Dr. K. M. Saifullah: Shaped a unique article.

2023-07-14T08:39:39Z

Shaped a unique article.

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{{Use Indian English}}
{{Infobox website
| name = MissMalini.com
| logo =
| caption =
| screenshot =
| collapsible =
| collapsetext =
| screenshot_size =
| url = [https://www.missmalini.com www.missmalini.com]
| commercial = Yes
| type = Online platform
| registration = Optional
| language = [[English language|English]]
| launch_date = 2008
| location_city = [[Mumbai]]
| location_country = [[India]]
| owner = Good Media Co ([[Good Glamm Group]])
| author = [[Malini Agarwal]]
| current_status = Active
}}

'''MissMalini.com''' is an online platform that was established in 2008 and is based in [[Mumbai|Mumbai, India]]. It publishes lifestyle and entertainment content, including Bollywood news, gossip, fashion trends, and lifestyle entertainment news.<ref>{{Cite web |title=From a celebrity blogger to content-to-commerce entrepreneur: MissMalini's Malini Agarwal has come a long way |url=https://www.moneycontrol.com/news/business/from-a-celebrity-blogger-to-content-to-commerce-entrepreneur-missmalinis-malini-agarwal-has-come-a-long-way-7825941.html |access-date= |website=Moneycontrol |language=en |archive-date=30 September 2022 |archive-url=https://web.archive.org/web/20220930004819/https://www.moneycontrol.com/news/business/from-a-celebrity-blogger-to-content-to-commerce-entrepreneur-missmalinis-malini-agarwal-has-come-a-long-way-7825941.html |url-status=live }}</ref><ref>{{Cite web |last=Behal |first=Ambika |title=How India's First Bollywood Blog Turned Into A Media House: A Question and Answer With MissMalini |url=https://www.forbes.com/sites/abehal/2015/04/08/how-indias-first-bollywood-blog-turned-into-a-media-house-a-qa-with-missmalini/ |access-date= |website=Forbes |language=en |archive-date=15 May 2023 |archive-url=https://web.archive.org/web/20230515161303/http://www.forbes.com/sites/abehal/2015/04/08/how-indias-first-bollywood-blog-turned-into-a-media-house-a-qa-with-missmalini/ |url-status=live }}</ref> MissMalini is now a part of Good Media Co, the media division of the Good Glamm Group, following its acquisition in December 2021.<ref>{{Cite web |last=Pradeep |first=Sethu |title=Good Glamm Group Acquires MissMalini Entertainment |url=https://inc42.com/buzz/good-glamm-group-acquires-missmalini-entertainment/ |access-date= |website=Inc42 Media |language=en |archive-date=1 February 2023 |archive-url=https://web.archive.org/web/20230201152125/https://inc42.com/buzz/good-glamm-group-acquires-missmalini-entertainment/ |url-status=live }}</ref><ref>{{Cite web |last=Bhalla |first=Tarush |title=Good Glamm Group makes fifth acquisition in 2021, acquires Miss Malini |url=https://www.livemint.com/companies/news/good-glamm-group-makes-fifth-acquisition-in-2021-acquires-miss-malini-11639405956204.html |access-date= |website=mint |language=en |archive-date=25 March 2023 |archive-url=https://web.archive.org/web/20230325092550/https://www.livemint.com/companies/news/good-glamm-group-makes-fifth-acquisition-in-2021-acquires-miss-malini-11639405956204.html |url-status=live }}</ref> The platform is frequently referenced by publications such as [[Fortune (magazine)|Fortune India]],<ref name=":1" /> [[The Quint]],<ref>{{Cite web |title=Shahid Kapoor on Wife Mira Rajput’s Bollywood Debut |url=https://www.thequint.com/entertainment/shahid-kapoor-on-wife-mira-rajputs-bollywood-debut |access-date=10 July 2023 |website=TheQuint |language=en |archive-date=10 July 2023 |archive-url=https://web.archive.org/web/20230710101907/https://www.thequint.com/entertainment/shahid-kapoor-on-wife-mira-rajputs-bollywood-debut |url-status=live }}</ref> [[ScoopWhoop]],<ref>{{Cite web |title=Katrina Kaif Takes A Feminist Stance But Denies Being A Feminist |url=https://www.scoopwhoop.com/entertainment/katrina-kaif-takes-a-feminist-stance-but-denies-being-a-feminist/ |access-date=10 July 2023 |website=ScoopWhoop |language=en |archive-date=12 August 2022 |archive-url=https://web.archive.org/web/20220812085502/https://www.scoopwhoop.com/entertainment/katrina-kaif-takes-a-feminist-stance-but-denies-being-a-feminist/ |url-status=live }}</ref> [[The Times of India]],<ref>{{Cite news |title=Shraddha Kapoor: Lesser known facts |work=The Times of India |url=https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/photo-features/shraddha-kapoor-lesser-known-facts/photostory/47720856.cms |access-date=10 July 2023 |issn=0971-8257 |archive-date=8 March 2023 |archive-url=https://web.archive.org/web/20230308190807/https://timesofindia.indiatimes.com/entertainment/hindi/bollywood/photo-features/shraddha-kapoor-lesser-known-facts/photostory/47720856.cms |url-status=live }}</ref> [[Pinkvilla]], and others.

== History ==
MissMalini.com was launched in 2008 by [[Malini Agarwal]]<ref>{{Cite web |title=Social media jedi: How MissMalini built her brand |url=https://www.theweek.in/review/books/social-media-jedi-how-missmalini-built-her-brand.html |access-date= |website=theweek.in |archive-date=19 March 2018 |archive-url=https://web.archive.org/web/20180319200831/https://www.theweek.in/review/books/social-media-jedi-how-missmalini-built-her-brand.html |url-status=live }}</ref> as a personal blog.<ref>{{Cite web |title=New show on TV: Get up close & personal with Bollywood's biggies |url=https://www.indiatoday.in/television/whats-hot/story/new-show-on-tv-missmalini-world-bollywood-stars-shah-rukh-khan-kareena-kapoor-khan-kangana-ranaut-hrithik-roshan-287704-2015-08-11 |access-date= |website=India Today |language=en |archive-date=27 February 2023 |archive-url=https://web.archive.org/web/20230227174022/https://www.indiatoday.in/television/whats-hot/story/new-show-on-tv-missmalini-world-bollywood-stars-shah-rukh-khan-kareena-kapoor-khan-kangana-ranaut-hrithik-roshan-287704-2015-08-11 |url-status=live }}</ref> She had previously been writing a gossip column for ''[[Mid-Day]]'', a [[Mumbai]] [[Tabloid (newspaper format)|tabloid]], and decided to expand her writing into a blog.<ref>{{Cite web |title=Blogging It Right {{!}} Verve Magazine |url=https://www.vervemagazine.in/people/celebrity-blogger-malini-agarwal |access-date= |website=www.vervemagazine.in |language=en-US |archive-date=27 February 2023 |archive-url=https://web.archive.org/web/20230227174126/https://www.vervemagazine.in/people/celebrity-blogger-malini-agarwal |url-status=live }}</ref> As the blog gained popularity, she left her job at [[Channel V]] to focus on it full-time.<ref>{{Cite web |title=Miss Malini Dot Who? |url=https://openthemagazine.com/art-culture/miss-malini-dot-who/ |access-date= |website=Open The Magazine |language=en-GB |archive-date=27 February 2023 |archive-url=https://web.archive.org/web/20230227174018/https://openthemagazine.com/art-culture/miss-malini-dot-who/ |url-status=live }}</ref><ref>{{Cite news |title=ब्लॉगिंग के शौक ने मालिनी को बनाया STAR, जो लिखती हैं, बन जाता है ट्रेंड |work=[[Dainik Bhaskar]] |url=https://www.bhaskar.com/uttar-pradesh/allahabad/news/UP-ALAH-miss-malini-agarwal-success-story-from-allahabad-news-hindi-5379417-PHO.html?seq=12 |access-date=10 July 2023 |archive-date=27 February 2023 |archive-url=https://web.archive.org/web/20230227174129/https://www.bhaskar.com/uttar-pradesh/allahabad/news/UP-ALAH-miss-malini-agarwal-success-story-from-allahabad-news-hindi-5379417-PHO.html?seq=12 |url-status=live }}</ref><ref>{{Cite web |title=Celeb Malini Agarwal blog goes viral on web |url=https://www.indiatoday.in/magazine/leisure/story/20120130-celebrity-malini-agarwal-blog-goes-viral-on-internet-757028-2012-01-19 |access-date= |website=India Today |language=en |archive-date=10 July 2023 |archive-url=https://web.archive.org/web/20230710101906/https://www.indiatoday.in/magazine/leisure/story/20120130-celebrity-malini-agarwal-blog-goes-viral-on-internet-757028-2012-01-19 |url-status=live }}</ref> MissMalini.com covers a variety of topics, including [[Hindi cinema|Bollywood]], fashion, lifestyle, travel, food, and [[nightlife]].<ref name=":0">{{Cite news |last=Duttagupta |first=Ishani |title=MissMalini.com: How Malini Agarwal has opened a new growth avenue of Bollywood fashion in lifestyle e-tail |work=The Economic Times |url=https://economictimes.indiatimes.com/industry/services/retail/missmalini-com-how-malini-agarwal-has-opened-a-new-growth-avenue-of-bollywood-fashion-in-lifestyle-e-tail/articleshow/48939156.cms |access-date= |issn=0013-0389 |archive-date=27 February 2023 |archive-url=https://web.archive.org/web/20230227174016/https://economictimes.indiatimes.com/industry/services/retail/missmalini-com-how-malini-agarwal-has-opened-a-new-growth-avenue-of-bollywood-fashion-in-lifestyle-e-tail/articleshow/48939156.cms |url-status=live }}</ref><ref>{{Cite web |title=Moving from website to TV: MissMalini.com |url=https://www.moneycontrol.com/news/trends/features/movingwebsite-to-tv-missmalinicom-1043152.html |access-date= |website=Moneycontrol |language=en |archive-date=27 February 2023 |archive-url=https://web.archive.org/web/20230227174016/https://www.moneycontrol.com/news/trends/features/movingwebsite-to-tv-missmalinicom-1043152.html |url-status=live }}</ref> The platform is inspired by international sites like ''[[PopSugar]]'' and ''[[Perez Hilton]]''.<ref name=":1">{{Cite web |title=Malini Agarwal: Sitting pretty |url=https://www.fortuneindia.com/people/malini-agarwal-sitting-pretty-/100228 |access-date= |website=fortuneindia.com |language=en |archive-date=2 April 2018 |archive-url=https://web.archive.org/web/20180402021400/http://www.fortuneindia.com/people/malini-agarwal-sitting-pretty-/100228 |url-status=live }}</ref> MissMalini.com became an official media partner for major fashion events in India, such as [[Lakme Fashion Week]], Blender's Pride Fashion Tour, and India Resort Fashion Week.<ref>{{Cite web |title=Reebok salutes women in the first #FITTOFIGHT Awards |url=https://www.adgully.com/reebok-salutes-women-in-the-first-fittofight-awards-70328.html |access-date= |website=adgully.com |language=en-US |archive-date=21 December 2016 |archive-url=https://web.archive.org/web/20161221150514/http://www.adgully.com/reebok-salutes-women-in-the-first-fittofight-awards-70328.html |url-status=live }}</ref>

MissMalini.com has also covered fashion events outside India, including Cape Town Fashion Week 2012. Malini Agarwal hosts "Inside Access with Miss Malini," a show where she interviews celebrities.

In December 2021, Good Glamm Group acquired MissMalini Entertainment, integrating its divisions into various verticals of the group. MissMalini now operates as Good Media Co., led by [[Priyanka Gill]]. MissMalini's talent management division, ignite edge, merged with Good Creator Co, led by Sachin Bhaita.<ref>{{Cite web |last=Bhalla |first=Tarush |title=Good Glamm Group makes fifth acquisition in 2021, acquires Miss Malini |url=https://www.livemint.com/companies/news/good-glamm-group-makes-fifth-acquisition-in-2021-acquires-miss-malini-11639405956204.html |access-date= |website=mint |language=en |archive-date=25 March 2023 |archive-url=https://web.archive.org/web/20230325092550/https://www.livemint.com/companies/news/good-glamm-group-makes-fifth-acquisition-in-2021-acquires-miss-malini-11639405956204.html |url-status=live }}</ref> MissMalini Girl Tribe<ref>{{Cite web |title=Her tribal comfort: MissMalini founder launches digital platform 'Girl Tribe App' solely for women |url=https://www.newindianexpress.com/magazine/2021/may/09/her-tribal-comfort-missmalinifounder-launches-digital-platform-girl-tribe-app-solely-for-women-2299323.html |access-date= |website=The New Indian Express |archive-date=3 June 2023 |archive-url=https://web.archive.org/web/20230603111334/https://www.newindianexpress.com/magazine/2021/may/09/her-tribal-comfort-missmalinifounder-launches-digital-platform-girl-tribe-app-solely-for-women-2299323.html |url-status=live }}</ref> became part of the Good Community, led by Naiyya Saggi. The founders of MissMalini, [[Malini Agarwal]], Nowshad Rizwanullah, and Mike Melli, joined as co-founders of Good Creator Co with Sachin Bhatia, Rahul Singh, Nishant Radia, Nikhil Kumar, Subrat Kar, and Ajay Mishra.

In January 2022, Good Creator Co. launched the Good Creator Co. x Dabboo Ratnani Creator Calendar 2022, curated by MissMalini. The calendar featured 12 content creators and influencers from various fields, including Ranveer Allahbadia, [[Faye D'Souza]], Be YouNick, [[Malini Agarwal]], [[Sushant Divgikar]], [[Pooja Dhingra]], [[CarryMinati|CarryMinati]], Masoom Minawalla, Mr Faisu, Mrunal Panchal, Melvin Louis, and [[Prajakta Koli]].<ref>{{Cite web |title=Good Creator Co Announces The Launch Of The Good Creator Co X Dabboo Ratnani Creator Calendar 2022 Curated By Missmalini |url=http://bwdisrupt.businessworld.in/article/Good-Creator-Co-Announces-The-Launch-Of-The-Good-Creator-Co-X-Dabboo-Ratnani-Creator-Calendar-2022-Curated-By-Missmalini-/28-01-2022-418997 |access-date= |website=BW Disrupt |language=en |archive-date=26 May 2022 |archive-url=https://web.archive.org/web/20220526145439/http://bwdisrupt.businessworld.in/article/Good-Creator-Co-Announces-The-Launch-Of-The-Good-Creator-Co-X-Dabboo-Ratnani-Creator-Calendar-2022-Curated-By-Missmalini-/28-01-2022-418997/ |url-status=live }}</ref>

== Shows and events ==
In July 2022, MissMalini, along with the Good Creator Club and The British Brow Bar, organised the 'Boss Lady' dinner in Mumbai. The guest list included Naiyya Saggi, [[Aahana Kumra]], Sherry Shroff, Preeta Sukhtankar, [[Anusha Dandekar]], Radhika Karle, Sunila Duggal, Shereen Love Bug, Shruti Tejwani, and more. The Good Creator Co. launched "Actor's Circle," a show supporting creators in their film industry journey. The second episode, hosted by [[Malini Agarwal]] at All Saints Mumbai on 15 January, featured special guest actor [[Aparshakti Khurana]]. In April 2023, Good Creator Co. launched The Good Creator Show, a bi-weekly podcast hosted by Malini Aggarwal. The podcast features influential guests from the influencer marketing field, including Hitesh Dhingra, Rij Eappen, [[Pooja Dhingra]], Malvika Sitlani, and others.<ref>{{Cite web |title=The Good Creator Show |url=https://www.adgully.com/the-good-creator-co-presents-the-good-creator-show-130293.html |access-date= |website=adgully.com |language=en-US |archive-date=4 April 2023 |archive-url=https://web.archive.org/web/20230404140049/https://www.adgully.com/the-good-creator-co-presents-the-good-creator-show-130293.html |url-status=live }}</ref>

== Funding ==
MissMalini has raised $4.15M in total funding over five rounds, with the latest being a seed round on 6 October 2021, for $2,68,000.<ref name=":1" />

The platform has over 4 million unique monthly visitors and has tied up with online fashion brands, including Koovs, [[Myntra]], Exclusively.in, and [[Limeroad]].<ref name=":0" />

== Recognition ==

* The platform was named in the 2018's HT-Nielsen top 10 by [[Hindustan Times|''Hindustan Times'']].<ref>{{Cite web |title=HT-Nielsen top 10: Miss Malini’s To The Moon new entrant on nonfiction list |url=https://www.hindustantimes.com/books/ht-nielsen-top-10-miss-malini-s-to-the-moon-new-entrant-on-nonfiction-list/story-BGKgBl66qmAQWZbX0lVvAK.html |access-date= |website=Hindustan Times |language=en |archive-date=27 February 2023 |archive-url=https://web.archive.org/web/20230227174016/https://www.hindustantimes.com/books/ht-nielsen-top-10-miss-malini-s-to-the-moon-new-entrant-on-nonfiction-list/story-BGKgBl66qmAQWZbX0lVvAK.html |url-status=live }}</ref>
* It is regularly featured in various fashion and lifestyle publications, such as ''[[Elle (magazine)|Elle]]'',<ref>Datta, Joy [http://46.137.219.198/maliniagarwal/photos/1628 "Friday Style"] {{webarchive|url=https://archive.today/20130410012050/http://46.137.219.198/maliniagarwal/photos/1628}}, ''Elle India'', January 2011</ref> ''[[Cosmopolitan (magazine)|Cosmopolitan]]'',<ref>Chawla, Akanksha [http://cosmo.intoday.in/story/the-cool-thing-i-do/1/8626.html/ ''The Cool Thing I Do...''] {{Webarchive|url=https://web.archive.org/web/20140131193937/http://cosmo.intoday.in/story/the-cool-thing-i-do/1/8626.html }}, ''Cosmopolitan India'', April 2012</ref> ''[[Harper's Bazaar]]'',<ref>Malini Agarwal, Trousseau Talk, ''Harper's Bazaar'', October 2011</ref> ''[[Grazia]]'',<ref>"A Day in the Life of Celebrity Blogger MissMalini", ''Grazia India'', June 2012</ref> [[Femina (India)|''Femina'' (India)]],<ref>Dhruv, Saloni "Little Miss Perfect", Femina, June 2012</ref> and ''Glamrs.com<ref>Symons, Pallavi [http://glamrs.com/glamrstv/34-Get-The-Look-BASIC-CAT-EYE/ "Miss Malini's Cover Look: Step-by-Step Tutorial"] {{webarchive|url=https://archive.today/20130411011618/http://glamrs.com/glamrstv/34-Get-The-Look-BASIC-CAT-EYE/}}, ''Glamrs.com'', February 2013</ref>''

== See also ==

* [[Blog]]
* [[Digital media]]

== References ==
{{Reflist}}

[[Category:Indian news websites]]
[[Category:2008 establishments in Maharashtra]]
[[Category:Mass media about Internet culture]]

MissMalini.com - Revision history

Dr. K. M. Saifullah: Shaped a unique article.