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{{Short description|Indian online beauty retailer}}
{{Use Indian English|date=July 2016}}
{{Use dmy dates|date=July 2015}}
{{Infobox company
| name = Nykaa
| logo = Nykaa_New_Logo.svg
| logo_size = 250px
| logo_alt =
| logo_caption =
| screenshot =
| screenshot_size =
| screenshot_alt =
| collapsible = 
| collapsetext = 
| background = 
| caption =
| company_type = [[Publicly held company|Public]]
| traded_as = {{Unbulleted list|{{NSE|NYKAA}}|{{BSE|543384}}}}
| founded = {{start date and age|2012|04}}
| location_city = [[Mumbai]], [[Maharashtra]]
| location_country = India
| area_served = India
| founder = [[Falguni Nayar]]
| key_people = Falguni Nayar {{small|(Executive Chairperson, Managing Director & CEO)}} Anchit Nayar {{small|(Executive Director & CEO, Nykaa Beauty)}} Adwaita Nayar {{small|(Co-founder and Executive Director of Nykaa, and the CEO of House of Nykaa and Nykaa Fashion)<ref>{{cite news |title=Anchit And Adwaita Nayar: Grooming For Glory |url=https://www.forbesindia.com/article/tycoons-of-tomorrow-2021/anchit-and-adwaita-nayar-grooming-for-glory/72365/1 |access-date=6 May 2022 |work=Forbes India |language=en}}</ref>}}
| industry = [[Fast-moving consumer goods|Consumer goods]]
| products = {{hlist|[[Cosmetics]]|[[skin care]]|[[perfume]]|[[Hair coloring|hair color]]|[[personal care]]}}
| services =
| revenue = {{up}} {{INRconvert|7950|c}} (2025)
| operating_income = {{up}} {{INRconvert|474|c}} (2025)
| net_income = {{up}} {{INRconvert|72|c}} (2025)
| international = 
| num_employees = 2,000+ (2021)
| parent =
| owner = [[Falguni Nayar#Personal life|Nayar family]] (53.5%)<ref name = "CNBC">{{cite web |title=Nykaa IPO: Alia Bhatt, Katrina Kaif earn 10X returns from investments |url=https://www.cnbctv18.com/market/nykaa-ipo-alia-bhatt-katrina-kaif-earn-10x-returns-from-investments-11427732.htm |website=cnbctv18.com |access-date=13 November 2021 |language=en |date=11 November 2021}}</ref>
| website = {{URL|https://www.nykaa.com/}}
| footnotes = Financials {{as of|2025|03|31|lc=y|df=yes}}.<ref>{{cite web |title=Investor Presentation Quarter and Full year ended March 31, 2025 |url=https://www.nykaa.com/media/wysiwyg/uiTools/2025-5/Investor-Presentation-Q4-and-FY25.pdf |publisher=FSN E -Commerce Ventures Limited |access-date=28 September 2025}}</ref>
}}
'''FSN E-Commerce Ventures Ltd''', [[doing business as]] '''Nykaa''', is an Indian retail company, headquartered in [[Mumbai]]. It sells [[beauty]], [[Wellness (alternative medicine)|wellness]] and [[fashion]] products online and through physical stores.<ref name='toi'>{{cite web |title=Nykaa Q2 results: Net profit surges to Rs 34.4 crore; revenue jumps 25% |url=https://timesofindia.indiatimes.com/business/india-business/nykaa-q2-results-net-profit-surges-to-rs-34-4-crore-revenue-jumps-25/articleshow/125162130.cms |website=The Times of India |date=7 November 2025}}</ref> It also operates an eB2B distribution business called Superstore by Nykaa.<ref>{{cite web |title=Nykaa eyes Rs 6,000 crore GMV from in-house brands by FY30, ramps up fashion and AI bets |url=https://economictimes.indiatimes.com/tech/startups/nykaa-eyes-rs-6000-crore-gmv-from-in-house-brands-by-fy30-ramps-up-fashion-and-ai-bets/articleshow/122096154.cms |website=The Economic Times |date=26 June 2025}}</ref>

In 2020, it became the first Indian [[unicorn (finance)|unicorn startup]] headed by a woman.<ref>{{Cite web|date=October 28, 2021|title=Falguni Nayar, Founder Of India's First Woman-Led Unicorn Nykaa: Profile|url=https://www.ndtv.com/business/falguni-nayar-founder-of-indias-first-woman-led-unicorn-nykaa-profile-2590610|access-date=2021-11-05|website=NDTV.com}}</ref> Nykaa was listed on the [[National Stock Exchange of India|National Stock Exchange]] and [[Bombay Stock Exchange]] in November 2021 following its initial public offering.<ref>{{cite web |title=Nykaa IPO to open for public subscription on October 28, sets price band of ₹1,085-1,125 a share |url=https://www.thehindu.com/business/markets/nykaa-ipo-to-open-for-public-subscription-on-october-28/article37121578.ece |website=The Hindu |language=en-IN |date=22 October 2021}}</ref>

==History==
[[File:NYKAA.COM LOGO.jpg|thumb|Logo used in the initial years.]]

Nykaa was founded in April 2012 by Falguni Nayar, a former investment banker and Managing Director at [[Kotak Mahindra]] Capital.<ref name = "iDiva">{{cite web |title=Get A Glimpse Into The Mind Of Falguni Nayar, The Woman Behind The Force That Is Nykaa |url=https://www.idiva.com/career/advice/get-a-glimpse-into-the-mind-of-falguni-nayar-the-woman-behind-the-force-that-is-nykaa/17030893 |website=iDiva |access-date=14 November 2021 |language=en-IN |date=8 March 2017}}</ref> The company launched as an online beauty retailer in 2012 and began commercial operations in 2013. Its first offline store opened in the Delhi airport in 2014.<ref>{{Cite news|last=Kapur|first=Mallika|url=https://www.livemint.com/Leisure/EMOmjllb5hPv8Se8T62ZaK/Falguni-Nayar-The-beauty-entrepreneur.html|title=Falguni Nayar: The beauty entrepreneur|date=24 March 2017|work=Live Mint|access-date=2 April 2020}}</ref><ref>{{cite news|title=Shades in Beauty Space: Falguni Nayar|url=http://economictimes.indiatimes.com/slideshows/biz-entrepreneurship/meet-five-ex-bankers-who-broke-free-with-radically-different-ventures/slideshow/18842074.cms|website=Economictimes.indiatimes.com|access-date=7 March 2013}}</ref>

In 2015, Nykaa launched its own brands with Nykaa Cosmetics. Its owned brands would later develop into its House of Nykaa business.<ref name="auto2">{{Cite web|url=https://brandequity.economictimes.indiatimes.com/news/marketing/nykaa-reveales-its-omni-channel-content-and-guided-selling-strategy/70841130|title=Nykaa reveales its omni-channel content and guided selling strategy|website=ETBrandEquity.com}}</ref><ref>{{Cite news|url=https://www.business-standard.com/article/companies/nykaa-bets-big-on-fashion-offline-stores-with-eye-on-unicorn-tag-119041900920_1.html|title=Nykaa bets big on fashion, offline stores with eye on Unicorn tag|first=Pavan|last=Lall|newspaper=Business Standard India|date=19 April 2019|via=Business Standard}}</ref>

In 2018, Nykaa expanded into fashion with the launch of Nykaa Fashion.<ref>{{cite news |title=Nykaa launches Nykaa Network to boost interactivity |url=https://in.fashionnetwork.com/news/nykaa-launches-nykaa-network-to-boost-interactivity,999565.html |access-date=17 November 2022 |work=FashionNetwork.com |language=en-IN}}</ref><ref>{{cite web |title=From startup to beauty giant- How Falguni Nayar built a $5.39 billion empire - CNBC TV18 |url=https://www.cnbctv18.com/business/from-startup-to-beauty-giant-how-falguni-nayar-built-a-5-39-billion-empire-19565306.htm |website=CNBCTV18 |language=en |date=3 March 2025}}</ref>

In 2020, it became the first Indian [[unicorn (finance)|unicorn]] startup headed by a woman.<ref>{{Cite news|last=Sai|first=Ishwar|url=https://www.business-standard.com/article/companies/nykaa-raises-rs-100-crore-from-existing-investor-steadview-capital-120040100062_1.html|title=Nykaa raises Rs 100 crore from existing investor Steadview Capital|date=1 April 2020|work=Business Standard|access-date=1 April 2020}}</ref><ref>{{cite news|title=Max Ventures and Industries acquires 2% stake in Nykaa|url=https://timesofindia.indiatimes.com/deals/-ma/max-acquires-2pc-stake-in-Nykaa/articleshow/55897360.cms|newspaper=The Times of India|date=9 December 2016 }}</ref> In November 2020, global asset management firm [[Fidelity Investments|Fidelity]] invested in the company through a secondary sale of shares from multiple equity sellers.<ref>{{cite web |title=Fidelity invests in Nykaa via secondary shares |url=https://www.moneycontrol.com/news/business/fidelity-invests-in-nykaa-via-secondary-shares-6160801.html |website=Moneycontrol}}</ref>

In 2020, the company announced the launch of Nykaa Man the same year, targeting men’s grooming and fashion.<ref>{{Cite web|date=2020-10-05|title=Ahead Of Festive Season, Nykaa Offers Men's Fashion, Grooming Products|url=https://inc42.com/buzz/ahead-of-festive-season-nykaa-offers-mens-fashion-grooming-products/|access-date=2021-05-24|website=Inc42 Media|language=en-US}}</ref><ref>{{Cite news|last=Srinivasan|first=Supraja|title=Nykaa joins party in men's grooming|work=The Economic Times|url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/nykaa-joins-party-in-mens-grooming/articleshow/64877812.cms?from=mdr|access-date=2021-05-24}}</ref>

Nykaa opened its [[initial public offering]] (IPO) in late October 2021 and was listed on the NSE and BSE on 10 November 2021.<ref>{{cite news |title=Nykaa IPO to open on October 28; priced at Rs 1,085-1,125 apiece|newspaper=Business Standard India |date=22 October 2021 |url=https://www.business-standard.com/article/markets/nykaa-ipo-opens-oct-28-price-band-at-rs-1-085-1-125-per-share-121102200917_1.html |access-date=13 November 2021|last1=Modak |first1=Samie }}</ref> The IPO raised {{INRconvert|5352|c|mode=historical|year=2021}} at a valuation of {{USD}}7.4 billion.<ref>{{cite news |title=Nykaa surges to near $13 billion valuation in debut |url=https://economictimes.indiatimes.com/tech/startups/indian-beauty-startup-nykaa-surges-to-near-13-billion-valuation-in-debut/articleshow/87620578.cms |access-date=14 December 2021 |work=The Economic Times}}</ref> Following the listing, founder Falguni Nayar became India’s wealthiest self-made female billionaire.<ref>{{cite web |title=Nykaa founder Falguni Nayar is now India's wealthiest self-made female billionaire |url=https://www.hindustantimes.com/business/nykaa-founder-falguni-nayar-becomes-india-s-wealthiest-self-made-female-billionaire-101636525035358.html |website=Hindustan Times |access-date=13 November 2021 |language=en |date=10 November 2021}}</ref>

In 2022, Nykaa partnered with [[Apparel Group]] to sell beauty products in the UAE, Saudi Arabia, Qatar, Oman, Kuwait and Bahrain.<ref>{{cite web |title=Falguni Nayar optimistic about Nykaa's global expansion, sets sights on GCC market |url=https://economictimes.indiatimes.com/markets/expert-view/falguni-nayar-optimistic-about-nykaas-global-expansion-sets-sights-on-gcc-market/articleshow/118138207.cms |website=The Economic Times |date=11 February 2025}}</ref><ref>{{cite web |title=How Nykaa became the go-to launchpad for global brands |url=https://www.financialexpress.com/business/brandwagon-how-nykaa-became-the-go-to-launchpad-for-global-brands-3841100/ |website=The Financial Express |language=en |date=13 May 2025}}</ref> In 2024, Nykaa and the Apparel Group entered a 55:45 joint venture to launch Nysaa in Gulf countries.<ref>{{cite web |title=Nykaa & Apparel Group Agreement {{!}} APPAREL GROUP |url=https://www.apparelgroup.com/en/news/nykaa-enters-into-a-strategic-alliance-with-middle-east-based-apparel-group-to-recreate-omnichannel-beauty-retail-platform-in-the-gcc/ |website=Apparelgroup.com |date=7 October 2022}}</ref><ref>{{cite web |title=Nykaa Penetrates The Gulf Countries. Through Its First International Corporation With An Apparel Group |url=https://www.inventiva.co.in/trends/nykaa-penetrates-the-gulf-countries/ |website=Inventiva.co.in |date=8 October 2022}}</ref><ref>{{cite web |title=Apparel Group and Nyka forge alliance |url=https://gulfnews.com/friday/apparel-group-and-nyka-forge-alliance-1.91108156 |website=Gulf News |language=en |date=7 October 2022}}</ref>

==Operations==
Nykaa operates a hybrid model, with an inventory-led approach for beauty and personal care products and a marketplace model for fashion.<ref>{{Cite web|url=https://www.businesstoday.in/current/corporate/nykaa-fashion-starts-offline-expansion-first-store-to-open-in-delhi-ambience-mall/story/423921.html|title=Nykaa Fashion starts offline expansion, first store to open in Delhi's Ambience Mall|website=www.businesstoday.in|date=4 December 2020 }}</ref><ref>{{cite news|url=http://economictimes.indiatimes.com/industry/cons-products/fashion-/-cosmetics-/-jewellery/nykaa-decks-up-to-woo-indian-beauty-market-with-more-products-and-services/articleshow/52825419.cms|title=Nykaa decks up to woo Indian beauty market with more products and services |newspaper=The Economic Times|last1=Ganguly |first1=Payal }}</ref><ref>{{Cite web|url=https://retail.economictimes.indiatimes.com/news/health-and-beauty/beauty-startup-nykaa-plans-3-billion-ipo-this-year/80116523|title=Beauty startup Nykaa plans $3 billion IPO this year – ET Retail|website=ETRetail.com}}</ref>

It has three offline store formats called Nykaa Luxe, Nykaa On Trend and Nykaa beauty kiosks. The Luxe format features international luxury beauty brands such as [[Huda Beauty]], MAC, [[Dior]], and [[Givenchy]], along with Nykaa Beauty, the in-house collection of beauty products.<ref>{{Cite web|url=https://www.vogue.in/beauty/content/everything-you-need-to-know-about-the-new-nykaa-luxe-store-in-mumbai|title=Everything you need to know about the new Nykaa Luxe store in Mumbai|first=Avanti|last=Dalal|website=Vogue India|date=29 January 2021}}</ref> The Nykaa On Trend sells curated products.<ref>{{cite web|title=Nykaa to expand offline presence|url=http://www.deccanherald.com/content/619105/nykaa-expand-offline-presence.html|website=Deccanherald.com|date=25 June 2017}}</ref>

Nykaa has retail and distribution subsidiaries in the [[Gulf region]], including Nysaa Cosmetics Trading in Qatar for the export and retail sale of beauty and personal care products, and Nysaa Trading LLC in Saudi Arabia.<ref>{{cite web |title=Nykaa, Apparel Group to open 70 Nysaa stores in 5 years: CEO Falguni Nayar |url=https://www.financialexpress.com/business/brandwagon-nykaa-apparel-group-to-open-70-nyssa-stores-in-5-years-ceo-falguni-nayyar-3429514/ |website=The Financial Express |language=en |date=19 March 2024}}</ref>

===House of Nykaa===
Nykaa has in-house brands within beauty and fashion. Some of them include:

* Beauty Brands – Dot & Key, Nykaa Naturals, Nykaa Cosmetics, Kay Beauty
* Nykaa Fashion – Nykd by Nykaa, 20 Dresses, RSVP, Mondano, Likha,<ref>{{Cite web|url=https://www.apnnews.com/nykaa-launches-new-category-nykd-all-day-featuring-athleisure-leisure-activewear-exclusively-on-nykaa-fashion/|title=Nykaa launches new category Nykd All Day – Featuring Athleisure, Leisure & Activewear exclusively on Nykaa Fashion|date=15 April 2021 }}</ref> Pipa Bella<ref>{{Cite news|title=Nykaa Fashion acquires Pipa Bella to strengthen jewellery category|work=The Economic Times|url=https://economictimes.indiatimes.com/tech/startups/nykaa-fashion-acquires-pipa-bella-to-strengthen-jewellery-category/articleshow/82034659.cms|access-date=2021-05-24}}</ref><ref>{{Cite web|author=Staff Writer|date=2021-04-12|title=Nykaa Fashion acquires online jewellery retailer Pipa Bella|url=https://www.livemint.com/companies/news/nykaa-fashion-acquires-online-jewellery-retailer-pipa-bella-11618209976044.html|access-date=2021-05-24|website=mint|language=en}}</ref>

In 2015, Nykaa launched its collection of in-house beauty products via Nykaa Cosmetics.<ref>{{cite web|title=Nykaa expects private label revenue contribution to double in 2017–18|url=http://www.livemint.com/Companies/GmnyDEcjxafpbxQoiEJpGK/Nykaa-expects-private-label-revenue-contribution-to-double-i.html|website=Livemint.com|date=16 December 2016}}</ref><ref>{{cite web|url=http://www.livemint.com/Companies/LM5XPiYTUKunXMlskVrjML/Nykaa-looks-to-raise-Rs-100-crore-expand-private-label-offe.html|title=Nykaa looks to raise Rs 100 crore, expand private label offerings|first=Shrutika|last=Verma|date=9 March 2016|website=Livemint.com|access-date=29 June 2018}}</ref> Nykaa Naturals sells skincare and personal care products.<ref>{{Cite web|url=https://www.indiaretailing.com/2021/02/03/beauty-and-wellness/nykaa-naturals-branches-out-into-a-new-category-launches-hair-care-range/|title=Nykaa Naturals branches out into a new category, launches hair care range|first=Indiaretailing|last=Bureau|date=3 February 2021}}</ref> In early 2019, the brand launched its Wanderlust Bath & Body collection, and later in the year introduced a beauty line with designer [[Masaba Gupta]], Masaba by Nykaa.<ref>{{Cite web|url=https://www.newindianexpress.com/cities/delhi/2020/jul/07/nykaa-beauty-enters-the-essentials-category-2166464.html|title=Nykaa Beauty enters the essentials category|website=The New Indian Express|date=7 July 2020 }}</ref><ref>{{Cite web|url=https://www.newindianexpress.com/magazine/2020/jun/21/scent-and-sensibility-2158336.html|title=Masaba Gupta collaborates with Nykaa to launch fragrance collection|website=The New Indian Express|date=20 June 2020 }}</ref> The same year, it launched its first celebrity partnership brand, Kay Beauty, with actress [[Katrina Kaif]].<ref>{{Cite web|url=https://qz.com/india/1733852/nykaas-falguni-nayar-on-katrina-kaif-partnership-and-more/|title=Nykaa was an obvious choice for Katrina Kaif over Amazon and Flipkart|first=Ananya|last=Bhattacharya|website=Quartz India|date=24 October 2019 }}</ref><ref>{{Cite web|url=https://www.vogue.in/beauty/content/katrina-kaif-launches-new-makeup-line-kay-beauty-on-nykaa|title=Katrina Kaif finally reveals her much-awaited makeup line on Instagram|website=Vogue India|date=16 October 2019}}</ref> Kay beauty also retails in UK through a partnership with luxury beauty retailer Space NK.<ref>{{cite web |title=Nykaa debuts in UK with Kay Beauty launch |url=https://economictimes.indiatimes.com/tech/startups/nykaa-expands-to-the-uk-with-kay-beauty/articleshow/123825946.cms |website=The Economic Times |date=12 September 2025}}</ref>

=== Acquisitions ===
In May 2019, Nykaa acquired 20Dresses.com, a private women's styling platform.<ref>{{Cite web|url=https://www.techcircle.in/2019/03/22/exclusive-beauty-e-tailer-nykaa-acquires-women-styling-platform-20dresses-com|title=Exclusive: Beauty e-tailer Nykaa acquires women styling platform 20Dresses.com|date=22 March 2019|website=Techcircle}}</ref>

In 2021, Nykaa Fashion acquired the India fashion jewellery brand, Pipa Bella,<ref>{{Cite web|title=Nykaa Fashion acquires jewellery brand Pipa Bella|url=https://www.cnbctv18.com/retail/nykaa-fashion-acquires-jewellery-brand-pipa-bella-8900511.htm|access-date=2021-05-24|website=cnbctv18.com|date=12 April 2021|language=en-US}}</ref> and 51% stake in the Indian skincare brand, Dot & Key (additional 39% acquired in 2024).<ref>{{cite web |title=Nykaa raises stake in Dot & Key, to acquire Earth Rhythm for Rs 44.5 crore |url=https://www.business-standard.com/companies/news/nykaa-raises-stake-in-dot-key-to-acquire-earth-rhythm-for-rs-44-5-crore-124081301544_1.html |website=Business Standard}}</ref><ref>{{Cite web |agency=TNN|date=Oct 23, 2021 |title=nykaa: Nykaa buys skincare co Dot & Key {{!}} Bengaluru News - Times of India |url=https://timesofindia.indiatimes.com/city/bengaluru/nykaa-buys-skincare-co-dot-key/articleshow/87215397.cms |access-date=2022-05-23 |website=The Times of India |language=en}}</ref>

In 2022, Nykaa acquired an 18.51% stake in Indian [[skincare]] brand Earth Rhythm (majority stake acquired in 2024).<ref>{{cite web |title=Nykaa acquires majority stake in clean beauty brand Earth Rhythm |url=https://www.business-standard.com/companies/news/nykaa-acquires-majority-stake-in-clean-beauty-brand-earth-rhythm-124112700944_1.html |website=Business Standard}}</ref><ref>{{Cite web |title=Nykaa acquires 18.51% stake in beauty brand Earth Rhythm for Rs 41.65 crore |url=https://www.moneycontrol.com/news/business/mergers-acquisitions/nykaa-buys-stake-in-homegrown-d2c-brand-earth-rhythm-8395781.html |access-date=2022-04-22 |website=Moneycontrol |date=22 April 2022 |language=en}}</ref> It then completed the 100% acquisition of lifestyle content platform Little Black Book (LBB).<ref>{{cite news |last1=Thathoo |first1=Chetan |title=Nykaa Completes 100% Acquisition Of Digital Content Platform Little Black Book |url=https://inc42.com/buzz/nykaa-completes-100-acquisition-of-digital-content-platform-little-black-book/ |access-date=19 December 2022 |work=Inc42 Media |date=10 September 2022 |language=en}}</ref> In the same year, it acquired 60% stake in dietary supplements and nutricosmetics brand Nudge Wellness (100% acquired in 2025) and 100% stake in [[athleisure]] brand KICA.<ref>{{cite web |title=Nykaa to acquire balance 40% stake in Nudge Wellness for Rs 15 lakh |url=https://economictimes.indiatimes.com/tech/startups/nykaa-to-bag-balance-40-stake-in-nudge-wellness-for-rs-15-lakh/articleshow/123259274.cms?from=mdr |website=The Economic Times |date=12 August 2025}}</ref><ref>{{cite web |title=Nykaa acquires stakes in Earth Rhythm, KICA and Nudge Wellness {{!}} Company Business News |url=https://www.livemint.com/companies/news/nykaa-acquires-stakes-in-earth-rhythm-kica-and-nudge-wellness-11650625945344.html |website=mint |language=en |date=22 April 2022}}</ref>

==Awards and Recognitions==
*Featured in TIME 100 Most Influential Companies (2022)<ref>{{cite web |title=Time 100 most influential companies of 2022 |url=https://time.com/collection/time100-companies-2022/6159434/nykaa/ |website=Time.com}}</ref>
*The Disruptor of the Year at 17th India Business Leader Awards, 2022<ref>{{cite web |title=Nykaa awarded The Disruptor of the Year at 17th India Business Leader Awards |url=https://www.moneycontrol.com/news/business/nykaa-awarded-the-disruptor-of-the-year-at-17th-india-business-leader-awards-8306521.html |website=Moneycontrol}}</ref>
*Featured on Kantar BrandZ 2022 list as one of India’s most valuable brands<ref>{{cite web |title=Kantar BrandZ India Top 75 brands rebound from the pandemic with world-leading brand value growth |url=https://www.kantar.com/inspiration/brands/tata-consultancy-services-becomes-indias-most-valuable-brand |website=www.kantar.com |language=en}}</ref>

== Content platforms ==
Nykaa hosts beauty and fashion content its YouTube channel, Nykaa TV. It contains informational videos about beauty, cosmetics, and styling.<ref>{{Cite web|url=https://www.moneycontrol.com/news/business/why-nykaa-has-chosen-to-largely-market-products-via-influencers-6191331.html|title=Nykaa Adopts 360-degree Marketing Strategy To Promote Products; But Influencers Play A Vital Role|website=Moneycontrol|date=4 December 2020 }}</ref>

Since 2018, it has been hosting an online community of beauty and fashion enthusiasts via its Nykaa Network. In 2020, it launched a web miniseries called The Beauty Bar. Nykaa also hosts Beauty Book, a beauty and fashion magazine.{{cn|date=November 2025}}

== Other activities ==
Since 2015, Nykaa has hosted the ‘Nykaa Femina Beauty Awards’ in partnership with women's lifestyle magazine ''[[Femina (India)]]''.<ref>{{cite news|title= Nykaa and Femina host the Nykaa Femina Beauty Awards in Mumbai |url= http://timesofindia.indiatimes.com/entertainment/events/mumbai/Nykaa-com-and-Femina-host-the-Nykaa-Femina-Beauty-Awards-in-Mumbai/articleshow/50889774.cms|website=Timesofindia.indiatimes.com}}</ref>

In 2019, Nykaa Fashion launched ‘The Power List’ in partnership with ''[[Vogue India]]''.{{cn|date=November 2025}}

==Criticism==
===Security issues===
On 18 November 2019, an [[Application programming interface|API]] flaw was detected in Nykaa Fashion's internal systems that allowed a potential attacker to log in to any user account if the attacker had access to the user's email ID.<ref name="Nykaa fixes a data security bug">{{cite news |title=Nykaa fixes a data security bug |url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/nykaa-fixes-a-data-security-bug/articleshow/72101784.cms |website=Economic Times |access-date=3 December 2019|last1=Kar |first1=Sanghamitra }}</ref><ref name="Flaws in code put customer data of four consumer internet platforms at risk">{{cite web | url=https://www.livemint.com/companies/start-ups/security-expert-pokes-holes-in-consumer-internet-platforms-11573963913626.html |title=Flaws in code put customer data of four consumer internet platforms at risk |website=Live Mint |date=17 November 2019 |access-date=3 December 2019}}</ref> Consequently, the company fixed the security vulnerability.<ref name="Nykaa fixes a data security bug"/>

===Corporate governance===
In November 2022, Nykaa issued 5:1 [[bonus shares]] to coincide with the expiry date of pre-IPO shareholders' lock-in period. The bonus issue resulted in the company's [[corporate governance]] practices receiving heavy criticism, with questions raised over the timing and motive of the issuance along with concerns of [[market manipulation]] and [[tax avoidance]].<ref>{{cite news |title=Nykaa's bonus issue {{!}} What does it mean for the company's corporate governance record? |url=https://www.moneycontrol.com/news/business/markets/nykaas-bonus-issue-what-does-it-mean-for-the-companys-corporate-governance-record-9499681.html |access-date=23 January 2023 |work=Moneycontrol |language=en}}</ref><ref>{{cite news |title=Nykaa's bonus issue {{!}} Independent directors' failure is galling: Fraud-investigation expert |url=https://www.moneycontrol.com/news/business/markets/nykaas-bonus-issue-independent-directors-failure-is-galling-fraud-investigation-expert-9561221.html |access-date=23 January 2023 |work=Moneycontrol |language=en}}</ref> Later that month, [[CFO]] Arvind Agarwal resigned from the company,<ref>{{cite news |last1=Rudra |first1=Tapanjana |title=Nykaa's Chief Financial Officer Arvind Agarwal Resigns |url=https://inc42.com/buzz/nykaas-chief-financial-officer-arvind-agarwal-resigns/ |access-date=23 January 2023 |work=Inc42 Media |date=22 November 2022 |language=en}}</ref> even as the [[Securities and Exchange Board of India]] began scrutinizing the allotment of bonus shares.<ref>{{cite news |title=Nykaa, Easemytrip bonus shares' issue under Sebi scanner: Report |url=https://www.businesstoday.in/markets/stocks/story/nykaa-easemytrip-bonus-shares-issue-under-sebi-scanner-report-354125-2022-11-24 |access-date=23 January 2023 |work=Business Today |date=24 November 2022 |language=en}}</ref>

In February 2023, defending the bonus share issuance, CEO Falguni Nayar, a former investment banker, claimed that the company had "assumed shareholders would be able to start trading the bonus shares within 4-5 days of the shareholder voting on the issue."<ref>{{cite news |title=Nykaa chief Falguni Nayar stands by bonus issue, but admits error in trading strategy |url=https://www.moneycontrol.com/news/business/startup/nykaa-chief-falguni-nayar-stands-by-bonus-issue-but-concedes-one-point-where-company-erred-10071401.html |access-date=14 February 2023 |work=Moneycontrol |language=en}}</ref>

== See also ==
*[[Ecommerce in India]]
*[[Meesho]]

==References==
{{Reflist}}

[[Category:Indian companies established in 2012]]
[[Category:Beauty organisations]]
[[Category:Online retailers of India]]
[[Category:2021 initial public offerings]]
[[Category:Companies listed on the Bombay Stock Exchange]]
[[Category:Companies listed on the National Stock Exchange of India]]
[[Category:Companies based in Mumbai]]
[[Category:Indian brands]]

Nykaa - Revision history

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