Nirodh - Revision history

FrancescaToscano: small changes

2025-11-25T06:58:13Z

small changes

← Older revision		Revision as of 12:28, 25 November 2025
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	'''Nirodh''' ([[Pseudonym\|a.k.a.]] Deluxe Nirodh) is the first [[condom]] brand produced in India.<ref name="India's first condom brand ">{{cite news\|title=India's first condom brand Nirodh to get a new 'sensuous look'\|publisher=[[Daily News and Analysis\|DNA India]]\|accessdate=27 August 2017\|url=http://www.dnaindia.com/india/report-india-s-first-condom-brand-nirodh-to-get-a-new-sensuous-look-2067810}}</ref> Introduced in 1968, the condom is credited with the success of the [[Family planning in India\|family planning and birth control]] campaign in the country. From 2.40% in 1964, India's [[population growth rate]] dropped to 1.80% by 2005 with the help of Nirodh. As of 2015, population growth rate of India was 1.26%.<ref name="Under control"/><ref name="World Population Prospects 2017">{{cite news\|title=World Population Prospects 2017\|publisher=United Nations\|accessdate=25 August 2017\|url=https://esa.un.org/unpd/wpp/DVD/\|archive-url=https://web.archive.org/web/20170723004736/https://esa.un.org/unpd/wpp/DVD/\|archive-date=23 July 2017\|url-status=dead}}</ref>		'''Nirodh''' ([[Pseudonym\|a.k.a.]] Deluxe Nirodh) is the first [[condom]] brand produced in India.<ref name="India's first condom brand ">{{cite news\|title=India's first condom brand Nirodh to get a new 'sensuous look'\|publisher=[[Daily News and Analysis\|DNA India]]\|accessdate=27 August 2017\|url=http://www.dnaindia.com/india/report-india-s-first-condom-brand-nirodh-to-get-a-new-sensuous-look-2067810}}</ref> Introduced in 1968, the condom is credited with the success of the [[Family planning in India\|family planning and birth control]] campaign in the country. From 2.40% in 1964, India's [[population growth rate]] dropped to 1.80% by 2005 with the help of Nirodh. As of 2015, population growth rate of India was 1.26%.<ref name="Under control"/><ref name="World Population Prospects 2017">{{cite news\|title=World Population Prospects 2017\|publisher=United Nations\|accessdate=25 August 2017\|url=https://esa.un.org/unpd/wpp/DVD/\|archive-url=https://web.archive.org/web/20170723004736/https://esa.un.org/unpd/wpp/DVD/\|archive-date=23 July 2017\|url-status=dead}}</ref>

	The condom is manufactured by [[HLL Lifecare]], a [[Government of India]] [[Public-sector undertaking\|PSU]] healthcare products manufacturing company based in [[Thiruvananthapuram]], Kerala.<ref name="Nirodh maker's next big plan">{{cite news\|title=Nirodh maker's next big plan\|work=[[India Today]]\|~~accessdate~~=21 August 2017\|url=~~http~~://indiatoday~~.intoday~~.in/story/50-years-after-first-condom-what-is-nirodh-makers-next-big-plan~~/1/422461.html~~}}</ref> With 17% market share, Nirodh is the largest selling condom in India.<ref name="Condom promotion programme">{{cite news\|title=Condom promotion programme\|publisher=[[National AIDS Control Organisation]]\|accessdate=24 August 2017\|url=http://naco.gov.in/condom-promotion-programme}}</ref>		The condom is manufactured by [[HLL Lifecare]], a [[Government of India]] [[Public-sector undertaking\|PSU]] healthcare products manufacturing company based in [[Thiruvananthapuram]], Kerala.<ref name="Nirodh maker's next big plan">{{cite news\|title=Nirodh maker's next big plan\|work=[[India Today]]\|access-date=21 August 2017\|url=https://www.indiatoday.in/india/story/50-years-after-first-condom-what-is-nirodh-makers-next-big-plan-243143-2015-03-05}}</ref> With 17% market share, Nirodh is the largest selling condom in India.<ref name="Condom promotion programme">{{cite news\|title=Condom promotion programme\|publisher=[[National AIDS Control Organisation]]\|accessdate=24 August 2017\|url=http://naco.gov.in/condom-promotion-programme}}</ref>

	==History==		==History==
	Condoms have been available in India since the 1940s. By 1968 India had only one million condoms available in the market to serve a population of 470 million people (as of the 1964 census). With each condom selling at {{INRConvert\|0.25\|r\|year=1968}}, the cost of condoms in India was almost the same as in the United States. The population growth rate was highest among the low income group, which could not afford to purchase condoms. A team from the [[Indian Institutes of Management]] recommended to the Government that they make condoms available to the Indian public at affordable prices. It was recommended that India import condoms and sell them at {{INRConvert\|0.05\|r\|year=1968}}, one-fifth of the market price at the time per condom. 400 million condoms were therefore imported from the US, Japan and Korea in 1968. All of the condoms had identical packaging, with three condoms per packet, and were branded as ''Nirodh''.<ref name="Under control">{{cite news\|title=Under control\|work=[[India Today]]\|~~accessdate~~=25 August 2017\|url=~~http~~://indiatoday~~.intoday~~.in/story/~~Under+~~control~~/1/2723.html~~}}</ref>		Condoms have been available in India since the 1940s. By 1968 India had only one million condoms available in the market to serve a population of 470 million people (as of the 1964 census). With each condom selling at {{INRConvert\|0.25\|r\|year=1968}}, the cost of condoms in India was almost the same as in the United States. The population growth rate was highest among the low income group, which could not afford to purchase condoms. A team from the [[Indian Institutes of Management]] recommended to the Government that they make condoms available to the Indian public at affordable prices. It was recommended that India import condoms and sell them at {{INRConvert\|0.05\|r\|year=1968}}, one-fifth of the market price at the time per condom. 400 million condoms were therefore imported from the US, Japan and Korea in 1968. All of the condoms had identical packaging, with three condoms per packet, and were branded as ''Nirodh''.<ref name="Under control">{{cite news\|title=Under control\|work=[[India Today]]\|access-date=25 August 2017\|url=https://www.indiatoday.in/magazine/cover-story/story/20071231-under-control-734868-2007-12-20}}</ref>

	===Branding and naming===		===Branding and naming===

46.196.72.242: robot: Update article (please report if you notice any mistake or error in this edit)

2022-02-06T17:57:49Z

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← Older revision		Revision as of 23:27, 6 February 2022
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			{{Short description\|Indian condom brand}}
	{{Use dmy dates\|date=October 2019}}		{{Use dmy dates\|date=October 2019}}
	{{Infobox brand		{{Infobox brand
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	{{Portal bar\|India\|Business}}		{{Portal bar\|India\|Business}}
	The use of male-female condoms is one of the best family planning methods in India. Cupid Limited manufactures both male & female condoms. Condom is one of the safest contraceptives among all other contraceptive methods.

	==References==		==References==

114.143.64.230: /* See also */

2021-06-18T05:52:55Z

See also

New page

{{Use dmy dates|date=October 2019}}
{{Infobox brand
| name = Nirodh
| logo =
| logo_upright =
| logo_alt =
| logo_caption =
| image = Nirodh advertisement.jpg
| image_upright =
| alt =
| caption = Nirodh advertisement
| producttype = [[Condom]]
| currentowner = [[HLL Lifecare]]
| producedby = HLL Lifecare
| country = India
| introduced = 1968
| discontinued =
| related =
| markets = India
| previousowners =
| trademarkregistrations =
| ambassadors =
| tagline =
| website =
| module = 
| module1 = 
}}
'''Nirodh''' ([[Pseudonym|a.k.a.]] Deluxe Nirodh) is the first [[condom]] brand produced in India.<ref name="India's first condom brand ">{{cite news|title=India's first condom brand Nirodh to get a new 'sensuous look'|publisher=[[Daily News and Analysis|DNA India]]|accessdate=27 August 2017|url=http://www.dnaindia.com/india/report-india-s-first-condom-brand-nirodh-to-get-a-new-sensuous-look-2067810}}</ref> Introduced in 1968, the condom is credited with the success of the [[Family planning in India|family planning and birth control]] campaign in the country. From 2.40% in 1964, India's [[population growth rate]] dropped to 1.80% by 2005 with the help of Nirodh. As of 2015, population growth rate of India was 1.26%.<ref name="Under control"/><ref name="World Population Prospects 2017">{{cite news|title=World Population Prospects 2017|publisher=United Nations|accessdate=25 August 2017|url=https://esa.un.org/unpd/wpp/DVD/|archive-url=https://web.archive.org/web/20170723004736/https://esa.un.org/unpd/wpp/DVD/|archive-date=23 July 2017|url-status=dead}}</ref>

The condom is manufactured by [[HLL Lifecare]], a [[Government of India]] [[Public-sector undertaking|PSU]] healthcare products manufacturing company based in [[Thiruvananthapuram]], Kerala.<ref name="Nirodh maker's next big plan">{{cite news|title=Nirodh maker's next big plan|work=[[India Today]]|accessdate=21 August 2017|url=http://indiatoday.intoday.in/story/50-years-after-first-condom-what-is-nirodh-makers-next-big-plan/1/422461.html}}</ref> With 17% market share, Nirodh is the largest selling condom in India.<ref name="Condom promotion programme">{{cite news|title=Condom promotion programme|publisher=[[National AIDS Control Organisation]]|accessdate=24 August 2017|url=http://naco.gov.in/condom-promotion-programme}}</ref>

==History==
Condoms have been available in India since the 1940s. By 1968 India had only one million condoms available in the market to serve a population of 470 million people (as of the 1964 census). With each condom selling at {{INRConvert|0.25|r|year=1968}}, the cost of condoms in India was almost the same as in the United States. The population growth rate was highest among the low income group, which could not afford to purchase condoms. A team from the [[Indian Institutes of Management]] recommended to the Government that they make condoms available to the Indian public at affordable prices. It was recommended that India import condoms and sell them at {{INRConvert|0.05|r|year=1968}}, one-fifth of the market price at the time per condom. 400 million condoms were therefore imported from the US, Japan and Korea in 1968. All of the condoms had identical packaging, with three condoms per packet, and were branded as ''Nirodh''.<ref name="Under control">{{cite news|title=Under control|work=[[India Today]]|accessdate=25 August 2017|url=http://indiatoday.intoday.in/story/Under+control/1/2723.html}}</ref>

===Branding and naming===
In 1963, India's first mass-distributed condom was introduced. It was initially given the name of "Kamaraj" (pseudonym of Indian cupid [[Kamadeva]]), but [[K. Kamaraj]] was then the president of the ruling party, [[Indian National Congress]], so a new name for the condom was chosen: "Nirodh", meaning "protection" in Hindi.<ref name="Under control"/>

===Plant and production===
In 1966, Hindustan Latex (now called [[HLL Lifecare]]) was established in technical collaboration with Okamoto Industries of Japan. Operations of the first plant commenced on 5 April 1969 in [[Peroorkada]], [[Thiruvananthapuram]], with an annual production of 144 million condoms.<ref name="Nirodh maker's next big plan"/><ref name="Under control"/> In seven years the production had doubled to 288 million, and by 1985 another manufacturing plant was started in [[Belgaum]], taking combined production capacity to 800 million condoms per year. As of 2007, HLL Lifecare produced largest variety of condoms in the world.<ref name="Under control"/>

==Marketing and distribution==
In September 1968, a distribution scheme for Nirodh was launched to create large scale demand for the condom. Distribution was done through three schemes:<ref name="Nirodh marketing programme">{{cite news|title=Nirodh marketing programme|year=1987|publisher=Family Planning Programme in India: Its Impact in Rural and Urban Areas|pages=65–66|isbn=978-8-170-99023-9|accessdate=24 August 2017|url=https://books.google.com/books?id=tCcftARrsw4C&q=ministry+of+family+planning+nirodh&pg=PA66}}</ref>
#Commercial distribution: This scheme was based on the principle that family planning in India can be promoted effectively by commercial distribution. Using modern marketing techniques such as newspaper & magazines, radio, television, movie theater, [[billboard]] and printed materials, Nirodh was promoted as a consumer product. Nirodh was made easily accessible to the public by a large number of retail outlets, and was sold at prices subsidized by the [[Government of India]].<ref name="Nirodh marketing programme"/>
#Free supply: Under the ''free supply scheme'', Nirodh was distributed for free at Family Planning centers to interested couples. During the field trips, health workers also distributed free Nirodhs.<ref name="Nirodh marketing programme"/> For [[HIV/AIDS]] prevention, Nirodh is procured by [[Ministry of Health and Family Welfare]] and distributed for free by [[National AIDS Control Organisation]] using several centers formed by [[World Health Organization]].<ref name="Condom promotion programme"/>
#Depot holders: Introduced in 1969, under this scheme Nirodh was supplied to rural [[India Post|post offices]] for free. Post offices were allowed to sell Nirodh at very low prices and retain earnings as incentive.<ref name="Nirodh marketing programme"/>

==See also==
* [[Family planning in India]]

{{Portal bar|India|Business}}
The use of male-female condoms is one of the best family planning methods in India. Cupid Limited manufactures both male & female condoms. Condom is one of the safest contraceptives among all other contraceptive methods.

==References==
{{Reflist|colwidth=30em}}

{{condom}}

[[Category:Condom brands]]
[[Category:Indian brands]]
[[Category:Products introduced in 1968]]