imported>Platteranna: /* Manufacturing Facilities */

2021-08-13T17:40:25Z

Manufacturing Facilities

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{{Use dmy dates|date=August 2018}}
{{Use Indian English|date=August 2018}}
{{multiple issues|
{{advert|date=February 2018}}
{{citation style|date=December 2016}}
}}

{{Infobox company
| name = Mercedes-Benz India Pvt Ltd
| logo = Mercedes-Benz Logo 2010.svg
| logo_caption =
| type = [[Subsidiary]]
| foundation = 1994 <ref>{{Cite web|url=https://www.mercedes-benz.co.in/passengercars/the-brand/press-releases/a-quarter-of-a-century--made-in-india---mercedes-benz-celebrates.module.html/|title = A quarter of a century "Made in India": Mercedes-Benz celebrates 25 years production in India}}</ref>
| location = [[Pune]], [[Maharashtra]], [[India]]
| key_people = Martin Schwenk
| industry = [[Automotive]]
| products = [[Luxury Vehicle]]s <br /> [[Commercial vehicle|Commercial Vehicles]]
| production = {{increase}} 15,538 units (2018)
| num_employees =
| parent = [[Daimler AG]]
| subsid =
| homepage = [https://www.mercedes-benz.co.in/ mercedes-benz.co.in]
| footnotes =
}}
'''Mercedes-Benz India Pvt Ltd''' is a wholly owned subsidiary of the German [[Daimler AG]] founded in 1994, with headquarters in [[Bangalore|Pune]], Maharashtra, [[India]].

==History==
Daimler entered the Indian market and established Mercedes-Benz India Ltd in 1994. The company was renamed DaimlerChrysler India Pvt. Ltd. after the merger of the parent company Daimler with [[Chrysler]].The first mercedes in India was bought and owned by Rakesh Kumar Agrawal who also owned convey printers the largest printing press in Asia. After [[DaimlerChrysler]] demerged from Chrysler in 2007, it changed its name to Daimler AG. As a result, DaimlerChrysler India was renamed Mercedes-Benz India once again.
Mercedes-Benz India is a wholly owned subsidiary of the [[Daimler AG]]. Mercedes-Benz India pioneered the luxury car market in India. The company is headquartered in Chakan, Pune, Maharashtra. Mercedes-Benz was recognised as India's Most Admired Company in a survey by Fortune India magazine in 2013 under the reign of former Managing Director and CEO, Mr. Peter Honegg.<ref>{{cite news|url=http://www.business-standard.com/article/news-cd/news-mercedes-benz-ranked-1-automotive-company-in-india-s-most-admired-companies-survey-113071900748_1.html|title=News Mercedes-Benz Ranked #1 Automotive Company in 'India's Most Admired Companies' Survey|author=CarDekho Team|newspaper=Business Standard India|date=19 July 2013}}</ref> <ref>{{Cite news|url=https://economictimes.indiatimes.com/car-sales-in-india-mercedes-benzs-md-peter-honegg-vows-to-regain-top-slot/articleshow/14322878.cms?from=mdr|title=Car sales in India: Mercedes-Benz's MD Peter Honegg vows to regain top slot|newspaper=The Economic Times}}</ref> In 2015 the brand was adjudged Economic Times' Brand Equity's, 'India's Most Exciting Brand' and topped the survey in automotive four-wheeler category.<ref>{{cite news|url=http://economictimes.indiatimes.com/magazines/brand-equity/most-exciting-brands-2015-categories-which-rocked-this-year/articleshow/47246460.cms|title=Most Exciting Brands 2015: Categories which rocked this year|work=timesofindia-economictimes}}</ref> The company has received the highest rank in the J.D. Power 2018 India Customer Service Index (CSI) study in the luxury car segment.<ref>{{Cite web|url=https://www.autocarpro.in/news-national/mercedesbenz-india-tops-2018-jd-power-csi-index-in-the-luxury-segment-41570|title=Mercedes-Benz India tops 2018 JD Power CSI index in the luxury segment|website=autocarpro|language=en-US|access-date=2019-08-27}}</ref>

==Manufacturing Facilities==
Benz started assembly and manufacturing in India since 1994, <ref>{{cite web |url=https://www.mercedes-benz.co.in/passengercars/the-brand/press-releases/a-quarter-of-a-century--made-in-india---mercedes-benz-celebrates/a-quarter-of-a-century--made-in-india---mercedes-benz-celebrates.html#:~:text=Pune%3A%20In%201994%2C%20Mercedes%2D,100%20acres%20in%20Chakan%2C%20Pune.}}</ref>

Spread over 100 acres at Chakan, Maharashtra,<ref>{{cite web|url=http://www.firstpost.com/auto/mercedes-benz-india-starts-phase-ii-production-in-chakan-2291176.html|title=Mercedes-Benz India starts phase II production in Chakan|author=Overdrive|date=11 June 2009|work=Firstpost}}</ref> this plant was set up in 2015 and is among the fastest green-field operations ever to be created and is rated as one of the top-most CKD plants of Mercedes-Benz globally.<ref>{{cite web|url=http://www.mercedes-benz.co.in/content/india/mpc/mpc_india_website/enng/home_mpc/passengercars/home/world/Press_Releases/mercedes-benz_announces.html|title=Mercedes-Benz announces local manufacturing of the new S-Class 350 CDI in India, backed by high demand of the new S-Class|url-status=dead|archive-url=https://archive.is/20150120200248/http://www.mercedes-benz.co.in/content/india/mpc/mpc_india_website/enng/home_mpc/passengercars/home/world/Press_Releases/mercedes-benz_announces.html|archive-date=2015-01-20}}</ref>

===Other major facilities across India===
* [[Whitefield, Bangalore]]<ref name="Mercedes Benz opens new R&D centre in Bengaluru">{{cite news | url=http://www.livemint.com/Industry/LfBKdx6SyGhAAkKKuM2aqK/Mercedes-Benz-opens-new-RD-centre-in-Bengaluru.html | title=Mercedes Benz opens new R&D centre in Bengaluru | date=25 April 2016 | agency=Livemint | access-date=20 June 2016 | author=Shally Seth Mohile}}</ref>
* [[Chakan, Pune]]
*[[Jamshedpur]]

==Mercedes-Benz Properties==
Mercedes-Benz India has built brand awareness through a series of consumer-centric engagement events in India. These include MercedesTrophy and Drive Events like AMG Driving Academy and Luxe Drive.

===MercedesTrophy===
The MercedesTrophy is an international three-tier structured amateur golf series where amateur golfers compete to qualify for the MercedesTrophy World Final in Stuttgart (Germany). In 2014, the 15th edition of MercedesTrophy India, witnessed participation from over 2,500 golfing aficionados in 13 cities.

===AMG Driving Academy===
This driving academy assists customers to hone their driving skills in performance cars in the country's only F1 race track at Greater Noida. The ADA offers the ‘Basic’ and the Advanced course in India. The ADA was inaugurated in 2012.<ref>{{cite web|url=http://www.autocarindia.com/auto-news/mercedes-benz-driving-academy-285820.aspx|title=Mercedes Benz Driving Academy|work=Autocar India}}</ref>

===International Driving Platform===
Motoring enthusiasts get an opportunity to drive the high-performance AMG cars on ice and challenging international locations.

==Mercedes-Benz India's First TV Commercial==
In a series of ‘firsts’, Mercedes-Benz India launched its first made-in-India TVC for the Long Wheel Base E-Class marking the launch of the luxury Marque's first Made in India, for India Sedan.

==Mercedes-Benz Research and Development India==
Mercedes-Benz established its largest research & development center outside Germany with the launch of its Bangalore R&D center in 1996. MBRDI with its location in Bangalore and Pune shows Daimler's strong commitment to India as a location for production, R&D and for IT. MBRDI is Daimler's "Think Tank" in India. Currently 5,600 engineers and IT-specialists are employed by MBRDI.<ref>{{Cite web|title=Bangalore, Mercedes-Benz Research and Development India|url=https://www.daimler.com/karriere/ueber-uns/standorte/standort-detailseite-18185.html|access-date=2020-11-27|website=Daimler|language=de}}</ref>

==Sales and Service Network==
[[File:Benz showroom in Banglore.jpg|thumb|A Mercedes-Benz Dealership in [[Bangalore]]]]
Mercedes-Benz India currently has the widest network reach for any luxury car maker in India, in 47 cities with 96 outlets.<ref>{{Cite web|url=https://www.nagpurtoday.in/mercedes-benz-india-reinforces-its-presence-in-nagpur-inaugurates-two-outlets-in-one-day/04241926,%20https://www.nagpurtoday.in/mercedes-benz-india-reinforces-its-presence-in-nagpur-inaugurates-two-outlets-in-one-day/04241926|title=Mercedes-Benz India reinforces its presence in Nagpur; inaugurates two outlets in one day|last=News|first=Nagpur|website=www.nagpurtoday.in|language=en-US|access-date=2019-08-27}}</ref>

Mercedes-Benz also inaugurated in three AMG Performance Centres (APC) in Delhi, Bangalore & Mumbai in 2014 and added two more APCs in 2015 in Hyderabad and Pune.<ref>{{cite news|url=http://www.business-standard.com/article/news-cd/mercedes-benz-unveil-jharkhand-dealership-115020901111_1.html|title=Mercedes Benz unveil Jharkhand dealership|author=Prithvi Radhakrishna|newspaper=Business Standard India|date=9 February 2015}}</ref><ref>{{cite web|url=http://www.rushlane.com/mercedes-amg-performance-centre-2015-12152912.html|title=Mercedes AMG Performance Centre now in Pune, Hyderabad|work=RushLane|date=16 May 2015}}</ref> and two more APCs in 2017 in Chennai and Cochin.<ref>{{Cite web|url=https://www.mercedes-benz.co.in/passengercars/the-brand/press-releases/mercedes-benz-sprints-ahead-with-its-aggressive-amg-expansion-in-south-india-inaugurates-2-amg-performance-centers-in-2-cities-in-2-days/mercedes-benz-india-puts-kochi-and-chennai-on-mercedes-amgs-global-footprint.pi.html/the-brand/press-releases/mercedes-benz-inaugurates-the-seventh-amg-performance-center-chennai-emerges-in-amg-global-footprint/mercedes-benz-inaugurates-the-seventh-amg-performance-center-chennai-emerges-in-amg-global-footprint|title=Mercedes-Benz India puts Kochi and Chennai on Mercedes-AMG's global footprint|website=www.mercedes-benz.co.in|language=en-IN|access-date=2018-07-18}}</ref> These APCs provide an exclusive AMG brand experience to the customers and enthusiasts.<ref>{{cite news|url=http://zeenews.india.com/business/automobiles/auto-news/mercedes-benz-inaugurates-dealership-outlet-in-madurai_114136.html|title=Mercedes-Benz inaugurates dealership outlet in Madurai|date=13 December 2014|work=Zee News|access-date=24 August 2018|author=PTI}}</ref><ref>{{cite news|url=http://timesofindia.indiatimes.com/business/india-business/Mercedes-Benz-India-launches-AMG-Performance-Centre-in-Bangalore/articleshow/35217698.cms|title=Mercedes-Benz India launches AMG Performance Centre in Bangalore|date=16 May 2014|newspaper=The Times of India|first=Nandini Sen | last=Gupta |access-date=24 August 2018}}</ref>

In 2014, the company reportedly witnessed a growth in sales of about 13% at 10,201 units as compared to the previous year. The company expects a double digit growth in 2015 owing to qualitative network expansion strategy. Mercedes-Benz India opened a new dealership in Jamshedpur and plans on opening 14 more dealerships in 2015 to reach over 80 outlets in total by the end of 2015.<ref>{{cite news|title=Mercedes Benz inaugurates a new dealership in India, more 14 due to open in 2015|url=http://www.cartrade.com/car-bike-news/mercedes-benz-inaugurates-a-new-dealership-in-india-more-14-due-to-open-in-2015-127272.html|access-date=9 February 2015|newspaper=[[CarTrade]]|date=9 February 2015}}</ref>

==Mercedes-Benz Certified==
Mercedes-Benz launched its new Pre-Owned car brand, ‘Mercedes-Benz Certified’ in India in December 2014 by the simultaneous inauguration of 12 new ‘Mercedes-Benz Certified’ outlets across India. ‘Mercedes-Benz Certified’ will provide customers a new destination for taking home a Mercedes-Benz car. The new brand will provide the pre-owned car customers an experience equivalent to a new car purchase, offering high-end facilities, infrastructure, tailor-made financing options, warranty and service packages. This new brand is designed specifically for the Indian market.<ref>{{cite web|url=http://auto.ndtv.com/news/mercedes-benz-india-launches-new-brand-for-old-cars-715565|title=Mercedes-Benz India Launches New Brand for Old Cars|author=PTI|date=20 December 2014|work=CarAndBike}}</ref>

==Sales Performance==
In 2016, Mercedes-Benz's growth strategy for the year will revolve around the slogan "Winning with Mercedes-Benz". In the Jan–December 2015 period Mercedes-Benz India registered a historic 32% year-on-year growth by selling 13502 units. For the third consecutive year, Mercedes-Benz India has witnessed a double digit growth. Mercedes-Benz to launch 12 models and 10 new outlets in 2016.<ref>{{cite web|url=http://www.thehindubusinessline.com/companies/mercedesbenz-posts-32-growth-in-2015/article8092119.ece|title=Mercedes-Benz posts 32% growth in 2015}}</ref> Mercedes-Benz India recorded retail sales of 15,538 units in the period January–Dec 2018.<ref>{{Cite web|url=https://www.livemint.com/Auto/xoXqS9Qa48DollXpCXVMaJ/Mercedes-Benzs-India-car-sales-rise-14-in-2018.html|title=Mercedes-Benz's India car sales rise 1.4% in 2018|last=Ghosh|first=Malyaban|date=2019-01-09|website=Livemint|language=en|access-date=2019-08-27}}</ref>

==Models==
[[File:Mercedes-Benz CLA 200 CDI (India).jpg|thumb|404x404px|2015 Mercedes-Benz CLA 200 CDI – Assembled in India (CKD)]]

===Models Assembled in India===
*[[Mercedes-Benz C-Class]]
*[[Mercedes-Benz CLA-Class]]
*[[Mercedes-Benz E-Class]]
*[[Mercedes-Benz GLA-Class]]
*[[Mercedes-Benz GLC-Class]]
*[[Mercedes-Benz GLE-Class]]
*[[Mercedes-Benz GLS-Class]]
*[[Mercedes-Benz S-Class]]
*[[Mercedes-Benz S-Class|Mercedes S500]]<ref>{{cite web|url=http://www.dnaindia.com/money/report-mercedes-benz-to-locally-assemble-maybach-s500-at-pune-plant-2128819|title=Mercedes-Benz to locally assemble Maybach S500 at Pune plant|date=26 September 2015}}</ref>
'''Models launched in 2019'''
*[[Mercedes-Benz Vito]]
*[[Mercedes Benz G-Class]]

'''Models launched in 2016'''
*[[Mercedes CLA-Class|CLA-Class]]<ref name="auto">{{cite news|url=http://www.business-standard.com/article/news-cd/mercedes-benz-to-launch-12-new-models-in-2016-116011200705_1.html|title=Mercedes-Benz to Launch 12 New Models in 2016|last=Jaipur|newspaper=Business Standard India|date=12 January 2016|via=Business Standard}}</ref>
*[[Mercedes C220|C 220 CDI]]<ref name="auto"/>
*[[Mercedes-Benz B-Class|B-Class]] facelift<ref name="auto"/>
*A200 CDI performance upgrade<ref name="auto"/>
*G63 AMG<ref name="auto"/>
*AMG S 63 Sedan<ref name="auto"/>
*C63 S AMG<ref name="auto"/>
*ML-Class<ref name="auto"/>
*AMG GT S<ref name="auto"/>
*E400 Cabriolet<ref name="auto"/>
*CLS 250 CDI<ref name="auto"/>
*C 220 CDI (locally made)<ref name="auto"/>
*S 600 Guard<ref name="auto"/>
*S 500 Coupe<ref name="auto"/>
*S 63 AMG<ref name="auto"/>
*A 180 Sport<ref name="auto"/>
'''Models launched in 2015'''
*New [[Mercedes CLA-Class|CLA-Class compact]] sedan<ref name="indianexpress.com">{{cite web|url=http://indianexpress.com/article/auto-travel/cars/15-new-models-in-2015-says-mercedes-benz-india/|title=15 new models in 2015, says Mercedes-Benz India|date=9 January 2015}}</ref>
*[[Mercedes-Benz B-Class|B-Class]] face-lift<ref name="indianexpress.com"/>
*Diesel variants of the New [[Mercedes-Benz C-Class|C-Class]] sedan<ref name="indianexpress.com"/>
*New C63 AMG performance sedan<ref name="indianexpress.com"/>
*New [[CLS-Class]] 4-door coupe<ref name="indianexpress.com"/>
*New [[Mercedes-Benz E-Class|E-Class]] cabriolet<ref name="indianexpress.com"/>
*MLC-Class coupe-SUV<ref name="indianexpress.com"/>
*New GLC-Class compact-SUV<ref name="indianexpress.com"/>
*GLS-Class – Re-designed and re-badged GL-Class SUV<ref name="indianexpress.com"/>
*New S-Class coupe
*Maybach – Mercedes’ flagship brand will be back in the form of an ultra-luxurious S-Class with a longer wheelbase.<ref name="indianexpress.com"/>
*[[Mercedes-AMG GT]] sportscar<ref name="indianexpress.com"/>

==See also==
*[[Porsche India]]
*[[Audi India]]
*[[BMW India]]
*[[Lexus India]]

==References==
{{Reflist}}

===Sources===
* [http://www.mercedes-benz-intelligent-drive.com Official website]
* [http://mercedestrophyindia.co.in/ MercedesTrophy]
* [http://mercedesbenzperformancedrive.in/home1.aspx Drive Events]
* [http://www.mercedes-benz.co.in/content/india/mpc/mpc_india_website/enng/home_mpc/passengercars/home/world/Press_Releases/new.html The stylish and luxurious Mercedes-Benz GLA-Class makes its grand India debut: Set to reinterpret the luxury SUV segment]
* [http://www.mercedes-benz.co.in/content/india/mpc/mpc_india_website/enng/home_mpc/passengercars/home/world/Press_Releases/Mercedes-Benz_intensifies_its_product_offensive__rolls_out_the__Intelligent_Superpower___the_new_E_350_CDI.html Mercedes-Benz intensifies its product offensive: rolls out the "Intelligent Superpower", the new E 350 CDI]
* [http://www.mercedes-benz.co.in/content/india/mpc/mpc_india_website/enng/home_mpc/passengercars/home/world/Press_Releases/mercedes-benz_india5.html Mercedes-Benz India wins the largest luxuery car order from Carzonrent India Pvt. Ltd]

==External links==
*[http://www.mercedes-benz.co.in/ Mercedes-Benz India]

{{Daimler AG}}
{{Automotive industry in India}}

[[Category:Daimler AG subsidiaries| ]]
[[Category:Vehicle manufacturing companies established in 1994]]
[[Category:Car manufacturers of India]]
[[Category:Indian subsidiaries of foreign companies]]
[[Category:Manufacturing companies based in Pune]]
[[Category:1994 establishments in Maharashtra]]
[[Category:Indian companies established in 1994]]

Mercedes-Benz India - Revision history

imported>Platteranna: /* Manufacturing Facilities */