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{{Use dmy dates|date=October 2018}}
{{Use Indian English|date=October 2018}}
{{Short description|Indian ice cream brand}}
{{Infobox brand
| name = Natural Ice Cream
| logo = Natural IceCream Logo.png
| logo_upright =
| logo_alt =
| logo_caption =
| image =
| image_upright =
| alt =
| caption =
| producttype = [[Ice cream]]
| currentowner = Kamaths Ourtimes Ice Creams Pvt. Ltd.
| producedby =
| country = India
| introduced = 1984<ref>{{cite news |last1=Divekar |first1=Aditi |title=Naturals Ice Cream plans expansion, steps out of its comfort zone |url=https://www.business-standard.com/article/companies/naturals-ice-cream-plans-expansion-steps-out-of-its-comfort-zone-119012201306_1.html |work=Business Standard |date=22 January 2019 |language=en}}</ref>
| discontinued =
| related =
| markets = India
| previousowners =
| trademarkregistrations =
| ambassadors =
| tagline = Taste the Original
| website = {{url|http://naturalicecreams.in}}
| module = {{Infobox company|embed=yes|
| revenue = {{increase}} {{INRconvert|374|c}} (FY24)
| profit = {{increase}} {{INRconvert|45|c}} (FY24)<ref>{{cite web |title=Kamaths Ourtimes Ice Creams Private Limited |url=https://www.crisilratings.com/mnt/winshare/Ratings/RatingList/RatingDocs/KamathsOurtimesIceCreamsPrivateLimited_February%2025_%202025_RR_363724.html |publisher=CRISIL |access-date=31 July 2025}}</ref>
}}
}}
'''Natural Ice Cream''', [[doing business as]] '''Naturals''', is an Indian [[ice cream]] brand owned by [[Mumbai]]-based Kamaths Ourtimes Ice Creams Pvt. Ltd.<ref name="Daijiworld 2011">{{cite web | title=Mumbai: Natural Ice Cream Eyes UAE, Southeast Asia Entry | website=[[Daijiworld Media]] | date=5 December 2011 | url=http://www.daijiworld.com/news/news_disp.asp?n_id=123844 | accessdate=11 May 2016}}</ref> It was founded by Raghunandan Srinivas Kamath who opened his first store in Mumbai in 1984.<ref name="300crore"/><ref name="economictimes 2012">{{cite web | title=How Raghunandan Kamath made Natural Ice Cream a 50 crore business | website=[[The Economic Times]] | date=9 January 2012 | url=http://articles.economictimes.indiatimes.com/2012-01-09/news/30607651_1_natural-ice-cream-pav-bhaji-fruit-vendor | archive-url=https://web.archive.org/web/20120112043127/http://articles.economictimes.indiatimes.com/2012-01-09/news/30607651_1_natural-ice-cream-pav-bhaji-fruit-vendor | url-status=dead | archive-date=12 January 2012 | accessdate=11 May 2016}}</ref><ref name="hindustantimes.com">{{cite web|author=Aziz, Nuzhat|date=16 July 2008|url=http://www.hindustantimes.com/india/today-passion-fruit/story-CO2nA6fDGpu8SEBgdLEj4J.html|title=Today: Passion fruit|work=[[Hindustan Times]]|accessdate=11 May 2016}}</ref><ref>[http://www.fnbnews.com/Top-News/Recipe-for-Success-Century-and-more-for-Kamath-natural-ice-cream-king "Recipe for Success: Century and more for Kamath, natural ice cream king"]. FNB News.</ref>

The chain recorded a retail turnover of {{INR}}374 crore in the financial year 2024, up from {{INR}}115 [[crore]]s in 2015.<ref name="300crore">{{cite news |last1=Karelia |first1=Gopi |title=Naturals Ice Cream: How a Fruit Vendor's Son Built a Rs 300 Crore Empire |url=https://www.thebetterindia.com/258947/naturals-icecream-order-online-fruit-vendor-raghunandan-kamath-success-story/ |access-date=14 August 2021 |work=[[The Better India]] |date=20 July 2021 |language=en}}</ref><ref>{{cite web|url=http://www.livemint.com/Companies/zcQDb4RstMwepF5y8bdWsM/Natural-to-invest-Rs5075-crores-to-add-100-icecream-parlou.html|title=Natural to invest Rs50-75 crores to add 100 ice-cream parlours|author=Suneera Tandon|work=[[Mint (newspaper)|Mint]]|date=15 October 2014 |accessdate=11 May 2016}}</ref> The ice creams are manufactured by Kamaths Ourtimes Ice Creams Pvt. Ltd. and retailed by its subsidiary company Kamaths Natural Retail Pvt. Ltd.<ref>{{cite news |title=Rating Rationale - Kamaths Ourtimes Ice Creams Private Limited |url=https://www.crisil.com/mnt/winshare/Ratings/RatingList/RatingDocs/Kamaths_Ourtimes_Ice_Creams_Private_Limited_December_05_2019_RR.html |access-date=25 December 2022 |work=CRISIL}}</ref>

There was rebranding effort in 2017, which established the ‘Taste the Original’ tagline, aimed to set it apart from similar named brands popping up.<ref>{{Cite web|url=https://www.financialexpress.com/industry/natural-ice-creams-looks-to-add-another-125-stores-in-next-five-years/1444980/|title=Natural Ice Creams looks to add another 125 stores in next five years|date=16 January 2019}}</ref>

==Market==
As of April 2022, the chain has 18 directly owned stores and 119 [[franchising|franchised]] stores across 11 states.<ref>{{cite news |last1=Roy |first1=Shobha |title=Naturals ice cream brand looks to expand its presence in south India |url=https://www.thehindubusinessline.com/companies/naturals-ice-cream-brand-looks-to-expand-its-presence-in-south-india/article65286658.ece |access-date=25 December 2022 |work=The Hindu Businessline |date=3 April 2022 |language=en}}</ref> The stores are present in the states of [[Maharashtra]], [[West Bengal]],<ref name="businesstoday.in"/> [[Karnataka]], [[Goa]],<ref name="TEC 2014"/> [[Tamil Nadu]],<ref>{{cite web |last1=J |first1=Ikshaa |title=Mumbai’s iconic Naturals Ice Cream launches in Chennai on KNK road |url=https://www.thehindu.com/food/dining/mumbais-iconic-naturals-ice-cream-launches-in-chennai-on-knk-road/article69637108.ece |website=The Hindu |language=en-IN |date=30 May 2025}}</ref> [[Telangana]], [[Kerala]], [[Madhya Pradesh]],<ref>{{cite news |title=Successful, naturally! |url=https://www.theweek.in/theweek/cover/successful-naturally.html |access-date=25 December 2022 |work=The Week}}</ref> [[Chhattisgarh]], [[Gujarat]],<ref>{{cite web|url=https://www.zomato.com/ahmedabad/natural-ice-cream-navrangpura|title=Natural Ice Cream|work=Zomato|accessdate=11 May 2016}}</ref> [[Rajasthan]]<ref name="TEC 2014">{{cite web | title=Ice-cream company Natural to open its first store in Delhi by Diwali | website=The Economic Times | date=22 July 2014 | url=http://articles.economictimes.indiatimes.com/2014-07-22/news/51882402_1_first-store-vadilal-inventory-levels | archive-url=https://web.archive.org/web/20140724004442/http://articles.economictimes.indiatimes.com/2014-07-22/news/51882402_1_first-store-vadilal-inventory-levels | url-status=dead | archive-date=24 July 2014 | accessdate=11 May 2016}}</ref> and [[National Capital Region (India)|Delhi NCR]].<ref>{{cite web|url=http://indianexpress.com/article/lifestyle/food-wine/natural-ice-cream-to-open-first-store-in-delhi-on-oct-15/|title=Natural ice cream to open first store in Delhi on Oct 15|date=10 October 2014|work=[[The Indian Express]]|accessdate=11 May 2016}}</ref><ref>{{cite web | title=Natural ice cream eyes 100 outlets, opens first store in Delhi | website=News18 | date=15 October 2014 | url=http://www.news18.com/news/india/natural-ice-cream-eyes-100-outlets-opens-first-store-in-delhi-720358.html | accessdate=11 May 2016}}</ref><ref>{{cite web|url=http://articles.economictimes.indiatimes.com/2015-11-04/news/68017220_1_dairy-products-natural-ice-cream-delhi-ncr|archive-url=https://web.archive.org/web/20160410213555/http://articles.economictimes.indiatimes.com/2015-11-04/news/68017220_1_dairy-products-natural-ice-cream-delhi-ncr|url-status=dead|archive-date=10 April 2016|title=Food & Grocery retailer iOrderFresh inks strategic tie-up with Natural Ice Cream in Delhi NCR|work=[[The Economic Times]]|accessdate=11 May 2016}}</ref><ref name="Business Standard News 2014">{{cite news | title=Natural Ice Cream enters Delhi, to go national | website=[[Business Standard]] | date=15 October 2014 | url=http://www.business-standard.com/article/companies/natural-ice-cream-enters-delhi-to-go-national-114101500822_1.html | accessdate=11 May 2016}}</ref>

==Production and trade==
The brand's only production facility is situated in [[Charkop]], a suburb of [[Kandivali]] in Mumbai, India.<ref name="Business Standard News 2014"/> The company supplies to its stores every day.<ref name="businesstoday.in">{{cite magazine|url=http://www.businesstoday.in/magazine/reporters-diary/natural-ice-cream-success-story/story/15462.html|title=The story behind Natural Ice Cream's success|magazine=[[Business Today (business magazine)|Business Today]]|accessdate=11 May 2016}}</ref> The company spends less than 1% of its sales revenues on advertising, relying mainly on word of mouth to attain revenues.<ref name="TEC 2014"/>

After two years of foundation of the company , the brand launched an experiential concept store in [[Juhu]] named Naturals Now, which serves freshly churned ice cream straight out of the churner.<ref>{{Cite web|url=http://agronfoodprocessing.com/|title=Agro & Food Processing, India's first News portal for food industry|website=Agro & Food Processing}}</ref>

==Products==
Starting with around 10 flavours, Natural Ice Cream has 125 flavour options, of which 20 are offered throughout the year.<ref>{{cite web|url=http://qz.com/298360/this-ice-cream-company-conquered-mithai-loving-indians-with-figs-and-custard-apples/|title=This ice cream company conquered mithai-loving Indians with figs and custard apples|author=Madhok, Diksha|date=20 November 2014|work=[[Quartz (publication)|Quartz]]|accessdate=11 May 2016|archive-date=29 March 2016|archive-url=https://web.archive.org/web/20160329104702/http://qz.com/298360/this-ice-cream-company-conquered-mithai-loving-indians-with-figs-and-custard-apples/|url-status=dead}}</ref> The set of flavours change according to seasons. Some of the seasonal flavors include [[litchi]], fig, [[jackfruit]], Muskmelon and watermelon.<ref name="Nair 2015">{{cite web | last=Nair | first=Roshni | title=(Ice) cream of the crop | website=[[Daily News and Analysis]] | date=1 February 2015 | url=http://www.dnaindia.com/lifestyle/report-ice-cream-of-the-crop-2057147 | accessdate=11 May 2016}}</ref> A custard apple flavor is also purveyed by the brand.<ref name="Nair 2015"/><ref>{{cite web|url=http://www.hindustantimes.com/india/how-this-idea-has-changed-mumbai/story-M1zjz0DGm9TXGg43to2q4L.html|title=How this idea has changed Mumbai|work=Hindustan Times|date=15 July 2008 |accessdate=11 May 2016}}</ref><ref>{{cite web|url=http://oneindiaonepeople.com/raghunandan-s-kamath-the-ice-cream-man/|title=Raghunandan S. Kamath: The ice-cream man|work=One India One People Foundation|date=March 2015 |accessdate=11 May 2016}}</ref>

==Awards and recognition==
In 2006, the brand received Corporation Bank's National SME's Excellence Award in the Food and Agro Industry.<ref>[https://web.archive.org/web/20120526143728/http://www.naturalicecreams.in/company/pictures/media13.pdf "National SMEs Excellence Awards"]. Naturalicecreams.in.</ref> In February 2009, a Natural Ice Cream store located in the [[Juhu]] [[Vile Parle|Ville Parle]] Development scheme placed in the ''[[Limca Book of Records]]'' for the largest ice cream slab, which weighed 3,000 kilograms.<ref name="daijiworld.com">{{cite web|url=http://www.daijiworld.com/news/news_disp.asp?n_id=57292|date=27 February 2009|title=Natural Ice Cream Enters Limca Book of Records|publisher=[[Daijiworld Media]]|accessdate=11 May 2016}}</ref> The brand was awarded as Best in Customer Service - Regional Retailer Of the Year in 2013.<ref>{{cite web|url=http://retail.franchiseindia.com/retailer-customer-service-awards/awards_winners.php|archive-url=https://web.archive.org/web/20160604142749/http://retail.franchiseindia.com/retailer-customer-service-awards/awards_winners.php|url-status=dead|archive-date=4 June 2016|title=Retailer Customer Service Awards 2013|publisher=|accessdate=11 May 2016}}</ref><ref>[http://retail.franchiseindia.com/magazine/2013/june/Recognising-the-best-in-Customer-Service.m64-1-10/ "Recognising the best in Customer Service"] {{Webarchive|url=https://web.archive.org/web/20170202004513/http://retail.franchiseindia.com/magazine/2013/june/Recognising-the-best-in-Customer-Service.m64-1-10/ |date=2 February 2017 }}. Indian Retailer. June 2013.</ref> In 2014, the brand received the gold medal for most innovative ice cream flavour (cucumber) in the Great Indian Ice Cream Contest.<ref>{{cite web|url=http://www.mid-day.com/articles/heres-the-scoop-on-some-exciting-new-ice-cream-flavours/15115080|title=Here's the scoop on some exciting new ice-cream flavours|date=25 February 2014|work=[[Mid-Day]]|accessdate=11 May 2016}}</ref> In 2016, Natural Ice Cream was awarded for home grown concept in food service by Coca-Cola Golden Spoon Awards<ref>{{cite web|url=http://www.indiaretailing.com/2016/02/25/retail/coca-cola-golden-spoon-awards-2016/|title=Coca Cola Golden Spoon Awards 2016|author=Indiaretailing Bureau|date=25 February 2016|work=Indiaretailing.com|accessdate=11 May 2016}}</ref> and also received IMAGES Most Admired Food Service Chain of the Year in the Ice-cream & Dessert Parlours category.<ref>{{cite web|url=http://www.indiafoodforum.com/award/|title=Awards|work=India Food Forum|accessdate=11 May 2016}}</ref> It was named as India’s Top 10 brand for customer experience in a [[KPMG]] survey.<ref name="300crore"/>

==See also==
* [[List of ice cream brands]]

==References==
{{Reflist}}

==External links==
* {{official|http://naturalicecreams.in}}

[[Category:Ice cream brands]]
[[Category:Restaurant chains in India]]
[[Category:Companies based in Mumbai]]
[[Category:1984 establishments in Maharashtra]]
[[Category:Ice cream parlors]]
[[Category:Food and drink companies of India]]
[[Category:Indian brands]]

Natural Ice Cream - Revision history

JacksonCazaly4: created initial article initial version