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{{Short description|Indian civil servant (1941–2017)}}
{{Use dmy dates|date=February 2020}}
{{Use Indian English|date=February 2020}}
{{Infobox officeholder
| name = P. V. R. K. Prasad
| image = P._V._R._K._Prasad.jpg
| honorific_suffix = [[Indian Administrative Service|IAS]]
| birth_name = Patri Venkata Rama Krishna Prasad
| birth_date = {{Birth date|df=yes|1941|08|22}}
| birth_place = [[Siripuram, Guntur district]]
| office1 = Media Advisor to the [[Prime Minister of India]]
| appointer1 =
| term_start1 = 1991
| term_end1 = 1996
| prime_minister1 = [[P. V. Narasimha Rao]]
| predecessor1 =
| education = [[Master of Arts]] in [[English language|English]] and [[LL.B.]] (Gold Medallist) from [[Nagpur University]] and Master's degree from [[Cambridge University]]
| alma_mater = [[Nagpur University]] <br/> [[Cambridge University]]
| death_date = {{Death date and age|df=yes|2017|08|21|1941|08|22}}
| death_place = [[Hyderabad]], [[Telangana]]
| spouse = Gopika Prasad<ref name="deccanchronicle">{{cite news|title=PVRK Prasad, PV Narasimha Rao media adviser, dead|url=https://www.deccanchronicle.com/nation/current-affairs/220817/pvrk-prasad-pv-narasimha-rao-media-adviser-dead.html|newspaper=Deccan Chronicle|date=22 August 2017|access-date=21 February 2020|archive-date=30 June 2020|archive-url=https://web.archive.org/web/20200630232623/https://www.deccanchronicle.com/nation/current-affairs/220817/pvrk-prasad-pv-narasimha-rao-media-adviser-dead.html|url-status=live}}</ref>
| children = Sanjeev, Madhavi
| occupation = [[Indian Administrative Service|IAS Officer]]
| profession = [[Civil servant]]
}}
'''P. V. R. K. Prasad''' (22 August 1941 – 21 August 2017), was an Indian civil servant who served as Media Advisor to the [[Prime Minister of India]], [[P. V. Narasimha Rao]] from 1991 to 1996.<ref name="thehindu">{{cite news|title=Retired civil servant PVRK Prasad passes away|url=http://www.thehindu.com/news/cities/Hyderabad/retired-civil-servant-pvrk-prasad-passes-away/article19536122.ece|date=22 August 2017|newspaper=The Hindu|access-date=21 February 2020|archive-date=12 November 2020|archive-url=https://web.archive.org/web/20201112041612/https://www.thehindu.com/news/cities/Hyderabad/retired-civil-servant-pvrk-prasad-passes-away/article19536122.ece|url-status=live}}</ref> Prasad is an [[Indian Administrative Service]] (IAS) officer belonging to 1966 batch of [[Andhra Pradesh]] cadre. He held several important posts in the center and state including media advisor to former Indian prime minister [[P. V. Narasimha Rao]], executive officer (EO) of [[Tirumala Tirupati Devasthanams]], and Director General of [[Dr. Marri Channa Reddy Human Resource Development Institute of Telangana]]. He brought a lot of reforms in the management of Tirumala temple to make it more people friendly.<ref>{{cite news|title=5 things you must know about PVRK Prasad|url=https://telanganatoday.com/5-things-you-must-know-about-pvrk-prasad|publisher=Telangana Today|date=21 August 2017|archive-date=21 June 2020|access-date=20 June 2020|archive-url=https://web.archive.org/web/20200621122845/https://telanganatoday.com/5-things-you-must-know-about-pvrk-prasad|url-status=live}}</ref> He continued to be an advisor of this temple even after retiring as an executive officer.<ref name="hindustantimes">{{cite web|last1=Apparasu|first1=Srinivasa Rao|title=Retired IAS officer PVRK Prasad, media advisor to P V Narasimha Rao, passes away|url=http://www.hindustantimes.com/india-news/retired-ias-officer-pvrk-prasad-media-advisor-to-p-v-narasimha-rao-passes-away/story-JT8zNtl8khAazIjY85Ce7M.html|website=hindustantimes.com|publisher=Hindustan Times|access-date=22 August 2017|archive-date=22 August 2017|archive-url=https://web.archive.org/web/20170822051741/http://www.hindustantimes.com/india-news/retired-ias-officer-pvrk-prasad-media-advisor-to-p-v-narasimha-rao-passes-away/story-JT8zNtl8khAazIjY85Ce7M.html|url-status=live}}</ref> He wrote several books about his experience working in with P. V. Narasimha Rao and working as an executive officer of Tirumala temple.<ref name="thehindubusinessline">{{cite web|last1=M|first1=Somasekhar|title=Additional Secretary to Narasimha Rao, PVRK Prasad, passes away|url=http://www.thehindubusinessline.com/news/national/additional-secretary-to-narasimha-rao-pvrk-prasad-passes-away/article9825086.ece|website=thehindubusinessline.com|publisher=The Hindu|access-date=22 August 2017}}</ref>

==Early life==
Prasad was born on 22 August 1941 in [[Gudur]] in [[Nellore district]] into a [[Telugu language|Telugu]]-speaking [[Deshastha Madhva Brahmin]] family.{{Sfn|Prasad|2008|p=305}} His father Patri Krishna Rao was a head master of a school and his mother Subhadra Devi was a [[Housewife]].<ref>{{cite news|title=PVRK Prasad – combination of sagacious attitude and practical wisdom|url=https://telanganatoday.com/pvrk-prasad-combination-sagacious-attitude-practical-wisdom|publisher=Telangana Today|date=23 August 2017|quote=There was one such gentleman who was known for his sagacious and spiritual attitude and practical wisdom and he was none other than PVRK Prasad – (Patri Venkata Rama Krishna Prasad) — retired IAS officer of the 1966 batch of the Andhra Pradesh cadre. He was born to Patri Krishna Rao, a well-known headmaster and Subhadra Devi on August 23, 1941, in Gudur, Nellore district.|archive-date=21 June 2020|access-date=21 June 2020|archive-url=https://web.archive.org/web/20200621132529/https://telanganatoday.com/pvrk-prasad-combination-sagacious-attitude-practical-wisdom|url-status=live}}</ref>

== Career ==
He belongs to 1966 I.A.S Batch. He worked as a collector of [[Khammam district]] and as a secretary to Chief minister.<ref name="asianetnews">{{cite web|last1=Team Asianet|first1=Telugu|title=టిటిడి సలహాదారు పివిఆర్ కె ప్రసాద్ కనుమూత|url=http://telugu.asianetnews.tv/news/pv-media-advisor-pvrk-prasad-paases-away|website=telugu.asianetnews.tv|publisher=Asianet News|access-date=22 August 2017|archive-date=22 August 2017|archive-url=https://web.archive.org/web/20170822174940/http://telugu.asianetnews.tv/news/pv-media-advisor-pvrk-prasad-paases-away|url-status=live}}</ref> During his tenure as an executive officer with TTD from 1978 to 1982, and later as an advisor took up several reforms and important projects.<ref name="ndtv">{{cite web|title=Media Advisor To Former PM PV Narasimha Rao Dies|url=http://www.ndtv.com/india-news/media-advisor-to-former-pm-p-v-narasimha-rao-dies-1739857|website=ndtv.com|publisher=NDTV|access-date=22 August 2017}}</ref>

=== Posts Held ===
Prasad held several important positions throughout his career, among the most important of them were media advisor of former Indian prime minister P. V. Narasimha Rao, and executive officer of Tirumala Tirupati Devasthanams.
* Sub collector, Bhuvanagiri (1968-1969)
* Project Director, Small Farmers Development Board (1969-1971)
* Secretary to Chief Minister of Andhra Pradesh (1971-1972)
* Collector, Khammam (1974-1977)
* Executive Officer of Tirumala Tirupati Devasthanams (1978-1982)
* Commissioner, State Cultural Department (1984-1986)
* Commissioner, Excise Department (1986-1988)
* Chairman of Visakhapatnam Port Trust (1988-1992)
* Media Advisor and Additional Secretary of Prime Minister's Office (1992–96)
* Director General to Marri Chenna Reddy Human Resource Development Institute (1997-2004)
* Chairman of Hindu Dharma Parirakshana Trust

== Personal life ==
===Family===
Prasad is survived by his wife Gopika, a son, and a daughter.<ref name="deccanchronicle"/> Though a Telugu native, he knew Kannada and Tamil.<ref name="asianetnews"/> His son's name is Sanjeev and his daughter's name is Madhavi.{{Sfn|Prasad|2008|p=290}}

===Views===
P. V. R. K. Prasad is a follower [[Dvaita Vedanta]] of [[Hinduism]], and a strong believer of spirituality. Prasad's family belongs to [[Uttaradi Math]], hence he is an ardent devotee of his guru [[Satyapramoda Tirtha]] and [[Satyatma Tirtha]] of [[Uttaradi Math]].{{Sfn|Prasad|2008|p=11}} Their family deity is Lord [[Venkateshwara]] of [[Tirupati]]. He is also a practitioner of rituals prescribed by [[Madhvacharya]] and meditation. Prasad has religiously visited major Hindu temples when he was an IAS officer and also during the latter part of his life; for instance, when he was serving as the EO of [[Tirumala Tirupati Devasthanams]] he experienced many miracles of Lord [[Venkateshwara]]. He wrote many books on Lord Venkateshwara and Tirumala. The most popular among them is "Naham Kartha Hari Kartha", a Telugu book in which he described the spiritual experience he had in Tirumala. This book was later translated to English, Tamil, Kannada and Hindi as "When I Saw Tirupati Balaji".{{Sfn|Prasad|2008|p=305}}

== Death ==
Prasad died on 21 August 2017 (his 76th birthday) of cardiac arrest in a private hospital in Hyderabad.<ref name="ndtv"/>

== Books ==
* ''Asalem Jarigindante'' (What actually happened): This book is about his experiences in various posts in the center and state administrative divisions. Later this book was translated to English with the title ''Wheels behind the veil'' (CMs, PMs, and beyond).
* ''Sarva Sambhavam-Naham Kartah Hari Kartah'' (I am not the doer, Hari is the doer): This book is about his spiritual experiences when he was working as an executive officer of T.T.D.
''When I Saw Tirupati Balaji'': This book is the English translation of 'Sarva Sambhavam-Naham Kartah Hari Kartah'.
* ''Tirumala Leelamrutham''
* ''Tirumala Charitamrutham''

== References ==
{{Reflist}}

==Bibliography==
*{{Cite book|title=When I Saw Tirupati Balaji|url=https://books.google.com/books?id=C26lbOuDIbYC|first=P. V. R. K.|last=Prasad|publisher=Gyan Publishing House|year=2008|isbn=978-8121209335}}

{{Authority control}}

{{DEFAULTSORT:Prasad, P. V. R. K.}}
[[Category:1941 births]]
[[Category:2017 deaths]]
[[Category:Indian Administrative Service officers]]
[[Category:People from Guntur district]]

P. V. R. K. Prasad - Revision history

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