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{{Use dmy dates|date=February 2019}}
{{Use Indian English|date=February 2019}}
{{Infobox company
| name = MullenLowe Lintas Group
| image = MLLG_Logo-01.jpg
| image_size = 300px
| area_served = South Asia, Asia, Asia-Pacific, Global
| key_people = '''Ameer Jaleel''', Group CCO & Chairman
'''Virat Tandon''', Group CEO
'''Vivek Kamath''', Group CFO & COO
| industry = [[Marketing communications]]
| products =
| services = Advertising and Marketing Communications, Digital Solutions, Identity and Graphic Design, Public Relations, Full-service, Media
| revenue =
| operating_income =
| net_income =
| assets =
| equity =
| owner =
| num_employees = 700+
| parent = [[MullenLowe Group]]
| divisions = dCell LinConsult LinEngage LinProductions Lintas Mediahub Lowe Lintas Mullen Lintas
| slogan =
| homepage = [http://www.mullenlowelintas.in MullenLowe Lintas Group]
| footnotes =
| intl =
| location_city = [[Mumbai]]
| location_country = [[India]]
| locations = Mumbai, Gurgaon/New Delhi, Bengaluru, Kolkata, Chennai, Hyderabad and Ahmedabad
}}
{{DISPLAYTITLE:MullenLowe Lintas Group}}
'''MullenLowe Lintas Group''', formerly '''Lintas''', is an [[India]]n advertising [[marketing communications]] company. The company is a wholly owned subsidiary of the [[Interpublic Group]] (IPG), and is part of the multinational [[MullenLowe Group]]. The group is currently headed by Amer Jaleel, group chairman and chief creative officer, and Virat Tandon, group chief executive officer.<ref name=":0" />

As of May 2018, MullenLowe Lintas Group employs approximately 700 people in 14 offices located in eight Indian cities.<ref>{{cite web |title=About us |url=http://www.mullenlowelintas.in/us/ |website=Mullenlowe Lintas India official website |publisher=Mullenlowe Lintas |accessdate=31 May 2018}}</ref>

==History==
Lintas (India) company began operating in Mumbai, India in 1969 as the Indian division of the advertising wing of Lever brothers (Lintas being an acronym for [[Lever Brothers|Lever]] International Advertising Services). It worked as a subsidiary of Lintas international which was established in 1899 and was later made a part of [[Unilever]].<ref>{{cite web |last1=O'Barr |first1=William |title=Advertising in India |url=https://muse.jhu.edu/article/249785 |website=Advertising and society review (volume 3) |publisher=Project muse |accessdate=31 May 2018}}</ref>

During this period, the agency made many popular advertising campaigns under its director [[Alyque Padamsee]].

The agency has trained a number of subsequently successful personalities in the Indian advertising scene.<ref name=":0">{{cite news|url=https://www.campaignindia.in/article/amer-jaleel-and-virat-tandon-to-lead-mullenlowe-lintas-group-as-arun-iyer-takes-c/446970|title=Amer Jaleel and Virat Tandon to lead MullenLowe Lintas Group as Arun Iyer takes consulting role|date=5 September 2018|work=Campaign India|access-date=1 November 2018}}</ref>

Up to the 1980s, Lintas, daCunha, HTA ([[J. Walter Thompson|Hindustan Thomson associates]]), [[Nirma|Purnima advertising]], [[Rasna|Mudra communications]], Trikaya Grey and [[Ogilvy (agency)|O&M]] ([[Ogilvy and Mather]]) were among the largest advertising companies in India.<ref>{{cite news |title=70 years of Indian advertising |url=https://www.livemint.com/Consumer/sRChazyrh4GcIwCsDuGquO/70-years-of-Indian-advertising.html |accessdate=31 May 2018 |publisher=Live Mint |date=21 August 2017}}</ref>

In 2000, the company changed its name to Lowe Lintas following the global merger of [[The Interpublic Group of Companies|IPG networks]], Ammirati Puris Lintas and the Lowe Group in November 1999. MullenLowe Lintas Group was then helmed by Prem Mehta, with Executive Creative Directors [[R. Balakrishnan]] (Balki) and K. M. Sridhar leading the creative function. At the time, with billings of over $11 billion, MullenLowe Group was ranked as the fourth-largest global agency group worldwide, with offices in 80 countries, while MullenLowe Lintas Group is one of the top three advertising agencies in India by revenue.<ref name="ny">{{cite news|url=https://www.nytimes.com/1999/11/01/business/media-business-advertising-this-time-it-s-interpublic-doing-internal-merger-add.html|title=THE MEDIA BUSINESS: ADVERTISING; This time it's Interpublic doing an internal merger to add another giant to Madison Avenue|date=1 November 1999|work=New York Times | first=Stuart | last=Elliott}}</ref><ref name="ind">{{cite news|url=http://www.indianexpress.com/ie/daily/20000719/ibu19030.html|title=Lowe Lintas restructures|date=19 July 2000|work=[[Indian Express]]}}</ref>

In 2007, Lintas India sold the 51% stake it owned in MullenLowe Lintas Group to its international partner, the [[Interpublic Group]] (IPG). Since then, the agency has been a part of [[MullenLowe Group]], which in turn is held by the Interpublic Group.<ref>{{cite news|url=http://economictimes.indiatimes.com/news/news-by-industry/services/advertising/Lintas-India-to-offload-51-to-interpublic/articleshow/2020295.cms|title=Lintas India to offload 51% to Interpublic|date=9 May 2007|work=[[The Economic Times]]}}</ref> MullenLowe Lintas Group has produced India's first television commercial and introduced the discipline of Channel Planning to India. It also has introduced [[Shyam Benegal]], [[Gerson da Cunha]], Rama Bijapurkar, [[Gautam Rajadhyaksha]] and [[Alyque Padamsee]].

In May 2015, the multinational company Lowe Worldwide merged with Mullen, a US-based agency to form the [[MullenLowe Group]], which in turn became part of the Interpublic Group of Companies. Headquartered in London, Lowe Worldwide has over 100 offices in 82 countries. In August, the group started Mullen Lintas - a challenger agency in August 2015, and PointNine Lintas, a beta version of a full service omni-channel agency in August 2017.<ref>{{Cite web|url=http://businessworld.in/article/MullenLowe-Lintas-Appoints-Vikas-Mehta-As-CEO-Of-Its-New-Agency-PointNine-Lintas/06-07-2017-121560|title=MullenLowe Lintas Appoints Vikas Mehta As CEO Of Its New Agency PointNine Lintas|last=Amin|first=Ruhail|website=BW Businessworld|language=en|access-date=2019-12-04}}</ref>

In August 2016, [[R. Balki]], former group chairman, quit advertising and retired from the group.

==Business==
MullenLowe Lintas Group offers [[advertising]], [[Digital marketing|digital]], [[public relations]], [[strategic design]], rural marketing, and video content. [[Geoff Cottrill]] is the president of American operations.{{fact|date=February 2019}}

==References==
{{reflist|30em}}

==External links==
* [http://www.mullenlowelintas.in MullenLowe Lintas Group, Official website]
* [http://www.business-standard.com/india/search_news.php?search=%20Lowe%20Lintas&select=keyword Lowe Lintas news] at ''[[Business Standard]]''

[[Category:Digital marketing companies of India]]
[[Category:Interpublic Group]]
[[Category:Indian subsidiaries of foreign companies]]
[[Category:Companies based in Mumbai]]
[[Category:Indian companies established in 1969]]
[[Category:Consulting firms established in 1969]]
[[Category:1969 establishments in Maharashtra]]

MullenLowe Lintas Group - Revision history

imported>Chris the speller: cap, punct