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{{Use dmy dates|date=September 2020}}
{{Use British English|date=February 2016}}
{{Infobox software
| name = Nokia Music Store / Ovi / Comes With Music / MixRadio
| logo = MixRadio Logo.jpg
| collapsible =
| screenshot = Start page of Mix radio app.png
| screenshot size = 100px
| caption = One of the last incarnations of the MixRadio app for mobile devices as seen on Windows phone
| released = {{Start date and age|2007}}
| developer = [[Nokia]] (2007-2014) [[Microsoft Mobile]] (2014-2015) [[Line Corporation]] (2015-2016)
| latest release version = 4.5.2766 ([[Android (operating system)|Android]]), 1.7.0.2723 ([[iOS]]), 4.5.4.481 ([[Windows Phone]])
| latest release date = {{Start date and age|df=yes|2016|03|10}}, {{Start date and age|df=yes|2016|02|16}}, {{Start date and age|df=yes|2016|03|11}}
| operating system = [[Android (operating system)|Android]] [[iOS]] [[Apple Watch]] [[Windows]] [[OS X]] [[Amazon Appstore]] [[BlackBerry]] [[Windows Phone]] [[Tizen]] [[Adidas miCoach Smart Run]] [[Sonos]] [[Harman Kardon]]
| size =
| language count =
| language footnote =
| discontinued = yes
| genre =
| license =
| website = {{URL|http://www.mixradiomusic.com|mixradiomusic.com}}
| logo size = 260px
}}
[[File:Song list on Mix Radio app.png|thumb|The list of songs as displayed by Mix Radio on windows phone.]]
'''MixRadio''' was an online [[music streaming]] service owned by [[Line Corporation]]. The service was first introduced by [[Nokia]] in 2011 as ''Nokia Music'' for [[Windows Phone]], serving as a successor to Nokia's previous Nokia Music Store/Comes with Music/Ovi Music Store initiatives, which was based on the LoudEye/[[OD2]] platform.<ref>{{cite web|url=https://www.theguardian.com/technology/blog/2007/aug/30/nokiamusiclib|title=Nokia music library comes from OD2|first=Jack|last=Schofield|date=30 August 2007|website=The Guardian}}</ref> After its acquisition of Nokia's mobile phone business, the service was briefly maintained by [[Microsoft Mobile Oy]] before it was sold to Japanese internet company [[Line Corporation]] in 2015. Following the acquisition, MixRadio expanded to [[Android (operating system)|Android]] and [[iOS]] in May 2015.<ref name="MixRadio Launches on iOS and Android">{{cite web|url=http://www.billboard.com/articles/business/6568889/mixradio-ios-android-nile-rodgers-charli-xcx|title=MixRadio Launches on iOS & Android, Teams With Nile Rodgers & Charli XCX|work=Billboard|access-date=2015-05-24}}</ref>

On 16 February 2016, Line announced that MixRadio would be discontinued, citing "a careful assessment of the subsidiary's overall performance" and "the financial challenges posed by the music streaming market".<ref name="engadget-mixradiogone">{{cite web|title=Former Nokia music service MixRadio is shutting down|url=https://www.engadget.com/2016/02/16/nokia-line-mixradio-closing/|website=Engadget|access-date=16 February 2016}}</ref>

==Availability==
The service, in MixRadio form, was available as a free app for [[Android (operating system)|Android]], [[iOS]], [[Apple Watch]], [[Amazon Appstore]], [[BlackBerry]], [[Windows Phone]], [[Adidas miCoach Smart Run]] and [[Harman Kardon]] Omni Speaker range.

Nokia Music Store was available in 33 countries:
[[Australia]], [[Austria]], [[Brazil]], [[Canada]], [[China]], [[Egypt]], [[Finland]], [[France]], [[Germany]], [[India]], [[Indonesia]], [[Ireland]], [[Italy]], [[Lebanon]], [[Malaysia]], [[Mexico]], [[Netherlands]], [[Norway]], [[Pakistan]], [[Poland]], [[Portugal]], [[Russia]], [[Saudi Arabia]], [[South Africa]], [[Singapore]], [[Spain]], [[Sweden]], [[Switzerland]], [[Thailand]], [[Turkey]], [[United Arab Emirates]], [[United Kingdom]], [[United States]] and [[Vietnam]].

==France==
In France, the Nokia Music Store went live on 23 April 2008.<ref>{{cite web|url=https://blogs.windows.com/devices/2008/04/23/nokia-music-store-france-goes-live/|title=Nokia Music Store France goes live - Microsoft Devices BlogMicrosoft Devices Blog|website=blogs.windows.com}}</ref>

==UAE==
The Nokia Music Store went live in the United Arab Emirates in November 2008.<ref>{{cite web|url=http://gulfnews.com/nokia-music-store-goes-live-in-uae-1.461090|title=Nokia Music Store goes live in UAE|last=XPRESS|date=30 November 2008}}</ref>

==Australia==
The Nokia Music Store went live in Australia on 22 April 2008.<ref>{{cite web|url=http://www.theaustralian.com.au/news/nokia-australia-to-launch-music-store/story-e6frg6n6-1111116089437 |title=Nocookies |publisher=The Australian |access-date=2018-08-11}}</ref><ref>{{cite web|url=http://news.softpedia.com/news/Nokia-Music-Store-Now-Opened-in-Australia-84001.shtml|title=Nokia Music Store Now Open in Australia|first=Florin|last=Troaca}}</ref>

==India==

The Nokia Music Store launched in India in 2009.<ref>{{cite web|url=http://thehandheldblog.com/2009/07/05/first-look-nokia-music-store-launches-in-india/|title=First Look: Nokia Music Store Launches in India|date=4 July 2009}}</ref><ref>{{cite web|url=http://www.medianama.com/2008/10/223-nokia-to-launch-music-store-in-india-in-early-2009/|title=Nokia To Launch Music Store In India In Early 2009 - MediaNama|website=www.medianama.com}}</ref><ref>{{cite web|url=http://www.dnaindia.com/money/report-nokia-launches-online-music-store-in-kerala-1290992|title=Nokia launches online music store in Kerala|date=17 September 2009}}</ref>

==Middle East==
Comes with Music was launched across 11 Middle Eastern territories, namely: Egypt, Lebanon, Jordan, Palestinian Territories, Iraq, Saudi Arabia, the United Arab Emirates, Kuwait, Qatar, Bahrain, and Oman, on 11 February 2010.<ref>{{cite web|url=http://www.albawaba.com/news/nokia-pioneers-new-way-experience-music-middle-east-launch-comes-mus|title=nokia-pioneers-new-way-experience-music-middle-east-launch-comes-mus - Al Bawaba|website=www.albawaba.com}}</ref><ref>{{cite web|url=http://www.albawaba.com/news/nokia-pioneers-new-way-experience-music-middle-east-launch-comes-music|title=Nokia pioneers new way to experience music in the Middle East with launch of Comes with Music|date=11 February 2010}}</ref><ref>{{cite web|url=http://www.startuparabia.com/2008/10/first-online-nokia-music-store-in-middle-east-to-launch-in-uae/|title=First Online Nokia Music Store in Middle East To launch in UAE|website=StartUpArabia}}</ref><ref>{{cite web|url=http://www.thenational.ae/business/media/online-music-dream-is-real|title=Online music dream is real}}</ref>

==South Africa==
The Nokia Music Store was launched in South Africa on 24 April 2009.<ref>{{cite web|url=http://www.techsmart.co.za/features/interviews/Jake_Larsen_on_Nokia_Music_Store.html |title=News: Jake Larsen on Nokia Music Store |publisher=Techsmart.co.za |access-date=2018-08-11}}</ref><ref>{{cite web|url=http://www.moneyweb.co.za/archive/nokia-music-hits-sa/|title=Nokia music hits SA|date=12 March 2009}}</ref><ref>{{cite web|url=http://www.pcworld.com/article/161059/article.html|title=Nokia Accelerates Music Push With Services and Phones|website=PCWorld}}</ref><ref>{{cite web|url=http://mybroadband.co.za/news/software/74701-nokia-music-launched-in-south-africa.html|title=Nokia Music+ launched in South Africa}}</ref><ref>{{cite web|url=http://news.softpedia.com/news/Nokia-Music-Store-Gets-Launched-in-South-Africa-110136.shtml|title=Nokia Music Store Gets Launched in South Africa|first=Ionut|last=Arghire}}</ref><ref>{{cite web|url=http://pauljacobson.me/2009/02/08/nokias-5800-xpress-launches-in-south-africa/|title=Nokia's 5800 Xpress launches in South Africa - Paul Jacobson|date=8 February 2009}}</ref><ref>{{cite web|url=http://www.bizcommunity.com/Article/196/16/35348.html|title=Nokia Music Store opens in SA|website=www.bizcommunity.com}}</ref><ref>{{cite web|url=http://www.webwire.com/ViewPressRel.asp?aId=93367|title=Nokia Music Store live in South Africa}}</ref><ref>{{cite web |url=http://www.dailymobile.net/2009/04/24/nokia-music-store-live-in-south-africa/ |title=Nokia Music Store goes live in South Africa |publisher=Daily Mobile |access-date=2018-08-11 |archive-url=https://web.archive.org/web/20160818140346/http://www.dailymobile.net/2009/04/24/nokia-music-store-live-in-south-africa/ |archive-date=18 August 2016 |url-status=dead }}</ref> The Comes With Music product followed on 27 August 2009.<ref>{{cite web|url=http://www.nafisa.co.za/comes-with-music/|title=Comes With Music|date=28 August 2009}}</ref><ref>{{cite web|url=https://www.scribd.com/doc/29397706/Shufflegazine-19-March-2010|title=Shufflegazine #19 March 2010|website=Scribd}}</ref><ref>{{cite web|url=http://techsmart.co.za/features/news/Nokia_announces_Comes_with_Music.html |title=News: Nokia announces Comes with Music |publisher=Techsmart.co.za |access-date=2018-08-11}}</ref> The offerings were rebranded to align with Nokia's [[Ovi (Nokia)|Ovi]] branding on 9 September 2010.<ref>{{cite web|url=http://www.itnewsafrica.com/2010/08/nokia-rebranding-music-store/|title=Nokia rebranding music store - IT News Africa – Africa's Technology News Leader|website=www.itnewsafrica.com}}</ref><ref>{{cite web|url=http://www.webaddict.co.za/2010/09/10/mp3-downloads-nokia-music-store-ovi/|title=Nokia 8 Android|date=10 September 2010}}</ref>

==Spain==
The service was announced for Spain on 28 September 2008.<ref>{{Cite web |url=http://www.prnewswire.com/news-releases/new-launch-by-nokia-in-spain-the-nokia-music-store-65151057.html |title=Archived copy |access-date=21 July 2016 |archive-url=https://web.archive.org/web/20160819133129/http://www.prnewswire.com/news-releases/new-launch-by-nokia-in-spain-the-nokia-music-store-65151057.html |archive-date=19 August 2016 |url-status=dead}}</ref>

== History ==

===2007-2011===
The service was originally launched in 2007 when Nokia set up their ''Nokia Comes With Music'' service, in partnership with [[Universal Music Group|Universal Music Group International]], [[Sony BMG]], Warner Music Group, EMI, and hundreds of independent labels and music aggregators, to allow 12, 18, or 24 months of unlimited free-of-charge music downloads with the purchase of a Nokia Comes With Music edition phone. Files could be downloaded on mobile devices or personal computers, and kept permanently.<ref name="Nokia World 2007">{{cite press release|url=http://www.nokia.com/A4136001?newsid=1172937|title=Nokia World 2007: Nokia outlines its vision of Internet evolution and commitment to environmental sustainability|date=4 December 2007|publisher=Nokia Corporation|access-date=14 May 2008}}</ref>

On 29 August 2007 Nokia launched the ''Ovi Music Store'' as part of the [[Ovi (Nokia)|Ovi]] platform.<ref>{{cite web |url=http://www.electronista.com/articles/07/08/29/nokia.5610.and.music.store/ |title=Nokia unveils Music Store, XpressMusic phones - (Aug 29) | MacNN |publisher=Electronista.com |date=2007-08-29 |access-date=2018-08-11 |archive-url=https://web.archive.org/web/20150409062913/http://www.electronista.com/articles/07/08/29/nokia.5610.and.music.store/ |archive-date=9 April 2015 |url-status=dead }}</ref><ref>{{cite web|url=http://news.cnet.com/8301-17938_105-9767800-1.html|title=Ovi service becomes gateway to Nokia Music Store|date=29 August 2007}}</ref> services portal from Nokia.<ref>{{cite web|url=http://www.nokia.com/press/press-releases/showpressrelease?newsid=1149748|title=The latest Nokia phones and accessories - Nokia Phones US|website=www.nokia.com}}</ref> The original idea behind the store was to provide to all Nokia [[MP3]] capable mobile users a music store on the phone as on the PC. The Ovi Music Store officially opened in the UK on 1 October 2007 with offering of music from [[SonyBMG]], [[Universal Music]], [[EMI]] and [[Warner Music Group]], as well as others.<ref>{{cite web |url=http://www.fiercewireless.com/press-releases/nokia-music-store-goes-live-uk |title=Archived copy |access-date=2009-08-06 |url-status=dead |archive-url=https://web.archive.org/web/20110721004203/http://www.fiercewireless.com/press-releases/nokia-music-store-goes-live-uk |archive-date=21 July 2011 |df=dmy-all }}</ref> This service had its own software to serve as front gate of the store on the PC and on the phones. It was called Nokia Ovi Player, and later Nokia Music Player.

In October 2008, Nokia announced the [[Nokia 5800]], a direct competitor to the [[iPhone]] and with it the service ''Comes With Music'',<ref>[http://www.nokia.com/press/press-releases/showpressrelease?newsid=1247823 ] {{webarchive |url=https://web.archive.org/web/20100507234315/http://www.nokia.com/press/press-releases/showpressrelease?newsid=1247823 |date=7 May 2010 }}</ref> which consists of a year of free music downloads included in the price of the phone. This service was optional to the carriers.

Within the box of the phone there was a card with an ID that will be linked to the PC ([[MAC address]]) and mobile phone ([[IMEI]]), so that PC and mobile phone have unlimited music downloads for over a year.<ref name="Nokia World 2007"/>

Until 2010 the service had [[Digital rights management|DRM]] files that prevented files from being burn onto CDs, allowing playback from mobile devices and the PC software only. Market conditions encouraged a move to DRM free, as evidenced in the [[Brainstorm (magazine)|Brainstorm Magazine]] article "[http://www.brainstormmag.co.za/index.php?option=com_content&view=article&id=3280:music-wants-to-be-mobile-and-drm-free&catid=83:trends&Itemid=124 Music wants to be mobile...and DRM free]". In case the user wanted to burn the song, they had to buy it from the store. During the latter part of 2010 and into 2011, Nokia Music continued developing its app client for the [[MeeGo]] platform along with its existing [[Symbian]] platform.<ref name="dev.mixrad.io">{{Cite web |url=http://dev.mixrad.io/blog/2014/08/05/MixRadio-History/ |title=Archived copy |access-date=24 May 2015 |archive-url=https://web.archive.org/web/20150524154001/http://dev.mixrad.io/blog/2014/08/05/MixRadio-History/ |archive-date=24 May 2015 |url-status=dead}}</ref>

In January 2011 Nokia withdrew this programme in 27 countries, due to its failure to gain traction; existing subscribers could continue to download until their contracts ended. The service continued to be offered until 2014 in China, India, Indonesia, Brazil, Turkey and South Africa where take-up was better.<ref>{{cite web|url=http://www.yle.fi/uutiset/news/2011/01/nokia_retreats_from_music_service_2294706.html|title=Nokia Retreats from Music Service|date=18 January 2011|publisher=YLE|access-date=18 January 2011}}</ref>

Nokia Music launched for the first time on the [[Windows Phone]] platform with the [[Lumia 710]] and [[Lumia 800]] on 26 October 2011 in London.<ref name="dev.mixrad.io"/>

===2012-2013===
With the launch of [[Windows Phone 8]] in late 2012, Nokia Music came to the platform with an app optimised for the new operating system from Microsoft. During the following months, Nokia Music was also released to the [[Windows 8]] and [[Windows 8 RT]] app stores.

Nokia Music launched in the U.S. market on 15 September 2012 with a performance at [[Irving Plaza]] by [[Green Day]]. Fans were treated to a special performance from the band, along with heavy social media involvement by [[AT&T]], Nokia, the band themselves and [[Warner Bros]].<ref>{{cite web|url=https://www.billboard.com/biz/articles/news/branding/1083736/how-green-day-warner-bros-mac-nokia-att-teamed-up-for-social|title=How Green Day, Warner Bros., MAC, Nokia, AT&T Teamed Up for Social Campaign With Potential Audience of 144 Million}}</ref>

On 20 November 2013 Nokia renamed the service to "Nokia MixRadio". This change also made its way to the Windows 8 and Windows RT app stores<ref>{{cite web|url=http://www.wpxbox.com/nokia-mixradio-windows-8-released/|title=Nokia MixRadio for Windows 8 Released|date=20 December 2013}}</ref> The following day, Nokia MixRadio made its official global launch with a special event in New York City where [[Nile Rodgers]] played.<ref>{{cite web|url=http://www.billboard.com/biz/articles/news/digital-and-mobile/5800485/nokia-mixradio-launches-with-nile-rodgers|title=Nokia MixRadio Launches With Nile Rodgers}}</ref>

===2014-2016===
Nokia MixRadio began the year with the launch of the MixRadio app for the [[Nokia Asha]] and [[Nokia X]] platforms at [[Mobile World Congress|GSMA Mobile World Congress]] in February 2014.<ref>{{Cite web |url=http://lumiaconversations.microsoft.com//2014/02/27/mixradio-nokia-x-and-asha/ |title=Archived copy |access-date=24 May 2015 |archive-url=https://web.archive.org/web/20150524115631/http://lumiaconversations.microsoft.com//2014/02/27/mixradio-nokia-x-and-asha/ |archive-date=24 May 2015 |url-status=dead}}</ref>

The service was again renamed to only "MixRadio" on 1 July 2014, to reflect the change of ownership from Nokia to [[Microsoft]]. On 11 September 2014, the MixRadio application was announced for the [[Sonos]] range of wireless speakers with a companion app.<ref>{{cite web|url=https://sonos.custhelp.com/app/answers/detail/a_id/3047/~/sonos-and-mixradio|title=Site Maintenance in progress|website=sonos.custhelp.com}}{{Dead link|date=April 2020 |bot=InternetArchiveBot |fix-attempted=yes }}</ref> MixRadio further extended their reach on 27 November 2014, with the application being added to the adidas miCoach Smart Run touchscreen watch.<ref>{{cite web|url=http://mixradioblog.tumblr.com/post/103716719713/adidas-micoach-smart-run-powered-by-mixradio|title=adidas miCoach SMART RUN powered by MixRadio|website=MixRadio}}</ref>

On 18 December 2014, after mulling a spin-off of the service, Microsoft announced that it would sell MixRadio to [[Line Corporation]], a subsidiary of [[Naver Corporation]], for an undisclosed amount.<ref name=verge-linemixradio>{{cite web|title=Microsoft sells its MixRadio music service to Line|url=https://www.theverge.com/2014/12/18/7415685/line-acquires-microsoft-nokia-mixradio|website=The Verge|access-date=18 December 2014}}</ref><ref>{{Cite web |url=http://www.htxt.co.za/2014/07/21/nokia-mixradio-leaves-microsoft-to-go-it-alone/ |title=Archived copy |access-date=21 July 2016 |archive-url=https://web.archive.org/web/20160805232635/http://www.htxt.co.za/2014/07/21/nokia-mixradio-leaves-microsoft-to-go-it-alone/ |archive-date=5 August 2016 |url-status=dead}}</ref>

On 17 March 2015, the transaction was completed.<ref>{{cite web|url=http://www.mixradiomusic.com/en/press-releases/mixradio-closes-deal-with-line|title=MixRadio closes deal with LINE|work=MixRadioMusic.com|access-date=13 February 2016|archive-url=https://web.archive.org/web/20160224144842/http://www.mixradiomusic.com/en/press-releases/mixradio-closes-deal-with-line|archive-date=24 February 2016|url-status=dead}}</ref> At this time, beta versions of the app were released for Android and iOS.<ref>{{Cite web |url=http://mixradio.uservoice.com/knowledgebase/articles/513746-beta-sign-up-process |title=Archived copy |access-date=11 August 2018 |archive-url=https://web.archive.org/web/20151226173227/http://mixradio.uservoice.com/knowledgebase/articles/513746-beta-sign-up-process |archive-date=26 December 2015 |url-status=dead}}</ref><ref>{{cite web|url=https://www.youtube.com/watch?v=7R56D4W4PqM |archive-url=https://ghostarchive.org/varchive/youtube/20211221/7R56D4W4PqM |archive-date=2021-12-21 |url-status=live|title=Interview with MixRadio CEO Jyrki Rosenberg|last=OneTechStop.net|date=22 May 2015|via=YouTube}}{{cbignore}}</ref>

On 19 May 2015 MixRadio announced the launch of the commercial [[iOS]] and [[Android (operating system)|Android]] apps with simultaneous launch events in [[New York City]] and [[Singapore]].<ref>{{cite web|url=http://www.allthatmatters.asia/wp-content/uploads/sites/9/2015/04/All-That-Matters-Draft-Programme-23.4.15.pdf |title=All that matters |date=2015 |website=www.allthatmatters.asia}}</ref> MixRadio also announced their partnership with [[HTC]] at this event to integrate MixRadio into the [[BlinkFeed]] software of HTC smartphones.<ref name="billboard.com">{{cite web|url=http://www.billboard.com/articles/business/6568889/mixradio-ios-android-nile-rodgers-charli-xcx|title=MixRadio Launches on iOS & Android, Teams With Nile Rodgers & Charli XCX}}</ref> The [[HTC]] [[BlinkFeed]] integration with MixRadio went live on 9 June 2015.<ref>{{cite tweet|user=tuttonp|author=Paul Tutton|number=608165239654346752|date=9 June 2015|title=@AdrianGHughes Try it now ;) We are rolling to a small country set to start, so you might not see it unless you choose UK for example}}</ref>

During the third quarter of 2015, MixRadio further expanded its reach to other platforms, namely [[Apple Watch]], [[Amazon Appstore]] and [[Tizen]]. In the first week of November 2015, MixRadio launched as a fully featured web browser client for the [[Windows]] and [[OS X]] operating systems, mirroring the look and functionality of its smartphone apps.<ref>{{Cite web |url=http://mixrad.io/ |title=Archived copy |access-date=9 May 2019 |archive-url=https://web.archive.org/web/20160309044846/https://mixrad.io/ |archive-date=9 March 2016 |url-status=dead}}</ref> Starting in late September 2015, MixRadio was made available to download through the [[Amazon Appstore]] (and consequently [[BlackBerry]] devices).<ref>{{Cite web |url=https://www.amazon.com/MixRadio-Limited-Music/dp/B0153G412S#mas-app-permissions |title=Archived copy |access-date=5 September 2017 |archive-url=https://web.archive.org/web/20160202152335/http://www.amazon.com/MixRadio-Limited-Music/dp/B0153G412S#mas-app-permissions |archive-date=2 February 2016 |url-status=dead}}</ref> The app was also preinstalled on the Samsung Z3, a smartphone running the [[Tizen]] operating system.<ref>{{cite web|url=http://www.androidcentral.com/samsung-launches-tizen-powered-z3-india|title=Samsung launches the Tizen-powered Z3 in India with MixRadio pre-loaded|date=14 October 2015}}</ref>

===Discontinuation===
On 16 February 2016, Line announced that MixRadio would be discontinued, citing "a careful assessment of the subsidiary's overall performance" and "the financial challenges posed by the music streaming market".<ref name="engadget-mixradiogone"/>
MixRadio was officially closed on 21 March 2016.<ref>{{cite web|url=https://www.facebook.com/MixRadioIndia/photos/pb.421534461300752.-2207520000.1459926676./902130593241134/?type=3&theater|title=We are very sorry to say that MixRadio has closed.|date=22 March 2016|website=[[Facebook]]|access-date=26 November 2019}}</ref><ref>{{cite web|url=https://www.theguardian.com/technology/2014/jul/18/nokia-mixradio-streaming-music-ios-android|title=Nokia MixRadio spins out of Microsoft as standalone streaming music service|first=Stuart|last=Dredge|date=18 July 2014|website=The Guardian}}</ref>

==Features==

===Catalogue===
As of June 2015, MixRadio had licensed a collection of over 36 million music tracks. These tracks were collated from major, major independent and local music labels.<ref>{{Cite web |url=http://lumiajourneys.com/2015/06/05/english-translation-mixradio-interview-may-2015-singapore-launch-of-ios-and-android-mixradio-apps/ |title=Archived copy |access-date=13 June 2015 |archive-url=https://web.archive.org/web/20150616045231/http://lumiajourneys.com/2015/06/05/english-translation-mixradio-interview-may-2015-singapore-launch-of-ios-and-android-mixradio-apps/ |archive-date=16 June 2015 |url-status=dead}}</ref>

===Mixes===
MixRadio operated on the premise of playlists, named "mixes". Upon loading the app for the first time, the user was prompted to select some of their favourite genres, which will then ask for favourite artists that the user can choose. This was then designated the user's "My mix". Users were also able to select pre-made mixes by theme or genre, (for example 'Top 40 Australian charts' or 'Rock workout') or create their own mix purely on the selection of artists.<ref name="mixradiomusic.com">{{cite web|url=http://www.mixradiomusic.com/en-us/features|title=MixRadio|website=www.mixradiomusic.com|access-date=13 June 2015|archive-url=https://web.archive.org/web/20150614174617/http://www.mixradiomusic.com/en-us/features|archive-date=14 June 2015|url-status=dead}}</ref>

===Optimised mixes===
Users of MixRadio were able to like ('heart') or dislike ('broken heart)' a song as it is played, upon which these personal listening tastes are saved and new songs based on the users' preferences are played next in the mix. MixRadio possessed a team of staff that personally curated mixes tailored to the data collected around listeners' tastes and habits.<ref name="mixradiomusic.com"/>

===Offline mixes===

A big premise of MixRadio was its ability to download mixes offline. This enabled users to listen to their favourite mixes when not in range of a WiFi or mobile data connection.

===Unlimited downloads===
In India, MixRadio was available for all [[Nokia Asha]], [[Microsoft Lumia|Lumia]] and [[Nokia X family|Nokia X]] phones. Users could download songs from MixRadio for free for the first three months after purchase of a Nokia Asha, Lumia or X-series phone, following which the subscription could be renewed for a fixed time period through the purchase of a voucher either online via the [http://www.oxicash.in/recharge/nokia-music.aspx Oxicash] website or offline through Nokia Care outlets. For Nokia Asha phones, subscription could also be renewed via carrier billing, with the supported carriers being [[Bharti Airtel|Airtel]], [[Vodafone India|Vodafone]] and [[Idea Cellular|Idea]]. However, the vouchers were no longer issued from May 2014 and in November 2014, Microsoft announced that unlimited downloads from MixRadio will no longer be supported.<ref>{{cite web|url=http://www.windowscentral.com/you-can-no-longer-renew-mixradio-unlimited-music-download-subscription-india|title=You can no longer renew MixRadio Unlimited music download subscriptions in India}}</ref>

==MixRadio for Android and iOS public beta==

In late August 2015, MixRadio beta was opened to the general public to help test and contribute feedback regarding the app itself. The public betas were later expanded to the MixRadio client on iOS in early October 2015.

== External links ==
*{{official website|www.mixradiomusic.com}}

==References==
{{reflist|colwidth=30em}}

{{Music digital distribution platforms}}
{{Windows Phone}}
{{Microsoft}}
{{Nokia services}}

[[Category:Naver Corporation]]
[[Category:Windows Phone software]]
[[Category:Nokia services]]
[[Category:Online music stores of Japan]]
[[Category:Android (operating system) software]]
[[Category:IOS software]]
[[Category:Symbian software]]

MixRadio - Revision history

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