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{{Short description|Indian entrepreneur (born 1971)}}
{{Use dmy dates|date=February 2023}}
{{Use Indian English|date=February 2023}}
{{Infobox person
| name = Nitin Seth
| image = Nitin Seth.jpg
| birth_date = {{birth date and age|df=yes|1971|8|10}}
| birth_place = [[Delhi]], [[India]]
| education =
| alma_mater = [[IIT Delhi]], [[IIM Lucknow]]
| occupation = Entrepreneur and author
| organization =
| agent = 
| known_for = Co-Founder and CEO of Incedo COO of [[Flipkart]] Chairperson of [[NASSCOM]] Co-founder of Plaksha University
| notable_works = :Winning in the Digital Age" (2021) "Mastering The Data Paradox" (2024) "Human Edge in the AI Age" (2025)
}}
'''Nitin Seth''' is an [[India]]n tech entrepreneur and author who was the COO of [[Flipkart]]. He is the Co-Founder and CEO of Incedo, a US-based digital transformation services and platforms provider.<ref name=BS>{{cite news |last1=Peermohamed |first1=Alnoor |title=Former Flipkart executive Nitin Seth joins Incedo as CEO |url=https://www.business-standard.com/article/companies/former-flipkart-executive-nitin-seth-joins-incedo-as-ceo-117102300724_1.html |publisher=[[Business Standard]] |date=23 October 2017}}</ref><ref>{{Cite web |title=UNLOCKING AI'S POWER : ENTERPRISES MUST CRACK THE DATA CODE |url=https://community.nasscom.in/communities/data-science-ai-community/unlocking-ais-power-enterprises-must-crack-data-code |website=Nasscom Community}}</ref> An alumnus of the [[Indian Institute of Management Lucknow]], he has been Managing Director of [[Fidelity International]] in India. He served as Chairperson of [[NASSCOM]]'s GCC Council and was the Chairperson of the [[NASSCOM]] Regional Council (NRC) in [[Haryana]], India.<ref name=PM/> He is the co-founder of Plaksha University, a private science and technology university based in [[Punjab, India|Punjab]], India.<ref>{{cite web |title=Nitin Seth |url=https://www.hua.edu/people/mr-nitin-seth/ |website=hua.edu |access-date=22 June 2021}}</ref>

== Education ==
He graduated from the [[Indian Institute of Technology Delhi]] with a [[B.Tech]] degree. He holds an MBA from the [[Indian Institute of Management Lucknow]].<ref>{{cite web |title=Alumni in Focus - Nithin Seth |url=https://alumni.iiml.ac.in/newsroom/news/Alumni-in-Focus---Nithin-Seth.dz |website=Alumni.iiml.ac.in |publisher=IIM Lucknow |date=31 January 2019}}</ref>

== Career ==
He started his career with [[McKinsey and Company]], where he worked for 14 years. He was serving as the director of [[McKinsey]]'s Global Knowledge Centre in India (McKC) when he left the company.<ref name="BS"/>

Nitin Seth joined [[Flipkart]] as the chief people officer in February 2016, appointed by its co-founder [[Binny Bansal]].<ref name=PM>{{cite news |last1=Semgupta |first1=Shalini |title=Flipkart appoints Nitin Seth as Chief People Officer |url=https://www.peoplematters.in/news/leadership/flipkart-appoints-nitin-seth-chief-people-officer-12986 |publisher=[[People Matters]] |date=17 February 2016}}</ref> In less than 6 months, he was promoted to Chief Administrative Officer. Later, in January 2017, he was made Chief Operations Officer of the company when Kalyan Krishnamurthy took over as [[Flipkart]] CEO from co-founder [[Binny Bansal]], who took over as group CEO.<ref name=economictimes>{{cite news |last1=Chanchani |first1=Madhav |title=Flipkart's COO quits; Krishnamurthy's grip tightens |url=https://economictimes.indiatimes.com/small-biz/hr-leadership/leadership/flipkarts-nitin-seth-quits-as-coo/articleshow/58920586.cms |publisher=[[The Economic Times]] |date=31 May 2017}}</ref> During his tenure as the COO of [[Flipkart]], he also assumed control of [[Flipkart]]'s in-house logistics arm [[Ekart]].<ref name=economictimes/>

In May 2017, Seth resigned from the company,<ref>{{cite news |title=Flipkart COO Nitin Seth quits, sixth top-level exit in last 5 months |url=https://www.thenewsminute.com/article/flipkart-coo-nitin-seth-quits-sixth-top-level-exit-last-5-months-62925 |publisher=[[The News Minute]] |date=31 May 2017}}</ref> citing personal reasons, as reported by ''[[The Economic Times]]''.<ref name=economictimes/> Later, in July 2017, he served a legal notice to Flipkart, calling "his removal was illegal".<ref>{{cite news |last1=Mishra |first1=Digbijay |title=Ex-COO sends Flipkart notice over his ouster |url=https://timesofindia.indiatimes.com/business/india-business/ex-coo-sends-flipkart-notice-over-his-ouster/articleshow/59571104.cms |work=[[The Times of India]] |date=13 July 2017}}</ref>

Before joining Flipkart, Nitin Seth worked as the managing director and Country Head of [[Fidelity International]] for 6 years, overseeing its offshore operations across India and [[Tunisia]].<ref name=economictimes/> In October 2017, Seth was appointed as CEO of Incedo Inc., a San Francisco-based engineering services company.

=== NASSCOM ===
Nitin chaired the [[NASSCOM|National Association of Software and Service Companies]] (NASSCOM) Regional Council for [[Haryana]] and helped create the IT policy for the [[Haryana]].<ref>{{cite news |title=IT-BPO set to face new challenges |url=https://www.newindianexpress.com/business/2012/jun/22/it-bpo-set-to-face-new-challenges-379546.html |publisher=[[New Indian Express]] |date=22 June 2012}}</ref> He has championed the development of the start-up ecosystem, creating a forward-looking IT Policy for the state and infrastructure improvements in [[Gurgaon]], [[Haryana]].<ref name=PM/>

He set up and served as the chairman of the [[NASSCOM]] forum for Global In-house Centers (GICs) for [[North India]] and has led the industry-wide initiative to develop the vision and strategic roadmap for GICs. He was the Chairperson of the National GIC Council and was part of the [[NASSCOM]] Executive Council. He was the founding member of the [[NASSCOM]] GCC council.<ref>{{cite news |title=NASSCOM |url=https://nasscom.in/sites/default/files/uploads/executive_council/elections_2015/pdf/Nitin-Seth.pdf |publisher=[[Nasscom]].in |date=2015}}</ref>

== Published work ==
In 2021, Nitin authored a book titled, ''Winning in the Digital Age'', which was published by [[Penguin Random House]].<ref>{{cite news |last1=Aggarwal |first1=Nikhar |title=Winning in the Age of Digital: Author Nitin Seth reveals his success strategy |url=https://cio.economictimes.indiatimes.com/news/corporate-news/winning-in-the-age-of-digital-author-nitin-seth-reveals-his-success-strategy/81812821 |publisher=[[The Economic Times]] |date=1 April 2021}}</ref><ref>{{cite book |last1=Seth |first1=Nitin |title=Winning in the Digital Age |date=January 2021 |publisher=[[Penguin Random House]] |isbn=9780670095421 |url=https://penguin.co.in/book/winning-in-the-digital-age/}}</ref><ref>{{cite news |title=India's digital transformation story – a growth paradox? |url=https://www.punekarnews.in/indias-digital-transformation-story-a-growth-paradox/ |publisher=Punekar News |date=11 March 2021}}</ref> It reached the #18 [[Amazon (company)|Amazon]] Best Seller, as of July 2021.<ref>{{cite web |date=17 July 2021 |title=Best Sellers in Management |url=https://www.amazon.in/gp/bestsellers/books/4149442031 |publisher=[[Amazon (company)|Amazon]]}}</ref> The book was translated in Hindi by [[Manjul Publishing House Pvt. Ltd.|Manjul Publication]] with the title ‘Digital Yug Mein Safalta’.<ref>{{Cite web |last=Seth |first=Nitin |title=Digital Yug Mein Safalta |url=https://manjulindia.com/hindi/non-fiction/digital-yug-main-safalta-hindi-edition-of-winning-in-the-digital-age.html}}</ref> A new edition of the book was released in 2023.<ref>{{Cite web |title=Winning in the Digital Age {{!}} Second Edition |url=https://www.amazon.in/Winning-Digital-Age-Successful-Transformation/dp/0670095427/ref=sr_1_3?crid=WX7VBIV5ZJ2I&keywords=winning+in+the+digital+age&qid=1693896294&sprefix=winning+in+the+%2Caps%2C2957&sr=8-3}}</ref>

The book won a silver medal at the Axiom Business Book Awards 2022<ref>{{Cite web |title=2022 Axiom Business Book Award Winner |url=https://axiomawards.com/92/award-medalists/2022-medalists}}</ref> in the Business Technology category, a Gold Stevie at the International Business Awards 2022 in Best Business Book category,<ref>{{Cite web |title=International Business Awards 2022 in Best Business Book |url=https://stevieawards.com/iba/publications-awards-category-winners |website=Stevie Awards}}</ref> a silver Stevie at the American Business Awards 2022<ref>{{Cite web |title=2022 American Business Awards |url=https://stevieawards.com/ar/aba/publication-awards-2}}</ref> in the Best Business Book category. Also, the book won the 2022 CK Prahalad Best Business Book Awards at the Bangalore Business Literature Festival.<ref>{{Cite web |title=2022 BBLF CK Prahalad Best Business Book Awards |url=https://www.bizlitfest.com/award}}</ref>

In 2024, Nitin authored his second book titled, ''Mastering The Data Paradox'', which was published by [[Penguin Random House]]. It emerged as an Amazon and Penguin national bestseller within a week of its release. The book achieved the #1 bestseller position across multiple categories, including Hot New Releases, Artificial Intelligence, Databases & Big Data, Computer Science and Business Development & Entrepreneurship.

It was a Silver Stevie winner at The International Business Awards in the ‘Best Business Book’ category. It is also a winner in the Business, Management category at the International Impact Book Awards 2024.

Nitin‘s third book titled ''Human Edge in the AI Age'' - completing his trilogy on the transformation trifecta of Digital, Data and AI - was published by [[Penguin Random House]] in July 2025. The book – a timely and compelling reflection on the challenges and opportunities for humanity in the AI era – was recognized as an Amazon bestseller even before its release, achieving #1 bestseller position across multiple categories, including Hot New Releases, Artificial Intelligence, Computer Science, Business Communication, Business & Economics, Computing, Internet & Digital Media, Business & Finance and Science, Technology & Medicine. It reached the #8 Amazon Best Seller on the day of the book launch. It also became a Penguin national bestseller within a few days of launch.

==References==
{{Reflist}}
{{Flipkart}}
{{Fidelity Investments}}

{{DEFAULTSORT:Seth, Nitin}}
[[Category:Indian Institute of Management Lucknow alumni]]
[[Category:IIT Delhi alumni]]
[[Category:Living people]]
[[Category:Indian chief executives]]
[[Category:McKinsey & Company people]]
[[Category:Flipkart people]]
[[Category:Fidelity International]]
[[Category:Indian writers]]
[[Category:1971 births]]
[[Category:21st-century Indian writers]]

Nitin Seth - Revision history

Srivatsan: put up a stub w/ sources...