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{{notability|date=February 2026}}
{{Short description|Telugu television series (2002–2006)}}
{{Unreliable sources|date=February 2026}}
{{Use Indian English|date=November 2024}}
{{Use dmy dates|date=November 2024}}
{{Infobox television
| image = Nagamma (TV series).jpg
| genre = [[Fantasy television|Fantasy]]
| starring = [[J. V. Somayajulu]] S. V. Sreenivas Neeraja Baby Gayathri
| theme_music_composer = [[Dhina]]
| opentheme = "Punnamilona Vennela Vana" sung by [[K. S. Chithra]]
| screenplay = C. Jerrold
| story = C. Jerrold
| director = [[A. R. Ramesh]]
| country = India
| language = Telugu
| num_episodes = 200+
| producer = [[Akash Khurana]] Harish Thawani
| cinematography = Vashist R. Diwakaran
| runtime =
| company = Nimbus Communications
| network = [[Gemini TV]]
| first_aired = {{Start date|2002|04|28|df=y}}
| last_aired = {{End date|2006}}
}}

'''''Nagamma''''' is an Indian [[Telugu language|Telugu]]-language [[fantasy television]] series that originally aired on [[Gemini TV]] from 2002 to 2006. Directed by [[A. R. Ramesh]] and written by C. Jerrold,<ref name=":4" /> the series ran for over 200 episodes and was broadcast weekly on Sunday nights.<ref name=":0">{{Cite web |last=Basha Shek |date=6 August 2024 |title=Nagamma: 'నాగమ్మ' సీరియల్ అమ్మాయి గుర్తుందా? |trans-title=Nagamma: Do you remember the girl from the 'Nagamma' serial? |url=https://tv9telugu.com/entertainment/tollywood/do-you-remember-nagamma-serial-actress-gayathri-know-how-is-she-and-what-she-is-doing-now-1320881.html |access-date=1 December 2024 |website=[[TV9 Telugu|TV9]] |language=te}}</ref> It was produced by [[Akash Khurana]] and Harish Thawani under Nimbus Communications.<ref name=":6" />

The series centers around Nagamma, a mythical [[Nāga|serpent goddess]], and explores the influence of her supernatural powers on the Rayudu family.<ref name=":1">{{Cite web |date=29 April 2021 |title=Scary Telugu Serials: ఒకప్పుడు ప్రసారమైన ఈ దెయ్యం సీరియల్స్ మీకు గుర్తున్నాయా? |trans-title=Scary Telugu Serials: Do you remember these yesteryear ghost serials? |url=https://telugu.news18.com/news/movies/10-ten-scary-telugu-serials-earlys-1990s-in-telugu-tv-nr-855294.html |access-date=1 December 2024 |website=[[News18]] |language=te}}</ref> It blends elements of mythology, horror, and social drama. Key actors in the series included [[J. V. Somayajulu]], S. V. Sreenivas, Neeraja, Usha, and Baby Gayathri.<ref name=":0" />

''Nagamma'' consistently ranked among the top three weekly serials on Gemini TV, achieving good viewership during its original broadcast.<ref name=":5" /><ref name=":7" /> The title song of the series, "Punnamilona Vennela Vana," composed by [[Dhina]] and sung by [[K. S. Chithra]], became popular among viewers.<ref name=":2">{{Cite web |date=2 July 2023 |title=అప్పట్లో దుమ్మురేపిన ఈ సీరియల్ సాంగ్స్ ఇంకా గుర్తున్నాయా.. ? |trans-title=Do you still remember these serial songs that created a buzz back then? |url=https://ntvtelugu.com/web-stories/all-time-best-telugu-tv-serial-songs |access-date=1 December 2024 |website=[[NTV (India)|NTV]] |language=te}}</ref> Due to its success, the series was remade in [[Kannada]] and aired on [[Udaya TV]]. Plans were also made to remake ''Nagamma'' in other languages.<ref name=":6" />

== Premise ==
The storyline centers on a mythical serpent goddess, Nagamma, and her influence on the Rayudu family in the village of Nageswaram. During the time of Rayudu's great-grandfather, the family, tasked with safeguarding the sacred Nagamani, misused it in collaboration with the British. This act of betrayal led to Nagamma cursing the family, causing members born with a distinctive "Naga macha" (a type of mole) to die periodically.

The curse continues to affect the family, with Rayudu's granddaughter Nandini being born with the same mark. To protect her, the family sends her away from the village at a young age. As Nandini grows up, she returns to Nageswaram, marries Ravi, and the couple has a child named Pavitra. The story unfolds as Nandini navigates her family's legacy, the curse, and her connection to Nagamma.

== Cast ==
{{Cast listing|
* [[J. V. Somayajulu]] as Rayudu
* S. V. Sreenivas as Ravi
* Neeraja as Nandhini
* Usha as Seetha/Nandhini
* Surya as Vamsi
* Baby Gayathri as Bala Nagamma
* Baby Hemalatha
* Saraswathi as Sunitha
* Preethi Sreenivas as Pavitra
* [[Subhashini]] as Rayudu's daughter
* Kakarala as priest
* [[Abitha]] as doctor
* Rajeswari
* Raghavi as Vamsi's wife
* Sneha Nambiyar as Vamsi's second wife
* Roja Naidu
* Varsha
* [[Vijay Krishnaraj]] as Rayudu's son
* Jayamala as Rayudu's daughter-in-law
* [[R. N. K. Prasad]] as Ravi's father
* Phani as Ravi's mother
* Veena as Ravi's sister
* Latha as Ravi's sister
* Suryanarayana Rao Nori as a ''[[sanyasi]]''
* A. N. Rathinakumar
* Chitra as Indrani
* Manoj Vamsi
* Lakshmi
* Sanjay Bhargav
* Vahini
* Rajkumar
* [[Rani (Tamil actress)|Raksha]] as a police officer
* Yogini
* Latha Rao
}}

== Production ==
Veteran actor [[J. V. Somayajulu]], known for his role in ''[[Sankarabharanam (1980 film)|Sankarabharanam]]'' (1980), appeared in a significant role in the series.<ref name=":0" /><ref name=":3">{{Cite web |last=Pantham |first=Roja |date=5 June 2024 |title=Actress Gayatri: నాగమ్మ సీరియల్ లో నాగమ్మగా మెప్పించిన ఈ చిన్నది గుర్తుందా.. ? |trans-title=Actress Gayatri: Do you remember this little girl who impressed as Nagamma in the Nagamma serial? |url=https://www.bigtvlive.com/entertainment/do-you-remember-this-little-girl-who-was-so-charming-in-nagamma-serial-do-you-know-what-she-is-doing-now.html |access-date=1 December 2024 |website=Big TV |language=te}}</ref> Following Somayajulu's death in April 2004, his character was also written off the show, with the storyline incorporating his character's demise. Post-production was done at Venus Telestudio.<ref name=":4">{{Cite AV media |url=https://www.youtube.com/watch?v=lkeK7VrH61E |title=Nagamma Serial Title Song and Credits |access-date=2024-12-01 |via=YouTube}}</ref>

== Music ==
The title song, "Punnamilona Vennela Vana Chaluvudanala Challani Thalli Nagamma," composed by [[Dhina]], written by D. Narayana Varma, and sung by [[K. S. Chithra]] was a notable feature of the series.<ref name=":2" /><ref>{{Cite web |title=Telugu TV Serial Nagamma |url=https://nettv4u.com/about/telugu/tv-serials/nagamma-telugu |access-date=1 December 2024 |website=Nettv4u |language=en}}</ref> Its melody and lyrics complemented the show's theme and added to its identity.<ref name=":0" />

== Release ==
''Nagamma'' premiered on Gemini TV on 28 April 2002 and initially aired every Sunday from 9:00 to 10:00 PM. Starting in February 2005, the series shifted to a weekend schedule, airing on Saturdays and Sundays from 7:30 to 8:30 PM. In 2006, the show transitioned to a half-hour format, broadcast on Saturdays and Sundays from 7:00 to 7:30 PM. The final three episodes were aired at 10:00 PM on Sunday nights.<ref>{{Cite AV media |url=https://www.youtube.com/watch?v=1tycvLam6Kg |title=Nagamma (2002) Old Telugu TV Serial |date=2023-12-20 |publisher=Teluguflame Plus |access-date=2024-12-01 |via=YouTube}}</ref>

== Reception ==
''Nagamma'' was one of the top-rated weekly serials on Gemini TV in 2004, consistently ranking among the top three shows throughout its run.<ref name=":5">{{Cite web |date=3 July 2004 |title='We are now focused on growing other businesses' : Akash Khurana - Nimbus Communications MD and CEO |url=https://test.indiantelevision.com/television/tv-channels/gecs/we-are-now-focused-on-growing-other-businesses-akash-khurana-nimbus-communications-md-and-ceo-040703 |access-date=1 December 2024 |website=Indiantelevision.com |language=en |quote=More recently, Nagamma, a socio-mythological currently in its 3rd year has been among the Top 3 shows on Gemini TV. It was launched on a sunday night slot, which was traditionally considered to be a low viewing and unpopular slot. And the success of Nagamma in Telugu, prompted us to remake the same programme in Kannada, which has now been on air for more than 12 weeks and continues to be among the Top 3 shows on Udaya TV.}}</ref><ref name=":6">{{Cite web |date=18 June 2004 |title=Nimbus to add more sponsored shows to its kitty |url=https://admin.indiantelevision.com/television/tv-channels/gecs/nimbus-to-add-more-sponsored-shows-to-its-kitty-040618 |access-date=1 December 2024 |website=Indiantelevision.com |language=en |quote=The success of Nagamma in Telugu prompted Nimbus to remake the show in Kannada for Udaya TV. The show, on air for over 12 weeks now, has also made it to the top three shows on the channel, says Khurana. The production house now plans to remake the programme in Tamil and Malayalam to be aired on the Tamil language Sun TV and Malayalam language Surya TV.}}</ref> The series maintained strong viewership, continuing to attract high ratings well into 2005.<ref>{{Cite web |date=16 January 2006 |title=Nimbus Television gears up for 06; to ink deal with intl. production house |url=https://admin.indiantelevision.com/television/tv-channels/viewership/nimbus-television-gears-up-for-06-to-ink-deal-with-intl-production-house-060116 |access-date=1 December 2024 |website=Indiantelevision.com |language=en}}</ref><ref name=":7">{{Cite web |date=21 January 2006 |title=At Apsara Awards Nimbus beats Balaji, UTV |url=https://www.afaqs.com/media-briefs/7014_at-apsara-awards-nimbus-beats-balaji-utv |access-date=2024-12-01 |website=afaqs! |language=en |quote=In more recent times, Nimbus has seen highly popular shows like Kareena Kareena (Zee), Apne Paraye (Doordarshan), Nagamma (Gemini) etc.}}</ref>

The show garnered attention for its use of visual effects and its blend of mythology, horror, and social drama. Its striking depictions of large serpents and the eerie atmosphere contributed significantly to its popularity.<ref name=":1" /><ref name=":3" /> Baby Gayathri, who portrayed Bala Nagamma, was praised for her performance, particularly in scenes where she was shown seated on a serpent, a visual enhanced by makeup and special effects.<ref name=":3" />

== Legacy ==
The success of ''Nagamma'' in Telugu led to a [[Kannada]] remake, which aired on [[Udaya TV]] and ranked among the top three shows on the channel as of July 2004.<ref name=":5" /><ref name=":6" /> There were also plans to remake the series in [[Tamil language|Tamil]] for [[Sun TV (India)|Sun TV]] and [[Malayalam]] for [[Surya TV]].<ref name=":6" />

The series contributed to the popularity of [[supernatural]] and [[fantasy]] themes in Telugu television, alongside other programs like ''Rahasyam'', ''[[Anveshitha]]'', ''[[Aloukika]]'', and ''Manoyagnam''.<ref name=":0" /> Its Sunday night airings attracted a broad family audience and helped increase the prominence of the horror and fantasy genres in the region.<ref name=":1" />

''Nagamma'' played a role in the career development of Baby Gayathri, whose portrayal of Bala Nagamma was widely noted. She later made her film debut in the 2007 Telugu film ''Notebook'' and continued her acting career in Telugu cinema.<ref>{{Cite web |date=23 December 2006 |title=Audio launch - Notebook |url=https://www.idlebrain.com/news/functions/audio-notebook.html |access-date=1 December 2024 |website=[[Idlebrain.com]] |quote=Gayatri who did the role of Bala Devatha in Nagamma TV serial is being introduced as heroine.}}</ref> Similarly, Neeraja and S. V. Sreenivas gained recognition through their roles in the series.<ref name=":3" />

== References ==
{{Reflist}}

[[Category:Telugu-language television shows]]
[[Category:Indian fantasy television series]]
[[Category:Indian mystery television series]]
[[Category:Sun Gemini original programming]]
[[Category:2002 Indian television series debuts]]

Nagamma (TV series) - Revision history

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