Deidre67J44: put up initial post first draft

2025-10-28T13:02:09Z

put up initial post first draft

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{{Use dmy dates|date=November 2018}}
{{Use Indian English|date=November 2018}}
{{Infobox song
| name = Naina Chaar
| cover = Naina Chaar cover.jpg
| alt =
| border = yes
| type = single
| artist = [[Shreya Ghoshal]] and [[Kailash Kher]]
| album =
| released = {{Start date|df=yes|2013|9|16}}
| recorded = Kailasa Studios, Mumbai, India
| studio =
| venue =
| genre = [[Indian pop]]<ref name=myswar>{{cite web|title=Naina Chaar song details|url=http://myswar.com/song_details/project-resound-2013-naina-chaar-1|publisher=MySwar|accessdate=17 April 2014}}</ref>
| length = {{Duration|m=05|s=35}}
| label = [[Sony Music India]]
| writer = [[Kailash Kher]]
| producer = {{flatlist|
* [[Naresh Kamath]]
* [[Paresh Kamath]]
}}
| prev_title =
| prev_year =
| next_title =
| next_year =
| misc = {{External music video|{{YouTube|YkRU544nMwQ|"Naina Chaar"}}}}
}}

'''Naina Chaar''' is an [[Indian pop]] song performed by singers [[Shreya Ghoshal]] and [[Kailash Kher]]. The song was written by [[Kailash Kher]] and produced by [[Naresh Kamath]] and [[Paresh Kamath]], from his band [[Kailasa (band)|Kailasa]]. It was released on 16 September 2013 by [[Sony Music India]].

== Development ==
{{Quote box|width=20em|align=right|quote="As an artiste, it is a refreshing change for me to work on something independently. The track is called, "Naina Chaar", and it is a song of love. We have just recorded the scratch; the production work is underway. This collaboration is different because here we have two established voices teaming up, rather than one veteran and one upcoming, which is what one usually sees on these shows."|source=— Shreya Ghoshal about her experience in being a part of 'The Project Resound'<ref name=ht/>}}
The exclusively online initiative by [[Sony Music]], of which the song was a part, was titled 'Project Resound' and it marked the first collaboration between veteran Indian singers [[Shreya Ghoshal]] and [[Kailash Kher]], who were asked to share their knowledge about music genres and Indian languages.<ref name=ht>{{cite news|last=Singh|first=Nirmika|title=Kailash Kher and Shreya Ghoshal team up|url=http://www.hindustantimes.com/news-feed/chunk-ht-ui-entertainmentsectionpage-music/kailash-kher-and-shreya-ghoshal-team-up/article1-1104046.aspx|accessdate=19 April 2014|newspaper=[[Hindustan Times]]|date=6 August 2013|url-status=dead|archiveurl=https://web.archive.org/web/20140420052908/http://www.hindustantimes.com/news-feed/chunk-ht-ui-entertainmentsectionpage-music/kailash-kher-and-shreya-ghoshal-team-up/article1-1104046.aspx|archivedate=20 April 2014}}</ref><ref name=bs/><ref name="Queen of charts">{{cite news|last=Swaminathan|first=Chitra|title=Queen of charts|url=http://www.thehindu.com/todays-paper/tp-features/tp-metroplus/queen-of-charts/article5102006.ece|accessdate=19 April 2014|newspaper=[[The Hindu]]|date=7 September 2013}}</ref> 'Upgrade your ears' was the tagline of the project, and according to Sony, its principal target was to make the youth generation aware of the different qualities of music that they hear on their headphones.<ref name=radioandmusic>{{cite web|title='Project Resound' emphasises on the importance of good quality music: Sony India|url=http://www.radioandmusic.com/content/editorial/news/project-resound-emphasises-importance-good-quality-music-sony-india#story|publisher=Radioandmusic.com|accessdate=19 April 2014}}</ref><ref name=toi>{{cite news|title=Kailash Kher and Shreya Goshal on a mission|url=http://timesofindia.indiatimes.com/entertainment/regional/kannada/news-interviews/Kailash-Kher-and-Shreya-Goshal-on-a-mission/articleshow/21650858.cms?referral=PM|accessdate=19 April 2014|newspaper=[[The Times of India]]|date=7 August 2013}}</ref> Thereby, "Naina Chaar" was recorded as a promotional song for Sony Headphones. Regarding this, Sanjeev Jasani, senior vice-president of OgilvyOne, stated in an interview— "We understood early on that no product advertising could achieve our client's objectives. Sony wanted to target music lovers who were listening to music on-the-go. Also, the company observed how closely young music lovers follow their music idols. The power of recommendation commanded by celebrities can be leveraged only when the brand message is not all about pushing products."<ref name=bs>{{cite news|title=Play it by ear|url=http://www.business-standard.com/article/management/play-it-by-ear-114033000661_1.html|accessdate=19 April 2014|newspaper=[[Business Standard]]|date=31 March 2014}}</ref>

{{Quote box|width=25em|align=right|quote="We’d like to inspire young people to upgrade their ears by using Sony headphones. It will enable them to enjoy sound quality as recorded in a studio."|source=— Kailash Kher<ref name=lifestyleindia/>}}
The mission was aimed at presenting a pristine form of music through their vocal and musical abilities, which was beyond the boundaries of the [[music of Bollywood]] or [[filmi]] music. It was also decided that the singers' collaboration would be recorded in series and presented in the form of an episodic documentary, such that music lovers too could experience the process of composing music.<ref name=ht/><ref name=bs/><ref name=resound>{{cite web|title=The Project The Project Resound – Redefine Music|url=http://www.sony.co.in/microsite/homeaudiovideo/project.html|publisher=[[Sony]]|accessdate=19 April 2014}}</ref><ref name=lighthouse>{{cite web|title=How Sony India’s Project Resound Upgraded Ears Rather Than Headphones And Reached Out To Fans From 70 Countries|url=http://lighthouseinsights.mobstac.com/sony-indias-project-resound-social-media-casestudy.html/|publisher=Lighthouse Insights|accessdate=19 April 2014}}</ref> Finally, a web concert featuring both the singers was planned in which the full song would be officially unveiled.
Kailash Kher, who has written and composed "Naina Chaar", described it as 'a rustic song with earthy lyrics'.<ref name=ht/> Besides the web episodes and web concert, Sony also introduced other engagement activities like quiz on the journeys of both the singers, [[Augmented reality|AR]] app from Ghoshal and Kher greeting fans and sharing signed photographs and an online voting system for the selection of songs to be performed at the web concert.<ref name=lighthouse/> A new [[microsite]] was also launched by Sony for their home audio-video products.<ref name=lifestyleindia>{{cite web|title=Upgrade Your Ears – Sony India Brings Kailash Kher and Shreya Ghoshal for a Web Concert|url=http://www.lifestyleindia.info/upgrade-your-ears-web-concert/|publisher=lifestyleindia|accessdate=19 April 2014|url-status=dead|archiveurl=https://web.archive.org/web/20140420020626/http://www.lifestyleindia.info/upgrade-your-ears-web-concert/|archivedate=20 April 2014}}</ref> In an interview, Sanjeev Jasani commented— "Kailash sings at a very high octave and Shreya signs at a lower octave with a much softer voice which helped the project to bring in two different sets of music experience for the ears of the music lovers."<ref name=lighthouse/>

== Web episodes ==
The 'Project Resound' were shot over 45 days and were digitally released as nine web episodes by a Delhi-based production house UnCommonSense Films.<ref name=bs/><ref name=journey>{{cite web|title=The Journey Resound|url=http://www.sony.co.in/microsite/homeaudiovideo/journey.html|publisher=[[Sony]]|accessdate=19 April 2014}}</ref> Prior to the web episodes, personal interview videos of [[Kailash Kher]] and [[Shreya Ghoshal]] were also released.<ref>{{cite web|title=Up Close and Personal with Kailash Kher at Sony Project Resound|url=https://www.youtube.com/watch?v=WQb5XgM9Oq4|accessdate=19 April 2014}}</ref><ref>{{cite web|title=Up Close and Personal with Shreya Ghoshal at Sony Project Resound|url=https://www.youtube.com/watch?v=GORxD5uE51E|accessdate=19 April 2014}}</ref>

{| class="wikitable" width="100%" style="text-align:center; textcolor:#000;"
|-
! Episode No.
! Title
! Description (as provided by Sony)
! Ref.
|-
| 1
| The journey begins with a simple tune
| Kailash has a tune stuck in his head. What will he do?
| [https://www.youtube.com/watch?v=zgi7_zFnrX0]
|-
| 2
| Shreya & Kailash - A meeting of minds
| Two artists unite in the quest for pure sound.
| [https://www.youtube.com/watch?v=VeDp5Tcd8u0]
|-
| 3
| A new song is born
| Shreya meets Kailash and a new musical journey begins.
| [https://www.youtube.com/watch?v=SXc72EAR0f4]
|-
| 4
| How do you define music?
| The artists discuss genres and ask fans how they feel.
| [https://www.youtube.com/watch?v=gDYrMyeWR7c]
|-
| 5
| The wonder of words
| Kailash & Shreya discuss the lyrics of their new song.
| [https://www.youtube.com/watch?v=YF8sFMAnCpQ]
|-
| 6
| Magical melodies
| Kailash & Shreya add a touch of magic to their song.
| [https://www.youtube.com/watch?v=YmSuVNfwb9Y]
|-
| 7
| Naina Chaar - A Sneak Preview
| Catch a glimpse of Shreya and Kailasa's new song.
| [https://www.youtube.com/watch?v=0u9ZzBSQQV4]
|-
| 8
| Jugalbandi - A Game of Songs
| Shreya & Kailash sing each other's favourite tunes.
| [https://www.youtube.com/watch?v=uGhFfmNlIuw]
|-
| 9
| A Celebration of Pure Sound
| A special composition to celebrate the purity of sound.
| [https://www.youtube.com/watch?v=YkRU544nMwQ]
|}

== Web concert ==
The 'Project Resound' web concert, held on 12 September 2013 (from 4 p.m. onwards), marked the end of the nine web episodes, when "Naina Chaar" was released.<ref name=bs/> Both singers [[Shreya Ghoshal]] and [[Kailash Kher]] performed some of their chart-busters, which were selected through an online voting system operated by Sony, to all their fans.<ref name=lifestyleindia/><ref name=journey/>

{{col-begin}}
{{col-2}}
; Songs performed by Shreya Ghoshal
* "Jaadu Hai Nasha Hai" (''[[Jism (2003 film)|Jism]]'')
* "Tujh Mein Rab Dikhta Hai" (''[[Rab Ne Bana Di Jodi]]'')
* "Saans" (''[[Jab Tak Hai Jaan]]'')
* "Agar Tum Mil Jao" (''[[Zeher]]'')
* "Teri Ore" (''[[Singh Is Kinng]]'')
* "[[Radha (song)|Radha]]" (''[[Student of the Year]]'')

{{col-2}}
; Songs performed by Kailash Kher
* "Babam Bam" (''[[Jhoomo Re]]'')
* "Teri Deewani" (''[[Kailasa (album)|Kailasa]]'')
* "Yadaan Teriyan" (''[[Rangeele]]'')
* "Albeliya" (''Rangeele'')
* "Saiyyaan" (''Jhoomo Re'')
{{col-end}}

== Release and reception ==
"Naina Chaar" was an instant success since its release. The official song was digitally released on 16 September 2013.<ref name=lighthouse/> Reportedly, the 'Project Resound' web episodes received 4,60,000 visits during the campaign period. "Naina Chaar" also got about 2,85,000 downloads and above 3,00,000 views on [[YouTube]] (as of March 2014). A research by [[Nielsen Holdings]] also revealed a remarkable success of Sony. Besides rising sales, Sony also experienced a record increase in inquiries across multi-brand outlets.<ref name=bs/> Owing to the success of the song, [[Shreya Ghoshal]] was also reported to have crooned the song in many of her concerts.<ref name="Shreya’s melodic spell">{{cite news|last=Mukkath|first=Rini|title=Shreya’s melodic spell|url=http://www.thehindu.com/todays-paper/tp-features/tp-metroplus/shreyas-melodic-spell/article5135721.ece|accessdate=19 April 2014|newspaper=[[The Hindu]]|date=17 September 2013}}</ref> As per a report of Unmetric, "Naina Chaar" was one of the top 5 popular videos of Sony India's YouTube channel. Also, the campaign received traffic from 70 different countries other than India, thereby giving evidence of the global impact of the song.<ref name=lighthouse/> A commercial advertisement of Sony headphones featuring Ghoshal was released afterwards, and "Naina Chaar" was used in the background.<ref>{{cite web|title=Experience purity of sound with Sony Headphones - TV Commercial feat. Shreya Ghoshal|url=https://www.youtube.com/watch?v=c3Nt6RKnaa8|accessdate=19 April 2014}}</ref>

== Personnel ==
As listed by [[Sony Music India]].<ref name=credits>{{cite web|title="Naina Chaar" credits|url=http://www.sony.co.in/microsite/homeaudiovideo/download.html|publisher=[[Sony Music India]]|accessdate=17 April 2014}}</ref>
{{div col|colwidth=30em}}
* [[Naresh Kamath]] – [[Record producer|music producer]], [[upright bass]], [[backing vocals]]
* [[Paresh Kamath]] – music producer, [[acoustic-electric guitar]]
* [[Jovian Soans]] – [[Audio mixing (recorded music)|mixing]]
* Neeraj Singh – [[Sound recording and reproduction|recordist]]
* [[Bob Katz]] – [[Audio mastering|mastering]]
* Sanket Naik – [[percussions]]
* Rinku Rajput – [[piano]]
* Kurt Peters – [[drums]]
* Vian Periera – [[cello]]
* Jitendra Thakur – [[violin]]
* Sanjiv Rao – violin
* Dharmendra Javda – violin
* Abhijeet Majumdar – violin
{{div col end}}

== References ==
{{Reflist}}

== External links ==
* [http://www.sony.co.in/microsite/homeaudiovideo/index.html Official page]
* [http://www.bollymeaning.com/2014/01/naina-chaar-lyrics-translation-kailash.html Lyrics and translation]
* [http://www.saavn.com/s/song/hindi/Sony-Project-Resound/Naina-Chaar/PQcHcxdpUFA Online streaming at Saavn]
* [http://gaana.com/song/naina-chaar-1 Online streaming at Gaana.com]

{{Shreya Ghoshal}}

{{authority control}}

[[Category:Indian pop]]
[[Category:2013 songs]]
[[Category:Shreya Ghoshal songs]]

Naina Chaar - Revision history

Deidre67J44: put up initial post first draft