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	\| website = {{url\|http://www.murreebrewery.com}}		\| website = {{url\|http://www.murreebrewery.com}}
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	'''Murree beer''' is a ~~[[Pakistan]]i~~ beer manufactured by [[Murree Brewery]]. Murree beer is the most popular beer of Pakistan as Murree brewery is the only producer of beer in Pakistan while legal import of foreign beers is prohibited in Pakistan.<ref>{{cite web\|url=http://www.euromonitor.com/beer-in-pakistan/report \|title=Beer in Pakistan \|publisher=Euromonitor.com \|date= \|accessdate=2015-08-04}}</ref> It is often known as "Pakistan's legendary beer".<ref>{{cite web\|url=http://icohol.com/pakistans-murree-beer/ \|title=Pakistan’s Murree Beer, Pakistan’s Legendary Beer \|publisher=iCohol.com \|date=2013-01-10 \|accessdate=2015-08-04}}</ref><ref>{{cite web\|last=Crilly \|first=Rob \|url=https://www.telegraph.co.uk/news/worldnews/asia/pakistan/8241511/Pakistan-brewerys-beer-battle-with-India.html \|title=Pakistan brewery's beer battle with India \|newspaper=Telegraph \|date=2011-01-06 \|accessdate=2015-08-04}}</ref> ''Telegraph'' called it a "world class lager".<ref name="Foreman">{{cite web\|last=Foreman \|first=Jonathan \|url=https://www.telegraph.co.uk/news/worldnews/asia/pakistan/9153934/Ale-under-the-veil-the-only-brewery-in-Pakistan.html \|title=Ale under the veil: the only brewery in Pakistan \|newspaper=Telegraph \|date=2012-03-24 \|accessdate=2015-08-04}}</ref> Murree Beer was awarded a medal for excellence at the Philadelphia Exhibition in 1876 and in the 1867 World Fair.<ref>{{cite web \|date=June 19, 2005 \|author=Matthew Pennington, Associated Press writer \|url=https://articles.latimes.com/2005/jun/19/news/adfg-beer19 \|title=Business Is Hopping at Pakistan's Only Legal Brewery - latimes \|publisher=Articles.latimes.com \|accessdate=2015-08-04}}</ref><ref name="Foreman"/>		'''Murree beer''' is a Pakistani beer manufactured by [[Murree Brewery]]. Murree beer is the most popular beer of Pakistan as Murree brewery is the only producer of beer in Pakistan while legal import of foreign beers is prohibited in Pakistan.<ref>{{cite web\|url=http://www.euromonitor.com/beer-in-pakistan/report \|title=Beer in Pakistan \|publisher=Euromonitor.com \|date= \|accessdate=2015-08-04}}</ref> It is often known as "Pakistan's legendary beer".<ref>{{cite web\|url=http://icohol.com/pakistans-murree-beer/ \|title=Pakistan’s Murree Beer, Pakistan’s Legendary Beer \|publisher=iCohol.com \|date=2013-01-10 \|accessdate=2015-08-04}}</ref><ref>{{cite web\|last=Crilly \|first=Rob \|url=https://www.telegraph.co.uk/news/worldnews/asia/pakistan/8241511/Pakistan-brewerys-beer-battle-with-India.html \|title=Pakistan brewery's beer battle with India \|newspaper=Telegraph \|date=2011-01-06 \|accessdate=2015-08-04}}</ref> ''Telegraph'' called it a "world class lager".<ref name="Foreman">{{cite web\|last=Foreman \|first=Jonathan \|url=https://www.telegraph.co.uk/news/worldnews/asia/pakistan/9153934/Ale-under-the-veil-the-only-brewery-in-Pakistan.html \|title=Ale under the veil: the only brewery in Pakistan \|newspaper=Telegraph \|date=2012-03-24 \|accessdate=2015-08-04}}</ref> Murree Beer was awarded a medal for excellence at the Philadelphia Exhibition in 1876 and in the 1867 World Fair.<ref>{{cite web \|date=June 19, 2005 \|author=Matthew Pennington, Associated Press writer \|url=https://articles.latimes.com/2005/jun/19/news/adfg-beer19 \|title=Business Is Hopping at Pakistan's Only Legal Brewery - latimes \|publisher=Articles.latimes.com \|accessdate=2015-08-04}}</ref><ref name="Foreman"/>

	==History==		==History==
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	Muree sales and distribution suffered after the prohibition of alcohol began in 1977,<ref>{{Cite web\|last=Paracha\|first=Nadeem F.\|title=The curious history of prohibition (and alcohol consumption) in Pakistan\|url=https://scroll.in/article/883099/the-curious-history-of-prohibition-and-alcohol-consumption-in-pakistan\|access-date=2020-12-28\|website=Scroll.in\|language=en-US}}</ref> which gradually intensified under the rule of [[Muhammad Zia-ul-Haq\|Zia-ul-Haq]].		Muree sales and distribution suffered after the prohibition of alcohol began in 1977,<ref>{{Cite web\|last=Paracha\|first=Nadeem F.\|title=The curious history of prohibition (and alcohol consumption) in Pakistan\|url=https://scroll.in/article/883099/the-curious-history-of-prohibition-and-alcohol-consumption-in-pakistan\|access-date=2020-12-28\|website=Scroll.in\|language=en-US}}</ref> which gradually intensified under the rule of [[Muhammad Zia-ul-Haq\|Zia-ul-Haq]].

	~~Near~~ the beginning of the [[COVID-19 pandemic in Pakistan]] ~~during 2020~~, ~~in March and April, the~~ brewery was closed for several weeks and all production and distribution ceased during that period; diminished sales resulted in only 50% of expected profits for the year, but this was in contrast to many competitors becoming [[Insolvency\|insolvent]].<ref name="dw"/> Like many breweries around the world, Murree converted its operations to produce alcohol-based [[hand sanitizer]] to support [[public health]] efforts.<ref name="dw"/>		At the beginning of the [[COVID-19 pandemic in Pakistan]], Murree's brewery was closed for several weeks and all production and distribution ceased during that period; diminished sales resulted in only 50% of expected profits for the year, but this was in contrast to many competitors becoming [[Insolvency\|insolvent]].<ref name="dw"/> Like many breweries around the world, Murree converted its operations to produce alcohol-based [[hand sanitizer]] to support [[public health]] efforts.<ref name="dw"/>

	==References==		==References==

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{{Infobox beverage
| name = Murree beer
| image =
| caption =
| type = [[Lager]], [[Ale]] and [[Stout]]
| abv = 6 %, 8%, 10%, 12%
| proof =
| manufacturer = [[Murree Brewery]], [[Pakistan]]
| distributor =
| origin = [[Pakistan]]
| introduced = 1860
| discontinued =
| colour =
| flavour =
| ingredients =
| variants = Murree's Classic Lager<br />
Murree's Millennium Brew<br />Murree's Special Strong
| related =
| website = {{url|http://www.murreebrewery.com}}
}}
'''Murree beer''' is a [[Pakistan]]i beer manufactured by [[Murree Brewery]]. Murree beer is the most popular beer of Pakistan as Murree brewery is the only producer of beer in Pakistan while legal import of foreign beers is prohibited in Pakistan.<ref>{{cite web|url=http://www.euromonitor.com/beer-in-pakistan/report |title=Beer in Pakistan |publisher=Euromonitor.com |date= |accessdate=2015-08-04}}</ref> It is often known as "Pakistan's legendary beer".<ref>{{cite web|url=http://icohol.com/pakistans-murree-beer/ |title=Pakistan’s Murree Beer, Pakistan’s Legendary Beer |publisher=iCohol.com |date=2013-01-10 |accessdate=2015-08-04}}</ref><ref>{{cite web|last=Crilly |first=Rob |url=https://www.telegraph.co.uk/news/worldnews/asia/pakistan/8241511/Pakistan-brewerys-beer-battle-with-India.html |title=Pakistan brewery's beer battle with India |newspaper=Telegraph |date=2011-01-06 |accessdate=2015-08-04}}</ref> ''Telegraph'' called it a "world class lager".<ref name="Foreman">{{cite web|last=Foreman |first=Jonathan |url=https://www.telegraph.co.uk/news/worldnews/asia/pakistan/9153934/Ale-under-the-veil-the-only-brewery-in-Pakistan.html |title=Ale under the veil: the only brewery in Pakistan |newspaper=Telegraph |date=2012-03-24 |accessdate=2015-08-04}}</ref> Murree Beer was awarded a medal for excellence at the Philadelphia Exhibition in 1876 and in the 1867 World Fair.<ref>{{cite web |date=June 19, 2005 |author=Matthew Pennington, Associated Press writer |url=https://articles.latimes.com/2005/jun/19/news/adfg-beer19 |title=Business Is Hopping at Pakistan's Only Legal Brewery - latimes |publisher=Articles.latimes.com |accessdate=2015-08-04}}</ref><ref name="Foreman"/>

==History==
After the suppression of the [[Indian Rebellion of 1857|Indian Rebellion]] of 1857, the [[The Crown|British Crown]] formally took over the administration of the [[Indian subcontinent]] from the [[East India Company]], establishing a structured administration based in the [[Punjab Province (British India)|Punjab]]. To meet the demand for beer among British military and civilian personnel, the [[Murree Brewery]] was established in 1860.<ref name="dw">{{cite web|url=https://www.dw.com/en/pakistans-alcohol-prices-surge-during-coronavirus-pandemic/a-57286530|title=Pakistan's alcohol prices surge during coronavirus pandemic|surname=Bari|given=Mavra|date=2021-04-22|department=Asia|website=[[Deutsche Welle]] English|url-status=live|archive-url=https://web.archive.org/web/20210423061126/https://www.dw.com/en/pakistans-alcohol-prices-surge-during-coronavirus-pandemic/a-57286530|archive-date=2021-04-22}}</ref>

The peak of the brewery's production was during [[World War II]], when Murree produced 1.6 million gallons of Murree beer a year. The boom ended when [[Pakistan movement|Pakistan achieved independence]] from Britain in 1947, with [[partition of India]] depriving Murree of a large market of Indian drinkers.

Muree sales and distribution suffered after the prohibition of alcohol began in 1977,<ref>{{Cite web|last=Paracha|first=Nadeem F.|title=The curious history of prohibition (and alcohol consumption) in Pakistan|url=https://scroll.in/article/883099/the-curious-history-of-prohibition-and-alcohol-consumption-in-pakistan|access-date=2020-12-28|website=Scroll.in|language=en-US}}</ref> which gradually intensified under the rule of [[Muhammad Zia-ul-Haq|Zia-ul-Haq]].

Near the beginning of the [[COVID-19 pandemic in Pakistan]] during 2020, in March and April, the brewery was closed for several weeks and all production and distribution ceased during that period; diminished sales resulted in only 50% of expected profits for the year, but this was in contrast to many competitors becoming [[Insolvency|insolvent]].<ref name="dw"/> Like many breweries around the world, Murree converted its operations to produce alcohol-based [[hand sanitizer]] to support [[public health]] efforts.<ref name="dw"/>

==References==
{{reflist}}

[[Category:Beer in Pakistan]]
[[Category:Pakistani drinks]]
[[Category:Pakistani brands]]

{{Drink-stub}}

Murree beer - Revision history

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