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{{Short description|Indian e-commerce company}}
{{Use dmy dates|date=May 2025}}
{{Use Indian English|date=May 2025}}
{{Infobox company
| name = Phool.co
| logo = Phool Logo.webp
| type = Private
| founded = 2017
| hq_location = [[Kanpur]], [[India]]
| key_people = Ankit Agarwal ([[CEO]])
| website = phool.co
}}
'''Phool''' is an Indian biomaterials startup co-founded by Ankit Agarwal and Prateek Kumar in 2017<ref>{{Cite web|url=https://fellows.echoinggreen.org/fellow/ankit-agarwal/|title=Ankit Agarwal|website=Fellows.echoinggreen.org|access-date=22 November 2021}}</ref> to collect temple flower waste dumped in rivers in [[Kanpur]].<ref>{{Cite web |title=Exclusive - India's First Biomaterial Startup Phool.co Raises $8 Million In Series A Funding |url=https://www.forbesindia.com/article/startups/exclusive-indias-first-biomaterial-startup-phoolco-raises-8-million-in-series-a-funding/75005/1 |access-date=2022-07-13 |website=Forbes India |language=en}}</ref><ref>{{Citation |title=How Sacred Flowers Are Turned Into Incense Sticks {{!}} World Wide Waste |url=https://www.youtube.com/watch?v=7DR-NG5H-9Q |language=en |access-date=2022-07-13}}</ref> It use flowers from temples across India's and create useful products such as rose incense cone, Phool vermicompost. Phool is a brand owned by Kanpur Flowercyling Private Limited<ref>{{Cite web|url=https://www.bloomberg.com/profile/company/1624176D:IN|title=Kanpur Flowercycling PVT Ltd - Company Profile and News|website=Bloomberg.com|access-date=22 November 2021}}</ref> founded in 2017. In the first four years, over 11,060 metric tonnes of temple waste was recycled.<ref>{{cite web|url=https://unfccc.int/climate-action/momentum-for-change/women-for-results/helpusgreen|title=HelpUsGreen - India - UNFCCC|website=unfccc.int}}</ref> The company has recently been split into the companies [[Help Us green|HelpUsGreen]] and Phool.

== History ==
An idea of recycling flowers started when Ankit Agarwal<ref name="auto">{{Cite web|url=https://www.thehindu.com/life-and-style/the-worlds-first-biodegradable-thermocol-and-flower-leather-by-ankit-agarwals-kanpur-based-organisation-help-us-green/article25013953.ece|title=Recycling temple waste along the Ganges with Help Us Green|first=Nidhi|last=Adlakha|date=22 September 2018|access-date=22 November 2021|website=Thehindu.com}}</ref> and Prateek Kumar visited Ghats of River Ganga and realized the danger of temple flowers containing pesticides and insecticides. They planned to meet temple waste management and pitch their idea of recycling flowers. After a year and half of research product like incense cone<ref>{{Cite web|url=https://gulfnews.com/world/asia/india/small-steps-for-big-changes-1.1548326563656|title=Small steps for big changes|website=Gulfnews.com|access-date=22 November 2021}}</ref> and vermicompost started.

Agarwal, was working with a consumer software company, Symantec, as an automation scientist. Kumar worked as an environmental engineer with [[Apollo Tyres]].<ref>{{Cite web |date=2025-01-01 |title=On the Banks of the Ganges, Blooms a Start-Up Called Phool |url=https://www.outlookbusiness.com/magazine/on-the-banks-of-the-ganges-blooms-a-start-up-called-phool#:~:text=Phool%20collects%20waste%20flowers%20thrown,start-up%20employs%20347%20women. |access-date=2025-03-27 |website=Outlook Business |language=en}}</ref> Besides helping clean the rivers, the company provides employment to over 300 marginalised women.<ref>{{Cite web |date=2025-01-01 |title=On the Banks of the Ganges, Blooms a Start-Up Called Phool |url=https://www.outlookbusiness.com/magazine/on-the-banks-of-the-ganges-blooms-a-start-up-called-phool#:~:text=Phool%20collects%20waste%20flowers%20thrown,start-up%20employs%20347%20women. |access-date=2025-03-27 |website=Outlook Business |language=en}}</ref><ref>https://www.unesco.org/en/articles/phool-story-change</ref>

== Products ==
Florafoam<ref name="auto"/> is a product which is completely decomposable in environment after its use and purely made of flowers. It is alternative to thermocol which takes years to decompose. Florafoam chosen in Amazon stores India.<ref>{{cite web|url=https://www.youtube.com/watch?v=-SUJzbb__TY|title=Florafoam - an eco friendly alternative to styrofoam from Help Us Green|date=5 December 2018|website=Amazon Stories India}}</ref>

It also make vegan leather products. Named as Fleather, they are made from floral waste collected from temples across India.<ref>{{Cite web |date=2022-12-20 |title=The vegan leather made from India’s waste flowers |url=https://www.bbc.com/future/article/20221208-fleather-the-vegan-leather-made-of-indias-flower-waste |access-date=2025-03-27 |website=www.bbc.com |language=en-GB}}</ref>

== Process ==
Every week, the company collects over 21 tonnes of floral waste from temples in cities like Ayodhya, Varanasi, [[Bodh Gaya]], and Badrinath. It processes the waste into incense and leather products.<ref name=":0">https://pib.gov.in/FeaturesDeatils.aspx?NoteId=153330&ModuleId=2&reg=3&lang=1</ref>

== Awards ==

* The 2018 World Changing Idea.<ref>{{cite web|url=https://www.fastcompany.com/40532898/2018-world-changing-ideas-awards-winners|title=Announcing The Winners Of The 2018 World Changing Ideas Awards|first=Morgan|last=Clendaniel|date=9 April 2018|website=Fast Company}}</ref>
* Unilever Young Entrepreneur Award.<ref>{{cite web|url=https://www.unilever.com/about/inspiringaction/unilever-young-entrepreneurs-awards/awards-2017/ankit-agarwal/|title=Young Entrepreneurs Awards Category Winner: Ankit Agarwal|website=Unilever global company website}}</ref>
* Spirit of Manufacturing Awards.<ref>{{cite web|url=http://www.spiritofmanufacturing.com/award-winner-2016.html|title=Spirit Of Manufacturing|website=www.spiritofmanufacturing.com}}</ref>
* PETA's Best Innovation Award.<ref name=":0" />

== References ==
{{reflist}}12. [https://bharatsamvaad.com/environment-and-climate/phool-company/ कैसे करती है कार्य ? PHOOL.CO]

== External links ==
* [https://phool.co/ PHOOL.Co]

[[Category:Recycling industry]]
[[Category:Privately held companies of India]]
[[Category:Indian brands]]
[[Category:Retail companies established in 2017]]
[[Category:Indian companies established in 2017]]
[[Category:Companies based in Kanpur]]

PHOOL - Revision history

Lmao: adding a details