Meswak - Revision history

CoralRaphael599: further add citations per standard format and corrected details based on references

2025-07-29T14:03:50Z

further add citations per standard format and corrected details based on references

← Older revision		Revision as of 19:33, 29 July 2025
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	{{Use British English\|date=March 2013}}		{{Use British English\|date=March 2013}}
	{{Use dmy dates\|date=~~March 2013~~}}		{{Use dmy dates\|date=July 2022}}
	{{short description\|Toothpaste brand of Dabur}}		{{short description\|Toothpaste brand of Dabur}}
			{{for\|the teeth-cleaning twig from the same plant\|Miswak}}
	{{Infobox brand		{{Infobox brand
	\| name = Meswak		\| name = Meswak
	\| logo =		\| logo =
	\| image = Miswak_Herbal_Toothpaste.jpg		\| image = Miswak_Herbal_Toothpaste.jpg
	\| caption = Meswak Herbal Toothpaste manufactured in [[Middle East]]		\| caption = Meswak Herbal Toothpaste manufactured in the [[Middle East]]
	\| introduced = {{start date and age\|1998}}		\| introduced = {{start date and age\|1998}}
	\| type = Dental Products		\| type = Dental Products
	\| currentowner = [[Dabur]]		\| currentowner = [[Dabur]]
	\| related =[[Babool (brand)\|Babool]] and [[Promise (~~brand~~)\|Promise]]		\| related =[[Babool (brand)\|Babool]] and [[Promise (toothpaste)\|Promise]]
	\| markets =		\| markets =
	\| previousowners = Balsara Hygiene Products Limited		\| previousowners = Balsara Hygiene Products Limited
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	}}		}}

	'''Meswak''' (also referred to as ''Miswak'') is a fluoride-free [[toothpaste]] brand that was launched in [[India]] by Balsara Hygiene in 1998.<ref name=bs02>{{cite news\|title=How Balsara Lost Its Bite\|url=http://www.business-standard.com/india/storypage.php?autono=114199\|accessdate=13 March 2012\|newspaper=[[Business Standard]]\|date=6 August 2002}}</ref> The toothpaste is marketed as a [[herbal]] toothpaste<ref name=whdmpd>{{cite book\|last=Deborah J. Macinnis, Pinaki Dasgupta\|first=Wayne D. Hoyer\|title=Consumer Behaviour\|year=2008\|publisher=Dreamtech Press\|isbn=~~8177227548~~\|pages=105}}</ref> as it is made from extracts of the ''[[Salvadora persica]]'' plant.<ref name=ie08>{{cite news\|title=The natural barrier \|url=http://www.expressindia.com/latest-news/the-natural-barrier/268339/ \|accessdate=13 March 2012 \|newspaper=[[The Indian Express]] \|date=3 February 2008 \|url-status=dead \|archiveurl=https://web.archive.org/web/20081204164942/http://www.expressindia.com/latest-news/The-natural-barrier/268339/ \|archivedate=4 December 2008 }}</ref> The [[teeth cleaning twig]] of the plant is reputed to have been used over 7,000 years ago.<ref>{{cite journal \| author = Ra'ed I. Al Sadhan, Khalid Almas \| year = 1999 \| title = Miswak (chewing Stick): A Cultural And Scientific Heritage. \| journal = Saudi Dental Journal \| volume = 11 \| issue = 2 \| pages = 80–88 }}</ref>		'''Meswak''' (also referred to as ''Miswak'') is a fluoride-free [[toothpaste]] brand that was launched in [[India]] by Balsara Hygiene in 1998.<ref name=bs02>{{cite news\|title=How Balsara Lost Its Bite\|url=http://www.business-standard.com/india/storypage.php?autono=114199\|accessdate=13 March 2012\|newspaper=[[Business Standard]]\|location=India\|date=6 August 2002}}</ref> The toothpaste is marketed as a [[herbalism\|herbal]] toothpaste<ref name=whdmpd>{{cite book\|last=Deborah J. Macinnis, Pinaki Dasgupta\|first=Wayne D. Hoyer\|title=Consumer Behaviour\|year=2008\|publisher=Dreamtech Press\|isbn=978-8177227543\|pages=105}}</ref> as it is made from extracts of the ''[[Salvadora persica]]'' plant.<ref name=ie08>{{cite news\|title=The natural barrier \|url=http://www.expressindia.com/latest-news/the-natural-barrier/268339/ \|accessdate=13 March 2012 \|newspaper=[[The Indian Express]] \|date=3 February 2008 \|url-status=dead \|archiveurl=https://web.archive.org/web/20081204164942/http://www.expressindia.com/latest-news/The-natural-barrier/268339/ \|archivedate=4 December 2008 }}</ref> The [[teeth cleaning twig]] of the plant is reputed to have been used over 7,000 years ago.<ref>{{cite journal \| author = Ra'ed I. Al Sadhan, Khalid Almas \| year = 1999 \| title = Miswak (chewing Stick): A Cultural And Scientific Heritage. \| journal = Saudi Dental Journal \| volume = 11 \| issue = 2 \| pages = 80–88 }}</ref>
			==History==
	The brand was relatively unknown until a television advertising campaign during the 1998 [[1998 Coca-Cola Cup\|Coca-Cola Cup]] spread brand awareness.<ref name=thjuly02>{{cite news\|title=The image will endure\|url=http://www.hindu.com/tss/tss2526/25260440.htm\|accessdate=13 March 2012\|newspaper=[[The Hindu]]\|date=5 July 2002}}</ref> In 2005, Meswak was sold by Balsara to [[Dabur]] along with other Balsara toothpaste brands [[Babool (brand)\|Babool]] and [[Promise (~~brand~~)\|Promise]] in a {{INRConvert\|1.43\|b}} deal.<ref name=th05>{{cite news\|title=Dabur buys 3 Balsara group cos for Rs 143 cr\|url=http://www.thehindubusinessline.in/2005/03/23/stories/2005032302380100.htm\|accessdate=13 March 2012\|newspaper=[[The Hindu]]\|date=28 January 2005}}</ref><ref name=tfe05>{{cite news\|title=Dabur to buy Balsara for Rs 143 cr\|url=http://www.financialexpress.com/news/dabur-to-buy-balsara-for-rs-143-cr/125303/\|accessdate=13 March 2012\|newspaper=[[The Financial Express (India)\|The Financial Express]]\|date=28 January 2005}}</ref> As of 2007, the Meswak brand was valued at {{INRConvert\|200\|m}}.<ref name=et07>{{cite news\|title=Dabur outpaces MNCs Colgate, HLL in oral care\|url=http://articles.economictimes.indiatimes.com/2007-04-26/news/28462798_1_pepsodent-and-close-up-brands-oral-care-toothpaste-market\|accessdate=13 March 2012\|newspaper=[[The Economic Times]]\|date=26 April 2007}}</ref> In 2011, Dabur announced that [[Bipasha Basu]] would be Meswak's brand ambassador.<ref name=et11>{{cite news\|title=Dabur to expand oral care range, ropes in Bipasha for Meswak\|url=http://articles.economictimes.indiatimes.com/2011-03-27/news/29194789_1_toothpaste-meswak-dabur-red\|accessdate=13 March 2012\|newspaper=[[The Economic Times]]\|date=27 March 2011}}</ref>		The brand was relatively unknown until a television advertising campaign during the 1998 [[1998 Coca-Cola Cup\|Coca-Cola Cup]] spread brand awareness.<ref name=thjuly02>{{cite news\|title=The image will endure\|url=http://www.hindu.com/tss/tss2526/25260440.htm\|accessdate=13 March 2012\|newspaper=[[The Hindu]]\|date=5 July 2002}}</ref> In 2005, Meswak was sold by Balsara to [[Dabur]] along with other Balsara toothpaste brands [[Babool (brand)\|Babool]] and [[Promise (toothpaste)\|Promise]] in a {{INRConvert\|1.43\|b}} deal.<ref name=th05>{{cite news\|title=Dabur buys 3 Balsara group cos for Rs 143 cr\|url=http://www.thehindubusinessline.in/2005/03/23/stories/2005032302380100.htm\|accessdate=13 March 2012\|newspaper=[[The Hindu]]\|date=28 January 2005}}</ref><ref name=tfe05>{{cite news\|title=Dabur to buy Balsara for Rs 143 cr\|url=http://www.financialexpress.com/news/dabur-to-buy-balsara-for-rs-143-cr/125303/\|accessdate=13 March 2012\|newspaper=[[The Financial Express (India)\|The Financial Express]]\|location=India\|date=28 January 2005}}</ref> As of 2007, the Meswak brand was valued at {{INRConvert\|200\|m}}.<ref name=et07>{{cite news\|title=Dabur outpaces MNCs Colgate, HLL in oral care\|url=http://articles.economictimes.indiatimes.com/2007-04-26/news/28462798_1_pepsodent-and-close-up-brands-oral-care-toothpaste-market\|archive-url=https://web.archive.org/web/20130821010032/http://articles.economictimes.indiatimes.com/2007-04-26/news/28462798_1_pepsodent-and-close-up-brands-oral-care-toothpaste-market\|url-status=dead\|archive-date=21 August 2013\|accessdate=13 March 2012\|newspaper=[[The Economic Times]]\|date=26 April 2007}}</ref> In 2011, Dabur announced that [[Bipasha Basu]] would be Meswak's brand ambassador.<ref name=et11>{{cite news\|title=Dabur to expand oral care range, ropes in Bipasha for Meswak\|url=http://articles.economictimes.indiatimes.com/2011-03-27/news/29194789_1_toothpaste-meswak-dabur-red\|archive-url=https://web.archive.org/web/20110818013719/http://articles.economictimes.indiatimes.com/2011-03-27/news/29194789_1_toothpaste-meswak-dabur-red\|url-status=dead\|archive-date=18 August 2011\|accessdate=13 March 2012\|newspaper=[[The Economic Times]]\|date=27 March 2011}}</ref>

	==See also==		==See also==
			{{Portal\|Companies}}
	*[[List of toothpaste brands]]		*[[List of toothpaste brands]]
	*[[Index of oral health and dental articles]]		*[[Index of oral health and dental articles]]
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	[[Category:Brands of toothpaste]]		[[Category:Brands of toothpaste]]
	[[Category:~~Oral hygiene~~]]		[[Category:Dabur Group]]
	[[Category:Indian brands]]		[[Category:Indian brands]]
			[[Category:Products introduced in 1998]]

CleanupBot II: Removed empty portal template using script

2023-08-14T11:11:37Z

Removed empty portal template using script

← Older revision		Revision as of 16:41, 14 August 2023
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	==See also==		==See also==
	~~{{Portal\|Companies}}~~
	*[[List of toothpaste brands]]		*[[List of toothpaste brands]]
	*[[Index of oral health and dental articles]]		*[[Index of oral health and dental articles]]

->Varmapak: age

2021-11-09T18:27:37Z

age

New page

{{Use British English|date=March 2013}}
{{Use dmy dates|date=March 2013}}
{{short description|Toothpaste brand of Dabur}}
{{Infobox brand
| name = Meswak
| logo =
| image = Miswak_Herbal_Toothpaste.jpg
| caption = Meswak Herbal Toothpaste manufactured in [[Middle East]]
| introduced = {{start date and age|1998}}
| type = Dental Products
| currentowner = [[Dabur]]
| related =[[Babool (brand)|Babool]] and [[Promise (brand)|Promise]]
| markets =
| previousowners = Balsara Hygiene Products Limited
| ambassadors = [[Bipasha Basu]]
| website = https://www.daburdentalcare.com/meswak/
}}

'''Meswak''' (also referred to as ''Miswak'') is a fluoride-free [[toothpaste]] brand that was launched in [[India]] by Balsara Hygiene in 1998.<ref name=bs02>{{cite news|title=How Balsara Lost Its Bite|url=http://www.business-standard.com/india/storypage.php?autono=114199|accessdate=13 March 2012|newspaper=[[Business Standard]]|date=6 August 2002}}</ref> The toothpaste is marketed as a [[herbal]] toothpaste<ref name=whdmpd>{{cite book|last=Deborah J. Macinnis, Pinaki Dasgupta|first=Wayne D. Hoyer|title=Consumer Behaviour|year=2008|publisher=Dreamtech Press|isbn=8177227548|pages=105}}</ref> as it is made from extracts of the ''[[Salvadora persica]]'' plant.<ref name=ie08>{{cite news|title=The natural barrier |url=http://www.expressindia.com/latest-news/the-natural-barrier/268339/ |accessdate=13 March 2012 |newspaper=[[The Indian Express]] |date=3 February 2008 |url-status=dead |archiveurl=https://web.archive.org/web/20081204164942/http://www.expressindia.com/latest-news/The-natural-barrier/268339/ |archivedate=4 December 2008 }}</ref> The [[teeth cleaning twig]] of the plant is reputed to have been used over 7,000 years ago.<ref>{{cite journal | author = Ra'ed I. Al Sadhan, Khalid Almas | year = 1999 | title = Miswak (chewing Stick): A Cultural And Scientific Heritage. | journal = Saudi Dental Journal | volume = 11 | issue = 2 | pages = 80–88 }}</ref>

The brand was relatively unknown until a television advertising campaign during the 1998 [[1998 Coca-Cola Cup|Coca-Cola Cup]] spread brand awareness.<ref name=thjuly02>{{cite news|title=The image will endure|url=http://www.hindu.com/tss/tss2526/25260440.htm|accessdate=13 March 2012|newspaper=[[The Hindu]]|date=5 July 2002}}</ref> In 2005, Meswak was sold by Balsara to [[Dabur]] along with other Balsara toothpaste brands [[Babool (brand)|Babool]] and [[Promise (brand)|Promise]] in a {{INRConvert|1.43|b}} deal.<ref name=th05>{{cite news|title=Dabur buys 3 Balsara group cos for Rs 143 cr|url=http://www.thehindubusinessline.in/2005/03/23/stories/2005032302380100.htm|accessdate=13 March 2012|newspaper=[[The Hindu]]|date=28 January 2005}}</ref><ref name=tfe05>{{cite news|title=Dabur to buy Balsara for Rs 143 cr|url=http://www.financialexpress.com/news/dabur-to-buy-balsara-for-rs-143-cr/125303/|accessdate=13 March 2012|newspaper=[[The Financial Express (India)|The Financial Express]]|date=28 January 2005}}</ref> As of 2007, the Meswak brand was valued at {{INRConvert|200|m}}.<ref name=et07>{{cite news|title=Dabur outpaces MNCs Colgate, HLL in oral care|url=http://articles.economictimes.indiatimes.com/2007-04-26/news/28462798_1_pepsodent-and-close-up-brands-oral-care-toothpaste-market|accessdate=13 March 2012|newspaper=[[The Economic Times]]|date=26 April 2007}}</ref> In 2011, Dabur announced that [[Bipasha Basu]] would be Meswak's brand ambassador.<ref name=et11>{{cite news|title=Dabur to expand oral care range, ropes in Bipasha for Meswak|url=http://articles.economictimes.indiatimes.com/2011-03-27/news/29194789_1_toothpaste-meswak-dabur-red|accessdate=13 March 2012|newspaper=[[The Economic Times]]|date=27 March 2011}}</ref>

==See also==
{{Portal|Companies}}
*[[List of toothpaste brands]]
*[[Index of oral health and dental articles]]

==References==
{{reflist}}

{{Product-stub}}

==External links==
* [http://www.meswak.com Meswak Official website]

{{Dabur Group}}

[[Category:Brands of toothpaste]]
[[Category:Oral hygiene]]
[[Category:Indian brands]]