NexGTv - Revision history

BharatwikiArchiveBot: Bot: Adding Archive.org links to references

2026-10-15T17:29:00Z

Bot: Adding Archive.org links to references

← Older revision		Revision as of 22:59, 15 October 2026
Line 1:		Line 1:
	{{Short description\|Indian OTT and IPTV app}}		{{Short description\|Indian OTT and IPTV app}}

	'''nexGTv''' is an Indian [[Over-the-top media services in India\|OTT]] and [[Internet Protocol television\|IPTV]] application operated by Digivive Services Pvt. Ltd. Launched in 2010, it is one of the earliest mobile streaming platforms in India,<ref name=":0">{{Cite news \|last=Laghate \|first=Gaurav \|date=2016-12-24 \|title=nexGTv looks to raise over $10 million \|url=https://economictimes.indiatimes.com/small-biz/money/nexgtv-looks-to-raise-over-10-million/articleshow/56152234.cms?from=mdr \|access-date=2026-09-05 \|work=The Economic Times \|issn=0013-0389}}</ref> which now provides [[Free-to-air]] live television channels, video-on-demand content, and regional programming.<ref name=":1" /> The platform reached its peak popularity between 2013 and 2014 when it held the mobile streaming rights for the [[Indian Premier League]] (IPL),<ref name=":2">{{Cite web \|title=What does Netflix’s entry mean for other internet TV companies in India \|url=https://www.vccircle.com/how-netflixs-entry-impacts-other-internet-tv-companies-india \|access-date=2026-09-06 \|website=VCCircle \|language=en-US}}</ref><ref name=":3">{{Cite web \|last=bio \|first=See full \|date=2013-05-21 \|title=Online viewership of Indian cricket up by half - ZDNET \|url=https://www.zdnet.com/article/online-viewership-of-indian-cricket-up-by-half/ \|access-date=2026-09-06 \|language=en-US}}</ref> prior to the mainstream emergence of competing platforms like [[Disney+ Hotstar\|Hotstar]] and [[Netflix]].<ref name=":2" />		'''nexGTv''' is an Indian [[Over-the-top media services in India\|OTT]] and [[Internet Protocol television\|IPTV]] application operated by Digivive Services Pvt. Ltd. Launched in 2010, it is one of the earliest mobile streaming platforms in India,<ref name=":0">{{Cite news \|last=Laghate \|first=Gaurav \|date=2016-12-24 \|title=nexGTv looks to raise over $10 million \|url=https://economictimes.indiatimes.com/small-biz/money/nexgtv-looks-to-raise-over-10-million/articleshow/56152234.cms?from=mdr \|access-date=2026-09-05 \|work=The Economic Times \|issn=0013-0389\|archive-url=https://web.archive.org/web/20260413084325/https://economictimes.indiatimes.com/small-biz/money/nexgtv-looks-to-raise-over-10-million/articleshow/56152234.cms?from=mdr \|archive-date=2026-04-13 \|url-status=live }}</ref> which now provides [[Free-to-air]] live television channels, video-on-demand content, and regional programming.<ref name=":1" /> The platform reached its peak popularity between 2013 and 2014 when it held the mobile streaming rights for the [[Indian Premier League]] (IPL),<ref name=":2">{{Cite web \|title=What does Netflix’s entry mean for other internet TV companies in India \|url=https://www.vccircle.com/how-netflixs-entry-impacts-other-internet-tv-companies-india \|access-date=2026-09-06 \|website=VCCircle \|language=en-US\|archive-url=https://web.archive.org/web/20191020014902/https://www.vccircle.com/how-netflixs-entry-impacts-other-internet-tv-companies-india \|archive-date=2019-10-20 \|url-status=live }}</ref><ref name=":3">{{Cite web \|last=bio \|first=See full \|date=2013-05-21 \|title=Online viewership of Indian cricket up by half - ZDNET \|url=https://www.zdnet.com/article/online-viewership-of-indian-cricket-up-by-half/ \|access-date=2026-09-06 \|language=en-US\|archive-url=https://web.archive.org/web/20170223044018/http://www.zdnet.com/article/online-viewership-of-indian-cricket-up-by-half/ \|archive-date=2017-02-23 \|url-status=live }}</ref> prior to the mainstream emergence of competing platforms like [[Disney+ Hotstar\|Hotstar]] and [[Netflix]].<ref name=":2" />

	{{Infobox software		{{Infobox software
Line 12:		Line 12:
	}}		}}

	It won the digital experience award and was listed in the top ten paid applications in its category at [[World Communication Awards]] in 2014.<ref>{{Cite news \|last=INK \|first=Copenhagen \|date=2014-12-14 \|title=DigiVive bags Digital Experience Award at World Communication Awards 2014 {{!}} Copenhagen INK \|url=https://www.cph-ink.dk/digivive-bags-digital-experience-award-at-world-communication-awards-2014/ \|access-date=2026-09-08 \|work=Copenhagen INK {{!}} Marketing News From Around The World! \|language=en-US}}</ref> It is available on the [[playstore]],<ref>{{Cite web \|title=nexGTv Live TV News Cricket - Apps on Google Play \|url=https://play.google.com/store/apps/details?id=com.digivive.offdeck&hl=en-US \|archive-url=https://web.archive.org/web/20260905173213/https://play.google.com/store/apps/details?id=com.digivive.offdeck&hl=en-US \|archive-date=2026-09-05 \|access-date=2026-09-08 \|website=play.google.com \|language=en-US}}</ref> [[App Store (Apple)\|appstore]],<ref>{{Cite web \|title=nexGTv:Live TV,Movies,Videos App - App Store \|url=https://apps.apple.com/in/app/nexgtv-live-tv-movies-videos/id495146199 \|archive-url=https://web.archive.org/web/20260908123841/https://apps.apple.com/in/app/nexgtv-live-tv-movies-videos/id495146199 \|archive-date=2026-09-08 \|access-date=2026-09-08 \|website=App Store \|language=en-GB}}</ref> [[fireTV]]<ref>{{Cite news \|last=ANI \|title=nexGTv now available on Amazon's Fire TV Stick \|url=http://www.business-standard.com:80/article/news-ani/nexgtv-now-available-on-amazon-s-fire-tv-stick-117052600133_1.html \|archive-url=http://web.archive.org/web/20170629111041/http://www.business-standard.com:80/article/news-ani/nexgtv-now-available-on-amazon-s-fire-tv-stick-117052600133_1.html \|archive-date=2017-06-29 \|access-date=2026-09-08}}</ref> and [[android TV]]<ref>{{Cite web \|title=nexGTv for AndroidTV - Apps on Google Play \|url=https://play.google.com/store/apps/details?id=com.digivive.androidtv&hl=en-US \|access-date=2026-09-08 \|website=play.google.com \|language=en-US}}</ref> apart from the web.<ref name=":4">{{Cite web \|title=About Us \|url=https://www.nexgtv.com/aboutus \|access-date=2026-09-08 \|website=www.nexgtv.com}}</ref>		It won the digital experience award and was listed in the top ten paid applications in its category at [[World Communication Awards]] in 2014.<ref>{{Cite news \|last=INK \|first=Copenhagen \|date=2014-12-14 \|title=DigiVive bags Digital Experience Award at World Communication Awards 2014 {{!}} Copenhagen INK \|url=https://www.cph-ink.dk/digivive-bags-digital-experience-award-at-world-communication-awards-2014/ \|access-date=2026-09-08 \|work=Copenhagen INK {{!}} Marketing News From Around The World! \|language=en-US\|archive-url=https://web.archive.org/web/20150403214424/http://www.cph-ink.dk/digivive-bags-digital-experience-award-at-world-communication-awards-2014/ \|archive-date=2015-04-03 \|url-status=live }}</ref> It is available on the [[playstore]],<ref>{{Cite web \|title=nexGTv Live TV News Cricket - Apps on Google Play \|url=https://play.google.com/store/apps/details?id=com.digivive.offdeck&hl=en-US \|archive-url=https://web.archive.org/web/20260905173213/https://play.google.com/store/apps/details?id=com.digivive.offdeck&hl=en-US \|archive-date=2026-09-05 \|access-date=2026-09-08 \|website=play.google.com \|language=en-US}}</ref> [[App Store (Apple)\|appstore]],<ref>{{Cite web \|title=nexGTv:Live TV,Movies,Videos App - App Store \|url=https://apps.apple.com/in/app/nexgtv-live-tv-movies-videos/id495146199 \|archive-url=https://web.archive.org/web/20260908123841/https://apps.apple.com/in/app/nexgtv-live-tv-movies-videos/id495146199 \|archive-date=2026-09-08 \|access-date=2026-09-08 \|website=App Store \|language=en-GB}}</ref> [[fireTV]]<ref>{{Cite news \|last=ANI \|title=nexGTv now available on Amazon's Fire TV Stick \|url=http://www.business-standard.com:80/article/news-ani/nexgtv-now-available-on-amazon-s-fire-tv-stick-117052600133_1.html \|archive-url=http://web.archive.org/web/20170629111041/http://www.business-standard.com:80/article/news-ani/nexgtv-now-available-on-amazon-s-fire-tv-stick-117052600133_1.html \|archive-date=2017-06-29 \|access-date=2026-09-08}}</ref> and [[android TV]]<ref>{{Cite web \|title=nexGTv for AndroidTV - Apps on Google Play \|url=https://play.google.com/store/apps/details?id=com.digivive.androidtv&hl=en-US \|access-date=2026-09-08 \|website=play.google.com \|language=en-US}}</ref> apart from the web.<ref name=":4">{{Cite web \|title=About Us \|url=https://www.nexgtv.com/aboutus \|access-date=2026-09-08 \|website=www.nexgtv.com\|archive-url=https://web.archive.org/web/20260908121913/https://www.nexgtv.com/aboutus \|archive-date=2026-09-08 \|url-status=live }}</ref>

	Its parent company, Digivive, also transitioned into a business-to-business (B2B) model, providing white-label streaming technology and Managed Value Added Services (MVAS) to telecommunications providers.<ref>{{Cite web \|title=Top OTT Solution Provider in India {{!}} Leading OTT App Development Services \|url=https://www.digivive.com/ \|access-date=2026-09-06 \|website=www.digivive.com}}</ref><ref>{{Cite web \|last=TV \|first=SPB \|title=SPB TV and DigiVive Bring Advanced Mobile TV Service to India \|url=https://spbtv.com/company/press/SPB-TV-and-DigiVive-Bring-Advanced-Mobile-TV-Service-to-India.html \|access-date=2026-09-06 \|website=SPB TV Solutions}}</ref>		Its parent company, Digivive, also transitioned into a business-to-business (B2B) model, providing white-label streaming technology and Managed Value Added Services (MVAS) to telecommunications providers.<ref>{{Cite web \|title=Top OTT Solution Provider in India {{!}} Leading OTT App Development Services \|url=https://www.digivive.com/ \|access-date=2026-09-06 \|website=www.digivive.com\|archive-url=https://web.archive.org/web/20150123032029/http://www.digivive.com:80/ \|archive-date=2015-01-23 \|url-status=live }}</ref><ref>{{Cite web \|last=TV \|first=SPB \|title=SPB TV and DigiVive Bring Advanced Mobile TV Service to India \|url=https://spbtv.com/company/press/SPB-TV-and-DigiVive-Bring-Advanced-Mobile-TV-Service-to-India.html \|access-date=2026-09-06 \|website=SPB TV Solutions\|archive-url=https://web.archive.org/web/20190722123155/https://spbtv.com/company/press/SPB-TV-and-DigiVive-Bring-Advanced-Mobile-TV-Service-to-India.html \|archive-date=2019-07-22 \|url-status=live }}</ref>

	== History ==		== History ==
Line 22:		Line 22:
	The application gained significant traction in 2013 and 2014 after securing the official digital mobile streaming rights for the [[Indian Premier League]] cricket tournament.<ref>{{Cite web \|date=2013-03-22 \|title=DigiVive’s nexGTv to stream Pepsi IPL 2013 on mobile phones \|url=https://www.digit.in/news/mobile-phones/digivive-s-nexgtv-to-stream-pepsi-ipl-2013-on-mobile-phones-13992.html \|access-date=2026-09-05 \|website=Digit \|language=en}}</ref><ref>{{Cite news \|last=Press Trust of India \|title=nexGTv bags IPL's live mobile streaming rights \|url=http://www.business-standard.com:80/article/pti-stories/nexgtv-bags-ipl-s-live-mobile-streaming-rights-114041500715_1.html \|archive-url=http://web.archive.org/web/20140420032437/http://www.business-standard.com:80/article/pti-stories/nexgtv-bags-ipl-s-live-mobile-streaming-rights-114041500715_1.html \|archive-date=2014-04-20 \|access-date=2026-09-05}}</ref> By broadcasting live cricket matches directly to mobile users, nexGTv became one of the most downloaded entertainment applications in the country, reportedly surpassing 17 million total downloads by 2015.<ref name=":2" /><ref name=":3" />		The application gained significant traction in 2013 and 2014 after securing the official digital mobile streaming rights for the [[Indian Premier League]] cricket tournament.<ref>{{Cite web \|date=2013-03-22 \|title=DigiVive’s nexGTv to stream Pepsi IPL 2013 on mobile phones \|url=https://www.digit.in/news/mobile-phones/digivive-s-nexgtv-to-stream-pepsi-ipl-2013-on-mobile-phones-13992.html \|access-date=2026-09-05 \|website=Digit \|language=en}}</ref><ref>{{Cite news \|last=Press Trust of India \|title=nexGTv bags IPL's live mobile streaming rights \|url=http://www.business-standard.com:80/article/pti-stories/nexgtv-bags-ipl-s-live-mobile-streaming-rights-114041500715_1.html \|archive-url=http://web.archive.org/web/20140420032437/http://www.business-standard.com:80/article/pti-stories/nexgtv-bags-ipl-s-live-mobile-streaming-rights-114041500715_1.html \|archive-date=2014-04-20 \|access-date=2026-09-05}}</ref> By broadcasting live cricket matches directly to mobile users, nexGTv became one of the most downloaded entertainment applications in the country, reportedly surpassing 17 million total downloads by 2015.<ref name=":2" /><ref name=":3" />

	In January 2016, nexGTv collaborated with actress [[Priyanka Chopra]] and digital agency Fluence to launch ''It's My City'', a 14-part original mobile sitcom focused on four young women living in Mumbai.<ref>{{Cite web \|last= \|first= \|date=2016-01-22 \|title=Priyanka Chopra’s Digital venture with nexGTv & Fluence is Mobi-Series --'It’s My City' - Exchange4media \|url=https://www.exchange4media.com/digital-news/priyanka-chopras-digital-venture-with-nexgtv-fluence-is-mobi-series-'its-my-city'-63087.html \|access-date=2026-09-05 \|website=Indian Advertising Media & Marketing News – exchange4media \|language=en}}</ref><ref>{{Cite web \|last=Network \|first=Bollywood Hungama News \|last2=Hungama \|first2=Bollywood \|date=2016-01-22 \|title=NexGtv, Priyanka Chopra & Fluence join hands to create India's first mobi-series 'It's My City' \|url=https://www.bollywoodhungama.com/news/bollywood/nexgtv-priyanka-chopra-fluence-join-hands-to-create-indias-first-mobi-series-its-my-city/ \|access-date=2026-09-05 \|website=Bollywood Hungama \|language=en}}</ref>		In January 2016, nexGTv collaborated with actress [[Priyanka Chopra]] and digital agency Fluence to launch ''It's My City'', a 14-part original mobile sitcom focused on four young women living in Mumbai.<ref>{{Cite web \|last= \|first= \|date=2016-01-22 \|title=Priyanka Chopra’s Digital venture with nexGTv & Fluence is Mobi-Series --'It’s My City' - Exchange4media \|url=https://www.exchange4media.com/digital-news/priyanka-chopras-digital-venture-with-nexgtv-fluence-is-mobi-series-'its-my-city'-63087.html \|access-date=2026-09-05 \|website=Indian Advertising Media & Marketing News – exchange4media \|language=en\|archive-url=https://web.archive.org/web/20200815114159/https://www.exchange4media.com/digital-news/priyanka-chopras-digital-venture-with-nexgtv-fluence-is-mobi-series-'its-my-city'-63087.html \|archive-date=2020-08-15 \|url-status=live }}</ref><ref>{{Cite web \|last=Network \|first=Bollywood Hungama News \|last2=Hungama \|first2=Bollywood \|date=2016-01-22 \|title=NexGtv, Priyanka Chopra & Fluence join hands to create India's first mobi-series 'It's My City' \|url=https://www.bollywoodhungama.com/news/bollywood/nexgtv-priyanka-chopra-fluence-join-hands-to-create-indias-first-mobi-series-its-my-city/ \|access-date=2026-09-05 \|website=Bollywood Hungama \|language=en\|archive-url=https://web.archive.org/web/20260906081351/https://www.bollywoodhungama.com/news/bollywood/nexgtv-priyanka-chopra-fluence-join-hands-to-create-indias-first-mobi-series-its-my-city/ \|archive-date=2026-09-06 \|url-status=live }}</ref>

	Later that year, the service partnered with SelectNext Digital to expand its library of regional language content, including Bengali, Marathi, and Tamil programming.<ref>{{Cite news \|last=ANI \|title=nexGTv, SelectNext Digital join hands to enrich regional content \|url=http://www.business-standard.com/article/news-ani/nexgtv-selectnext-digital-join-hands-to-enrich-regional-content-116073000309_1.html \|archive-url=http://web.archive.org/web/20160731204922/http://www.business-standard.com/article/news-ani/nexgtv-selectnext-digital-join-hands-to-enrich-regional-content-116073000309_1.html \|archive-date=2016-07-31 \|access-date=2026-09-05 \|language=en-us}}</ref>		Later that year, the service partnered with SelectNext Digital to expand its library of regional language content, including Bengali, Marathi, and Tamil programming.<ref>{{Cite news \|last=ANI \|title=nexGTv, SelectNext Digital join hands to enrich regional content \|url=http://www.business-standard.com/article/news-ani/nexgtv-selectnext-digital-join-hands-to-enrich-regional-content-116073000309_1.html \|archive-url=http://web.archive.org/web/20160731204922/http://www.business-standard.com/article/news-ani/nexgtv-selectnext-digital-join-hands-to-enrich-regional-content-116073000309_1.html \|archive-date=2016-07-31 \|access-date=2026-09-05 \|language=en-us}}</ref>
Line 29:		Line 29:
	The platform's market dominance declined rapidly after 2014. [[Star India]] acquired the digital streaming rights for the IPL and subsequently launched its own streaming platform, [[Disney+ Hotstar\|Hotstar]], which transferred the core digital cricket audience away from nexGTv.<ref>{{Cite news \|date=2015-02-11 \|title=Star India's Novi Digital Entertainment bags IPL media rights for whopping Rs 302 crore \|url=https://www.firstpost.com/sports/star-indias-novi-digital-entertainment-bags-ipl-media-rights-for-whopping-rs-302-crore-2091287.html \|archive-url=http://web.archive.org/web/20251222000138/https://www.firstpost.com/sports/star-indias-novi-digital-entertainment-bags-ipl-media-rights-for-whopping-rs-302-crore-2091287.html \|archive-date=2025-12-22 \|access-date=2026-09-06 \|work=Firstpost \|language=}}</ref>		The platform's market dominance declined rapidly after 2014. [[Star India]] acquired the digital streaming rights for the IPL and subsequently launched its own streaming platform, [[Disney+ Hotstar\|Hotstar]], which transferred the core digital cricket audience away from nexGTv.<ref>{{Cite news \|date=2015-02-11 \|title=Star India's Novi Digital Entertainment bags IPL media rights for whopping Rs 302 crore \|url=https://www.firstpost.com/sports/star-indias-novi-digital-entertainment-bags-ipl-media-rights-for-whopping-rs-302-crore-2091287.html \|archive-url=http://web.archive.org/web/20251222000138/https://www.firstpost.com/sports/star-indias-novi-digital-entertainment-bags-ipl-media-rights-for-whopping-rs-302-crore-2091287.html \|archive-date=2025-12-22 \|access-date=2026-09-06 \|work=Firstpost \|language=}}</ref>

	Following the entry of [[Jio\|Reliance Jio]] in 2016, which significantly reduced the cost of 4G mobile data in India, the OTT market became highly competitive. Heavily funded international platforms such as [[Netflix]] and [[Amazon Prime Video]] expanded their Indian operations, while telecom operators launched their own free, bundled live television applications,<ref>{{Cite web \|last=Singh \|first=Manish \|date=2018-07-06 \|title=Netflix and Amazon are struggling to win over the world's second-largest internet market \|url=https://www.cnbc.com/2018/07/05/netflix-and-amazon-are-struggling-to-win-over-indian-viewers.html \|access-date=2026-09-06 \|website=CNBC \|language=en}}</ref> including [[JioTV]] and Airtel Xstream. Unable to compete with the high production budgets required for premium original series or exclusive sports broadcasting, nexGTv's active user base diminished.<ref>{{Cite news \|date=2017-12-29 \|title=Fall in data prices, new users reason for rise in video consumption \|url=https://economictimes.indiatimes.com/tech/internet/fall-in-data-prices-new-users-reason-for-rise-in-video-consumption/articleshow/62289634.cms?from=mdr \|access-date=2026-09-06 \|work=The Economic Times \|issn=0013-0389}}</ref>		Following the entry of [[Jio\|Reliance Jio]] in 2016, which significantly reduced the cost of 4G mobile data in India, the OTT market became highly competitive. Heavily funded international platforms such as [[Netflix]] and [[Amazon Prime Video]] expanded their Indian operations, while telecom operators launched their own free, bundled live television applications,<ref>{{Cite web \|last=Singh \|first=Manish \|date=2018-07-06 \|title=Netflix and Amazon are struggling to win over the world's second-largest internet market \|url=https://www.cnbc.com/2018/07/05/netflix-and-amazon-are-struggling-to-win-over-indian-viewers.html \|access-date=2026-09-06 \|website=CNBC \|language=en\|archive-url=https://web.archive.org/web/20180706021644/https://www.cnbc.com/2018/07/05/netflix-and-amazon-are-struggling-to-win-over-indian-viewers.html \|archive-date=2018-07-06 \|url-status=live }}</ref> including [[JioTV]] and Airtel Xstream. Unable to compete with the high production budgets required for premium original series or exclusive sports broadcasting, nexGTv's active user base diminished.<ref>{{Cite news \|date=2017-12-29 \|title=Fall in data prices, new users reason for rise in video consumption \|url=https://economictimes.indiatimes.com/tech/internet/fall-in-data-prices-new-users-reason-for-rise-in-video-consumption/articleshow/62289634.cms?from=mdr \|access-date=2026-09-06 \|work=The Economic Times \|issn=0013-0389\|archive-url=https://web.archive.org/web/20210221042154/https://economictimes.indiatimes.com/tech/internet/fall-in-data-prices-new-users-reason-for-rise-in-video-consumption/articleshow/62289634.cms?from=mdr \|archive-date=2021-02-21 \|url-status=live }}</ref>

	== Current operations ==		== Current operations ==

Dokania: Added logo

2026-09-28T06:23:51Z

Added logo

← Older revision		Revision as of 11:53, 28 September 2026
Line 4:		Line 4:

	{{Infobox software		{{Infobox software
	\| logo =		\| logo = NexGTv-Logo.png
	\| logo caption = NexGTv logo in 2026		\| logo caption = NexGTv logo in 2026
	\| developer = Digivive Services Pvt Ltd		\| developer = Digivive Services Pvt Ltd

Dokania: New page

2026-09-28T06:19:07Z

New page

New page

{{Short description|Indian OTT and IPTV app}}

'''nexGTv''' is an Indian [[Over-the-top media services in India|OTT]] and [[Internet Protocol television|IPTV]] application operated by Digivive Services Pvt. Ltd. Launched in 2010, it is one of the earliest mobile streaming platforms in India,<ref name=":0">{{Cite news |last=Laghate |first=Gaurav |date=2016-12-24 |title=nexGTv looks to raise over $10 million |url=https://economictimes.indiatimes.com/small-biz/money/nexgtv-looks-to-raise-over-10-million/articleshow/56152234.cms?from=mdr |access-date=2026-09-05 |work=The Economic Times |issn=0013-0389}}</ref> which now provides [[Free-to-air]] live television channels, video-on-demand content, and regional programming.<ref name=":1" /> The platform reached its peak popularity between 2013 and 2014 when it held the mobile streaming rights for the [[Indian Premier League]] (IPL),<ref name=":2">{{Cite web |title=What does Netflix’s entry mean for other internet TV companies in India |url=https://www.vccircle.com/how-netflixs-entry-impacts-other-internet-tv-companies-india |access-date=2026-09-06 |website=VCCircle |language=en-US}}</ref><ref name=":3">{{Cite web |last=bio |first=See full |date=2013-05-21 |title=Online viewership of Indian cricket up by half - ZDNET |url=https://www.zdnet.com/article/online-viewership-of-indian-cricket-up-by-half/ |access-date=2026-09-06 |language=en-US}}</ref> prior to the mainstream emergence of competing platforms like [[Disney+ Hotstar|Hotstar]] and [[Netflix]].<ref name=":2" />

{{Infobox software
| logo =
| logo caption = NexGTv logo in 2026
| developer = Digivive Services Pvt Ltd
| released = 2010
| operating system = [[Android]], [[iOS]]<nowiki>, [FireTV]]</nowiki>
| website = {{url|Nexgtv.com}}
}}

It won the digital experience award and was listed in the top ten paid applications in its category at [[World Communication Awards]] in 2014.<ref>{{Cite news |last=INK |first=Copenhagen |date=2014-12-14 |title=DigiVive bags Digital Experience Award at World Communication Awards 2014 {{!}} Copenhagen INK |url=https://www.cph-ink.dk/digivive-bags-digital-experience-award-at-world-communication-awards-2014/ |access-date=2026-09-08 |work=Copenhagen INK {{!}} Marketing News From Around The World! |language=en-US}}</ref> It is available on the [[playstore]],<ref>{{Cite web |title=nexGTv Live TV News Cricket - Apps on Google Play |url=https://play.google.com/store/apps/details?id=com.digivive.offdeck&hl=en-US |archive-url=https://web.archive.org/web/20260905173213/https://play.google.com/store/apps/details?id=com.digivive.offdeck&hl=en-US |archive-date=2026-09-05 |access-date=2026-09-08 |website=play.google.com |language=en-US}}</ref> [[App Store (Apple)|appstore]],<ref>{{Cite web |title=nexGTv:Live TV,Movies,Videos App - App Store |url=https://apps.apple.com/in/app/nexgtv-live-tv-movies-videos/id495146199 |archive-url=https://web.archive.org/web/20260908123841/https://apps.apple.com/in/app/nexgtv-live-tv-movies-videos/id495146199 |archive-date=2026-09-08 |access-date=2026-09-08 |website=App Store |language=en-GB}}</ref> [[fireTV]]<ref>{{Cite news |last=ANI |title=nexGTv now available on Amazon's Fire TV Stick |url=http://www.business-standard.com:80/article/news-ani/nexgtv-now-available-on-amazon-s-fire-tv-stick-117052600133_1.html |archive-url=http://web.archive.org/web/20170629111041/http://www.business-standard.com:80/article/news-ani/nexgtv-now-available-on-amazon-s-fire-tv-stick-117052600133_1.html |archive-date=2017-06-29 |access-date=2026-09-08}}</ref> and [[android TV]]<ref>{{Cite web |title=nexGTv for AndroidTV - Apps on Google Play |url=https://play.google.com/store/apps/details?id=com.digivive.androidtv&hl=en-US |access-date=2026-09-08 |website=play.google.com |language=en-US}}</ref> apart from the web.<ref name=":4">{{Cite web |title=About Us |url=https://www.nexgtv.com/aboutus |access-date=2026-09-08 |website=www.nexgtv.com}}</ref>

Its parent company, Digivive, also transitioned into a business-to-business (B2B) model, providing white-label streaming technology and Managed Value Added Services (MVAS) to telecommunications providers.<ref>{{Cite web |title=Top OTT Solution Provider in India {{!}} Leading OTT App Development Services |url=https://www.digivive.com/ |access-date=2026-09-06 |website=www.digivive.com}}</ref><ref>{{Cite web |last=TV |first=SPB |title=SPB TV and DigiVive Bring Advanced Mobile TV Service to India |url=https://spbtv.com/company/press/SPB-TV-and-DigiVive-Bring-Advanced-Mobile-TV-Service-to-India.html |access-date=2026-09-06 |website=SPB TV Solutions}}</ref>

== History ==
=== Launch and early growth ===
nexGTv was launched in 2010 by Digivive, a subsidiary of Media Matrix Worldwide Limited, based in [[Gurgaon|Gurugram]].<ref name=":4" /><ref name=":0" /><ref name=":1">{{Cite web |title=nexGTv Live TV News Cricket - Apps on Google Play |url=https://play.google.com/store/apps/details?id=com.digivive.offdeck&hl=en-US |archive-url=https://web.archive.org/web/20260905173213/https://play.google.com/store/apps/details?id=com.digivive.offdeck&hl=en-US |archive-date=2026-09-05 |access-date=2026-09-05 |website=play.google.com |language=en-US}}</ref> In its early years, the platform focused on optimizing live television delivery over India's 2G and 3G cellular networks, which were characterised by low bandwidth capabilities and high data costs.<ref>{{Cite web |last=Long |first=Michael |date=2013-03-25 |title=IPL 6 goes mobile with nexGTv |url=https://www.sportspro.com/news/ipl_6_goes_mobile_with_nexgtv/ |access-date=2026-09-06 |website=SportsPro |language=en-GB}}</ref>

The application gained significant traction in 2013 and 2014 after securing the official digital mobile streaming rights for the [[Indian Premier League]] cricket tournament.<ref>{{Cite web |date=2013-03-22 |title=DigiVive’s nexGTv to stream Pepsi IPL 2013 on mobile phones |url=https://www.digit.in/news/mobile-phones/digivive-s-nexgtv-to-stream-pepsi-ipl-2013-on-mobile-phones-13992.html |access-date=2026-09-05 |website=Digit |language=en}}</ref><ref>{{Cite news |last=Press Trust of India |title=nexGTv bags IPL's live mobile streaming rights |url=http://www.business-standard.com:80/article/pti-stories/nexgtv-bags-ipl-s-live-mobile-streaming-rights-114041500715_1.html |archive-url=http://web.archive.org/web/20140420032437/http://www.business-standard.com:80/article/pti-stories/nexgtv-bags-ipl-s-live-mobile-streaming-rights-114041500715_1.html |archive-date=2014-04-20 |access-date=2026-09-05}}</ref> By broadcasting live cricket matches directly to mobile users, nexGTv became one of the most downloaded entertainment applications in the country, reportedly surpassing 17 million total downloads by 2015.<ref name=":2" /><ref name=":3" />

In January 2016, nexGTv collaborated with actress [[Priyanka Chopra]] and digital agency Fluence to launch ''It's My City'', a 14-part original mobile sitcom focused on four young women living in Mumbai.<ref>{{Cite web |last= |first= |date=2016-01-22 |title=Priyanka Chopra’s Digital venture with nexGTv & Fluence is Mobi-Series --'It’s My City' - Exchange4media |url=https://www.exchange4media.com/digital-news/priyanka-chopras-digital-venture-with-nexgtv-fluence-is-mobi-series-'its-my-city'-63087.html |access-date=2026-09-05 |website=Indian Advertising Media & Marketing News – exchange4media |language=en}}</ref><ref>{{Cite web |last=Network |first=Bollywood Hungama News |last2=Hungama |first2=Bollywood |date=2016-01-22 |title=NexGtv, Priyanka Chopra & Fluence join hands to create India's first mobi-series 'It's My City' |url=https://www.bollywoodhungama.com/news/bollywood/nexgtv-priyanka-chopra-fluence-join-hands-to-create-indias-first-mobi-series-its-my-city/ |access-date=2026-09-05 |website=Bollywood Hungama |language=en}}</ref>

Later that year, the service partnered with SelectNext Digital to expand its library of regional language content, including Bengali, Marathi, and Tamil programming.<ref>{{Cite news |last=ANI |title=nexGTv, SelectNext Digital join hands to enrich regional content |url=http://www.business-standard.com/article/news-ani/nexgtv-selectnext-digital-join-hands-to-enrich-regional-content-116073000309_1.html |archive-url=http://web.archive.org/web/20160731204922/http://www.business-standard.com/article/news-ani/nexgtv-selectnext-digital-join-hands-to-enrich-regional-content-116073000309_1.html |archive-date=2016-07-31 |access-date=2026-09-05 |language=en-us}}</ref>

=== Market shift ===
The platform's market dominance declined rapidly after 2014. [[Star India]] acquired the digital streaming rights for the IPL and subsequently launched its own streaming platform, [[Disney+ Hotstar|Hotstar]], which transferred the core digital cricket audience away from nexGTv.<ref>{{Cite news |date=2015-02-11 |title=Star India's Novi Digital Entertainment bags IPL media rights for whopping Rs 302 crore |url=https://www.firstpost.com/sports/star-indias-novi-digital-entertainment-bags-ipl-media-rights-for-whopping-rs-302-crore-2091287.html |archive-url=http://web.archive.org/web/20251222000138/https://www.firstpost.com/sports/star-indias-novi-digital-entertainment-bags-ipl-media-rights-for-whopping-rs-302-crore-2091287.html |archive-date=2025-12-22 |access-date=2026-09-06 |work=Firstpost |language=}}</ref>

Following the entry of [[Jio|Reliance Jio]] in 2016, which significantly reduced the cost of 4G mobile data in India, the OTT market became highly competitive. Heavily funded international platforms such as [[Netflix]] and [[Amazon Prime Video]] expanded their Indian operations, while telecom operators launched their own free, bundled live television applications,<ref>{{Cite web |last=Singh |first=Manish |date=2018-07-06 |title=Netflix and Amazon are struggling to win over the world's second-largest internet market |url=https://www.cnbc.com/2018/07/05/netflix-and-amazon-are-struggling-to-win-over-indian-viewers.html |access-date=2026-09-06 |website=CNBC |language=en}}</ref> including [[JioTV]] and Airtel Xstream. Unable to compete with the high production budgets required for premium original series or exclusive sports broadcasting, nexGTv's active user base diminished.<ref>{{Cite news |date=2017-12-29 |title=Fall in data prices, new users reason for rise in video consumption |url=https://economictimes.indiatimes.com/tech/internet/fall-in-data-prices-new-users-reason-for-rise-in-video-consumption/articleshow/62289634.cms?from=mdr |access-date=2026-09-06 |work=The Economic Times |issn=0013-0389}}</ref>

== Current operations ==
Unlike other early Indian streaming platforms that ceased operations, nexGTv remained active via its apps by pivoting its content strategy. The platform shifted its focus away from premium sports, repositioning itself to cater to free users. Today, nexGTv primarily aggregates [[free-to-air]] [[News channels in india|news channels]], devotional channels, and regional language entertainment.<ref name=":1" />

The service offers its television content [[free of charge]] and without advertisements. However, It also advertises a subscription costing ₹35 per week or ₹125 per month, which purportedly enables simultaneous streaming on two devices and content downloads. As of August 2026, Ankur Tuteja is its.grievance officer.<ref>{{cite video game
| title = nexGTv Live TV News Cricket
| developer = DigiVive
| version = 2.00.26
| platform = Android
| url = https://play.google.com/store/apps/details?id=com.digivive.offdeck&hl=en-US
| date = 2026-09-05
}}</ref>

== References ==
{{Reflist}}

== External links ==
* {{Official website|https://www.nexgtv.com/}}

{{Draft categories|[[Category:2010 establishments in India]]
[[Category:Internet television streaming services]]
[[Category:Subscription video on demand services]]
[[Category:OTT Platforms in India]]
}}

{{DTH in India|state=collapsed}}
{{VOD services|state=collapsed}}
{{Drafts moved from mainspace|date=September 2026}}