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{{short description|Government dairy}}
{{Use dmy dates|date=December 2015}}
{{Use Indian English|date=December 2015}}
{{Infobox company
| name = Mother Dairy
| trading_name =
| logo = MD with R.jpg
| logo_size =
| logo_alt =
| logo_caption =
| logo_padding =
| image =
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| type =
[[Division (business)|Specialised Division]] of [[National Dairy Development Board]]
| traded_as =
| ISIN =
| successor = 
| founded = {{start date and age|1974}}
| founder = 
| defunct = 
| fate =
| hq_location = Sector-1
| hq_location_city = [[Noida, Uttar Pradesh]]
| hq_location_country = [[India]]
| num_locations =
| num_locations_year = 
| area_served = 
| key_people = Manish Bandlish (Managing Director)
| industry = [[Food processing]]
| products = {{hlist|[[Dairy]] |[[Pulses]] |[[Fruits]] |[[Vegetables]] |[[Vegetable Oil]] |[[#Products|Products]] }}
| brands = {{ubl|Mother Dairy|[[Safal]]|[[Dhara (brand)|Dhara]]|Dailycious}}
| production =
| production_year = 
| services =
| revenue = ₹ 11,000 crore ($1.6 Billion) <small> (2020)</small> <ref>https://www.business-standard.com/article/companies/mother-dairy-forays-into-bread-segment-aims-to-double-its-revenue-in-5-yrs-120073001284_1.html#:~:text=Chaudhary%20said%20the%20company%20has,around%20Rs%2010%2C000%2D11%2C000%20crore.</ref>
| revenue_year =
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| members =
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| num_employees =
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| parent =
| owner = [[National Dairy Development Board]] , [[Ministry of Fisheries, Animal Husbandry and Dairying]] , [[Government of India]]
| divisions =
| subsid =
| module = 
| website = {{url|http://www.motherdairy.com}}
| footnotes =
| former_name =
}}

'''Mother Dairy''' is a [[Division (business)|specialised division]] of the [[National Dairy Development Board]] which is under the [[jurisdiction]] of [[Ministry of Fisheries, Animal Husbandry and Dairying]] of the [[Government of India]] that manufactures, markets and sells [[milk]], [[Dairy product|milk products]] and other edible products.<ref>[http://www.business-standard.com/article/companies/mother-dairy-eyes-nutritional-space-115101200034_1.html Mother Dairy eyes nutritional space]</ref> Its milk products include cultured products, [[ice cream]], [[paneer]] and [[ghee]] under the Mother Dairy brand. It also sells [[Cooking oil|edible oils]], fresh fruits and vegetables, [[frozen vegetables]], and processed food like fruit juices, jams, pickles, etc. Mother Dairy was founded in 1974, as a [[Division (business)| specialised division]] of the [[National Dairy Development Board]] (NDDB).<ref name="Mother Dairy Reference3" />

== History ==

Mother Dairy was commissioned in 1974 as a wholly owned subsidiary of the National Dairy Development Board (NDDB), under ‘Operation Flood.<ref name="Mother Dairy Reference3" /><ref name="Mother Dairy Reference1">{{cite news |title=Mother Dairy expands packaged sweets portfolio, eyes Rs 100 crore revenue in 2–3 years |url=https://www.businesstoday.in/current/corporate/mother-dairy-expands-packaged-sweets-portfolio-eyes-rs-100-crore-revenue-in-2-3-years/story/427979.html |access-date=11 March 2021 |publisher=www.businesstoday.in |date=15 January 2021}}</ref> It was an initiative under [[Operation Flood]], a dairy development program aimed at making India a milk sufficient nation. Mother Dairy sources a significant part of its requirement of liquid milk from dairy cooperatives and village level farmer centric organizations.

The company originally focused on [[Delhi]] and other parts of the [[National Capital Region (India)|National Capital Region]] (NCR),<ref name="Mother Dairy Reference1" /> and has 1500 milk booths and 300 safal outlets in the market.<ref name="Mother Dairy Reference1" /> It later expanded to other regions in India. It currently sells milk, milk products, under Mother Dairy brand and fresh fruits and vegetables through 400 safal outlets and frozen vegetables, pulses and honey under "Safal" brand and manufactures and markets edible oils under the "Dhara" brand.<ref name="Mother Dairy Reference1" />

== Brands and subsidiaries ==
The company sells milk products under the "Mother Dairy" brand, and is a leading milk supplier in Delhi-NCR, and sells around 30 lakh litres of milk per day in this region.<ref name="Mother Dairy Reference1" /> It is also currently the only dairy company to offer other products in diverse fields like fruits, vegetables, edible oils, milk and dairy products and packaged sweets in addition to milk.<ref name="Mother Dairy Reference3" />

Safal is the fruit and vegetable arm of Mother Dairy. It operates a large number of fruit and vegetable stores in the NCR, and also has a significant presence in [[Bengaluru]]. Safal also has a plant in Bengaluru, which produces around 23,000 MT of aseptic fruit pulp and concentrates annually. It supplies to food processing companies such as Coca-Cola, Pepsi, Unilever, Nestle, etc. Safal also has a presence across 40 countries viz., USA, Europe, Russia, Middle East, Asia and Africa and exports Fresh Fruits & Vegetables (Grapes, Banana, Gherkin, Onion, etc.), Fruit Pulp & Concentrate, Frozen Fruits & Vegetables, etc.<ref>{{Cite web|title=About Us|url=https://www.motherdairy.com/Category/about-us|access-date=2021-05-23|website=www.motherdairy.com}}</ref>{{citation needed|date=March 2016}} It also added some limited sweets in its portfolio and had been expanding it gradually.<ref name="Mother Dairy Reference1" />

Sandwich bread, Brown bread, and a first in the category, Milk and Fruit bread for kids, are the three variants launched by Mother Dairy as its breakfast basket in July 2020.<ref name="Mother Dairy Reference3" /> Presently, Sandwich bread is available in two packs – 700 gms (for Rs 40) and 500 gms (for Rs 30) and Brown Bread is available in 400 gms pack size for Rs 30 and Fruit and Milk Bread for 150 gms at Rs 15.<ref name="Mother Dairy Reference3" />

Mother Dairy is also present into edible oils segment under the brand name Dhara, which was launched under the ''Operation Golden Flow'' program of NDDB.

Mother Dairy opens first restaurant 'Café Delights' in Noida and plans more outlets in Delhi.<ref name="Mother Dairy Reference2">{{cite news |last1=Tanwar |first1=Sangeeta |title=Delhi’s neighbourhood milk booth wants to switch it up with new cafes |url=https://qz.com/india/1799646/amul-rival-mother-dairy-bets-on-cafe-delights/ |access-date=12 March 2021 |publisher=Quartz |date=10 February 2020 |language=en}}</ref><ref>{{Cite web|url=https://www.indiatoday.in/india/story/mother-dairy-opens-first-restaurant-in-noida-plans-60-outlets-in-delhi-ncr-1637887-2020-01-17|title=Mother Dairy opens first restaurant in Noida, plans 60 outlets in Delhi-NCR|last=NoidaJanuary 17|first=Press Trust of India|last2=January 17|first2=2020UPDATED|website=India Today|language=en|access-date=2020-01-17|last3=Ist|first3=2020 20:48}}</ref>

== Revenue ==
As of 2020, Mother Dairy has a revenue over ₹11,000 crore rupees or nearly $1.6 Billion.<ref>{{Cite news|agency=Press Trust of India|date=2020-07-30|title=Mother Dairy forays into bread segment, aims to double its revenue in 5 yrs|work=Business Standard India|url=https://www.business-standard.com/article/companies/mother-dairy-forays-into-bread-segment-aims-to-double-its-revenue-in-5-yrs-120073001284_1.html#:~:text=Chaudhary%20said%20the%20company%20has,around%20Rs%2010,000-11,000%20crore.|access-date=2021-06-05}}</ref>

==Products==
=== Mother Dairy Dairy Products ===

Mother Dairy sells Milk and other milk products under the Mother Dairy brand.<ref name="Mother Dairy Reference1" />

==== Dahi ====
# Mother Dairy Ultimate Dahi
# Mother Dairy Probiotic Advanced Dahi
# Mother Dairy Classic Dahi
# Mother Dairy Mishti Doi
# Mother Dairy Aam Doi

====Lassi ====
Mother Dairy Lassi (Sweet, Mango, Strawberry, Mishti Doi Lassi)

====Chach ====
# Mother Dairy Chach
# Mother Dairy Premium Chach
# Mother Dairy Masala Chach
# Mother dairy tadka Chach

====Probiotic Milk ====
# Mother Dairy Nutrifit

====Flavoured Milk ====
# Mother Dairy Chillz

==== Mother Dairy Paneer ====

==== Mother Dairy Butter ====

==== Mother Dairy Bread<ref name="Mother Dairy Reference1" /> ====

In July 2020, Mother Dairy entered into selling bread in its business and also formalised plans to target to more than double its revenue to Rs 25,000 crore in the next five years from this segment which was around Rs 10,500 crore in year 2019.<ref name="Mother Dairy Reference3">{{cite news |title=Mother Dairy Wants To Break Bread With You! |url=https://www.moneycontrol.com/news/business/mother-dairy-wants-to-break-bread-with-you-5621361.html |access-date=12 March 2021 |publisher=Moneycontrol |date=30 July 2020}}</ref><ref name="Mother Dairy Reference1" />

==== Mother Dairy Cheese ====

==== Mother Dairy Ghee<ref name="Mother Dairy Reference4">{{cite news |title=Mother Dairy dials up nostalgia in its new campaign #KhushbooApnepanKi |url=https://www.financialexpress.com/brandwagon/mother-dairy-dials-up-nostalgia-in-its-new-campaign-khushbooapnepanki/2124637/ |access-date=12 March 2021 |publisher=The Financial Express |date=9 November 2020}}</ref> ====

In November 2020, Mother Dairy had rolled out a new campaign #KhushbooApnepanKi focusing on Mother Dairy Ghee, which is aimed at highlighting, showcasing and evoking nostalgia and stimulating togetherness in winter and is planned for three-months which will be advertised across print, digital, radio and outdoor mediums, and is targeted to create awareness and enhance brand affinity for Mother Dairy Ghee amongst its consumers.<ref name="Mother Dairy Reference4" />

==== Mother Dairy Fruit Yogurt ====

==== Mother Dairy Cream ====

==== Edible Oils<ref name="Mother Dairy Reference1" /> ====

Currently Mother Dairy is manufacturing and marketing its edible oils under the "Dhara" brand.<ref name="Mother Dairy Reference1" />

====Packaged food Products<ref name="Mother Dairy Reference1" /> ====

In January 2021,company had launched three packaged food products – frozen drumsticks, frozen cut okra and frozen Haldi paste cubes – under its Safal brand on the occasion of Makar Sankranti and these new products in horticulture are sourced from tribals of Jharkhand which will help tribals with newer markets and will positively impact livelihood of tribals.<ref name="Mother Dairy Reference1" /> With the addition of these vegetables frozen vegetable portfolio now offers 6 vegetable type options.<ref name="Mother Dairy Reference1" /> The company is selling fresh fruits and vegetables through around 400 Safal outlets.<ref name="Mother Dairy Reference1" /> The "Safal" brand currently also includes Frozen vegetables, pulses and honey.<ref name="Mother Dairy Reference1" />

==== Mother Dairy Milk Shakes ====

==== Mother Dairy Sweets<ref name="Mother Dairy Reference1" /> ====

Mother Dairy used to sell five packaged sweets – Milk Cake, Orange Mawa Barfi, Frozen Rasmalai, Gulab Jamun and Rasgulla and had recently launched two new varieties of sweets – Mathura peda and mewa atta laddoo. In year 2021 the organisation is targeting Rs 100 crore sales from this new combinations.<ref name="Mother Dairy Reference1" />

==References==
{{reflist}}

[[Category:Cooperatives in India]]
[[Category:Dairy products companies of India]]
[[Category:Companies based in Noida]]
[[Category:Indian companies established in 1974]]
[[Category:Ice cream brands]]
[[Category:Indian brands]]
[[Category:Dairy farming in India]]
[[Category:1974 establishments in Uttar Pradesh]]
[[Category:Food and drink companies established in 1974]]

Mother Dairy - Revision history

SharePoint Press: refine structure for clarity and cleaned formatting

UpdateBot at 08:15, 29 June 2022

imported>Mitch Ames: Remove supercategory of existing diffusing subcategory per WP:CATSPECIFIC