Over-the-top media service in India - Revision history

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	[[Amazon Video\|Amazon Prime Video]] was launched in 2016. The platform has{{When\|date=September 2019}} 2,300 titles available including 2,000 movies and about 400 shows. It has announced that it will invest ₹20 billion in creating original content in India. Besides English, Prime Video is available in six Indian languages as of December 2018.<ref name="theweek.in">{{cite web\|url=https://www.theweek.in/leisure/lifestyle/2018/12/27/The-rise-and-rise-of-India-online-streaming-services.html\|title=The rise and rise of India's online streaming services\|website=The Week}}</ref> Amazon India launched Amazon Prime Music in February 2018.<ref>{{cite web\|url=https://www.televisionpost.com/amazon-to-launch-prime-video-channels-in-india/\|title=Amazon to launch Prime Video Channels in India – TelevisionPost: Latest News, India's Television, Cable, DTH, TRAI\|date=23 January 2019}}</ref>		[[Amazon Video\|Amazon Prime Video]] was launched in 2016. The platform has{{When\|date=September 2019}} 2,300 titles available including 2,000 movies and about 400 shows. It has announced that it will invest ₹20 billion in creating original content in India. Besides English, Prime Video is available in six Indian languages as of December 2018.<ref name="theweek.in">{{cite web\|url=https://www.theweek.in/leisure/lifestyle/2018/12/27/The-rise-and-rise-of-India-online-streaming-services.html\|title=The rise and rise of India's online streaming services\|website=The Week}}</ref> Amazon India launched Amazon Prime Music in February 2018.<ref>{{cite web\|url=https://www.televisionpost.com/amazon-to-launch-prime-video-channels-in-india/\|title=Amazon to launch Prime Video Channels in India – TelevisionPost: Latest News, India's Television, Cable, DTH, TRAI\|date=23 January 2019}}</ref>

	Neestream is a streaming media service owned by NeST Technologies Corp., which is part of the US-based JKH Holdings. it is the first OTT platform targeting the global Malayalee diaspora. <ref>{{Cite web\|url=https://www.indiantelevision.com/iworld/over-the-top-services/neestream-bets-big-on-malayali-diaspora-200422\|title=Neestream bets big on Malayali diaspora\|language=en\|date=22 April 2020}}</ref>		Neestream is a streaming media service owned by NeST Technologies Corp., which is part of the US-based JKH Holdings. it is the first OTT platform targeting the global Malayalee diaspora.<ref>{{Cite web\|url=https://www.indiantelevision.com/iworld/over-the-top-services/neestream-bets-big-on-malayali-diaspora-200422\|title=Neestream bets big on Malayali diaspora\|language=en\|date=22 April 2020}}</ref>

	Single-language OTT sites, like CityShor.TV in Gujarati, Neestream in Malayalam, Hoichoi in Bengali and Planet Marathi in Marathi, are streaming movies and shows for people <ref>{{Cite web\|url=https://www.forbesindia.com/article/take-one-big-story-of-the-day/can-singlelanguage-ott-platforms-take-on-the-streaming-giants-in-india/66521/1\|title=Can single-language OTT platforms take on the streaming giants in India?\|language=en\|date=17 Feb 2021}}</ref>		Single-language OTT sites, like CityShor.TV in Gujarati, Neestream in Malayalam, Hoichoi in Bengali and Planet Marathi in Marathi, are streaming movies and shows for people <ref>{{Cite web\|url=https://www.forbesindia.com/article/take-one-big-story-of-the-day/can-singlelanguage-ott-platforms-take-on-the-streaming-giants-in-india/66521/1\|title=Can single-language OTT platforms take on the streaming giants in India?\|language=en\|date=17 Feb 2021}}</ref>
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	In February 2020, [[Aha (streaming service)\|'''Aha''']] OTT platform is launched, which broadcasts exclusively [[Telugu language\|Telugu]] content.<ref>{{Cite web\|url=https://www.asianage.com/entertainment/in-other-news/110220/aha-a-new-ott-channel-to-watch-out-for.html\|title=Aha! A new OTT channel to watch out for\|language=en\|date=11 February 2020}}</ref>		In February 2020, [[Aha (streaming service)\|'''Aha''']] OTT platform is launched, which broadcasts exclusively [[Telugu language\|Telugu]] content.<ref>{{Cite web\|url=https://www.asianage.com/entertainment/in-other-news/110220/aha-a-new-ott-channel-to-watch-out-for.html\|title=Aha! A new OTT channel to watch out for\|language=en\|date=11 February 2020}}</ref>

	With rising interest for [[Korean drama~~\|Korean dramas~~]], [[Viki (streaming service)\|Rakuten Viki]] saw its biggest jump of web traffic from India in 2020 due to [[COVID-19 lockdown in India\|COVID-19 lockdown]] which lead to ad localization on the platform.<ref>{{Cite news\|last=Bhatt\|first=Shephali\|title=How K-pop and Korean drama had their biggest breakthrough in India amid the pandemic\|work=The Economic Times\|url=https://economictimes.indiatimes.com/tech/tech-bytes/how-k-pop-and-korean-drama-had-their-breakthrough-moment-in-india-amid-the-pandemic/articleshow/78954150.cms\|access-date=2021-04-05}}</ref><ref>{{Cite web\|last=Mane\|first=Anwaya\|date=7 April 2021\|title=K Dramas dubbed in Hindi; Is it a boon or a bane?\|url=https://www.pinkvilla.com/entertainment/k-dramas-dubbed-hindi-it-boon-or-bane-687796\|url-status=live\|access-date=2021-04-07\|website=PINKVILLA\|language=en}}</ref><ref>{{Cite web\|url=https://www.sajmedia.in/top-10-popular-ott-platforms-in-india/\|title=Top 10 Popular OTT Platforms in India\|language=en\|date=7 June 2021}}</ref>		With rising interest for [[Korean drama]]s, [[Viki (streaming service)\|Rakuten Viki]] saw its biggest jump of web traffic from India in 2020 due to [[COVID-19 lockdown in India\|COVID-19 lockdown]] which lead to ad localization on the platform.<ref>{{Cite news\|last=Bhatt\|first=Shephali\|title=How K-pop and Korean drama had their biggest breakthrough in India amid the pandemic\|work=The Economic Times\|url=https://economictimes.indiatimes.com/tech/tech-bytes/how-k-pop-and-korean-drama-had-their-breakthrough-moment-in-india-amid-the-pandemic/articleshow/78954150.cms\|access-date=2021-04-05}}</ref><ref>{{Cite web\|last=Mane\|first=Anwaya\|date=7 April 2021\|title=K Dramas dubbed in Hindi; Is it a boon or a bane?\|url=https://www.pinkvilla.com/entertainment/k-dramas-dubbed-hindi-it-boon-or-bane-687796\|url-status=live\|access-date=2021-04-07\|website=PINKVILLA\|language=en}}</ref><ref>{{Cite web\|url=https://www.sajmedia.in/top-10-popular-ott-platforms-in-india/\|title=Top 10 Popular OTT Platforms in India\|language=en\|date=7 June 2021}}</ref>

	===Future predictions===		===Future predictions===
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	\|[https://www.mid-day.com/amp/entertainment/bollywood-news/article/Producer-and-Distributor-Mehmood-Ali-launches-Don-Cinema-a-cinema-driven-OTT-app-22407160 Don Cinema]		\|[https://www.mid-day.com/amp/entertainment/bollywood-news/article/Producer-and-Distributor-Mehmood-Ali-launches-Don-Cinema-a-cinema-driven-OTT-app-22407160 Don Cinema]
	\|Don Cinema Pvt Ltd		\|Don Cinema Pvt Ltd
	\|\|~~2019-present~~		\|\|2019–present
	\|[[Malayalam]],[[Tamil language\|Tamil]],[[Kannada]]. Telugu, Hindi, Bangali, Bhojpuri, Marathi & Rajasthani		\|[[Malayalam]],[[Tamil language\|Tamil]],[[Kannada]]. Telugu, Hindi, Bangali, Bhojpuri, Marathi & Rajasthani
	\|		\|
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	\|[[Neestream]]		\|[[Neestream]]
	\|Neestream Creations Pvt Ltd		\|Neestream Creations Pvt Ltd
	\|\|~~2019-present~~		\|\|2019–present
	\|[[Malayalam]], [[Tamil language\|Tamil]]		\|[[Malayalam]], [[Tamil language\|Tamil]]
	\|<ref>{{Cite web\|url=https://www.thehindu.com/entertainment/movies/new-streaming-platform-launched-catering-to-malayalam-audience/article31298661.ece\|title=New streaming platform launched catering to Malayalam audience \|access-date=5 July 2021\|website=The Hindu \|language=en-US}}</ref> [[File:Neestream Malayalam OTT Platform.jpg\|thumb\|Neestream Malayalam OTT Platform]]		\|<ref>{{Cite web\|url=https://www.thehindu.com/entertainment/movies/new-streaming-platform-launched-catering-to-malayalam-audience/article31298661.ece\|title=New streaming platform launched catering to Malayalam audience \|access-date=5 July 2021\|website=The Hindu \|language=en-US}}</ref> [[File:Neestream Malayalam OTT Platform.jpg\|thumb\|Neestream Malayalam OTT Platform]]
	\|-		\|-
	\|[[Addatimes]]		\|[[Addatimes]]
	\|Addatimes Media Private Limited\|\|~~2016-Present~~		\|Addatimes Media Private Limited\|\|2016–Present
	\|[[Bengali language\|Bengali]], [[Hindi]]		\|[[Bengali language\|Bengali]], [[Hindi]]
	\|		\|
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	\|-		\|-
	\|[[Sun NXT]]		\|[[Sun NXT]]
	\| [[Sun Group]] \|\| ~~2017-present~~		\| [[Sun Group]] \|\| 2017–present
	\|Malayalam, Tamil, Telugu, Kannada, Bengali and Marathi-coming soon		\|Malayalam, Tamil, Telugu, Kannada, Bengali and Marathi-coming soon
	\|		\|

122.177.65.86: Added new OTT platform "WATCHO" details launched by DishTV India Limited.

2021-09-02T17:57:34Z

Added new OTT platform "WATCHO" details launched by DishTV India Limited.

New page

{{short description|Online streaming platforms in India}}
{{Use dmy dates|date=October 2019}}
{{Use Indian English|date=September 2020}}

There are currently about 40 providers of '''[[over-the-top media services|over–the–top media services]] (OTT) in [[India]]''', which distribute [[streaming media]] over the Internet. In fiscal year 2018, the OTT market in [[India]] was worth {{Currency|2150|INR}} crore (₹21.5 billion, [[United States dollar|US$]]303 million as of 2018), and its value grew to ₹35 billion in 2019.

==History and growth==
The first dependent Indian OTT platform was [[BIGFlix]], launched by [[Reliance Entertainment]] in 2008.<ref name="I.com">{{cite web|url=https://www.india.com/business/reliance-entertainment-launches-bigflix-indias-first-global-multi-language-hd-movie-platform-2074662/|title=Reliance Entertainment launches BIGFLIX, India's first global multi-language HD movie platform|first=Sandhya|last=Dangwal|date=27 April 2017|website=India.com}}</ref>

In 2010 Digivive launched India's first OTT mobile app called nexGTv, which provides access to both live TV and [[Video on demand|on–demand content]]. nexGTV is the first app to live–stream [[Indian Premier League]] matches on smart phones and did so during 2013 and 2014.{{Update inline|date=September 2019|reason=Determine whether this has continued to the present}}

OTT gained significant momentum in India when both [[DittoTV]] (Zee) and [[Sony Liv]] were launched in the Indian market around 2013. DittoTV was an aggregator platform containing shows across all media channels including Star, Sony, Viacom, Zee, etc.{{Citation needed|date=November 2020}}

===Rise of OTT in India===
Since the outbreak of COVID-19 and consequent national lockdown in March 2020, India witnessed a significant growth in the usage of OTT and emerged as a threat to the Television industry.<ref name=":0">{{Cite journal|last=Puthiyakath|first=Hashim Hamza|last2=Goswami|first2=Manash Pratim|date=2021-05-06|title=Is Over the Top Video Platform the Game Changer over Traditional TV Channels in India? A Niche Analysis|url=https://journals.sagepub.com/doi/abs/10.1177/1326365X211009639|journal=Asia Pacific Media Educator|language=en|pages=1326365X211009639|doi=10.1177/1326365X211009639|issn=1326-365X}}</ref> Until then, the popularity of OTT platforms were limited to urban area and above middle class. Due to the national lockdown, people were restricted to their homes and didn't have much options for entertainment. Film theatres were closed. Entertainment programs on Television were not that interesting for the educated middle class. So, they began to watch foreign TV programs on OTT platforms like Netflix, Amazon Prime, Sony Liv, and Disney+Hotstar. Shows like Scam 1992 (SonyLIV), Paatal Lok (Amazon Prime Video), Special Ops (Disney+ Hotstar), Flesh (Eros Now), and Asur (Voot) kept the audiences hooked on to the OTT platforms.<ref>{{Cite web|title=2020: The year OTT went mainstream - Exchange4media|url=https://www.exchange4media.com/digital-news/ott-goes-mainstream-in-2020-109995.html|access-date=2021-05-07|website=Indian Advertising Media & Marketing News – exchange4media|language=en}}</ref>

The major reasons for the huge success or boom in the popularity of OTT were the availability of low-cost mobile data and affordable smartphones. India has the cheapest mobile data in the world with 1GB costing just INR 18.5 (approximately USD 0.25 in 2019, December 31) as compared to the global average of about INR 600 (approximately USD 8.4 in 2019, December 31).<ref name=":0" /> It enabled the youth in India to access OTT video streaming services at affordable prices.

====Rise of Hotstar====
[[Hotstar]], (now [[Disney+ Hotstar|Disney+Hotstar]]), is the most subscribed–to OTT platform in India, owned by [[Star India]] as of July 2020, with around 300 million active users and over 350 million downloads.<ref name="auto">{{cite web|url=https://economictimes.indiatimes.com/tech/internet/hotstar-to-invest-rs-120-crore-in-generating-original-content/articleshow/67534513.cms?from=mdr|title=Hotstar to invest Rs 120 crore in generating original content|first=Gaurav|last=Laghate|date=15 January 2019|via=The Economic Times}}</ref> According to Hotstar's India Watch Report 2018, 96% of watch time on Hotstar comes from videos longer than 20 minutes, while one–third of Hotstar subscribers watch television shows.<ref name="exchange4media.com">{{cite web|url=https://www.exchange4media.com/digital-news/video-ott-revenue-in-india-expected-to-reach-rs-13-800-crore-by-fy-2023-92262.html|title=Video OTT revenue in India expected to reach Rs 13,800 crore by FY 2023 – Exchange4media|website=Indian Advertising Media & Marketing News – exchange4media}}</ref> In 2019, Hotstar began investing {{Currency|120|INR|linked=no}} crore in generating original content such as "Hotstar Specials." 80% of the viewership on Hotstar comes from drama, movies and sports programs.<ref name="auto"/> Hotstar has the exclusive streaming rights of IPL in India, which is one of the biggest sporting event in India.<ref>{{Cite web|last=Upadhyay|first=Harsh|date=2020-09-25|title=Disney+Hotstar records 6 Mn installs in first 5 days of IPL|url=https://entrackr.com/2020/09/disneyhotstar-records-6-mn-installs-in-first-5-days-of-ipl/|access-date=2021-03-17|website=Entrackr|language=en-US}}</ref>

====Netflix in India====
American streaming service [[Netflix]] entered India in January 2016. In April 2017, it was registered as a limited liability partnership (LLP) and started commissioning content. It earned a net profit of ₹2020,000 (₹2.02 million) for fiscal year 2017. In fiscal year 2018, Netflix earned revenues of ₹580 million.<ref name="auto1">{{cite web|url=https://economictimes.indiatimes.com/tech/internet/netflix-leases-space-for-india-headquater-in-bkc/articleshow/67280626.cms?from=mdr|title=Netflix leases space for India Headquarter in BKC|first1=Kailash|last1=Babar|first2=Gaurav|last2=Laghate|date=28 December 2018|via=The Economic Times}}</ref> According to [[Morgan Stanley]] Research, Netflix had the highest average watch time of more than 120 minutes but viewer counts of around 20 million in July 2018.<ref name="exchange4media.com"/> As of 2018, Netflix has six million subscribers, of which 5–6% are paid members.<ref name="androidcentral.com">{{cite web|url=https://www.androidcentral.com/netflix-getting-crushed-india-and-its-because-amazon-and-hotstar|title=Netflix is getting crushed in India, and it's all because of Amazon and Hotstar|date=2 February 2018|website=Android Central}}</ref>

India was not affected by Netflix's July 2018 increase in subscription rates for the US and Latin America. Netflix has stated its intent to invest ₹600 Crore in the production of Indian original programming.<ref>{{cite web|url=https://qz.com/india/1525269/amazon-prime-hotstar-rival-netflix-didnt-raise-prices-in-india/|title=Netflix hasn't increased prices in India probably because it can't afford to|first1=Ananya|last1=Bhattacharya|website=Quartz India}}</ref> In late 2018, Netflix bought {{convert|150000|sqft|m2}} of office space in Bandra–Kurla Complex (BKC) in Mumbai as their head office. As of December 2018, Netflix has more than 40 employees in India.<ref name="auto1" />

Netflix faces tough competition with other OTT platforms in India such as [[Amazon Prime]] and [[Hotstar|Disney+ Hotstar]], each of which charge lower subscription rates than Netflix.<ref name="androidcentral.com" />

====Other OTT providers====

'nexGTv' is the flagship product of 'Digivive Services Pvt Ltd'. Its app offers users entertainment across multiple devices. It streams over 200 live TV channels and on-demand content, including movies, TV Shows and videos. In 2015, nexGTv launched India's first mobile talent discovery platform, called 'SPOTLight', with director [[Imtiaz Ali (director)|Imtiaz Ali]]. In 2016 nexGTV, launched its first original series 'In My City' with [[Priyanka Chopra]] making her mobile series debut.

[[Amazon Video|Amazon Prime Video]] was launched in 2016. The platform has{{When|date=September 2019}} 2,300 titles available including 2,000 movies and about 400 shows. It has announced that it will invest ₹20 billion in creating original content in India. Besides English, Prime Video is available in six Indian languages as of December 2018.<ref name="theweek.in">{{cite web|url=https://www.theweek.in/leisure/lifestyle/2018/12/27/The-rise-and-rise-of-India-online-streaming-services.html|title=The rise and rise of India's online streaming services|website=The Week}}</ref> Amazon India launched Amazon Prime Music in February 2018.<ref>{{cite web|url=https://www.televisionpost.com/amazon-to-launch-prime-video-channels-in-india/|title=Amazon to launch Prime Video Channels in India – TelevisionPost: Latest News, India's Television, Cable, DTH, TRAI|date=23 January 2019}}</ref>

Neestream is a streaming media service owned by NeST Technologies Corp., which is part of the US-based JKH Holdings. it is the first OTT platform targeting the global Malayalee diaspora. <ref>{{Cite web|url=https://www.indiantelevision.com/iworld/over-the-top-services/neestream-bets-big-on-malayali-diaspora-200422|title=Neestream bets big on Malayali diaspora|language=en|date=22 April 2020}}</ref>

Single-language OTT sites, like CityShor.TV in Gujarati, Neestream in Malayalam, Hoichoi in Bengali and Planet Marathi in Marathi, are streaming movies and shows for people <ref>{{Cite web|url=https://www.forbesindia.com/article/take-one-big-story-of-the-day/can-singlelanguage-ott-platforms-take-on-the-streaming-giants-in-india/66521/1|title=Can single-language OTT platforms take on the streaming giants in India?|language=en|date=17 Feb 2021}}</ref>

[[Eros Now]], an OTT platform launched by [[Eros International plc|Eros International]], has the most content among the OTT providers in India, including over 12,000 films, 100,000 music albums & tracks, and 100 TV shows. Eros Now was named as 'Best OTT Platform of the Year 2019' at the British Asian Media Awards.{{When|date=September 2019}} It has 211.5 million registered users and 36.2 million paying subscribers as of September 2020.<ref name="businesswire.com">{{Cite web|url=https://www.businesswire.com/news/home/20201118005177/en/Eros-Now-Reaches-36.2-million-Paying-Subscribers#:~:text=DOUGLAS%2C%20ISLE%20OF%20MAN%2D%2D(,million%20registered%20users%20worldwide%20as/|title=Eros Now Reaches 36.2 million Paying Subscribers}}</ref>

Apart from these, [[Balaji Telefilms]]–owned [[ALTBalaji]] and [[Viacom 18]]–owned [[Voot]] and some very popular because of unique content they provide. [[Jio|Reliance Jio]]–owned [[JioCinema]] and JioTV, and [[Times Group]]–owned [[MX Player]], [[Asianet Satellite Communications]]- owned [[Asianet Mobile TV]] are other OTT service providers in India.

[[Hoichoi]] is the first dedicated regional–language OTT service in India. It has launched 30 new shows and 12 original films in [[Bengali language|Bengali]] and has acquired about 200 Bengali films and dubbed content from English, Hindi and Arabic. In 2018 it entered Bangladesh as well as the United Arab Emirates, adding a prospective customer base of 180 million.<ref name="theweek.in"/>

In June 2017, [[Sun TV Network]] launched their '''[[Sun NXT]]''' regional OTT service in [[Telugu language|Telugu]], [[Tamil language|Tamil]], [[Malayalam]], [[Bengali language|Bengali]] and [[Kannada]].<ref>{{Cite web|url=https://www.thehindubusinessline.com/companies/sun-tv-networks-launches-multilingual-digital-platform/article9728472.ece|title=Sun TV Networks launches multilingual digital platform|last=PTI|website=@businessline|language=en|access-date=2020-03-09}}</ref>

In February 2020, [[Aha (streaming service)|'''Aha''']] OTT platform is launched, which broadcasts exclusively [[Telugu language|Telugu]] content.<ref>{{Cite web|url=https://www.asianage.com/entertainment/in-other-news/110220/aha-a-new-ott-channel-to-watch-out-for.html|title=Aha! A new OTT channel to watch out for|language=en|date=11 February 2020}}</ref>

With rising interest for [[Korean drama|Korean dramas]], [[Viki (streaming service)|Rakuten Viki]] saw its biggest jump of web traffic from India in 2020 due to [[COVID-19 lockdown in India|COVID-19 lockdown]] which lead to ad localization on the platform.<ref>{{Cite news|last=Bhatt|first=Shephali|title=How K-pop and Korean drama had their biggest breakthrough in India amid the pandemic|work=The Economic Times|url=https://economictimes.indiatimes.com/tech/tech-bytes/how-k-pop-and-korean-drama-had-their-breakthrough-moment-in-india-amid-the-pandemic/articleshow/78954150.cms|access-date=2021-04-05}}</ref><ref>{{Cite web|last=Mane|first=Anwaya|date=7 April 2021|title=K Dramas dubbed in Hindi; Is it a boon or a bane?|url=https://www.pinkvilla.com/entertainment/k-dramas-dubbed-hindi-it-boon-or-bane-687796|url-status=live|access-date=2021-04-07|website=PINKVILLA|language=en}}</ref><ref>{{Cite web|url=https://www.sajmedia.in/top-10-popular-ott-platforms-in-india/|title=Top 10 Popular OTT Platforms in India|language=en|date=7 June 2021}}</ref>

===Future predictions===
According to KPMG Media and Entertainment Report 2018, the Indian OTT market is expected to grow 45 percent to reach ₹138 billion by the end of fiscal 2023.<ref name="exchange4media.com"/> According to a report by [[Ernst & Young]], the number of OTT users in the country will reach 500 million by 2020, making India the second–biggest market after the US.<ref name="theweek.in"/>

==List of OTT platforms in India==
{| class="wikitable sortable"
|-
! data-sort-type="alphabet"|Name !! Parent !! Active years
!Languages!! Notes/Ref.
|-
|[https://www.mid-day.com/amp/entertainment/bollywood-news/article/Producer-and-Distributor-Mehmood-Ali-launches-Don-Cinema-a-cinema-driven-OTT-app-22407160 Don Cinema]
|Don Cinema Pvt Ltd
||2019-present
|[[Malayalam]],[[Tamil language|Tamil]],[[Kannada]]. Telugu, Hindi, Bangali, Bhojpuri, Marathi & Rajasthani
|
|-
|[[Neestream]]
|Neestream Creations Pvt Ltd
||2019-present
|[[Malayalam]], [[Tamil language|Tamil]]
|<ref>{{Cite web|url=https://www.thehindu.com/entertainment/movies/new-streaming-platform-launched-catering-to-malayalam-audience/article31298661.ece|title=New streaming platform launched catering to Malayalam audience |access-date=5 July 2021|website=The Hindu |language=en-US}}</ref> [[File:Neestream Malayalam OTT Platform.jpg|thumb|Neestream Malayalam OTT Platform]]
|-
|[[Addatimes]]
|Addatimes Media Private Limited||2016-Present
|[[Bengali language|Bengali]], [[Hindi]]
|
|-
|[[Asianet Mobile TV]]
| [[Asianet Satellite Communications]] ||2015–Present
|[[Malayalam]], [[Tamil language|Tamil]], [[Kannada language|Kannada]], [[Telugu language|Telugu]], [[Hindi]]
|
|-
|[[FilmyBOX]]
|[[FilmyBOX Entertainment Pvt. Ltd]]||2021–present
|Hindi, English, Telugu, Tamil, Bengali, Punjabi
|<ref>{{cite web|url=https://www.zee5.com/zee5news/ba-pass-3-to-launch-on-filmybox-app-on-may-1st-2021|title=Zee News|first=Zee|last=News|website=Zee5}}</ref>
|-
|-
|[[YuppTV]]
| YuppTV || 2007–present
|Hindi, Telugu, Tamil, Marathi, Kannada||<ref>{{Cite web|url=https://www.abu.org.my/Latest_News-@-YuppTV_Dongle_launched_in_US_for_South_Asians.aspx|title=YuppTV Dongle launched in US for South Asians|website=abu.org.my}}</ref>
|-
|[[BIGFlix]]
|[[Reliance Entertainment]]||2008–present
|Hindi, Telugu, Tamil, Bengali ,Marathi|| India's first movie on demand service<ref name="I.com" />
|-
|[[Vuclip]]
|[[PCCW]]|| 2008–present
|Hindi, Telugu, Tamil||<ref>{{cite web|url=http://www.casbaa.com/media-and-resources/news-center/casbaa-news/8051-pccw-embarks-on-strategic-expansion-of-ott-video-business|archive-url=https://web.archive.org/web/20150316033922/http://www.casbaa.com/media-and-resources/news-center/casbaa-news/8051-pccw-embarks-on-strategic-expansion-of-ott-video-business|url-status=dead|archive-date=16 March 2015|title=PCCW embarks on strategic expansion of OTT video business|date=16 March 2015}}</ref>
|-
|[[dittoTV]]
|Zee Entertainment Enterprises
|2012–2018
|English, Hindi, Telugu, Kannada, Tamil, Malayalam, Marathi, Gujarati, Punjabi, Bangla
|Dissolved and Integrated into Zee5
|-
|[[Spuul]]
| Independent|| 2012–present
|Hindi, Telugu, Tamil, English||
|-
|[[SonyLIV]]
|[[Sony Pictures Networks India]]||2013–present
|Hindi, English, Telugu, Tamil, Marathi, Bengali, Malayalam, Kannada, Punjabi
|<ref>{{cite web|url=https://www.business-standard.com/pti-stories?time=1550757962|title=PTI Stories – Business Standard|first=Business|last=Standard|website=Business Standard}}</ref><ref>{{cite web|url=https://www.brightcove.com/en/company/press/sonyliv-powers-ott-video-streaming-30-million-users-brightcove|title=SonyLIV Powers OTT Video Streaming for 30 Million Users with Brightcove|website=Brightcove}}</ref>
|-
|[[The Viral Fever|TVFPlay]]
|Contagious Online Media Network Private Limited||2015–present
|Hindi,Telugu,Tamil||<ref>{{cite web|url=https://economictimes.indiatimes.com/magazines/panache/this-iit-kharagpur-alumnus-is-the-brain-behind-the-viral-fever-media/articleshow/46142385.cms|title=This IIT Kharagpur alumnus is the brain behind The Viral Fever Media|first=Aditi|last=Saxena|date=6 February 2015|via=The Economic Times}}</ref>
|-
|[[Netflix]]
|Netflix Inc. || 2015–present
|English, Hindi, Telugu, Tamil, Marathi, Bengali, Malayalam, Kannada
|<ref>{{cite web|url=https://inc42.com/resources/the-arrival-of-netflix-in-india/|title=The Arrival Of Netflix In India: All That You Need To Know|website=inc42.com}}</ref>
|-
|[[Viu (streaming media)|Viu]]
|[[HK Television Entertainment]]|| 2015–present
|Hindi, Telugu, Tamil||<ref>{{cite web|url=https://www.digitalnewsasia.com/pccw-looks-viu-just-start|title=PCCW looks at Viu as just the start|date=4 April 2016|website=Digital News Asia}}</ref><ref>{{cite web|url=https://www.afaqs.com/news/media/viu-india-to-shut-its-operation|title=Viu to shut India operations|date=16 Dec 2019|website=afaqs!}}</ref>
|-
|[[Arre (brand)|Arre]]
| UDigital || 2015– present
|Hindi, English||<ref>https://inc42.com/features/startup-watchlist-top-media-entertainment-startups-to-look-out-for-in-2019/</ref>
|-
|[[Disney+ Hotstar]]
|[[Star India]] ([[The Walt Disney Company India]]) || 2015–present
|Hindi, English, Malayalam, Marathi, Telugu, Tamil, Bengali, Kannada,
| India's most subscribed OTT platform<ref>{{cite web|url=https://www.medianews4u.com/|title=Home Main|website=Media News 4 U}}</ref>{{failed verification|date=February 2019}}<ref>{{cite web|url=https://economictimes.indiatimes.com/industry/media/entertainment/media/star-india-rejigs-hotstar-service-to-drive-growth/articleshow/65685631.cms|title=Star India rejigs Hotstar service to drive growth|first=Gaurav|last=Laghate|date=5 September 2018|via=The Economic Times}}</ref>
|-
|[[Eros Now]]
|[[Eros International]]||2015–present
|Hindi,Bengali, Marathi, Telugu, Tamil, Punjabi||Titled as 'Best OTT Platform of the Year 2019' at the British Asian Media Awards<ref name="medianama.com">{{Cite web|url=https://www.medianama.com/2019/02/223-eros-now-earnings-q3fy19/|title=Eros Now has 13M paid subscribers in Q3FY19; now at 128M registered users|date=8 February 2019}}</ref>
|-
|[[Hooq]]
|[[Sony Pictures]], [[Warner Bros.]] and [[Singtel]]|| 2015–2020
|English||Dissolved in 2020<ref>{{cite web|url=https://www.techinasia.com/singtel-start-netflix-competitor-asia-partners-sony-pictures-warner-bros|title=Tech in Asia – Connecting Asia's startup ecosystem|website=techinasia.com}}</ref>
|-
|[[Hungama Digital Media Entertainment|Hungama Play]]
|[[Hungama Digital Media Entertainment]]
|2015–present
|Hindi, English, Telugu, Tamil
|<ref>{{Cite news|last=Kanth|first=K. Rajani|date=2015-07-24|title=Hungama launches on-demand movies app Hungama Play|work=Business Standard India|url=https://www.business-standard.com/article/companies/hungama-launches-on-demand-movies-app-hungama-play-115072400136_1.html|access-date=2020-10-12}}</ref>
|-
|[[Amazon Video|Amazon Prime Video]]
|[[Amazon (company)|Amazon]] || 2016–present
|Marathi, English, Hindi, Telugu, Tamil, Bengali, Malayalam, Kannada, Odia, Punjabi, Gujarati
|<ref>{{cite web|url=https://www.livemint.com/Consumer/HrRSNfsQaONsfvVh8dU1ZI/Amazon-Prime-Video-launched-in-India.html|title=Amazon Prime Video launched in India|first=Vidhi|last=Choudhary|date=14 December 2016|website=livemint.com}}</ref><ref>{{cite web|url=https://gadgets.ndtv.com/tv/news/amazon-prime-video-launched-in-india-all-you-need-to-know-1637714|title=Amazon Prime Video, Netflix's Biggest Rival, Has Gone Live in India|first1=Gopal|last1=Sathe |website=NDTV Gadgets 360}}</ref>
|-
|[[Voot]]
|[[Viacom 18]]||2016–present
|English, Hindi, Marathi, Telugu, Tamil, Bengali, Malayalam, Kannada, Odia, Punjabi, Gujarati
|<ref>{{cite web|url=https://economictimes.indiatimes.com/industry/media/entertainment/media/viacom18-launches-video-on-demand-platform-voot/articleshow/51606120.cms|title=Viacom18 launches video-on-demand platform Voot|date=29 March 2016|via=The Economic Times}}</ref>
|-
|'''Olly Plus'''
|'''oosym.in & Sk Line Production'''||2020–present
|Odia
|<ref>{{Cite web|url=https://play.google.com/store/apps/details?id=com.ollyplus.video/|title=Free Indian ott Platform No subscription required|date=27 May 2020}}</ref>
|-
|AK Online
|Info Pluto Media Works
|2020–present
|English & Tamil
|[https://www.newindianexpress.com/states/tamil-nadu/2020/sep/02/now-an-ott-platform-only-for-indie-films-2191334.html OTT exclusively for Unique Independent Films] - Article on the National Daily - The New Indian Express
|-

|[[JioCinema]]
|[[Jio Platforms]]
|2016–present
|English, Hindi, Marathi, Telugu, Tamil, Bengali, Malayalam, Kannada, Odia, Punjabi, Gujarati
|Only available for [[Jio]] Subscribers<ref>{{Cite web|title=JioCinema: Movies TV Originals - Apps on Google Play|url=https://play.google.com/store/apps/details?id=com.jio.media.ondemand&hl=en_US&gl=US|access-date=2020-10-12|website=play.google.com|language=en}}</ref>
|-
|[[Sun NXT]]
| [[Sun Group]] || 2017-present
|Malayalam, Tamil, Telugu, Kannada, Bengali and Marathi-coming soon
|
|-
|[[ALTBalaji]]
|[[Balaji Telefilms]]|| 2017–present
|Hindi, Telugu, Tamil||<ref>{{cite web|url=https://techcircle.vccircle.com/2015/08/14/tv-serials-movie-producer-balaji-telefilms-launches-online-platform-with-original-digital-content|title=TV serials & movie producer Balaji Telefilms launches online platform with original digital content|date=14 August 2015|website=Techcircle}}</ref>
|-
|[[Niri9]]
|[[Niri Media OPC Private Limited]]|| 2020–present
|Assamese , Hindi, Bengali||<ref>{{cite web|url=https://insidechronicle.com/entertainment/assams-new-ott-platform-niri-9-launched-in-guwahati-with-grand-web-series-trailers|title=New OTT platform NIRI 9 Launched in Guwahati with grand web series trailers|date=30 December 2020}}</ref>
|-
|[[Hoichoi]]
|[[Shree Venkatesh Films]]|| 2017–present
|Bengali, Hindi|| Bengali Content
|-
|[[MX Player]]
|[[Times Internet]]||2018–present
|Marathi,Hindi, Telugu, Tamil, Bengali, Malayalam, Kannada, Punjabi, Odia, Gujarati, English
|<ref>{{cite web|url=https://www.xda-developers.com/mx-player-reportedly-bought-200-million/|title=MX Player, Reportedly Bought by Indian Media Giant for $200 Million|date=28 June 2018}}</ref>
|-
|[[ZEE5|Zee5]]
|[[Zee Entertainment Enterprises]]||2018–present
|Marathi, Hindi, Telugu, Tamil, Bengali, Malayalam, Kannada, Punjabi, Odia, Gujarati, English
|<ref>{{cite web|url=https://www.dnaindia.com/business/report-with-ditto-tv-zee-eyes-a-game-changer-1656839|title=With Ditto TV, Zee eyes a game-changer|date=1 March 2012|website=dna}}</ref>
|-
|[https://www.watcho.com/ Watcho]
|[https://www.dishtv.in/ DishTV India Limited]
|
{| class="wikitable sortable"
|-
|2019–present
|}
|Hindi, Telugu, Kannada, Marathi, Korean
|100+ Live TV Channels available on the platform.
|-
|[[Ullu App]]
|[[Ullu App]]||2018–present
|Hindi, Telugu||<ref>{{cite web|url=https://www.mid-day.com/articles/ullu-apps-ceo-vibhu-agarwal-talks-about-up-coming-web-series-the-bull-of-dalal-street/21594194|title=Ullu was launched globally on December 25, 2018, and the content is created by some of the best talents of the entertainment industry|date=23 August 2019|website=Midday}}</ref>
|-
|[[Mubi (streaming service)|Mubi]]
|Mubi Inc. || 2019–present
|English||<ref>{{cite web|url=https://techcrunch.com/2019/11/18/mubi-india-launch/|title=Mubi launches streaming service in India|website=techcrunch.com}}</ref>
|-
|[[ManoramaMAX]]
|Malayala Manorama TV Ltd.
||2019–present
|Malayalam
|Malayalam content<ref>{{cite web|url=https://www.onmanorama.com/news/kerala/2019/09/02/manorama-max-launched-entertainment-news-app.html|title=ManoramaMax' news and entertainment app launched, download now|website=onmanorama.com}}</ref>
|-
|[[ShemarooMe]]
|[[Shemaroo Entertainment]]
|2019–present
|Hindi, Marathi, Telugu, Gujarati
|<ref>{{Cite web|date=2019-02-14|title=Shemaroo Announces the Launch of New OTT Platform ShemarooMe|url=https://www.dqindia.com/shemaroo-announces-launch-new-ott-platform-shemaroome/|access-date=2020-10-12|website=DATAQUEST|language=en-US}}</ref>
|-

|[[Aha (streaming service)|Aha]]
|Arha Media & Broadcasting Pvt. Ltd.
|2020–present
|Telugu
|Telugu content
|-
|[[Quibi]]
|Independent
|2020–2020
|English
|Mobile only
|-
|[[Viki (streaming service)|Viki]]
|[[Rakuten]]
|2010–Present
|English
|Web and mobile<ref>{{Cite web|title=ViKi Raises $4.3 Million from VC All-Stars to Translate the World's Video|url=https://social.techcrunch.com/2010/12/08/viki-raises-4-3-million-from-vc-all-stars-to-translate-the-worlds-video/|access-date=2021-04-05|website=TechCrunch|language=en-US}}</ref><ref>{{Cite web|title=International Video Site ViKi Debuts iPhone App, Will Partner With Samsung For Android App|url=https://social.techcrunch.com/2011/09/23/international-video-site-viki-debuts-iphone-app-will-partner-with-samsung-for-android-app/|access-date=2021-04-05|website=TechCrunch|language=en-US}}</ref>
|}

==List of podcast platforms in India==
{| class="sortable wikitable" style="text-align: center; width: auto; margin: auto auto;"
|+
! Name
! Free access
! Selective streaming
! [[Lossless compression|Lossless]] (Hi-Fi)
! Track download
! Tracks (millions)
! Active users (millions)
! Paying users (millions)
! First launched
! Login required
|-
|[[Amazon Music]]
| {{No}}
| {{Yes}}
| {{Yes}}<ref>{{Cite web|title = Amazon.com Help: What is Amazon HD|url = https://www.amazon.com/gp/help/customer/display.html?nodeId=G8X4YJYLED87FSH2|access-date = 20 September 2019}}</ref>
| {{Yes}}<ref>{{Cite web|title = Amazon.com Help: Download Prime Music for Offline Playback|url = https://www.amazon.com/gp/help/customer/display.html?nodeId=201535240|access-date = 31 July 2015}}</ref>
| 50 (Unlimited), 2 (Prime Music)<ref>{{Cite web|url = https://www.amazon.co.uk/b/ref=dm_hf_lp_fourpack?ie=UTF8&node=11741995031|title = Amazon Music Unlimited FAQ|access-date = 18 November 2016}}</ref>
|16<ref>{{Cite news|url=https://www.midiaresearch.com/blog/amazon-music-the-dark-horse-comes-out-of-the-shadows/|title=Amazon Music: The Dark Horse Comes Out Of The Shadows {{!}} MIDiA Research|date=20 October 2017|work=MIDiA Research|access-date=17 March 2018}}</ref>
|
|
| Yes
|-
| [[Apple Music]]
| {{No}}
| {{Yes}}
| {{No}}
| {{Yes}}
|[https://www.apple.com/au/apple-music/ 60]
|60<ref name=":6">{{cite web|url=https://www.wsj.com/articles/apple-music-on-track-to-overtake-spotify-in-u-s-subscribers-1517745720|title=Apple Music on Track to Overtake Spotify in U.S. Subscribers|access-date=6 February 2018}}</ref>
|60<ref name=":7">{{Cite web|url=https://techcrunch.com/2018/03/28/pandora-takes-on-spotify-with-dozens-of-personalized-playlists-built-using-its-music-genome/|title=Pandora takes on Spotify with dozens of personalized playlists built using its Music Genome – TechCrunch|website=techcrunch.com|access-date=20 May 2018}}</ref>
| June 2015
| Yes
|-
| [[Gaana.com|Gaana]]
| {{Yes}}
| {{Yes}}
| {{No}}
| {{Yes}}
|
|
|
|
| Yes
|-
| [[Google Play Music]]
| {{No}}
| {{Yes}}
| {{No}}
| {{Yes}}<ref>{{Cite web|title = Download music to listen offline – Google Play Help|url = https://support.google.com/googleplay/answer/1250232?hl=en-GB|access-date = 31 July 2015}}</ref>
| 40<ref>{{cite news|title=Google Play Music|url=https://play.google.com/about/music/allaccess/}}</ref>
|
|
| November 2011
| Yes
|-
| [[Hungama Digital Media Entertainment|Hungama]]
| {{Yes}}
| {{Yes}}
| {{No}}
| {{Yes}}
|
|
|
|
| Yes
|-
| [[JioSaavn]]
| {{Yes}}
| {{Yes}}
| {{No}}
| {{Yes}}
|30<ref name=":2">{{Cite web|title = Saavn, 'India's Spotify', Reveals It Has 11M Monthly Users And Hires Ex-Google Exec|url = https://techcrunch.com/2015/01/21/saavn-11-million-mau/|website = TechCrunch|access-date = 29 August 2015|first = Jon|last = Russell}}</ref>
| 20<ref name=":2" />
|
|
| Yes
|-
| [[SoundCloud]]
| {{Yes}}
| {{Yes}}
| {{Partial}}
| {{Partial|Limited}}
| 200+<ref>{{cite web |title=SiriusXM Acquires Minority Stake in SoundCloud With $75 Million Investment | url=https://www.billboard.com/articles/business/8550690/siriusxm-invests-75-million-into-soundcloud | date=11 February 2019}}</ref>
|175<ref>{{Cite news|title = SoundCloud's Valuation Could Top Billion With New Fundraising|url = https://blogs.wsj.com/digits/2014/12/09/soundclouds-valuation-could-top-1-2-billion-with-new-fundraising/|website = WSJ Blogs – Digits|date = 9 December 2014|access-date = 9 August 2015|first = Evelyn M.|last = Rusli|first2 = Hannah|last2 = Karp|first3 = Douglas|last3 = MacMillan}}</ref>
|
|
| No
|-
| [[Spotify]]
| {{Yes}}
| {{Yes}}
| {{No}}
| {{Yes}}
| 50<ref>{{Cite web|url=https://newsroom.spotify.com/2019-08-19/upgraded-spotify-premium-family-plan-value-the-entire-household-will-love/|title=Upgraded Spotify Premium Family Plan: Value the Entire Household Will Love|access-date=21 August 2019}}</ref>
| 289<ref>https://techcrunch.com/2020/04/29/spotify-q1-beats-on-sales-of-2b-with-monthly-active-users-up-31-to-286m/</ref>
| 130
| October 2008
| Yes
|-
| [[Wynk]]
| {{Yes}}
| {{Yes}}
| {{No}}
| {{Yes}}
|
|
|
|
| Yes
|-
| [[YouTube Music]]
| {{Yes}}
| {{Yes}}
| {{No}}
| {{Yes}}
|50<ref>{{Cite web|title=YouTube Music is making it simple to transfer over your Google Play Music library|url=https://youtube.googleblog.com/2020/05/youtube-music-transfer-google-play-music-library.html|access-date=2020-06-15|website=Official YouTube Blog|language=en}}</ref>
|
|
| November 2015
| No
|}

==Censorship==
The [[Government of India]] in 2021 released a new set of rules that would bring OTT content in India under the standards of censorship that is applicable to other entertainment content platforms in India.<ref>{{cite news |last1=Feb 26 |first1=Swati Mathur / TNN / |title=OTT Guidelines India: Content on OTT platforms will be divided into five age-related categories {{!}} India Business News - Times of India |url=https://timesofindia.indiatimes.com/business/india-business/content-on-ott-platforms-will-be-divided-into-five-age-related-categories/articleshow/81219365.cms |work=The Times of India |language=en}}</ref> This created a stir among the OTT content providers who were upset about not being consulted before the move was announced.<ref>{{cite news |last1=Dutta |first1=Amrita Nayak |title=Upset we're not being consulted, OTT platform body says about govt 'plan' to frame guidelines |url=https://theprint.in/india/governance/upset-were-not-being-consulted-ott-platform-body-says-about-govt-plan-to-frame-guidelines/611451/ |work=ThePrint |date=25 February 2021}}</ref> Before this move by the government, 17 of the largest OTT platforms in India had come together to create a self-regulation kit.<ref>{{Cite news|date=2021-02-11|title=17 major OTT players adopt toolkit for regulation|language=en-IN|work=The Hindu|url=https://www.thehindu.com/business/Industry/netflix-disney-hotstar-amazon-prime-video-and-14-other-ott-players-adopt-toolkit-for-regulation/article33814432.ece|url-status=live|access-date=2021-03-13|issn=0971-751X}}</ref> Under the new rules the government has mandated the OTT platforms to classify content under five classifications namely, Universal (U)- suitable for all, U/A 7+ , U/A 13+, U/A 16+ and adult category.

==References==
{{Reflist}}
<br />

[[Category:Broadcasting in India]]
[[Category:History of telecommunications|OTT in India]]