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<p><b>New page</b></p><div>{{About|the Electronics company|other companies named Onida|Onida (disambiguation)}}<br />
{{Short description|Indian multinational electronics company}}<br />
{{Use Indian English|date=September 2015}}<br />
{{Use dmy dates|date=March 2013}}<br />
{{Infobox company<br />
| name = Onida Electronics <br />
| logo = Onida Electronics.svg<br />
| logo_size = 220px<br />
| type = [[Public]] <br />
| traded_as = {{plainlist|<br />
*{{BSE|500279}}<br />
*{{NSE|MIRCELECTR}}<br />
}}<br />
| ISIN = INE303C01016<br />
| foundation = {{Start date and age|1981}}<br />
| founder = G.L. Mirchandani<br />
| key_people = {{plainlist| <br />
*Vijay J. Mansukhani ([[Managing director]])<br />
*G Sundar ([[CEO]])<br />
}}<br />
| location = [[Mumbai]], [[Maharashtra]], India<br />
| industry = {{plainlist|<br />
*[[Consumer electronics]]<br />
*[[Home appliance]]s<br />
}}<br />
| area_served = Worldwide<br />
| products = {{plainlist| <br />
*[[Television]]s<br />
*[[Air conditioning|Air conditioner]]s<br />
*[[Washing machine]]s<br />
*[[Refrigerator]]s<br />
*[[Microwave]]s}}<br />
| revenue = {{profit}} {{INRConvert|15284.6|m}}<ref>{{cite web|url=http://www.bseindia.com/qresann/detailedresult_cons.asp?scrip_cd=500279&qtr=65.5&compname=MIRC%20ELECTRONICS%20LTD.&quarter=MC2009-2010&checkcons=55c |title=2010 BSE Data |publisher=Bseindia.com |access-date=2010-08-30}}</ref><br />
| num_employees = 5000<ref>{{cite web |url=http://www.list-of-companies.org/Details/10351159/India/MIRC_Electronics_Limited/ |title=MIRC Electronics Limited |publisher=List-of-companies.org |access-date=2010-08-02 |archive-url=https://web.archive.org/web/20100522065348/http://www.list-of-companies.org/Details/10351159/India/MIRC_Electronics_Limited/ |archive-date=22 May 2010 |url-status=dead }}</ref><br />
| homepage = [http://www.onida.com www.onida.com]<br />
| former_name = Mirc Electronics ltd<br />
}}<br />
<br />
'''Onida Electronics''' (formerly '''Mirc Electronics''') is an Indian [[multinational corporation|multinational]] [[electronics]] and [[home appliance]]s manufacturing company, based in [[Mumbai]]. Onida became well known in India for its colour [[Cathode ray tube|CRT]] [[television]]s and [[smart TV]]s. Other appliances manufactured by the company include flat panel TVs (LED, LCD TVs), air conditioners, washing machines, microwave ovens, DVD home theatre systems, mobile phones, projector systems and LED lights.<br />
<br />
==History==<br />
<br />
Onida was started by G.L. Mirchandani and Vijay Mansukhani in 1981 in [[Mumbai]]. G.L. Mirchandani is the chairman and managing director of M/s Mirc Electronics Ltd.<ref>{{cite web |url=http://www.businessworld.in/bw/2009_10_23_Riding_The_Trough.html?storyInSinglePage=true |title=Riding The Trough |publisher=Businessworld.in |date=24 October 2009 |access-date=2010-08-02 }}{{Dead link|date=April 2020 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> In 1982, Onida started assembling [[television]] sets at their factory in [[Andheri]], [[Mumbai]]. It was established as "Mirc Electronics" in 1981.<ref>{{cite web|url=http://www.onida.com/about_us_milestone.aspx |title=About us |publisher=Onida |access-date=2010-08-02}}</ref> Since then, Onida has evolved into a multi-product company in the consumer durables and appliances sector. Onida achieved a 100% growth in ACs and [[microwave oven]]s and a 40% growth in [[washing machine]]s last year.<br />
<br />
Onida came out with the famous caption ''Neighbour's Envy, Owner's Pride''. The popular theme of the ads was a [[devil]] complete with horns and tail in the 1980s.<ref>{{cite web|url=http://www.thehindu.com/features/metroplus/give-the-devil-his-due/article6668169.ece?homepage=true| title= Give the devil his due |newspaper=The Hindu| date=7 December 2014|last=Tripathi |first=Shailja| access-date=7 December 2014}}</ref><br />
<br />
Onida has a network of 33 branch offices, 208 Customer Relation Centers and 41 depots spread across India.<ref>{{cite web|url=http://business.rediff.com/report/2009/sep/07/onida-to-say-goodbye-to-its-devil.htm |title=Onida to say goodbye to its 'iconic' devil: Rediff.com Business |publisher=Business.rediff.com |date=7 September 2009 |access-date=2010-08-02}}</ref> As on 31 March 2005, Onida had a market capitalization of {{INR}}3,014.6&nbsp;million.<br />
<br />
Mirc Electronics won an "Award for Excellence in Electronics" in 1999, from the Ministry of Information Technology, [[Government of India]].<ref>{{cite web|url=http://www.indiainfoline.com/Research/LeaderSpeak/Interview-of-Mr.-Gulu-Mirchandani-Chairman-and-MD-Mirc-Electronics/11992134 |title=Interview of Mr. Gulu Mirchandani, Chairman & MD, Mirc Electronics |publisher=Indiainfoline.com |access-date=2010-08-02}}</ref> Onida with its Sales & Marketing office in [[Dubai report]]ed a 215 per cent export growth in two years, setting the base for an increased robust international presence.<br />
<br />
The shipments to the Gulf contribute almost 65 per cent of Onida's export revenue, while shipments to the fast-growing East African market ([[Uganda]], [[Tanzania]], [[Kenya]] and [[Ethiopia]]) and the [[SAARC]] countries accounted for 16 per cent of export revenues. In addition to the Gulf countries, Onida has a presence in [[Russia]], [[Ukraine]] and neighboring CIS countries. Apart from television exports to [[Russia]], Onida also exports DVD players and high-end LCD televisions.<ref>{{cite web|url=http://www.onida.com/about_us_export.aspx |title=About us |publisher=Onida |access-date=2010-08-02}}</ref><br />
<br />
==Products==<br />
<br />
Onida brand has following range of products:<br />
<br />
* [[Liquid crystal display television|LCD TVs]]<br />
* [[Plasma display|Plasma TVs]]<br />
* [[Televisions]]<br />
* [[DVD]] and [[Home cinema|Home theater systems]]<br />
* [[Air conditioning|Air conditioners]]<br />
* [[Washing machine]]s<br />
* [[Microwave oven]]s<br />
* [[Loudspeaker|LoudSpeaker]]<br />
* [[Mobile phone]]s<br />
* [[LED TV]]s<br />
* [[LCD monitor]]<br />
* [[Webcam]]<br />
<br />
==See also==<br />
*[[List of electronics brands]]<br />
<br />
==References==<br />
{{reflist|2}}<br />
<br />
7. [https://www.feltron.in/ LED TV Manufacturers] ( Feltron Industries Pvt Ltd )<br />
<br />
== External links ==<br />
*{{url|www.onida.com|Official site}}<br />
*{{facebook|Onida.live}}<br />
{{Electronics industry in India}}<br />
<br />
[[Category:Consumer electronics brands]]<br />
[[Category:Home appliance manufacturers of India]]<br />
[[Category:Manufacturing companies based in Mumbai]]<br />
[[Category:Electronics companies of India]]<br />
[[Category:Mobile phone manufacturers]]<br />
[[Category:Electronics companies established in 1981]]<br />
[[Category:Indian brands]]<br />
[[Category:Indian companies established in 1981]]<br />
[[Category:1981 establishments in Maharashtra]]<br />
[[Category:Companies listed on the National Stock Exchange of India]]<br />
[[Category:Companies listed on the Bombay Stock Exchange]]</div>imported>DaxServer