Suresh]] – additional vocals
* Kutle Khan – [[Folk music|folk]] voice, [[morsing]] and [[khartal]]
* Keba Jeremiah – [[guitar]]
* Sunil Miller – guitar
* Dipesh Varma – Indian [[percussions]]
* Hiral Viradia – [[music supervisor]]
* Ranjit Barot – [[Arrangement|additional arrangements]] and [[Programming (music)|programming]]
* Suresh Permal – [[sound engineer]] ([[Panchathan Record Inn and AM Studios|Panchathan Record Inn]], [[Chennai]]), audio mixing, mastering ([[Mastering (audio)|studio mastering]])
* Karthik Sekaran – sound engineer (Panchathan Record Inn, Chennai)
* T. R. Krishna Chetan – sound engineer ([[Panchathan Record Inn and AM Studios|Panchathan Record Inn]], Chennai)
* S. Sivakumar – sound engineer ([[AM Studios]], Chennai)
* Pradeep Menon – sound engineer (AM Studios, Chennai), mastering ([[Mastered for iTunes|Apple Digital Master]])
* Aravind Crescendo – sound engineer (AM Studios, Chennai)
* R. Samidurai – musicians' [[Fixer (person)|fixer]]
* T. M. Faizuddin – music co-ordinator
* Abdul Haiyum Siddique – music co-ordinator
{{colend}}

== Accolades ==
{| class="wikitable plainrowheaders sortable"
|-
! scope="col"| Award{{efn|Awards, festivals and organizations are in alphabetical order.}}
! scope="col"| Date of ceremony{{efn|Date is linked to the article about the awards held that year, wherever possible.}}
! scope="col"| Category
! scope="col"| Recipient(s)
! scope="col"| Result
! scope="col" class="unsortable"| {{Abbr|Ref.|Reference}}
|-
! scope="row"| [[International Indian Film Academy Awards]]
| [[22nd IIFA Awards|3–4 June 2022]]
| [[IIFA Award for Best Female Playback Singer|Best Female Playback Singer]]
| {{Sort|Ghoshal|[[Shreya Ghoshal]]}}
| {{nom}}
| style="text-align:center;"| <ref>{{cite news|url=https://www.bollywoodhungama.com/news/bollywood/iifa-2022-nominations-shershaah-takes-lead-12-nominations-ludo-83-emerge-strong-contenders-check-complete-list/ |title=IIFA 2022 Nominations: Shershaah takes the lead with 12 Nominations, Ludo and 83 emerge as strong contenders; check out the complete list |work=Bollywood Hungama |date=1 April 2022 |access-date=29 July 2022 |archive-url=https://web.archive.org/web/20220401100930/https://www.bollywoodhungama.com/news/bollywood/iifa-2022-nominations-shershaah-takes-lead-12-nominations-ludo-83-emerge-strong-contenders-check-complete-list/ |archive-date=1 April 2022 |agency=Bollywood Hungama News Network |url-status=live}}</ref>
|-
! scope="row" rowspan="3"| [[Mirchi Music Awards]]
| rowspan="3"| [[14th Mirchi Music Awards|19 March 2022]]
| Best Song Producer – Programming & Arranging
| {{Sort|Rahman|[[A. R. Rahman]]}}
| {{won}}
| style="text-align:center;" rowspan="3"| <ref>{{cite web |url=https://www.mirchimusicawards.com/hindi-2022/nominations-hindi-2022/ |title=The 14th Mirchi Music Awards 2022 Nominations |website=Mirchi Music Awards |publisher=[[Radio Mirchi]] |archive-url=https://web.archive.org/web/20220423104316/https://www.mirchimusicawards.com/hindi-2022/nominations-hindi-2022/ |archive-date=23 April 2022 |access-date=29 July 2022 |url-status=dead}}</ref><br /><ref>{{cite news|url=https://www.zoomtventertainment.com/bollywood/sidharth-malhotras-shershaah-wins-big-at-14th-mirchi-music-awards-check-out-winners-list-bollywood-news-entertainment-news-article-90133595 |title=Sidharth Malhotra's Shershaah wins big at 14th Mirchi Music Awards, check out winners' list |work=[[Zoom (Indian TV channel)|ZoomTV Entertainment]] |date=10 March 2022 |access-date=29 July 2022 |archive-url=https://web.archive.org/web/20220515090737/https://www.zoomtventertainment.com/bollywood/sidharth-malhotras-shershaah-wins-big-at-14th-mirchi-music-awards-check-out-winners-list-bollywood-news-entertainment-news-article-90133595 |archive-date=15 May 2022 |agency=[[The Times Group]] |url-status=live}}</ref>
|-
| [[Mirchi Music Award for Female Vocalist of The Year|Female Vocalist of The Year]]
| {{Sort|Ghoshal|[[Shreya Ghoshal]]}}
| {{nom}}
|-
| Best Song Engineer – Recording & Mixing
| {{Sort|Abhyankar|Nakul Abhyankar}} & {{Sort|Permal|Suresh Permal}}
| {{nom}}
|-
|}

== Notes ==
{{notelist|30em}}

== References ==
{{reflist}}

== External links ==
* {{YouTube|id=w4ClQO0FFQg|title=''Param Sundari'' – Official Music Video}}

[[Category:2021 songs]]
[[Category:Indian film songs]]
[[Category:Hindi-language songs]]
[[Category:Songs with music by A. R. Rahman]]
[[Category:Shreya Ghoshal songs]]
[[Category:Viral videos]]

Param Sundari - Revision history

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