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	'''Online book rental''' refers to a service wherein users rent books via the [[internet]]. Users browse books online and have their choices home-delivered, rather than physically visiting a [[library]] to borrow a book. This [[e-commerce]] model is very similar to the popular [[video rental]] service provided by the California-based [[Netflix]]. Online book rental is gaining popularity in India, with a number of websites offering free doorstep delivery for a small monthly fee. The popularity of such websites can be attributed to increasing internet usage in the country; India is expected to have the third-largest number of internet users in the world by 2013.<ref>[http://timesofindia.indiatimes.com/biz/india-business/India-to-have-3rd-largest-number-of-Internet-users-by-2013/articleshow/4821630.cms India to have 3rd largest number of Internet users by 2013 – The Times of India]. Timesofindia.indiatimes.com (2009-07-26). Retrieved on 2012-08-08.</ref> Statistics for the publishing industry are also promising. India is the world's third-largest market for English books,<ref>[https://www.theguardian.com/books/2009/apr/22/books-india-china Publishers look to China and India to help them weather recession \| Books]. The Guardian (2009-04-22). Retrieved on 2012-08-08.</ref> and its entire book market — in [[English language\|English]], as well as regional languages — is estimated to generate Rs. 10,000 [[crore]] annually.<ref>[https://web.archive.org/web/20090125005209/http://hindu.com/lr/2009/01/04/stories/2009010450040100.htm Literary Review : New horizons, new challenges]. The Hindu (2009-01-04). Retrieved on 2012-08-08.</ref> The [[online book]] market in [[India]] is expected to grow at 30–35% annually for the next five years.<ref>[https://web.archive.org/web/20100818173810/http://www.alootechie.com/content/indian-online-book-market-pegged-rs-59-crore-expected-grow-35-a-year Indian online book market pegged at Rs 59 crore; expected to grow by 35% a year]. alootechie.com (2009-11-03).</ref>		'''Online book rental''' refers to a service wherein users rent books via the [[internet]]. Users browse books online and have their choices home-delivered, rather than physically visiting a [[library]] to borrow a book. This [[e-commerce]] model is very similar to the popular [[video rental]] service provided by the California-based [[Netflix]]. Online book rental is gaining popularity in India, with a number of websites offering free doorstep delivery for a small monthly fee. The popularity of such websites can be attributed to increasing internet usage in the country; India is expected to have the third-largest number of internet users in the world by 2013.<ref>[http://timesofindia.indiatimes.com/biz/india-business/India-to-have-3rd-largest-number-of-Internet-users-by-2013/articleshow/4821630.cms India to have 3rd largest number of Internet users by 2013 – The Times of India]. Timesofindia.indiatimes.com (2009-07-26). Retrieved on 2012-08-08.</ref> Statistics for the publishing industry are also promising. India is the world's third-largest market for English books,<ref>[https://www.theguardian.com/books/2009/apr/22/books-india-china Publishers look to China and India to help them weather recession \| Books]. The Guardian (2009-04-22). Retrieved on 2012-08-08.</ref> and its entire book market — in [[English language\|English]], as well as regional languages — is estimated to generate Rs. 10,000 [[crore]] annually.<ref>[https://web.archive.org/web/20090125005209/http://hindu.com/lr/2009/01/04/stories/2009010450040100.htm Literary Review : New horizons, new challenges]. The Hindu (2009-01-04). Retrieved on 2012-08-08.</ref> The [[online book]] market in [[India]] is expected to grow at 30–35% annually for the next five years.<ref>[https://web.archive.org/web/20100818173810/http://www.alootechie.com/content/indian-online-book-market-pegged-rs-59-crore-expected-grow-35-a-year Indian online book market pegged at Rs 59 crore; expected to grow by 35% a year]. alootechie.com (2009-11-03).</ref>

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{{pp|small=yes}}
'''Online book rental''' refers to a service wherein users rent books via the [[internet]]. Users browse books online and have their choices home-delivered, rather than physically visiting a [[library]] to borrow a book. This [[e-commerce]] model is very similar to the popular [[video rental]] service provided by the California-based [[Netflix]]. Online book rental is gaining popularity in India, with a number of websites offering free doorstep delivery for a small monthly fee. The popularity of such websites can be attributed to increasing internet usage in the country; India is expected to have the third-largest number of internet users in the world by 2013.<ref>[http://timesofindia.indiatimes.com/biz/india-business/India-to-have-3rd-largest-number-of-Internet-users-by-2013/articleshow/4821630.cms India to have 3rd largest number of Internet users by 2013 – The Times of India]. Timesofindia.indiatimes.com (2009-07-26). Retrieved on 2012-08-08.</ref> Statistics for the publishing industry are also promising. India is the world's third-largest market for English books,<ref>[https://www.theguardian.com/books/2009/apr/22/books-india-china Publishers look to China and India to help them weather recession | Books]. The Guardian (2009-04-22). Retrieved on 2012-08-08.</ref> and its entire book market — in [[English language|English]], as well as regional languages — is estimated to generate Rs. 10,000 [[crore]] annually.<ref>[https://web.archive.org/web/20090125005209/http://hindu.com/lr/2009/01/04/stories/2009010450040100.htm Literary Review : New horizons, new challenges]. The Hindu (2009-01-04). Retrieved on 2012-08-08.</ref> The [[online book]] market in [[India]] is expected to grow at 30–35% annually for the next five years.<ref>[https://web.archive.org/web/20100818173810/http://www.alootechie.com/content/indian-online-book-market-pegged-rs-59-crore-expected-grow-35-a-year Indian online book market pegged at Rs 59 crore; expected to grow by 35% a year]. alootechie.com (2009-11-03).</ref>

== {{anchor|The rental system}}Rental system ==

Online book-rental services save time by delivering books to a member's home or office. In addition to convenience, the service also offers an ease-of-use benefit; membership on most websites involves a simple [[registration form]] and payment through [[bank transfer]] or [[Collect on delivery|cash on delivery]]. This is important in a market that does not yet trust internet-based monetary transactions. Once membership is paid the user logs in to browse books, and clicks the "rent" button to receive the chosen books at home. The books are collected when the user logs in to indicate that he or she has finished reading. Another advantage of online rental services is that most do not have any due dates or late fees; borrowers may keep books for as long as they wish, provided they pay the regular [[subscription]].
This era is changing, edits being made with education book selling. Engineering books are often taken on rent for a semester or 2 and returned after use. With the online space roaring, newer start ups have emerged in online book renting. In engineering book stores, you order books and pay Cash on Delivery, after usage you collect back up to 70% of the invoice back.

== Presence ==

Online libraries and rental companies have come with a national presence and are trying to reach other smaller cities by using courier companies and the postal service to deliver books. These new ventures have become popular with the trend towards internet-based [[marketing]]; almost all have their own [[blog]]s and [[Facebook]] pages. Ventures like Pustakkosh,<ref>{{Cite news|url=https://www.pustakkosh.com|title=Pustak Kosh - India's Leading TextBook and Student Need Rental Company|last=https://www.pustakkosh.com|access-date=2018-08-02|language=en}}</ref> Justbooks<ref>{{Cite web|url=https://thetechpanda.com/2013/06/10/justbooks-clc-the-economical-and-flexible-library-service-to-rent-and-read-books/|title=JustBooks CLC - Library Service to Rent and Read Books|website=thetechpanda.com|language=en-US|access-date=2018-02-06}}</ref> are major national level players in Indian online book rental scenario.

== {{anchor|E-books vs physical books}}Electronic versus print books ==

There is speculation as to the survival of these ventures, as more people use [[Amazon Kindle]] and read books online. However, most book-lovers prefer a physical book, and this is the premise on which these new ventures are based. Their success remains to be seen; however, they offer a ray of hope for young professionals in the country who currently lack access to books. Apart from the metropolitan areas, most cities and towns in India do not have good, well-stocked [[public libraries]]. For the residents of these cities, such ventures may offer an economical way to bridge the gap.

== References ==
{{reflist|2}}

[[Category:Book publishing companies of India]]
[[Category:Book rental]]
[[Category:E-commerce in India]]

Online book rental in India - Revision history

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