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{{Short description|Annual inter-collegiate cultural festival of Mithibai College}}
{{Use dmy dates|date=June 2022}}
{{Use Indian English|date=June 2022}}

'''''Mithibai Kshitij''''' is the annual inter-collegiate [[Cultural festival (India)|cultural festival]] of [[Mithibai College]].<ref>{{Cite news|date=5 September 2021|title=Covid fails to dampen festive spirit in Mumbai colleges|work=[[Hindustan Times]]|url=https://www.hindustantimes.com/cities/mumbai-news/covid-fails-to-dampen-festive-spirit-in-mumbai-colleges-101630784666554.html}}</ref><ref>{{Cite news|date=27 November 2019|title=College fest-evolve: Students are facing off over memes, rap, Insta filters|work=[[Hindustan Times]]|url=https://www.hindustantimes.com/education/college-fest-evolve-students-are-facing-off-over-memes-rap-insta-filters/story-2jMrIU5c8h8JCctme4Ds7M.html}}</ref>

{{Infobox recurring event
| name = Mithibai Kshitij
| dates = 8-11 January 2026
| frequency = Annual
| genre = [[Cultural]]
| first = 2007
| venue = [[Mithibai College|JVPD Grounds, Juhu]]
| location = [[Mumbai]]
| country = [[India]]
| website = {{URL|https://mithibaikshitij.com}}
| attendance = 50,000+ (2022)
|organised=Student body of [[Mithibai College]]}}

== History ==
Mithibai Kshitij is [[Mithibai College|Mithibai college's]] annual cultural 4-day festival, with more than 700 colleges invited every year. Founded in the year '''2007''', it has attained substantial student attraction. Kshitij is a realm where the sky meets the sea. ‘Soaring Beyond the Horizon’ is the thought behind the festival.

Mithibai Kshitij in the year 2020 was conducted online with a viewership of 5,00,000+ digital footprints. It was also the '''only college festival in [[Mumbai]] to conduct a hybrid festival in 2021'''.

===Themes===

Mithibai Kshitij every year associates itself with a theme that resembles the ideation and vision of the festival for that particular year.
*2024 - The Arcade Warehouse
*2023 - A Euphoric Escapade
*2022 - An Everlasting Flame
*2021 - Har Dil Ek Sitara
*2020 - Sapno Ka Safar
*2019 - An Eternal Evolution
*2018 - A Nostalgic Takeover
*2017 - India; A Divine Abode
*2016 - Manifestation of a Mirage
*2015 - Legion of Legends
*2014 - Esfera de Fiesta; Celebrating Cultures
*2013 - Spectrum Ablaze
*2012 - Realm of Raga
*2011 - Broadway Boulevard
*2010 - Celebrating 50 years of Mithibai
*2009 - The Carnival
*2008 - Superpowers Unleashed
*2007 - Break Free

== Sponsors ==

Mithibai Kshitij has been sponsored by brands like [[McDonald's]], [https://in.bookmyshow.com/ Book My Show], [[Godrej Properties]], [[Mobistorm]], [[Airtel]], [[Warner Bros]], [[UniBall]], [[Vero Moda]], [[Skechers]], [[Nokia]], [[Housing Development Finance Corporation|HDFC]], [[9XM]], [[Jack & Jones]], [[Maharashtra Times]], [[Ponds]], [https://www.celio.in/ Celio India], [[Coca-Cola]], [[Puma (brand)|Puma]], [[PVR Cinemas|PVR]], [[INOX Leisure Limited|INOX]], [[Jumbo King]], [[UFO]], [https://www.lupin.com// LUPIN], [https://in.sugarcosmetics.com/ SUGAR Cosmetics], and [[Aditya Birla Group]] over the years.

==Events==

===Competitions===

Mithibai Kshitij conducts events in the fields of '''Performing Arts, Literary Arts, Creatives and Fine Arts, Business, Gaming, and Sports'''. It has received innumerable support for conducting '''Para Events''' i.e. events for the differently abled.

===Concerts===

[[File:Pronite at Kshitij 2019.jpg|thumb|Pronite at Mithibai Kshitij]]

Mithibai Kshitij's musical concerts also known as '''Pronites''' have prominent Indian and International artists perform live. Mithibai Kshitij has hosted [[Kailash Kher]] in 2010, [[Jaz Dhami]] in 2016, [[Farhan Akhtar]] and [[StadiumX]] in 2017, [[Arjun Kanungo]] and [[Vishal Shekhar]] in 2018, [[Salim Sulaiman]], [[Mohit Chauhan]], [[Himesh Reshammiya]], [[Ankit Tiwari]], [[Amaal Malik]], [[Kanika Kapoor]] and [[Meet Bros]] in 2019, [[Krishnakumar Kunnath]] popularly known as KK in 2021, [[Sunidhi Chauhan]], [[Javed Ali]] and King (rapper) in 2022, The Yellow Diary (an Indie Alt-Rock Band), [[Amit Trivedi]] and [[Sachin–Jigar|Sachin-Jigar]] in 2023.

===Marathon===

Mithibai Kshitij conducts a '''''Green Run''''' which is a '''''7 km marathon''''' around the locality of [[Juhu]] in Mumbai which took place in 2012 for the first time and was again conducted in '''2017, 2018, 2019 and 2022'''. There is no registration fee collected to participate in this run.<ref>{{Cite news|date=12 December 2022|title=Mithibai Kshitij's Green Run is back to go green & help you breathe clean!|work=Sachi Shiksha|url=https://www.sachishiksha.in/kshitij-carnival/}}</ref>

===Celebrity Interaction===

In 2023, Mithibai Kshitij was pre-launched with [[Neil Nitin Mukesh]] and launched with [[Aditya Roy Kapur]].

In the past years, Mithibai Kshitij has been visited by numerous artists from various industries such as actors, singers, dancers, comedians, performers and civil service professionals. Mithibai Kshitij in 2022 was launched by the cast of [[Goodbye (2022)]] and [[Dobaaraa]] which included [[Rashmika Mandanna]] with [[Pavail Gulati]] and [[Taapsee Pannu]] with [[Anurag Kashyap]] respectively.

Mithibai Kshitij has conducted various movie, series and song promotions with artists like [[Suhana Khan]], [[Khushi Kapoor]], [[Vedang Raina]], [[Agastya Nanda]], [[Mihir Ahuja]], [[Yuvraj Menda]] and [[Aditi Dot]] for [[The Archies]], [[Rajkumar Rao]] for [[Guns and Gulaabs]], [[Dino James]], [[Rashmeet Kaur]] and [[Sheezan Khan]] for [[Fear Factor: Khatron Ke Khiladi 13|Khatron Ke Khiladi]], [[Shantanu Maheshwari]] and [[Shruti Sinha]] for [[Campus Beats]], [[Bhuvan Bam]] for [[Taaza Khabar]], [[Rohit Saraf]], [[Prajakta Koli]] and [[Rannvijay Singha]] for [[Mismatched]], [[Kartik Aaryan]], [[Kiara Advani]] and [[Rajpal Yadav]] for [[Bhool Bhulaiyaa 2]] in 2022, [[Sara Ali Khan]] for her movies [[Atrangi Re]] in 2021 and [[Kedarnath]] in 2018, [[Siddharth Malhotra]] for [[Shershaah]] in 2020, [[Kartik Aaryan]], [[Ananya Panday]] and [[Bhumi Pednekar]] for [[Pati Patni Aur Woh (2019 film)|Pati Patni Aur Woh]] in 2019, [[Remo D'souza]] and the crew of [[Street Dancer]] in 2019, [[Sushant Singh Rajput]] and [[Shraddha Kapoor]] for [[Chhichhore]] in 2019, [[Aishwarya Rai Bachchan]] for [[Sarbjit]] in 2016, [[Ranbir Kapoor]] and [[Anushka Sharma]] for [[Ae Dil Hai Mushkil]] in 2016, [[Varun Dhawan]] for [[Badlapur]] in 2015, [[Alia Bhatt]] and [[Shahid Kapoor]] for [[Shaandaar (2015 film)|Shaandaar]] in 2015,<ref>{{Cite news|date=17 September 2015|title=Shahid Kapoor and Alia Bhatt launch Shaam Shaandaar at Mithibai College festival - view HQ pics!|work=bollywoodlife.com|url=https://www.bollywoodlife.com/news-gossip/shahid-kapoor-and-alia-bhatt-launch-shaam-shaandaar-at-mithibai-college-festival-view-hq-pics-600107/}}</ref> [[Akshay Kumar]], [[Jacqueline Fernandez]] and [[Sidharth Malhotra]] for [[Brothers (2015 film)|Brothers]] in 2015,<ref>{{Cite news|date=5 August 2015|title=Brothers promotion: Akshay Kumar, Jacqueline Fernandez and Sidharth Malhotra at Mithibai College|work=[[India TV]]|url=https://www.india.com/entertainment/brothers-promotion-akshay-kumar-jacqueline-fernandez-and-sidharth-malhotra-at-mithibai-college-491935/}}</ref> [[Hrithik Roshan]] and [[Priyanka Chopra]] for [[Krrish 3]] in 2013,<ref>{{Cite news|date=7 November 2013|title=Inter college festival on Nov 21-23 in Mumbai|work=[[Times of India]]|url=https://timesofindia.indiatimes.com/city/mumbai/inter-college-festival-on-nov-21-23-in-mumbai/articleshow/25394517.cms}}</ref><ref>{{Cite news|date=21 October 2013|title=Krrish 3: Priyanka Chopra, Hrithik Roshan to visit Mithibai College today October 21|work=[[India TV]]|url=https://www.india.com/education/krrish-3-priyanka-chopra-hrithik-roshan-to-visit-mithibai-college-today-october-21-1591199/}}</ref> [[Sunny Leone]] and [[Sachiin J. Joshi|Sachiin Joshi]] for [[Jackpot (2013 film)|Jackpot]]<ref>{{Cite news|date=25 November 2013|title=Sunny Leones Jackpot Music Launch At Mithibai College|work=[[Yahoo! News]]|url=https://www.yahoo.com/gma/video/sunny-leones-jackpot-music-launch-053000389.html}}</ref> in 2013 and [[Bappi Lahiri]], [[Vidya Balan]], [[Sunidhi Chauhan]], [[Vishal–Shekhar]], [[Emraan Hashmi]], [[Tusshar Kapoor]] for [[The Dirty Picture|Dirty Picture]] in 2011.<ref>{{Cite news|date=2 December 2011|title=Mithibai fest Kshitij gets a dirty start with Vidya Balan|work=DNA India|url=https://www.dnaindia.com/mumbai/report-mithibai-fest-kshitij-gets-a-dirty-start-with-vidya-balan-1620104}}</ref>

Mithibai Kshitij, for its competitions, has renowned artists who are a part of their judging panel. Artists like [[Siddhant Chaturvedi]], [[Remo D'souza]], [[Shaan (singer)|Shaan]], [[Armaan Malik]], [[Shreyas Talpade]], [[Dabboo Ratnani]], [[Adah Sharma]], [[Ahsaas Channa]], [[Anu Malik]], [[Sajid Khan]], [[Yashraj Mukhate]], [[Tanishaa Mukerji]], [[Neeraj Gaba]], [[Shruti Sinha]], [[Benafsha Soonawalla]], [[Mohena Singh]], [[Kiku Sharda]], [[Suyyash Rai]], [[Alisha Singh]], [[Prince Narula]], [[Namrata Soni]], [[Prashant Samtani]], [[Siddharth Kannan]], [[Mayur Vaidya]] and many more.

Mithibai Kshitij launched their talk show i.e. ''''The Kshitij Show'''' which staged artists like [[Vicky Kaushal]], [[Rakul Preet Singh]], [[Sunny Kaushal]], [[Radhika Apte]], [[Gauahar Khan]], [[Rithvik Dhanjani]] and many more.

==Social Causes==

===2023===

In 2023, Mithibai Kshitij hosted a panel discussion titled, AASTHA- Acid Attack Survivors: Triumph over Heinous Acts, to spread awareness about the rising rate of such crimes and prevention measures for the same.

In collaboration with the Rotary Club of Mumbai City, Mithibai Kshitij organised a beach cleanup at the [[Juhu Beach]]. They also organised a live screening of the [[India-Pakistan World Cup]] match for the underprivileged children from Being Child Care.

On [[26/11]], Mithibai Kshitij in collaboration with the Rotary Club of Mumbai City, NSG Blackcat Commandos and [[Mumbai Police]], organised a candle march at the [[Gateway of India]], paying their tributes to the martyrs of 26/11.

===2022===

In 2022, Mithibai Kshitij collaborated with the Planet for Plants and Animals India organisation to spread awareness regarding stray accidents at night via the use of reflective collars. A drive for the same was conducted in localities around Mumbai like [[Carter Road Promenade|Carter Road]], [[Marine Drive, Mumbai|Marine Drive]] and [[Juhu Beach]]. 1000 stray dogs were provided with these collars while an awareness campaign was carried out at [[Sunday Streets]] at Marine Drive.<ref>{{Cite news|date=6 November 2022|title=Starting today, 2000 stray dogs across Mumbai to get reflective collars|work=Hindustan Times|url=https://www.hindustantimes.com/cities/mumbai-news/starting-today-2000-stray-dogs-across-mumbai-to-get-reflective-collars-101667675191812.html}}</ref><ref>{{Cite news|date=7 November 2022|title=Mumbai: Strays to give motorists something to reflect on|work=Mid-day|url=https://www.mid-day.com/mumbai/mumbai-news/article/mumbai-strays-to-give-motorists-something-to-reflect-on-23254171}}</ref>

===2021===
In 2021, Mithibai Kshitij helped raise a voice for delivery personnel via a short film on the daily problems faced by them.

===2019===
In the year 2019 Team Kshitij and JOSH Foundation organized an awareness program for the [[Hearing loss|hearing impaired]] for the World Deaf Day.<ref>{{Cite news|date=29 September 2019|title=At Kshitij, students bring smiles to the hearing impaired|work=[[Times of India]]|url=https://timesofindia.indiatimes.com/city/mumbai/at-kshitij-students-bring-smiles-to-the-hearing-impaired/articleshow/71361859.cms}}</ref>

===2017===

#Mithibai College students in 2017 collaborated with the [[Brihanmumbai Municipal Corporation]] (BMC) to conduct a cleanup drive at [[Juhu|Juhu beach]] .<ref>{{Cite news|date=28 October 2017|title=Day after Chhath Puja: Students, BMC join hands to clean up Juhu beach|work=[[Indian Express]]|url=https://indianexpress.com/article/cities/mumbai/maharashtra-day-after-chhath-puja-students-bmc-join-hands-to-clean-up-juhu-beach-4910134/}}</ref>
#Team Kshitij also conducted an activity for the Cancer patients at [[Tata Memorial Hospital]] as they engaged in fun game sessions, dance and a magic show.<ref>{{Cite news|date=24 October 2017|title=Mithibai College students take Kshitij fest to children in Tata Memorial Hospital|work=DNA India|url=https://www.dnaindia.com/mumbai/report-mithibai-college-students-take-kshitij-fest-to-children-in-tata-memorial-hospital-2554856}}</ref>

== References ==
{{reflist}}

== External links ==
* {{Official website|https://mithibaikshitij.com/}}
* {{LinkedIn page|company/mithibai-kshitij}}

[[Category:2007 establishments in India]]
[[Category:Mithibai College]]
[[Category:Culfests]]

Mithibai Kshitij - Revision history

Polarishealthcare: adding a article