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2021-08-25T05:56:29Z

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{{Short description|Indian employment website}}
{{Multiple issues|
{{COI|date=July 2015}}
{{primary sources|date=April 2015}}
{{more citations needed|date=March 2018}}
}}
{{Infobox website
| name = Naukri.com
| logo = Naukri Logo.png
| url = {{URL|https://www.naukri.com}}
| location = [[Noida]], India
| industry = [[Internet]]
| services = Online employment
| area_served = India
| website_type = [[Job search engine]]
| products = Resume Database, Job Postings, Branding Solutions, e-Apps, Career Site Manager, Cloud Products
| parent = [[Info Edge]]
| foundation = {{start date and age|March 1997}}
| commercial = Yes
| founder = [[Sanjeev Bikhchandani]]
| language = English
| registration = Required
| num_employees = 1001-5000
| current_status = Active
}}

'''Naukri.com''' is an Indian [[employment website]] operating in India and Middle East. Naukri.com was founded in March 1997 by Indian businessman [[Sanjeev Bikhchandani]],<ref>{{cite web | url=http://indiatoday.intoday.in/story/dont-live-someone-elses-dream-naukri.com-chairman-sanjeev-bikchandani-at-mind-rocks-summit-copy/1/216392.html | publisher=[[India Today]]|access-date=September 7, 2012|title=Don't live someone else's dream: Naukri.com chairman Sanjeev Bikchandani at Mind Rocks Summit}}</ref> who started [[Info Edge]] (India) Ltd. in 1995. As of December 2016, Naukri.com had a database of about 49.5 million registered job seekers and an average of about 15,000 [[resumes]] were added daily while about 130,000 resumes were modified daily during the Fiscal year 2013–14. During the Fiscal year 2013–14, 51,000 corporate customers (including hiring consultants/firms) paid Naukri.com for services like [[Database|database access]], job postings, advertising / listing on the site amongst others.<ref>{{cite web |title=Naukri.com had a database of about 75.9 million registered job seekers|url=https://www.naukri.com/recruit/resume-database-access-resdex |publisher=Info Edge (India) |date=Jun 16, 2021}}</ref>

==History and milestones==
{{More citations needed section|date=March 2018}}

Naukri.com was launched in March 1997. The company was started as a floorless employment exchange. It was a [[database]] of resume, jobs, and recruitment consultants. Conceived as a platform of job seekers and hiring managers to meet, the services went commercial in October 1997.

It all started when [[Sanjeev Bikhchandani]] quit his corporate job at Hindustan Milkfood Manufacturers (now [[Glaxo Smithkline]]) and founded two companies with his partner - [[Info Edge]] (for arranging database) and Indmark (pharmaceutical) .<ref>{{cite web |title=Naukri.com was just ‘one more small idea’|url=http://www.thehindubusinessline.com/features/naukricom-was-just-one-more-small-idea/article4017062.ece |publisher=[[Business Line]] |date=October 21, 2012}}</ref> Info Edge offered salary reports to various categories of college graduates such as engineering and MBAs. Salary reports were sold to companies, somewhere between 5000 and 10,000 INR. Sanjeev and his business partner at Info Edge operated from servants’ quarter located in Sanjeev's home.

In 1991, The [[Department of Telecom]] (DoT) advertised for videotex services.<ref>{{cite web |title=How I made my 1st million: naukri.com CEO|url=http://www.rediff.com/money/2005/jul/23spec2.htm |publisher=[[rediff.com]] |date=July 23, 2005}}</ref> Info Edge submitted the business plan to DoT and it was shortlisted. Reasons undisclosed, the department canceled the pilot project. This was a setback and Sanjeev and his business partner parted ways. His partner took Indmark and he was left in charge of Info Edge.<ref>{{cite web |title=Sanjeev's Business partner took Indmark and he was left in charge of Info Edge|url=https://books.google.com/books?id=yMCjAgAAQBAJ&pg=PA107 |publisher=[[Google Books]]}}</ref>

During a visit to an IT fair at Delhi's fairground ([[Pragati Maidan]]), he was drawn to a stall written [[WWW]] Curious, Sanjeev found more about how the [[Telecommunications in India#Internet|Internet]] worked. The Internet was new in India in the 90s. He took help from his brother Sushil who was residing in the US to hire a [[Server (computing)|server]]. The server was hired at a monthly rent of $25.

This is how Info Edge India, which was then a holding company of Naukri.com was started. On May 1, 1995, it became Info Edge (India) Private Limited.<ref>{{cite web |title=In May 1, 1995, it became Info Edge (India) Private Limited. |url=http://economictimes.indiatimes.com/info-edge-%28india%29-ltd/infocompanyhistory/companyid-18352.cms |publisher=[[Times Internet]]}}</ref>

In 1996, the recession hit and the company suffered loss.<ref>{{cite web |title=In 1996, the recession hit and the company suffered loss|url=https://books.google.com/books?id=yMCjAgAAQBAJ&pg=PA107 |publisher=[[Google Books]]}}</ref> It was then Sanjeev took help from his friend Anil Lall and shared the thought of creating the [[website]]. Anil Lall was offered a 7 percent share in the company. Another friend, VN Saroja took care of the operations. She was made 9 percent shareholder in the company.<ref>{{cite web |title=Two friends along with Sanjeev & his brother, became the founding partners of Naukri.com|url=https://books.google.com/books?id=yMCjAgAAQBAJ&pg=PA108 |publisher=[[Google Books]]}}</ref>

Naukri.com was launched on April 2, 1997<ref>{{cite web | url=http://www.rediff.com/money/2007/jan/24inter.htm | publisher=[[rediff.com]]|access-date=Jan 8, 2007|title=The Rediff Interview - The amazing story of the making of Naukri.com}}</ref> and the first version of the website had 1000 jobs collected from 29 newspapers. Reviews of business magazines, newspapers and word-of-mouth followed. Jobseekers learned [[Job hunting|job search]] on Naukri was free, and soon more people started logging in. [[Internet traffic|Traffic]] on Naukri.com slowly and steadily increased.

In 2012, the company launched [[mobile app]]s for [[BlackBerry OS|Blackberry]], [[Android (operating system)|Android]] and [[iPhone]] devices<ref>{{cite web | url=http://techcircle.vccircle.com/2012/02/02/naukri-lunches-mobile-apps-for-ios-blackberry-android/ | publisher=[[VCCircle]]|access-date=February 2, 2012|title=Naukri Launches Mobile Apps For iOS, Blackberry & Android}}</ref> and reportedly received 23% of its traffic from mobile users in 2013.<ref>{{cite web | url=http://indiatoday.intoday.in/technology/story/naukri-app-job-seekers-android-mobile-notification/1/328031.html | publisher=[[India Today]]|access-date=December 5, 2013|title=New Naukri App is a hit with job seekers}}</ref><ref>{{cite web | url=http://archive.indianexpress.com/news/naukri-android-mobile-app-records-2.9-lakh-downloads-in-one-month/1203067/ | publisher=[[indianexpress.com]]|access-date=December 6, 2013|title=Naukri Android mobile App records 2.9 Lakh downloads in one month}}</ref>

==Naming issues==

The website has faced problems with competitors registering websites with names similar to naukri.com. The World Intellectual Property Organization (WIPO) ordered Abs IT Solutions to transfer the domain naukarie.com to Info Edge India.<ref>{{cite web | url=http://www.business-standard.com/article/pti-stories/wipo-recognises-info-edge-s-right-on-naukrie-com-domain-115011300492_1.html | publisher=[[Business Standard]]|access-date=January 13, 2015|title=WIPO recognizes Info Edge's right on Naukarie.com domain}}</ref>

==Business model==

The website follows [[Business-to-business|Business-to-Business]] and [[Business-to-consumer]] models.<ref>{{cite web |title=B2B or B2C Site?|url=https://books.google.com/books?id=0P0oUEkPyp4C&pg=PT149|publisher=[[Google Books]]}}</ref>

==Revenue sources==

[[Subscription business model|Subscription fees]] and [[advertising]] are two ways the website generates [[revenue]]. 90 percent of the revenue earned is from the recruiters (B-2-B). 10 percent of the income sources are from jobseeker services.<ref>{{cite web |title=Business Model of Naukri.com|url=https://books.google.com/books?id=0P0oUEkPyp4C&pg=PT149|publisher=[[Google Books]]}}</ref>

==Awards and recognition==
* 2006 - Received the Consumer Connect 'Campaign of the Year' award for the Hari Sadu Commercial at the Advertising Club, Kolkata.<ref>{{cite web | url=http://www.business-standard.com/article/press-releases/hari-sadu-wins-ad-club-kolkata-s-best-campaign-award-106091101004_1.html | publisher=[[Business Standard]]|access-date=September 11, 2006|title=Consumer Connect 'Campaign of the Year' award}}</ref>
* 2006 - Received the “Red Herring Asia 100" 2006 award for the INSTA HIRE Solution.<ref>{{cite web | url=http://businesswireindia.com/news/news-details/naukricom-makes-it-red-herring-asia-1002006/10586 | publisher=[[Business Wire]]|access-date=August 28, 2006|title=Red Herring Asia 100" 2006 award}}</ref>
* 2007 - Won the ‘Best TVC India and South Asia’ at the [[CASBAA]] TV Advertising Awards 2007 for the Hari Sadu “Name Calling” commercial.<ref>{{cite web | url=http://www.casbaa.com/media-and-resources/news-center/casbaa-news/546-casbaa-announces-winners-of-tv-ad-awards | publisher=[[CASBAA]]|access-date=November 1, 2007|title=CASBAA TV Advertising Awards 2007}}</ref>
* 2012 - Naukri.com has been recognized as the best classified website at the 2nd edition of the India Digital Awards organized by the [[Internet and Mobile Association of India|IAMAI]]<ref>{{cite web | url=http://press-release.medianama.com/naukri-com-awarded-the-%E2%80%98best-classified-site%E2%80%99-at-the-india-digital-awards-2012-223 | publisher=MediaNama|access-date=January 19, 2012|title=Awarded the ‘Best Classified Site’ at the India Digital Awards 2012}}.</ref>
* 2014 - Received the Best Website of the Year (WOTY) award<ref>{{cite web | url=http://websiteoftheyear.co.in/ | title=Best Website of the Year (WOTY) 2014}}</ref> in the career and education segment by Metrixlab.<ref>{{cite web | url=http://www.newsvoir.com/release/naukricom-bags-award-for-the-best-website-of-the-year-woty-2014-3774.html | access-date=March 31, 2015|title=Naukri.com Bags Award for the Best Website of the Year (WOTY) 2014}}</ref>

* 2018: Won Gold in 2018 Prime awards for the best consumer-centric campaign <ref>{{cite web | url=http://echo.awards.asia/winners-2018/ | title=Prime awards for the best consumer-centric campaign 2018}}</ref>

* 2020: Won ET Iconic Brands of India 2020 Award <ref>{{cite web | url=https://economictimes.indiatimes.com/iconic-brands-of-india-indigenous-brands-step-into-the-spotlight/articleshow/75021855.cms | title=ET Iconic Brands of India 2020 Award }}</ref>

==See also==
* [[Employment website]]
* [[List of employment websites]]

==References==
{{Reflist}}

==External links==
* {{Official website|https://www.naukri.com}}

{{DEFAULTSORT:Naukri.com}}
[[Category:Online companies of India]]
[[Category:Employment websites in India]]
[[Category:Internet properties established in 1997]]

Naukri.com - Revision history

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