66.44.36.62: Contributed new content.

2022-12-01T17:33:39Z

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{{Short description|US business intelligence and analytics company}}
{{Multiple issues|
{{Advert}}
{{Third-party}}
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{{Infobox company
| name = Morning Consult
| logo = MClogotagline-registered.png
| logo_size = 300px
| logo_alt = Morning Consult Logo
| image =
| industry = Business intelligence
| founder = {{Unbulleted list|Michael Ramlet, [[CEO]]|Kyle Dropp, President |Alex Dulin, Chief Technology Officer}}
| products = Brand Intelligence
Economic Intelligence
Research Intelligence
| num_employees = 500+
| website = {{URL|morningconsult.com}}
}}

'''Morning Consult''' is a business intelligence company established in 2014.<ref name="Roof">{{Cite news|last=Roof|first=Katie|title=James Murdoch's Firm Is Among First to Invest in Morning Consult|newspaper=Bloomberg.com|url=https://www.bloomberg.com/news/articles/2020-05-12/james-murdoch-s-firm-is-among-first-to-invest-in-morning-consult?srnd=deals|url-status=live|archive-date=May 12, 2020}}</ref> It was named one of the fastest growing technology companies in North America by [[Deloitte]] in both 2018 and 2019<ref>{{Cite web|url=https://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/fast500-winners.html|title=2018 Technology Fast 500 award winners {{!}} Deloitte US|website=Deloitte United States|language=en|access-date=2018-11-28}}</ref><ref>{{Cite web|title=2018 Technology Fast 500 Ranking|url=https://www2.deloitte.com/content/dam/Deloitte/us/Documents/technology-media-telecommunications/us-tmt-fast500-2018-winners-ranking-list.pdf}}</ref> and was valued at more than one billion dollars in June 2021.<ref name=":1" /> The company specializes in online survey research technology and has offices in Washington, D.C., New York City, Chicago, and San Francisco.<ref>{{Cite news|url=https://morningconsult.com/about/|title=About - Morning Consult|work=Morning Consult|access-date=2017-10-16|language=en-US}}</ref>

Morning Consult provides global survey research tools, data services and news to organizations in business, marketing, economics, and politics. The company's proprietary brand tracking platform, Brand Intelligence,<ref>{{Cite web|title=Brand Intelligence|url=https://morningconsult.com/product/brand-intelligence/|access-date=2017-10-16|website=Morning Consult|language=en-US}}</ref><ref>{{Cite web|title=Morning Consult Reveals The Most Trusted Brands of 2020|url=https://thefoxmagazine.com/featured/morning-consult-reveals-the-most-trusted-brands-of-2020/|access-date=2020-08-16|website=The Fox Magazine}}</ref> tracks over 3,000 companies, products, and individuals across 40 countries by surveying tens of thousands of people every day on each brand it tracks.<ref>{{Cite news|url=http://fortune.com/2017/09/28/why-companies-survive-pr-nightmares/|title=Here's Why Your PR Nightmare Might Not Be a Crisis After All|work=Fortune|access-date=2017-10-16|language=en}}</ref><ref name=":0">{{Cite web|title=Brand Intelligence: Research & Analysis|url=https://morningconsult.com/product/brand-intelligence/|access-date=2020-07-15|website=Morning Consult|language=en-US}}</ref>

== History ==
Morning Consult was founded in 2014 by CEO Michael Ramlet, President Kyle Dropp and CTO Alex Dulin.<ref>{{Cite web|title=Kyle Dropp - Morning Consult Co-Founder and Chief Research Officer|url=https://morningconsult.com/executives/kyle-dropp/|access-date=2020-12-20|website=Morning Consult|language=en-US}}</ref><ref>{{Cite web|title=The Weekly Notable Startup Funding Report: 5/18/20|url=https://www.alleywatch.com/2020/05/the-weekly-notable-startup-funding-report-5-18-20/|access-date=2020-07-15|website=AlleyWatch}}</ref> It started with a poll looking at whether young and uninsured Americans were going to sign up for the [[Affordable Care Act]]'s insurance exchanges, published just before the exchanges went live in 2013.<ref name="Bloomberg"/> The White House used that polling in its briefing later that day.<ref>{{Cite news|url=https://morningconsult.com/white-house-release-affordable-care-act-media-update/|title=White House Release - Affordable Care Act Media Update |publisher=Morning Consult|access-date=2017-10-16}}</ref>

Initially operating from a row house near [[Capitol Hill]], the firm went from 13 employees in 2014 to 255 in November 2020.<ref>{{Cite web|url=http://www.businessinsider.fr/us/morning-consult-election-polls-2016-11/|title=A breakout company broke the dam in 2016 polling, and now it wants to become 'the Bloomberg of public opinion'|website=Business Insider France|language=fr-FR|access-date=2017-10-16}}</ref><ref>{{Cite web|last=Koma|first=Alex|title=Exclusive: Polling and data firm Morning Consult to relocate its downtown D.C. offices|url=https://www.bizjournals.com/washington/news/2020/11/24/morning-consult-dc-office-move.html|access-date=December 9, 2020|website=BizJournals}}</ref>

In 2015, the company published a report on the "Shy Trump" voter in the [[Republican Party presidential primaries, 2016|Republican presidential primaries]].<ref>{{Cite news|url=https://www.theatlantic.com/politics/archive/2015/12/the-embarrassment-of-supporting-donald-trump/421365/|title=Are Many Trump Supporters Too Embarrassed to Tell Pollsters the Truth?|last=McGill|first=Andrew|work=The Atlantic|access-date=2017-10-16}}</ref> The claim has since been challenged.<ref>{{cite journal |last1=Coppock|first1=Alexander|title=Did Shy Trump Supporters Bias the 2016 Polls? Evidence from a Nationally-representative List Experiment|url=https://alexandercoppock.com/projectpages_Coppock_shytrump.html|journal=Statistics, Politics, and Policy|volume=8|issue=1|pages=29–40|doi=10.1515/spp-2016-0005|s2cid=149014617|access-date=2019-02-15}}</ref>

In February 2016, Morning Consult partnered with [[Vox Media|Vox]] to conduct polling on topical stories in politics and culture.<ref>{{Cite news|url=http://www.adweek.com/digital/vox-com-and-morning-consult-join-forces-on-new-polling-project/|title=Vox.com and Morning Consult Join Forces on New Polling Project|access-date=2017-10-16 |work=AdWeek}}</ref> In June 2016, Morning Consult launched the Morning Consult Brand Index in [[Fortune (magazine)|''Fortune'']] magazine's annual release of the [[Fortune 500]] list<ref>{{Cite news|url=https://morningconsult.com/2016/06/06/morning-consult-debuts-brand-index-with-fortune-500/|title=Morning Consult Debuts Brand Index with Fortune 500 - Morning Consult|publisher=Morning Consult|access-date=2017-10-16}}</ref> and began polling with [[Bloomberg News]] on investor sentiment.<ref>{{Cite news|url=https://www.bloomberg.com/news/articles/2016-06-22/trump-beats-clinton-for-investor-confidence-in-national-poll-ipqnftr7|title=Trump Beats Clinton for Investor Confidence in National Poll|work=Bloomberg.com|access-date=2017-10-16}}</ref>

During the [[2016 United States presidential election|2016 U.S. presidential election]], Morning Consult and the political journalism company ''[[Politico]]'' published a weekly polling partnership on "political issues, personalities and media aspects that affect the daily debate".<ref>{{Cite news|url=http://www.politico.com/blogs/on-media/2016/09/politico-to-launch-morning-consult-polling-partnership-228820|title=Politico to launch polling partnership with Morning Consult|work=Politico|access-date=2017-10-16}}</ref> The polling relationship continued after the 2016 election and is released weekly in ''Politico Playbook''.<ref>{{Cite web|last=Shepard|first=Steven|title=Poll: Voters trust Comey over Trump|url=https://www.politico.com/story/2017/06/14/trump-comey-trust-voters-239510|access-date=2020-07-15|website=Politico}}</ref>

The company's polling results for the [[2016 United States presidential election|2016 U.S. presidential election]] showed a closer race than other pollsters.<ref name="Bloomberg">{{Cite news|url=http://www.businessinsider.com/morning-consult-election-polls-2016-11|title=A breakout company broke the dam in 2016 polling, and now it wants to become 'the Bloomberg of public opinion'|work=Business Insider|access-date=2017-03-26}}</ref><ref name=lapowsky>{{Cite magazine|url=https://www.wired.com/2017/02/trump-hate-tweeting-find-really-crisis|title=Is Trump Hate-Tweeting You? Find Out if It's Really a Crisis|last=Lapowsky|first=Issie|magazine=[[Wired (magazine)|Wired]]|access-date=2017-10-16}}</ref>

In 2017, Morning Consult launched its survey research technology product, Brand Intelligence.<ref>{{Cite web|url=https://morningconsult.com/product/brand-intelligence/|title=Brand Intelligence|publisher=Morning Consult |access-date=2017-10-17}}</ref> The survey research technology platform uses daily interviews with thousands of Americans to provide daily tracking on nearly 3,000 companies, products and services.<ref name=lapowsky /><ref name=":0" />

Morning Consult conducts regular survey research with ''[[The New York Times]]''.<ref name="Quealy">{{Cite news|url=https://www.nytimes.com/interactive/2017/10/11/upshot/trump-nfl-polarization.html|title=The N.F.L. Is Now One of the Most Divisive Brands in the U.S.|last=Quealy|first=Kevin|work=The New York Times|access-date=2017-10-16|issn=0362-4331}}</ref>

In October 2017, the company opened an office in New York City and then in Chicago<ref>{{Cite news|url=https://morningconsult.com/form/chicago/|title=Morning Consult Chicago |publisher=Morning Consult|access-date=2018-10-10}}</ref> and San Francisco<ref>{{Cite news|url=https://morningconsult.com/form/san-francisco|title=Morning Consult San Francisco |publisher=Morning Consult|access-date=2018-10-10}}</ref> in 2018.<ref>{{Cite news|url=https://morningconsult.com/2018/09/10/morning-consult-expands-nationally-nyc-chicago-san-francisco/|title=Morning Consult Expands Nationally to NYC, Chicago, and San Francisco|publisher=Morning Consult|access-date=2018-10-10}}</ref>

In 2018, the company announced it was partnering with The Hollywood Reporter for a weekly polling series on what Americans think about the hottest news and trends in Hollywood.<ref>{{Cite news|url=https://morningconsult.com/2018/10/10/morning-consult-joins-forces-with-the-hollywood-reporter-for-first-of-its-kind-polling-partnership/|title=Morning Consult Joins Forces With The Hollywood Reporter For First-of-its-Kind Polling Partnership - Morning Consult|publisher=Morning Consult|access-date=2018-11-28}}</ref>

In May 2020, Morning Consult completed a $31 million Series A funding round. The funding includes capital from [[James Murdoch]]'s Lupa Systems, Advance Venture Partners and others. The funding values the company at $306 million.<ref name="Roof"/>

In June 2021, Morning Consult raised a $60 million Series B funding round led by Advance Venture Partners with additional investors Susquehanna Growth Equity and Lupa Systems. Following this round of funding, the company is valued at over $1.01 billion.<ref name=":1">{{cite web|url=https://www.axios.com/morning-consult-valued-1-billion-funding-4108710b-607e-470d-87a4-76b9d05189a4.html|title=Morning Consult valued at over $1 billion following new funding round|first=Sara|last=Fischer|publisher=[[Axios (website)|Axios]]}}</ref><ref>{{Cite web|last=Gilgore|first=Sara|title=Morning Consult clinches unicorn status with huge funding round|url=https://www.bizjournals.com/washington/news/2021/06/08/morning-consult-unicorn-status-series-b-funding.html|access-date=2021-06-09|website=www.bizjournals.com}}</ref>

On January 18, 2023, the company announced an internal restructuring program laying off 47 employees, approximately nine percent of its workforce, across all divisions.{{cn}}

== Polling and methodology ==
Morning Consult conducts scientific online polling.<ref>{{Cite news|url=http://www.businessinsider.com/morning-consult-election-polls-2016-11/|title=A breakout company broke the dam in 2016 polling, and now it wants to become 'the Bloomberg of public opinion'|work=Business Insider|access-date=2017-10-16|language=en}}</ref> It uses a [[stratified sampling]] process and multiple nationally recognized vendors to gain access to tens of millions of Americans. After fielding, Morning Consult applies weights based on age, race/ethnicity, gender, educational attainment, and region (determined by 2016 Current Population Survey).

During the 2016 presidential election, Morning Consult had one of the most accurate national polls: despite calling the winner of the election incorrectly, it successfully predicted [[Hillary Clinton]] winning the national popular vote by 3 percent (she won by 2.1 percent).<ref>{{Cite news|url=http://elections.huffingtonpost.com/pollster/2016-general-election-trump-vs-clinton|title=2016 General Election: Trump vs. Clinton - Polls - HuffPost Pollster|work=The Huffington Post|access-date=2017-10-16|language=en}}</ref> The website [[FiveThirtyEight]] also found that Morning Consult, along with other prolific online polling firms, did not have a strong house effect in its 2016 election polling.<ref>{{Cite news|url=https://fivethirtyeight.com/features/election-update-leave-the-la-times-poll-alone/|title=Election Update: Leave The LA Times Poll Alone!|work=FiveThirtyEight|access-date=2017-10-16|language=en-US}}</ref>
==Survey on approval ratings==
The company conducts surveys on the approval ratings of the leaders of major economies.

== Brand Intelligence ==
In the spring of 2017, Morning Consult launched Brand Intelligence, a survey research and media monitoring platform. The platform tracks over 2,000 public-facing brands and products across 12 countries, and offers subscribers access to data on their companies as well as competitors. For each brand that is tracked, Morning Consult conducts 200 interviews per day.<ref name=lapowsky />

Brand Intelligence also provides [[social media]] listening and media monitoring services, aggregating results from over 85,000 news outlets.{{citation needed}}

In October 2017, data from Brand Intelligence was cited in the ''[[New York Times]]'' showing changes in survey results on the [[National Football League|NFL's]] brand after President [[Donald Trump]] criticized the league on [[Twitter]].<ref name="Quealy"/>

== Economic Intelligence ==
Morning Consult launched its Economic Intelligence product in the fall of 2019, and in the spring of 2020 as it began to identify the dip in consumer confidence with the continued [[Coronavirus disease 2019|coronavirus]] outbreak.<ref>{{Cite web|title=Consumers are starting to worry about COVID-19's economic impact, survey finds|url=https://www.marketplace.org/2020/02/26/coronavirus-consumer-confidence-economy/|access-date=2020-07-21|website=Marketplace}}</ref><ref>{{Cite news|title=Coronavirus weighs on U.S. consumer sentiment in early February|work=Reuters|url=https://www.reuters.com/article/us-usa-economy-idUSKBN21029H|access-date=2020-07-21}}</ref> [[Federal Reserve|The Federal Reserve]] cited the company's data in its emergency meeting March 15, 2020.<ref>{{Cite web|title=Minutes of the Federal Open Market Committee|url=https://www.federalreserve.gov/monetarypolicy/files/fomcminutes20200315.pdf|url-status=live|archive-date=March 15, 2020|website=Federal Reserves}}</ref>

The data is regularly referenced in the media, with past citations including [[Associated Press|The Associated Press]],<ref>{{Cite web|title=Nervous consumers around world pull back amid viral outbreak|url=https://apnews.com/25074ea8c0a804dad9984e4e93b1da81|access-date=2020-07-21|website=AP NEWS}}</ref> ''[[The New York Times]]'',<ref>{{Cite news|title=Brace for Devastating News on Jobs|work=The New York Times|url=https://www.nytimes.com/2020/05/08/business/dealbook/coronavirus-jobs-report.html|access-date=2020-07-21|issn=0362-4331}}</ref> ''[[The Wall Street Journal]]'',<ref>{{Cite web|last=Sparshott|first=Jeffrey|title=Newsletter: Travel Bans, Stimulus Plans and a Pandemic|url=https://blogs.wsj.com/economics/2020/03/12/newsletter-travel-bans-stimulus-plans-and-a-pandemic/|access-date=2020-07-21|website=WSJ}}</ref> and ''[[The Washington Post]]''.<ref>{{Cite news|last=Newmyer|first=Tory |title=Analysis {{!}} The Finance 202: Trump's economic approval ratings defy his polling slide amid coronavirus pandemic|url=https://www.washingtonpost.com/news/powerpost/paloma/the-finance-202/2020/05/21/the-finance-202-trump-s-economic-approval-ratings-defy-his-polling-slide-amid-coronavirus-pandemic/5ec5b956602ff165d3e3da72/|access-date=2020-07-21|newspaper=Washington Post}}</ref>

==References==
{{Reflist|30em}}

==External links==
* {{Official website|https://morningconsult.com/}}
* [https://morningconsult.com/product/brand-intelligence/ Morning Consult Intelligence]

[[Category:American companies established in 2013]]
[[Category:Polling companies]]
[[Category:Online companies of the United States]]
[[Category:Public opinion research companies in the United States]]
[[Category:Public opinion research companies]]
[[Category:Companies based in Washington, D.C.]]
[[Category:Marketing companies established in 2013]]

Morning Consult - Revision history

66.44.36.62: Contributed new content.