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{{Short description|Dairy foods company based in Odisha, India}}
{{Infobox company
| name = Milk Mantra
| logo = Milk Mantra.svg
| logo_size = 180px
| logo_caption =
| logo_padding =
| trading_name =
| type = [[Private company|Private]]
| industry = [[food industry|Food]], [[dairy]], [[health food]]
| founded = August 2009
| founder = Srikumar Misra
| hq_location = [[Bhubaneswar]]
| hq_location_city = [[Odisha]]
| hq_location_country = India
| area_served = Odisha, [[Bengaluru]], [[Hyderabad]]
| key_people = {{plainlist|
*Srikumar Misra (Founder & Director)<ref name='BS' />
*Rashima Misra (Cofounder & Executive Director)
*Lt Col Ashit Mahapatra (Ex-Cofounder)<ref name="VC">{{cite web |title=Aavishkaar Picks Up A Significant Minority Stake In Milk Mantra |url=https://www.vccircle.com/aavishkaar-picks-significant-minority-stake-milk-mantra |website=VCCircle |date=1 February 2011}}</ref>
}}
| products = [[Milk]], [[curd]], [[buttermilk]], [[lassi]], [[cottage cheese]], [[mishti doi]], [[chhenapoda]]
| brands = Milky Moo, Moo Shake and Daily Moo
| production =
| production_year = 
| revenue = {{INRconvert|248|c}} (FY 2021)<ref name='BB'>{{cite web |title=Dairy Startup Milk Mantra Sees Bigger Market Share in Eastern India |url=https://www.bloomberg.com/news/videos/2021-07-21/dairy-startup-milk-mantra-sees-bigger-market-share-in-eastern-india-video |website=www.bloomberg.com|date=21 July 2021 }}</ref>
| operating_income =
| net_income =
| assets =
| equity =
| num_employees =
| num_employees_year =
| parent = [[Hatsun Agro Product]]
| website = {{URL|http://www.milkmantra.com}}
}}

'''Milk Mantra''' is an Indian [[dairy foods]] company based in [[Odisha]].<ref name="HBL"/> Founded in August 2009 by Srikumar Misra and cofounded by Rashima Misra and Lt Col Ashit Mahapatra, the company became operational in 2012.<ref>{{cite web |last1=Spindle |first1=Bill |title=A Milk Startup Takes On 300 Million Cows |url=https://www.wsj.com/articles/techs-new-frontier-the-worlds-largest-dairy-herd-1530897704 |website=Wall Street Journal |date=7 July 2018}}</ref><ref>{{cite web |last1=Shashidhar |first1=Ajita |title=BT Buzz: Regional companies outpacing dairy majors in India |url=https://www.businesstoday.in/bt-buzz/news/story/bt-buzz-regional-companies-outpacing-dairy-majors-in-india-207972-2019-06-27 |website=Business Today |date=27 June 2019 |language=en}}</ref><ref name='ET'/>

In January 2025, Milk Mantra and its Milky Moo brand were acquired by [[Hatsun Agro Product]] Ltd (HAP) for ₹233 crore.<ref>{{Cite news |last=Jacob |first=Shine |date=28 January 2025 |title=Hatsun Agro acquires Milk Mantra for Rs 233 cr to expand in East India |url=https://www.business-standard.com/companies/news/hatsun-agro-acquires-milk-mantra-for-rs-233-crore-expands-presence-in-east-125012800548_1.html |work=Business Standard}}</ref>

==History==
Milk Mantra was founded in August 2009 by Srikumar Misra, a former executive with [[Tata Group]], Rashima Misra and Lt Col Ashit Mahapatra.<ref name="VC"/> In 2011, it received its first series of investments from VC firms Eight Roads Ventures, Aavishkaar Venture Management Services and angel investors.<ref name="VC" /><ref name='Stanford'>{{cite web |last1=Strebulaev |first1=Ilya A. |last2=Randolph |first2=Justin |title=VC Decision-Making in India: Aavishkaar and Milk Mantra (A) |url=https://www.gsb.stanford.edu/faculty-research/case-studies/vc-decision-making-india-aavishkaar-milk-mantra |website=Stanford Graduate School of Business |language=en}}</ref> The company started its operations in early 2012 with the commissioning of a factory in [[Gop, Odisha]].<ref name='BS'/><ref>{{cite web |title=Business Leader Award to Milk Mantra Founder Srikumar Misra |url=https://odishanewsinsight.com/events/business-leader-award-to-milk-mantra-founder-srikumar-misra/?page_number_0=11 |website=Odisha News Insight |date=7 September 2015}}</ref><ref name="unsettling">{{cite web |title=Milk Mantra: Unsettling The Dairy Biggies With Premium Play |url=https://www.forbesindia.com/article/regional-goliaths/milk-mantra-unsettling-the-dairy-biggies-with-premium-play/66609/1 |website=Forbes India |language=en}}</ref>

As of 2016, it sources its milk from over 70,000 farmers in the state of Odisha, called the Ethical Milk Sourcing (EMS) programme.<ref>{{cite web|url=http://www.newindianexpress.com/states/odisha/article593617.ece|archive-url=https://web.archive.org/web/20120824150303/http://newindianexpress.com/states/odisha/article593617.ece|url-status=dead|archive-date=August 24, 2012|title=British team hails milk supply chain|publisher=[[The Indian Express]]}}</ref><ref name="HBL">{{cite web | url=http://www.thehindubusinessline.com/companies/milk-mantra-eyes-rs-1000-cr-revenues-in-4-years/article8737122.ece | title=Odisha-based Milk Mantra targets ₹1,000-crore revenue in four years | publisher=Business Line | date=June 16, 2016 | accessdate=July 1, 2016 | author=Pandit, Virendra}}</ref>

In 2017, it raised $10 million funding from Neev Fund and other investors.<ref>{{cite news |last1=Gooptu |first1=Biswarup |title=Neev Fund, others pour Rs 66.5 crore into Odisha-based Milk Mantra |url=https://economictimes.indiatimes.com/small-biz/money/neev-fund-others-pour-rs-66-5-crore-into-odisha-based-milk-mantra/articleshow/56613797.cms |website=The Economic Times}}</ref>

In 2020, Milk Mantra raised {{USD}}10 million debt funding from US DFC.<ref>{{cite web |title=India's Milk Mantra secures $10M from US International Development Finance Corporation |url=https://techcrunch.com/2020/06/19/indias-milk-mantra-secures-10m-from-us-international-development-finance-corporation/ |website=TechCrunch|date=19 June 2020 }}</ref><ref>{{cite news |last1=Dash |first1=Jayajit |title=Milk Mantra raises $10 million from US-based DFC, gets tech package too |url=https://www.business-standard.com/article/companies/milk-mantra-raises-10-million-from-us-based-dfc-gets-tech-package-too-120061901559_1.html |website=Business Standard India |date=19 June 2020}}</ref> It also received technical assistance grant of {{USD}}350,000.<ref name='inc'>{{cite web |title=Milk Mantra Secures $10 Mn Debt From International Development Finance Corporation |url=https://inc42.com/buzz/milk-mantra-secures-10-mn-debt-from-international-development-finance-corporation/ |website=Inc42 Media |date=20 June 2020}}</ref><ref name='ET1'>{{cite news |last1=Gooptu |first1=Biswarup |title=Milk Mantra scoops up $10 million in debt financing from US-backed DFC |url=https://economictimes.indiatimes.com/small-biz/startups/newsbuzz/milk-mantra-secures-10-mn-in-structured-debt-financing-from-us-dfc/articleshow/76464398.cms |website=The Economic Times}}</ref>

In 2021, the company launched its own D2C dairy & subscription app DailyMoo.<ref>{{cite web |last1=THAKUR |first1=ARNIKA |title=Milk Mantra wants to target Rs 1000 crore revenue in five years |url=https://www.fortuneindia.com/enterprise/milk-mantra-targets-1000-cr-revenue-in-five-years/105581 |website=www.fortuneindia.com |date=11 July 2021 |language=en}}</ref>

==Products==
Milk Mantra manufactures and sells dairy products<ref>{{cite web |title=We Want To Transform India's Food Value Chain: Srikumar Misra Of Milk Mantra |url=https://www.moneycontrol.com/news/eye-on-india/videos/we-want-to-transform-indias-food-value-chain-srikumar-misra-of-milk-mantra-6647851.html |website=Moneycontrol |language=en}}</ref> like buttermilk, curd, probiotic yogurt, cheese, cottage cheese, milkshakes, dairy based desserts and other beverages under the brand Milky Moo.<ref name='BS' /><ref name="unsettling" />

Under the brand Moo Shake, the company also manufactures and sells flavored milkshakes<ref name='ET'>{{cite news |last1=Singh |first1=Rajiv |title=Start-up Milk Mantra churns Rs 120 cr in 4 years, compelling Raghuram Rajan to take notice |url=https://economictimes.indiatimes.com/start-up-milk-mantra-churns-rs-120-cr-in-4-years-compelling-raghuram-rajan-to-take-notice/articleshow/52849123.cms |work=The Economic Times}}</ref><ref name='N18'>{{cite web |title=Milk firms mantra to extend shelf life |url=https://www.news18.com/news/india/milk-firms-mantra-to-extend-shelf-life-447960.html |website=News18 |language=en |date=19 February 2012}}</ref><ref>{{cite news |title=Odisha start-up launches innovative milkshake |url=https://www.thehindu.com/news/national/other-states/odisha-startup-launches-innovative-milkshake/article7563470.ece |website=The Hindu |language=en-IN |date=21 August 2015}}</ref> and a beverage which is blended with [[curcumin]].<ref>{{cite news |last1=Abrar |first1=Peerzada |title=Dairy farms employ tech to ramp up production, offer milk that's pure |url=https://www.business-standard.com/article/technology/dairy-farms-employ-tech-to-ramp-up-production-offer-milk-that-s-pure-119010901227_1.html |website=Business Standard India |date=9 January 2019}}</ref><ref name='BS'>{{cite news | url=http://www.business-standard.com/article/companies/milk-mantra-odisha-based-diary-product-start-up-makes-national-foray-115060700337_1.html | title=Milk Mantra, Odisha based dairy product start-up, makes national foray | publisher=[[Business Standard]] | date=June 7, 2015 | accessdate=July 1, 2016 | author=Ranjan Mishra, Bibhu| newspaper=Business Standard India }}</ref>

== Production ==
Milk Mantra has its main processing plant at Gop in [[Puri]] city of Odisha. It has a processing capacity of 2,40,000 liters of milk per day. It also has a plant in the neighbouring Sambalpur which can process 90,000 liters per day.<ref>{{cite news |title=Milk Mantra to ramp up capacity |url=https://www.business-standard.com/article/companies/milk-mantra-to-ramp-up-capacity-115082101433_1.html |website=Business Standard India |date=21 August 2015}}</ref>

== Honors ==
*[[Fast Company]] 10 most innovative Asia-Pacific companies of 2021<ref>{{cite web |title=The 10 most innovative Asia-Pacific companies of 2021 |url=https://www.fastcompany.com/90600371/asia-pacific-most-innovative-companies-2021 |website=[[Fast Company]] |date=9 March 2021}}</ref> and most innovative companies of 2020 in India<ref>{{cite web |title=The most innovative companies of 2020 in India |url=https://www.fastcompany.com/90457946/india-most-innovative-companies-2020 |website=[[Fast Company]] |date=10 March 2020}}</ref>
*2019 McNulty Prize<ref>{{cite web |title=Through sustainable dairy farming, Milk Mantra is |url=https://mcnultyfound.org/impact/stories/milk-mantra |website=McNulty Foundation |language=en |date=11 August 2021}}</ref>
*2016 [[Frost & Sullivan]] Awards for Product of the Year for MooShake<ref>{{cite web |title=Milk Mantra bags Frost & Sullivan's New Product Launch of the Year Award |url=https://agritimes.co.in/company-news/milk-mantra-bags-frost-and-sullivans-new-product-launch-of-the-year-award |website=Agritimes.co.in |language=en}}</ref><ref>{{cite web |title=The toast of Odisha |url=https://www.fortuneindia.com/venture/the-toast-of-odisha/100324 |website=www.fortuneindia.com |date=10 May 2016 |language=en}}</ref>

==References==
{{Reflist|30em}}

==External links==
*{{Official website|http://www.milkmantra.com/}}

[[Category:Dairy products companies of India]]
[[Category:Indian brands]]
[[Category:Companies based in Bhubaneswar]]
[[Category:2009 establishments in Orissa]]
[[Category:Indian companies established in 2009]]
[[Category:Food and drink companies established in 2009]]

Milk Mantra - Revision history

Heriberto60T: new - done