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{{short description|Indian multinational electronics company}}
{{Use Indian English|date=September 2014}}
{{Use dmy dates|date=October 2014}}
{{Infobox company
| name = Micromax
| logo = Micromax Logo.svg
| logo_size = 220px
| image =
| image_size = 260px
| image_caption = Micromax headquarters in [[Gurgaon]]
| type = [[Privately held company|Private]]
| ISIN = INE720K01014
| industry = {{plainlist|
*[[Electronics]]
*[[Consumer electronics]]
*[[Home appliances]]}}
| founded = {{Start date and age|df=yes|29 March 2000||}}<ref name="mobilephone.co.in">{{Cite web|url=http://www.mobilephone.co.in/tag/micromax-revenue|title=संग्रहीत प्रति|access-date=4 February 2011|archive-url=https://web.archive.org/web/20110117132500/http://www.mobilephone.co.in/tag/micromax-revenue|archive-date=17 January 2011|url-status=dead }}</ref>
| founder = Rahul Sharma
| area_served = Worldwide
| location_city = [[Gurgaon]], [[Haryana]]
| location_country = India
| key_people = Rahul Sharma ([[Co-founder]] & [[CEO]])
| products = {{plainlist|
*[[Smartphone]]s
*[[Tablet computer|Tablet]]s
*[[Air conditioner]]s
*[[LED-backlit LCD|LED TV]]s
*[[Laptop]]s
*[[Power bank]]s
*[[Sound bar]]s
*[[Refrigerator]]s
*[[Washing machine]]s}}
| revenue = {{increase}} {{INRConvert|22368.79|c}}
| revenue_year = 2020
| net_income =
| operating_income =
| num_employees = 20,000+
| equity =
| owner =
| assets =
| website = {{url|https://www.micromaxinfo.com/}}
| subsid = [[YU Televentures]]
}}

'''Micromax Informatics''' is an Indian manufacturer of [[consumer electronics]] and [[home appliances]], headquartered in [[Gurgaon]].<ref>{{cite news|title=Micromax becomes number one mobile phone company in India|url=http://www.patrika.com/article/micromax-beomes-number-one-mobile-phone-company-in-india/48249|access-date=5 August 2014|work=Patrika Group|issue=5 August 2014|url-status=dead|archive-url=https://web.archive.org/web/20140808054045/http://www.patrika.com/article/micromax-beomes-number-one-mobile-phone-company-in-india/48249|archive-date=8 August 2014|df=dmy-all}}</ref> It was established in March 2000 as an [[technology company|IT software company]] operating in the [[Embedded Devices|embedded devices domain]]. It entered the [[mobile handset]] business in 2008 and, by 2010, became one of the largest companies making low-cost feature phones in India.

In 2014, Micromax was the [[Mobile phone#Manufacturers|tenth largest smartphone vendor]] in the world.<ref>{{cite press release|url=http://www.livemint.com/Consumer/NJWeTcXovj8YC7d7VN2TSN/Micromax-worlds-10th-largest-mobile-phone-brand-in-Q1-Gart.html|title=Micromax world's 10th largest mobile phone brand in Q1: Gartner|author=PTI|work=Livemint|accessdate=17 September 2015}}</ref> In the subsequent years, the company faced stiff competition from Chinese companies that began penetrating the Indian market.<ref>{{Cite news|url=https://www.reuters.com/article/us-micromax-management/indias-micromax-once-a-rising-star-struggles-idUSKCN0WF00M|title=India's Micromax, once a rising star, struggles|date=13 March 2016|work=Reuters|accessdate=2017-09-06}}</ref> The company also owns [[YU Televentures]], which sells the products under the brand name YU.<ref>{{Cite web|url=http://yuplaygod.com/|title=Official website of YU| website=YuPlayGod |language=en |accessdate=2017-09-06}}</ref>

==History==
Micromax was incorporated as Micromax Informatics Ltd. in the year 2000 by Rahul Sharma and Rohit Patel.<ref>{{cite web|url=https://www.tofler.in/micromax-informatics-limited/company/U00000DL2000PLC104823|title=Micromax Informatics Ltd.|publisher=tofler.in}}</ref> It began selling mobile phones in 2008,<ref>{{cite news|last1=Limaye|first1=Jayesh|title=Micromax, An Indian Mobile Phone Company That Got It Right|url=http://www.techtree.com/content/features/2941/micromax-indian-mobile-phone-company.html|access-date=17 March 2015|work=Techtree|date=13 February 2013}}</ref> focusing on democratising technology for masses to compete with international players.<ref name="singh1">{{cite news|last=Singh|first=A.|title=Micromax: Capitalising on innovation and pricing|url=https://www.currentaffairspdf.in/news/793_Micromax:-Capitalising-on-innovation-and-pricing|access-date=1 November 2013}}</ref>

The company has also introduced handsets (budget and flagship) with innovative features. For instance, Micromax's co-founder Rahul Sharma once saw a public call office being powered by a truck battery because of frequent power cuts in its locale. This prompted him to launch a feature mobile phone with a long battery life.<ref name="fonearena.com">{{cite web|url=http://www.fonearena.com/iqindia2012/speakers.html |title=IQ India 2012 Speakers and Panelists|website=Fonearena|access-date=28 November 2013}}</ref> This was the X1i phone, Micromax's first [[telephone]] with a month-long battery back-up.<ref name="forbesindia.com">{{cite news | url=http://forbesindia.com/printcontent/10472?id=10472|work=forbesindia.com| title=Micromax Mobile Advantage |author= Dharmakumar, Rohin |date=27 February 2010}}</ref>

In 2014, Micromax's sales in India exceeded those of [[Samsung]]. It became the mobile telephone reseller to ship the most telephones in one quarter in India.<ref>{{cite news|url=http://timesofindia.indiatimes.com/tech/tech-news/Micromax-beats-Samsung-becomes-Indias-No-1-mobile-vendor-Report/articleshow/39630245.cms| title=Micromax beats Samsung, becomes India's No. 1 vendor: Report|work=The Times of India|date=8 August 2014|access-date=3 November 2017}}</ref> On 24 January 2014, Micromax became the first Indian mobile company to sell in Russia.<ref>{{cite web | url=http://www.bgr.in/news/indian-mobile-phone-brand-micromax-launches-in-russia-aims-to-release-14-smartphones-in-2014/ | title=Indian mobile phone brand Micromax launches in Russia, aims to release 14 smartphones in 2014 | first=Sambit | last=Satpathy | date=23 January 2014 | publisher=BGR | access-date=1 May 2016 }}</ref> In 2020, Micromax made a comeback in the Indian mobile industry with a new sub-brand "IN".<ref>{{Cite web|last1=Oct 16|first1=TIMESOFINDIA COM {{!}}|last2=2020|last3=Ist|first3=18:54|title=Micromax prepares to make a comeback in India with new sub-brand 'in' - Times of India|url=https://timesofindia.indiatimes.com/gadgets-news/micromax-prepares-to-make-a-comeback-in-india-with-new-sub-brand-in/articleshow/78703891.cms|access-date=2020-11-24|website=The Times of India|language=en}}</ref>

== Segments ==

=== Mobile handsets ===
*'''[[Feature phone]]s'''
*'''[[Smartphone]]s'''

=== Consumer Electronics ===
*'''[[Televisions]]'''
*'''[[Air Conditioner]]s'''
*'''[[Refrigerator]]s'''
*'''[[Washing Machine]]s'''
Known for mobile handsets and LED TV panels, Micromax is also expanding its portfolio in the consumer electronics segment, targeting the "[[premium economy]]" consumers.<ref>{{cite web | url=https://retail.economictimes.indiatimes.com/news/consumer-durables-and-information-technology/consumer-electronics/micromax-forays-into-refrigerator-washing-machine-segments/63241837| title= Micromax forays into refrigerator, washing machine segments | date=10 March 2018 | publisher= retail.economictimes.indiatimes.com}}</ref>

==Products==
===Funbook series===
Micromax entered the tablet computer market with the debut of the Funbook series.<ref>{{cite news|url=http://www.intellectdigest.in/micromax-canvas-series-india-3724/|work=intellectdigest.in| title=Micromax Canvas Series India- Evolution And How It Affected Indian Smartphone Market| publisher=intellectdigest.in|author= Khurana, Rohit |date=27 August 2013}}</ref>

Funbook Pro (HD display, finger print sensor) with Snapdragon processor & 18GB RAM, runs Android One

===Canvas Knight A350 and Canvas A1===

Micromax launched its first eight-core flagship smartphone, Canvas Knight A350, in March 2014 for the Russian market. In the same year on September, Micromax launched the [[Android One]] smartphone, [[Micromax Canvas A1|Canvas A1]].

===Canvas Silver 5, Canvas Win W092 and Canvas Win W121===

Micromax launched Micromax Canvas Sliver 5, which it claimed was the slimmest telephone in the world on 17 June 2015.<ref name="canvas silver 5">[http://www.newsexprezz.com/micromax-canvas-sliver-5-launched-at-rs-17999-worlds-slimmest-phone-011880/ Micromax Canvas Sliver 5 Launched, world slimmest phone] {{webarchive|url=https://web.archive.org/web/20150619115126/http://www.newsexprezz.com/micromax-canvas-sliver-5-launched-at-rs-17999-worlds-slimmest-phone-011880/ |date=19 June 2015 }}, ''News Exprezz'', 19 June 2015.</ref> The company is an official [[Windows Phone 8.1]] hardware partner.<ref>{{cite web|url=http://timesofindia.indiatimes.com/tech/tech-news/Microsoft-announces-Windows-Phone-8-1-Micromax-new-hardware-partner/articleshow/33143920.cms|title=Microsoft announces Windows Phone 8.1, Micromax new hardware partner|work=The Times of India|access-date=17 September 2015}}</ref> In June 2014, it launched two Windows smartphones, the Micromax Canvas Win W092 and the Micromax Canvas Win W121.<ref>{{cite web|url=http://news.microsoft.com/en-in/micromax-introduces-canvas-win-series-launches-two-windows-based-phones-canvas-win-w121-and-canvas-win-w092/|title=Micromax introduces Canvas Win series; Launches two Windows-based phones- Canvas Win W121 and Canvas Win W092!|publisher=Microsoft|work=Microsoft News Center India|access-date=17 September 2015}}</ref>

===Canvas Amaze 2===

On 8 June 2015, Micromax announced the launch of Micromax Amaze 2.<ref>{{cite web|url=http://indianexpress.com/article/technology/mobile-tabs/micromax-canvas-amaze-2-launch-specs-price-2841428/|title=Micromax Canvas Amaze 2 launched with a 5-inch display at Rs 7,499
|publisher=Indian Express|access-date=8 June 2016}}</ref> The device has a 5-inch [[IPS panel|IPS display]] with resolution of 1280 x 720 pixels. The smartphone is powered by a 1.4 GHz quad-core [[Qualcomm Snapdragon|Snapdragon processor]] with 2 GB of RAM and 16 GB of internal storage.

===Canvas Unite 4 and Canvas Unite 4 Pro===
A year later, Micromax announced the launch of Micromax Canvas Unite 4 and Canvas Unite 4 Pro.<ref>{{cite web|url=https://www.mobigyaan.com/micromax-canvas-unite-4-and-unite-4-pro-launched-in-india|title=Micromax Canvas Unite 4 and Canvas Unite 4 Pro launched in India with Indus OS 2.0
|publisher=MobiGyaan|access-date=27 June 2016}}</ref> Both these smartphones run on [[Indus OS|Indus OS 2.0]]. The Canvas Unite 4 is powered by a 1.0 GHz quad-core processor with 1 GB RAM. The Micromax Canvas Unite 4 Pro had more powerful specifications, featuring a 1.3 GHz quad-core processor with 2 GB RAM.

===Canvas Mega 2===
In 2016, Micromax Canvas Mega 2 was launched and shipped.

===Bharat series===
Micromax has rolled out basic smartphones with 4G capabilities under the Bharat series. So far, the company has already launched Bharat 2 - which is considered one of India's cheapest 4G mobile phones.<ref>{{Cite web|url=https://www.gadgetsnow.com/tech-news/micromax-bharat-5-to-launch-in-india-today/articleshow/61875343.cms|title=Micromax Bharat 5 to launch in India today {{!}} Gadgets Now|website=Gadget Now|access-date=2017-12-02}}</ref>

===Dual 4 & Dual 5===
Micromax has announced the entry of Micromax Dual 5 and Micromax Dual 4 in India.

===Canvas Infinity===
Later in August 2017, Micromax launched its first bezel-less smartphone with an aspect ratio of 18:9. This device called Canvas Infinity still fell within the budget category.

=== Infinity N11 ===

Micromax Infinity N11 smartphone was launched in December 2018.

=== YU ACE TV ===
Following the latest 18:9 trend, the smartphone features a 5.4-inch HD+ Full View display with the screen resolution of 720 pixels. Powered by a 1.5 GHz quad-core MediaTek 6739 processor, the device runs on the latest [[Android Oreo]] operating system. Furthermore, backed up by 2 GB RAM + 16 GB internal storage, the handset will later be launched in 3 GB RAM + 32 GB storage variants as well.<ref>{{Cite web|url=https://www.themobileindian.com/news/micromax-yu-ace-launched-in-india-at-a-price-tag-of-rs-5999-23545|title=Micromax Yu Ace launched in India at a price tag of Rs 5,999|website= themobileindian.com | date=26 Dec 2018 }}</ref>

=== Canvas 3 TV ===
Running [[Android Nougat]] OS, Micromax Canvas 3 allows media sharing and wireless smartphone control. The TV comes in different screen sizes: 32-inch, 40-inch and 50-inch.<ref>{{Cite web|url=https://indianexpress.com/article/technology/tech-news-technology/micromax-canvas-3-android-based-smart-tv-announced-price-in-india-specifications-5352446/|title=MiMicromax Canvas 3 Android-based Smart TV announced: Price in India, specifications|website= indianexpress.com }}</ref>

=== IN Series ===
Micromax launched its IN Series on 2020 with the introduction of two models IN 1B and IN Note 1. They promised two years of Android Security Updates and assured to always use Clean Stock Android in this Series.
{| class="wikitable"
|+
!Name
!SOC
!CPU cores
!GPU
!RAM
!Storage
!Cameras
!Display
!OS(Launch)
|-
|[[Micromax IN 1B|IN 1B]]
|[https://www.mediatek.com/products/smartphones/mediatek-helio-g35 Mediatek Helio G35]
|8x ARM Cortex A53 @ 2.3 GHz
|IMG PowerVR GE8320 @ 680 MHz
|2GB/4GB LPDDR4X
|32GB/64GB eMMC5.1
|Rear:13+2Mp
Front:8Mp
|6.52 inch IPS LCD HD+ 720x1600
|Stock Android 10(Q) for the 4GB RAM variant
Stock Android 10(Q) Go Edition for the 2GB RAM variant
|-
|[[Micromax IN Note 1|IN Note 1]]
|[https://www.mediatek.com/products/smartphones/mediatek-helio-g85 Mediatek Helio G85]
|Total: 8
2x ARM Cortex A75 @ 2.0 GHz

6x ARM Cortex A55 @ 1.8 GHz
|ARM Mali-G52 MC2 @ 1 GHz
|4GB LPDDR4X
|64GB/128GB eMMC5.1
|Rear:48+5+2+2Mp
Front:16Mp
|6.67 inch IPS LCD FHD+ 1080x2400
|Stock Android 10(Q)
|-
|IN 1
|[https://www.mediatek.com/products/smartphones/mediatek-helio-g80 Mediatek Helio G80]
|Total: 8
2x ARM Cortex A75 @ 2.0 GHz

6x ARM Cortex A55 @ 1.8 GHz
|ARM Mali-G52 MC2 @ 950 MHz
|4GB/6GB LPDDR4X
|64GB/128GB eMMC5.1
|Rear:48+2+2Mp
Front:8Mp
|6.67 inch IPS LCD FHD+ 1080x2400
|Stock Android 10(Q)
|-
|IN 2B
|[https://www.unisoc.com/en_us/#/home/prodList?id=1279984297012424706&pid=1342032560510795778&cdx=3&t=0 UNISOC Tiger T610]
|Total: 8
2x ARM Cortex A75 @ 1.8 GHz

6x ARM Cortex A55 @ 1.8 GHz
|ARM Mali-G52 3EE (2-cores) @ 614.4 MHz
|4GB/6GB LPDDR4X
|64GB eMMC5.1
|Rear:13+2Mp Samsung Sensor
Front:5Mp
|6.52 inch IPS LCD HD+ 720x1600
|Stock Android 11(R)
|}

== Manufacturing in India ==
=== Products manufactured ===
Mobile phones, LED TVs, [[LED lights]] and Tablets. The [[Government of India|Government]] would be providing land to Micromax for setting up the centre, which has a capacity to produce 10 [[lakh]] devices a month, which include mobile phones, LED TVs, LED lights and Tablets. It presently employs 700 people. The firm's first facility in [[Uttarakhand]] has a capacity to produce 16 lakh devices.<ref>{{Cite web|url=https://www.thehindubusinessline.com/info-tech/micromax-to-invest-2000-cr-in-manufacturing/article8475193.ece|title=Micromax to invest ₹2,000 cr in manufacturing|website= thehindubusinessline |date=20 January 2018}}</ref>

=== Manufacturing hubs ===
Micromax have three factories - Bhiwadi ([[Rajasthan]]), Rudrapur (Uttarakhand) and Telangana. In Bhiwadi, the [[surface mount technology|SMT (surface mount technology)]] line is already operational and trials are running in Rudrapur. For Telangana, the machinery is under import. Altogether, Micromax will have a capacity of about 30 lakh a month for mobile phones.<ref>{{Cite web|url=https://www.dnaindia.com/business/interview-micromax-will-grow-steadily-organically-says-co-founder-vikas-jain-2658480|title=Micromax will grow steadily, organically, says co-founder Vikas Jain|website= dnaindia.com }}</ref>

=== Manufacturing ===
Micromax started manufacturing LED televisions and tablets at its factory in Rudrapur (SIDCUL), Uttarakhand, in April 2014.<ref>{{cite news|url=http://articles.economictimes.indiatimes.com/2014-04-23/news/49347930_1_micromax-tablet-pc-market-smartphone-market|work=[[The Economic Times]]|title=Micromax starts manufacturing smartphones in India|date=23 April 2014}}</ref> {{As of|August 2015}}, Micromax was set to start a {{INRConvert|500|c}} manufacturing plant in [[Rajasthan]]'s [[Alwar]] district after the signing of a Memorandum of Understanding (MoU) between the [[Government of Rajasthan]] and Bhagwati Products Ltd.<ref>{{cite news|url=http://tech.firstpost.com/news-analysis/micromax-plant-worth-rs-500-crore-to-come-up-in-rajasthan-255604.html|title=Micromax plant worth Rs 500 crore to come up in Rajasthan|newspaper=[[Firstpost]]|date=24 August 2015}}</ref>

===YU Televentures===
{{main|YU Televentures}}
The first product, to be launched under a newly floated wholly owned unit, YU Televentures, is a smartphone with operating system from US-based Cyanogen Inc. through which Micromax aims to move beyond the business of mobile phone hardware that has become more or less standardised.<ref>{{Cite web|url=https://economictimes.indiatimes.com/magazines/panache/micromax-plans-to-do-a-xiaomi-launches-new-brand-yu/articleshow/45190996.cms|title=Micromax plans to do a Xiaomi, launches new brand 'Yu'|website= economictimes.indiatimes.com | date=19 Nov 2014 }}</ref>

== Projects and Partnerships ==

In November 2014, Micromax partnered with [[CyanogenMod#Cyanogen Inc.|Cyanogen Inc.]] to provide [[CyanogenMod|Cyanogen]]-based smartphones in India, under the brand name [[YU Televentures|YU]].<ref>{{cite news|title=Cyanogen Inc Announces Micromax Partnership In India, Forming The YU smartphone brand|url=http://www.androidpolice.com/2014/11/18/cyanogenmod-inc-announced-micromax-partnership-in-india-first-phone-to-be-called-yu/|access-date=14 Dec 2014|work=Micromax Co.}}</ref><ref>{{cite web|title=Micromax's YU brand handset to be launched next month|url=http://www.thehindu.com/business/Industry/micromaxs-yu-brand-handset-to-be-launched-next-month/article6611225.ece|work=The Hindu|access-date=16 December 2014}}</ref><ref>{{cite news|title=Micromax Launches New Phone Brand YU, Powered by Cyanogen OS|url=http://micromaxcanvas.co.in/mmx-yu-televentures-phones-cyanogenmod-news/|access-date=14 Dec 2014|work=Micromax Co.|issue=19 November 2014|archive-url=https://web.archive.org/web/20150626115815/http://micromaxcanvas.co.in/mmx-yu-televentures-phones-cyanogenmod-news/|archive-date=26 June 2015|url-status=dead}}</ref>

As of 10 April 2016, Micromax announced a strategic partnership with digital payments company TranServ and major global payments technology company [[Visa Inc.|Visa]] to offer the next generation of payment solutions{{buzzword inline|date=November 2019}} in India.<ref>{{cite news|title=Micromax, TranServ, Visa form strategic partnership|url=http://www.abplive.in/gadgets/micromax-transerv-visa-form-strategic-partnership-319673|access-date=20 April 2016|work=ABP Live|date=10 April 2015}}</ref>

==Endorsements==
Actors [[Akshay Kumar]] and [[Twinkle Khanna]] were the first celebrities to endorse Micromax Mobiles.<ref>{{cite web|url=http://www.bollywoodhungama.com/news/1240361/Twinkle-Khanna-chosen-to-endorse-Micromax-Mobiles|title=Twinkle Khanna chosen to endorse Micromax Mobiles?|work=Bollywood Hungama|access-date=17 September 2015}}</ref> [[Hugh Jackman]] was the brand ambassador of Micromax and appeared in a commercial in 2013 for its first flagship smartphone, the Canvas Turbo A250,<ref>[http://www.thehindu.com/business/Industry/hugh-jackman-to-be-face-of-micromax/article5247881.ece?homepage=true Hugh Jackman to be face of Micromax]. The Hindu (18 October 2013). Retrieved on 28 November 2013.</ref> and for the Canvas 4 and Canvas Sliver 5 thereafter. In July 2013, actress [[Chitrangada Singh]] posed for the Canvas 4 smartphone in [[New Delhi]].<ref>{{cite web|url=http://www.indiatimes.com/technology/mobile/chitrangada-singh-sizzles-at-micromax-canvas-4-launch-88513.html|title=Chitrangada Singh Sizzles at Micromax Canvas 4 Launch!|work=[[Times Internet]]|access-date=17 September 2015}}</ref> Vighnesh Pande endorsed Micromax Canvas Unite 4 line of smartphones in 2017.

== Key awards and achievements ==
Micromax was recognized as an Emerging Company of the Year by V&D 100 Awards.<ref>{{Cite web|url=http://www.voicendata.com/v-d-100-awards-emerging-company-year-micromax-informatics/|title=V&D 100 Awards: Emerging Company of the Year-Micromax Informatics|website= voicendata.com | date=23 Aug 2011 }}</ref>

In 2017, Rahul Sharma was conferred the Transformational Business Leader of the Year.<ref>{{cite web|url=https://www.livemint.com/Companies/f6UNt5FPpoYM7rAQA0gTLK/Hero-MotoCorp-named-Indian-MNC-of-the-Year.html|title=Hero MotoCorp named 'Indian MNC of the Year'|last=Laha|first=Rozelle|work=[[LiveMint]]|date=28 April 2017|access-date=14 April 2020}}</ref>

==Controversies==

===Patent litigation===

In March 2013, [[Ericsson]] sued Micromax for infringement of Ericsson's eight patents registered in India that were essential to the 2G and 3G standards. The [[Delhi High Court]] ordered Micromax to pay royalty amounts to Ericsson based on the percentages of the net selling prices of the devices incorporating 2G and 3G standards. Around the time that Ericsson filed its patent infringement suit, Micromax filed a concurrent complaint with the [[Competition Commission of India]] (CCI), alleging that Ericsson had abused its allegedly dominant position by imposing exorbitant royalties for the use of its SEPs, thus violating the [[Competition Act 2002]].<ref>{{cite journal | title=FRAND in India: The Delhi High Court's Emerging Jurisprudence on Royalties for Standard-Essential Patents | author=J. Gregory Sidak | journal=[[Journal of Intellectual Property Law & Practice]] | year=2015 | volume=10 | issue=8 | pages=609–618 | doi=10.1093/jiplp/jpv096| doi-access=free }}</ref> As of February 2016, the CCI had yet to issue a final determinative ruling on the basis of Micromax's allegations.

In late 2014, [[Delhi High Court]] ruled that sales of the [[OnePlus One]] smartphone are blocked in India because Cyanogen OS signed an exclusive deal to sell Micromax mobile telephones only in India, although OnePlus One had a worldwide licensing deal. This move was seen as a monopoly to stem the sales of OnePlus One and other smartphone brands.<ref>http://www.androidauthority.com/oneplus-one-india-575171/</ref> However, the High Court lifted the ban, allowing OnePlus One to be sold in India as the licensing deals with Cyanogen are different for both parties.<ref>http://www.gsmarena.com/delhi_high_court_lifts_the_ban_on_the_oneplus_one_sales_in_india-news-10585.php</ref>

===Stealthy installation of adware===
In early 2015, a [[Reddit]] user found [[adware]] installing itself stealthily on their Micromax Canvas Fire A093 telephone without permission. The adware was also using excess telephone resources such as data, memory storage, and battery life. Further investigations by the [[XDA Developers|XDA]] community found the advertisements were created by Adups, an AdPush company based in China.<ref>{{Cite web|title=Micromax Remotely Installing Unwanted Apps on Devices: Reports|url=https://gadgets.ndtv.com/mobiles/news/micromax-remotely-installing-unwanted-apps-on-devices-reports-649823|access-date=2020-10-21|website=NDTV Gadgets 360|language=en}}</ref><ref>{{cite news|last1=Prabhu|first1=Vijay|title=Micromax Remotely Installing Adware on its Smartphones causing unwanted downloads and popups|url=http://www.techworm.net/2015/01/micromax-remotely-installing-adware-smartphones.html|access-date=1 January 2016|publisher=Techworm|date=18 January 2015|location=India|language=en}}</ref>

==See also==
* [[Micromax Moulsari Avenue]]
* [[YU Televentures]]

== References ==
{{Reflist}}

{{Electronics industry in India}}
{{Major mobile device companies}}

==External links==
*{{url|www.micromaxinfo.com|Micromax official site}}
*{{facebook|micromaxindia}}
*{{Twitter|micromax__india}}
*{{Instagram|micromax_mobile}}

[[Category:Micromax Mobile]]
[[Category:Electronics companies of India]]
[[Category:Information technology companies of India]]
[[Category:Mobile phone companies of India]]
[[Category:Mobile phone manufacturers]]
[[Category:Telecommunications companies of India]]
[[Category:Multinational companies headquartered in India]]
[[Category:Indian companies established in 2000]]
[[Category:Electronics companies established in 2000]]
[[Category:Telecommunications companies established in 2000]]
[[Category:Consumer electronics brands]]
[[Category:Indian brands]]
[[Category:2000 establishments in Haryana]]

Micromax Informatics - Revision history

WardDrayton2: cleaned up content for clarity and corrected details per standard format

95.86.30.140: /* IN Series */