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	'''Pappu''' (पप्पु) is a male [[given name]] in some regions of [[India]].		'''Pappu''' (पप्पु) is a male [[given name]] in some regions of [[India]].

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	~~{{pp-protected\|reason=Persistent addition of [[WP:INTREF\|unsourced or poorly sourced content]]; requested at [[WP:RfPP]]\|small=yes}}~~
	'''Pappu''' (पप्पु) is a male [[given name]] in some regions of [[India]].		'''Pappu''' (पप्पु) is a male [[given name]] in some regions of [[India]].

imported>ShellPandey: The citation mentioned does not corroborate the statement and seems to be only tangentially related to the subject matter

2021-06-27T12:08:42Z

The citation mentioned does not corroborate the statement and seems to be only tangentially related to the subject matter

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{{short description|Male given name}}
{{About||the 1980 film|Pappu (film)}}

{{pp-protected|reason=Persistent addition of [[WP:INTREF|unsourced or poorly sourced content]]; requested at [[WP:RfPP]]|small=yes}}
'''Pappu''' (पप्पु) is a male [[given name]] in some regions of [[India]].

The name ''pappu'' is taken from the [[Hindi]] word Pappu (पप्पु) which is a [[nickname]] for a small boy in India.<ref>Heather Timmons and Sruthi Gottipati (4 April 2013) [http://india.blogs.nytimes.com/2013/04/04/its-a-beehive-full-of-complainers-but-if-you-can-make-it-here/ "It’s a Beehive Full of Complainers, But if You Can Make it Here …"]</ref><ref>{{cite news|author1=Pheroze Vincent|title=Finding Pappu|url=http://www.thehindu.com/opinion/blogs/blogs-end-of-the-day/article4584792.ece|access-date=16 September 2014|work=[[The Hindu]]|date=6 June 2013}}</ref> Pappu has been used frequently in popular culture (e.g., [[A R Rahman]]'s chartbuster "[[Jaane Tu... Ya Jaane Na#Music|Pappu Can't Dance]]", [[Election Commission of India|Election Commission]]'s "Pappu can't vote" campaign and [[Cadbury]]'s "Pappu Pass Ho Gaya" ad campaign).<ref>Megha Suri (9 May 2009) [https://web.archive.org/web/20121023235135/http://articles.timesofindia.indiatimes.com/2009-05-09/delhi/28195441_1_pappu-can-t-dance-sala-ec-ad-campaign Pappus say they aren't one, brave chant with a smile]. ''The Times of India''.</ref> It has also been used in film titles such as ''[[Aur Pappu Paas Ho Gaya]]'' (2007), ''[[Pappu Can't Dance Saala]]'' (2011).

In [[Telugu language|Telugu]] the word refers to [[lentil]]s and to the Indian dish [[dal]].{{Relevance inline|date=October 2020}}

==Origins==
{{Quote box
| width = 20em
| align = right
| quote = "Pappu is an underdog, a lovable character who is not smart enough. In fact, all of us have met some or the other Pappus at some point in our life."
| source = —Abhijit Avasthi of [[Ogilvy & Mather]] (Credited for introducing "Pappu" to advertisement world)<ref name=ET/>
}}
According to ''[[The Economic Times]]'', using the name ''Pappu'' in ad campaigns connects with consumers. They also described Pappu as the "darling salesman" for marketers.<ref name="ET" />

The first use of ''Pappu'' in advertisement campaign was done by [[Cadbury]] chocolates in 2006. Abhijit Avasthi of the advertising agency [[Ogilvy & Mather]] is credited for the introducing ''Pappu'' into the advertisement world for Cadbury.<ref name="ET" /> Cadbury popularized ''Pappu'' through its ad campaign '''pappu is ballu''' "''Pappu Pass Ho Gaya''" ("Pappu Has Passed Exam"), which showed a bald, middle-aged man as Pappu, who passed his school exam after many attempts. The entire town celebrated Pappu's success by distributing Cadbury chocolates.<ref name="Kotler2010">{{cite book|author=Philip Kotler|title=Principles Of Marketing: A South Asian Perspective, 13/E|url=https://books.google.com/books?id=cRsxku7O06UC&pg=PA205|date=1 September 2010|publisher=Pearson Education|isbn=978-81-317-3101-7|pages=205–}}</ref>

In 2007, following the Cadbury ad campaign, the Bollywood film ''[[Aur Pappu Paas Ho Gaya]]'' was released which played off the ad campaign slogan, but presented its lead character Pappu as a dimwitted young man. The 2008 film ''[[Jaane Tu... Ya Jaane Na]]'' featured the song "[[Pappu Can't Dance]]", again presenting the same idea of Pappu as a dimwitted man, which was one of the top songs in India that year.<ref>{{cite news|url=http://www.indicine.com/movies/bollywood/vote-best-hindi-songs-of-2008/|title=Poll:Best Hindi Songs of 2008!|publisher=Indicine.com|date=16 March 2009}}</ref> As a result of these uses, the term "pappu" became more associated with a dim but loveable character.{{Citation needed|date=June 2021}}

==Latter uses==
The name was used in an ad campaign for [[Maruti Suzuki]] which says "''Maruti Genuine Parts lagaoge to pappu nahi kahelaoge''" ("If you use Maruti Genuine Parts, then you won't be called Pappu").<ref name="ET">{{cite web|author=Singh|first=Rajiv|date=Aug 15, 2011|title='Pappu' connects with consumers; becomes darling salesman for marketers|url=http://articles.economictimes.indiatimes.com/2011-08-15/news/29889280_1_spare-parts-cadbury-mayank-pareek|access-date=2015-12-03|website=[[The Economic Times]]}}</ref>

Pappu has been featured in a traffic awareness campaign for [[Kerala Police]]. They created "Pappu the Zebra" as their road safety awareness mascot. Some schools in [[Kerala]] also set up "Pappu zones" in school where students made aware about various road safety rules.<ref>{{cite web|url=http://www.thehindu.com/news/cities/kozhikode/road-safety-lessons-from-pappu/article5213090.ece |title=Road safety lessons from ‘Pappu’ |publisher=The Hindu |date=2013-10-08 |access-date=2015-12-03}}</ref><ref>{{cite web|url=http://www.thehindu.com/todays-paper/tp-national/tp-kerala/pappu-in-school-to-teach-road-safety/article137985.ece |title=‘Pappu’ in school to teach road safety - KERALA |publisher=The Hindu |date=2009-11-12 |access-date=2015-12-03}}</ref>

== Notable people named Pappu ==


*[[Kuthiravattam Pappu]] (1936-2000), Indian comedian in Malayalam-language films
*[[Pappu Venugopala Rao]] (b. 1948), Indian educationist and musicologist from Andhra Pradesh . However, Pappu is a surname in Andhra Pradesh region and is not derogatory.
*[[Pappu Kalani]] (b. 1951), Indian criminal-turned-politician from Maharashtra
*[[Pappu Yadav]] (b. 1967), Indian politician from Bihar
*[[Pappu Sain]], Pakistani [[dhol]] musician
*[[Papu Pom Pom]] (b. 1977), popular comedian in Odia films


==References==
{{Reflist}}

[[Category:Given names]]

Pappu - Revision history

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imported>ShellPandey: The citation mentioned does not corroborate the statement and seems to be only tangentially related to the subject matter