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{{Short description|Indian non-profit organization}}
{{Infobox organization
| type = [[Foundation (nonprofit)|Foundation]]
| purpose = poverty alleviation, resilient livelihoods, economic empowerment
| headquarters = The/Nudge Institute, 15-19, NH 44, Dodda Nekkundi Extension, Marathahalli, Bengaluru, Karnataka 560037, India
| products = Incubator, Accelerator, Prize, Forum, Indian Administrative Fellowship, Economic Inclusion Program, Asha Kiran, ReFarm
| leader_title = Managing Partner
| leader_name = Subhashree Dutta
| leader_title2 = Senior Director
| leader_name2 = John Paul
| abbreviation = TNI
| named_after = Nudge, by Richard Thaler
| founder = [[Atul Satija]]
| leader_title3 = Chief Operating Officer
| leader_name3 = Amit Gupta
| board_of_directors = Neelam Dhawan, B Muthuraman, Renu Karnad, Arun Seth, Atul Satija
| website = https://www.thenudge.org
| name = The/Nudge Institute
| formation = September 23, 2015
| full_name = The/Nudge Institute
| logo = Logo of The Nudge Institute 01.png
| logo_caption = poverty-free India, within our lifetime
| founded = {{Start date and age|2015|8|23}}
| location = [[Bengaluru]], [[India]]
}}

'''The/Nudge Institute''', formerly The/Nudge Foundation, is an Indian [[Nonprofit organization|nonprofit organisation]] based in Bangalore, India, focused on poverty alleviation. Established in 2015, the organisation aims to create sustainable livelihoods for all.<ref>{{Cite web |title=Is it Possible to Make India Poverty-Free by 2047? |url=https://thewire.in/economy/is-it-possible-to-make-india-poverty-free-by-2047 |access-date=2024-11-05 |website=The Wire |language=en}}</ref>

== History ==
The/Nudge Institute was founded by Atul Satija on September 23, 2015, initially under the name The/Nudge Foundation.<ref name=":0">{{Cite news |date=2022-09-05 |title=Teach, train, empower – fighting poverty the nudge way |url=https://timesofindia.indiatimes.com/times-special/teach-train-empower-fighting-poverty-the-nudge-way/articleshow/93991712.cms |access-date=2024-11-05 |work=The Times of India |issn=0971-8257}}</ref> The organisation began with the "Gurukul" program, a 90-day residential training initiative aimed at equipping underprivileged youth with life skills, learning skills, and job skills.<ref>{{Cite web |date=2019-01-10 |title=NSDC partners with The/Nudge Foundation to jointly research, innovate, scale skill development initiatives across India |url=https://www.indiatoday.in/education-today/news/story/the-nudge-announces-partnership-with-nsdc-to-jointly-research-innovate-scale-skill-development-initiatives-across-india-1427763-2019-01-10 |access-date=2024-11-05 |website=India Today |language=en}}</ref>

Over time, the institute expanded to address a broader range of livelihood challenges. In 2022, it rebranded to The/Nudge Institute<ref name=":2">{{Cite web |title=The/Nudge Foundation launches Institute; to work closely with govt, markets, society |url=https://www.freepressjournal.in/business/thenudge-foundation-launches-institute-to-work-closely-with-govt-markets-society |access-date=2024-11-05 |website=Free Press Journal |language=en}}</ref> to reflect its larger scope of work.<ref name=":0" />

== Programs ==
The/Nudge Institute aims to address the challenge of poverty, with a focus on two key pillars: Livelihood Programs focusing on direct intervention programs and Livelihood Ecosystem for enabling a stronger ecosystem to build livelihoods of India's most marginalised.<ref>J Vignesh, [https://economictimes.indiatimes.com/small-biz/entrepreneurship/how-adopting-to-entrepreneurial-approach-has-helped-atul-satija-achieve-scale-and-attract-big-investors/articleshow/58523541.cms "Economic Times - How adopting to entrepreneurial approach has helped Atul Satija achieve scale and attract big investors"], ''The Economic Times'', May 05, 2017. Retrieved 2023-07-28.</ref>

=== Livelihood Ecosystem ===
The/Nudge introduced NCore, an initiative for entrepreneurs with programs like the NCore Alpha, a startup bootcamp.<ref name=":3">{{Cite web |title=This Duo Incubates Early-stage Non-profits. Their Goal: Bring 1 Crore Indians Out Of Poverty By 2025 |url=https://www.forbesindia.com/article/innovation-nation-2021/this-duo-incubates-earlystage-nonprofits-their-goal-bring-1-crore-indians-out-of-poverty-by-2025/71259/1 |access-date=2024-11-05 |website=Forbes India |language=en}}</ref> NCore's mandate changed from bringing talent into the sector to building a thriving livelihood ecosystem.

NCore's name was changed to Center for [[Social innovation|Social Innovation]] to reflect this switch along with the institute launch.<ref name=":2" /> The Livelihood Ecosystem programs collectively aim to [[Nudge theory|nudge]] India's top talent into solving India's most pressing social challenges on a large scale.<ref>{{Cite web |date=2021-03-19 |title=Citizens, government must work closer than ever to usher in measurable change on achievement of SDGs |url=https://www.zeebiz.com/india/news-citizens-government-must-work-closer-than-ever-to-usher-in-measurable-change-on-achievement-of-sdgs-153149 |access-date=2024-11-05 |website=Zee Business}}</ref><ref name=":4">{{Cite web |date=2024-07-06 |title=Tech to fight poverty is now a reality: Atul Satija, Founder and CEO, The/Nudge Institute |url=https://indianexpress.com/article/technology/tech-news-technology/poverty-livelihood-atul-satija-nudge-bengaluru-rural-poor-india-9436511/ |access-date=2024-11-05 |website=The Indian Express |language=en}}</ref><ref name=":5">{{Cite web |title=Atul Satija Wants To Make Building Social Enterprises And NGOs "cool" |url=https://www.forbesindia.com/article/take-one-big-story-of-the-day/atul-satija-wants-to-make-building-social-enter-prises-and-ngos-quotcoolquot/93127/1 |access-date=2024-11-05 |website=Forbes India |language=en}}</ref>

# '''Incubator:''' Provides early-stage nonprofits with grants and mentorship to help scale their impact. Under the program, social entrepreneurs are offered an INR 15 lakh grant and dedicated support to bring their vision to life.<ref name=":3" />
# '''Accelerator:''' Offers larger grants (up to INR 2 crores) and support to high-potential nonprofits addressing systemic livelihood issues.<ref name=":3" />
# '''Indian Administrative Fellowship (IAF):''' An 18-month fellowship that brings corporate leaders to collaborate with government officials in central ministries and state governments to drive large-scale, system-level changes.<ref>{{Cite news |date=2022-12-12 |title=First batch of Indian Administrative Fellowship passes out after working in Karnataka |url=https://economictimes.indiatimes.com/news/india/first-batch-of-indian-administrative-fellowship-passes-out-after-working-in-karnataka/articleshow/96179954.cms |access-date=2024-11-05 |work=The Economic Times |issn=0013-0389}}</ref>
# '''Prize:''' Annual challenges designed to support tech-based solutions for underserved communities. It is supported by catalytic risk capital from various funders.<ref>{{Cite news |date=2024-08-25 |title=Workforce of 400 million women is what India needs to steer it towards becoming a $30 trillion economy by 2047 |url=https://timesofindia.indiatimes.com/india/workforce-of-400-million-women-is-what-india-needs-to-steer-it-towards-becoming-a-30-trillion-economy-by-2047/articleshow/112769923.cms |access-date=2024-11-05 |work=The Times of India |issn=0971-8257}}</ref><ref>{{Cite web |date=2023-02-23 |title=Ashirvad Water Challenge: Finalists focus on AI to solve India's water problems |url=https://www.indiatoday.in/science/story/ashirvad-water-challenge-finalists-focus-on-ai-to-solve-indias-water-problems-2338620-2023-02-23 |access-date=2024-11-05 |website=India Today |language=en}}</ref><ref>{{Cite web |title=Bengaluru-based startup aces water challenge with AI-powered solution |url=https://www.deccanherald.com/india/karnataka/bengaluru/bengaluru-based-startup-aces-water-challenge-with-ai-powered-solution-2694699 |access-date=2024-11-05 |website=Deccan Herald |language=en}}</ref>
# '''Forum:''' The/Nudge Institute also runs the Forum, a platform for collaborative efforts amongst India's livelihood ecosystem. Forum's flagship annual event is 'charcha', a premier livelihood convening.<ref>{{Cite web |date=2023-08-31 |title=Charcha ‘23 promises to create a thriving, tech-first livelihoods ecosystem - CNBC TV18 |url=https://www.cnbctv18.com/india/charcha-23-promises-to-create-a-thriving-tech-first-livelihoods-ecosystem-17686611.htm |access-date=2024-11-05 |website=CNBCTV18 |language=en}}</ref><ref>{{Cite web |date=2024-08-24 |title=The/Nudge Institute's charcha 2024 Summit ignites collaborative action for a 'viksit & inclusive India @ 100" |url=https://www.businesstoday.in/technology/news/story/thenudge-institutes-charcha-2024-summit-ignites-collaborative-action-for-a-viksit-inclusive-india-100-442868-2024-08-24 |access-date=2024-11-05 |website=Business Today |language=en}}</ref>

=== Livelihood Programs ===
The/Nudge Institute runs 2 direct intervention programs that aim to create sustainable income opportunities for underserved populations.<ref name=":4" /><ref name=":5" />

# '''Economic Inclusion Program (EIP):''' Introduced in 2018, EIP program supports ultra-poor women-led households to come out of [[extreme poverty]] through approaches like the [[Targeting Ultra Poor Program - The Graduation Approach|‘Graduation Approach’]] and cash-plus-care models.<ref>{{Cite web |last=Bhargava |first=Anjuli |date=2022-07-05 |title=Jharkhand’s 'Didis': A Project to Help 1,200 'Ultra-Poor' Families Is Paying Off |url=https://www.thequint.com/news/india/jharkhands-didis-a-project-to-help-1200-ultra-poor-families-is-paying-off#read-more |access-date=2024-11-05 |website=TheQuint |language=en}}</ref><ref>{{Cite web |date=2023-08-29 |title=The power of coming together to end extreme poverty in India - CNBC TV18 |url=https://www.cnbctv18.com/india/the-power-of-coming-together-to-end-extreme-poverty-in-india-17669721.htm |access-date=2024-11-05 |website=CNBCTV18 |language=en}}</ref> The program is currently active in six states: Jharkhand, Rajasthan, Assam, Meghalaya, Tripura, and [[West Bengal]] - with a combined population of 14 million ultra-poor households.<ref>Parvathi Benu, [https://www.thehindubusinessline.com/news/how-graduation-approach-is-helping-women-come-out-of-ultra-poverty/article66930541.ece "How graduation approach is helping women come out of ultra-poverty"], ''The Hindu Business Line'', June 07, 2023. Retrieved 2023-08-08.</ref><ref>{{Cite web |last=Sharma |first=Nootan |date=2022-11-22 |title=A persistent 'nudge’ is changing lives of Jharkhand’s ultra poor, one tribal family at a time |url=https://theprint.in/feature/a-persistent-nudge-is-changing-lives-of-jharkhands-ultra-poor-one-tribal-family-at-a-time/1229497/ |access-date=2024-11-05 |website=ThePrint |language=en-US}}</ref>
# '''Asha Kiran:''' It was initiated in 2020 to rebuild the lives of migrant workers and aid their recovery from the pandemic.<ref name=":1">BW Online Bureau, [https://www.businessworld.in/article/The-Nudge-Announces-Asha-Kiran-To-Rebuild-Rural-Livelihoods-For-5-Lakh-Households-Impacted-By-COVID/25-06-2021-394400/ "The/Nudge Announces Asha Kiran To Rebuild Rural Livelihoods For 5 Lakh Households Impacted By COVID"], ''BusinessWorld'', June 25, 2021. Retrieved 2023-08-08.</ref> In 2021, the program pivoted towards building sustainable livelihoods for [[rural women]], offering participants a supplementary source of income through backyard goatery and [[poultry farming]].

== Recognition and partnerships ==
The/Nudge Institute collaborates with governments, businesses, and nonprofits to implement its programs. The institute has been acknowledged by various organisations for its work in poverty alleviation and social innovation.<ref>Aakanksha Ahuja, [https://www.livemint.com/Companies/kTmnNCKEc9fO73xFRwBwKO/NCore-IT-Firm-Mphasis-Invest-Rs-45-crore-to-fund-and-ment.html "N/Core, It Firm Mphasis Invest ₹4.5 Crore To Fund And Mentor Non-Profit Startups"], ''Mint'', July 18, 2018. Retrieved 2023-08-09.</ref>

== References ==
{{reflist}}

[[Category:Non-profit organisations based in India]]
[[Category:Poverty-related organizations]]
[[Category:Organizations established in 2015]]

Nudge Institute - Revision history

Himvanta: starting post