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Removed empty portal template using script

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	==See also==		==See also==
	~~{{Portal\|India\|Drink}}~~
	* [[Indian Made Foreign Liquor]]		* [[Indian Made Foreign Liquor]]

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2021-08-19T21:08:18Z

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{{Infobox beverage
| name = McDowell's No.1 Celebration
| image = File:McDowoll's no1 celebration Rum.JPG
| caption =
| type = [[Rum]]
| abv = 42.8%
| proof =
| manufacturer = [[United Spirits Limited]]
| distributor =
| origin = India
| introduced = 1991
| discontinued =
| colour = Dark
| flavour =
| ingredients =
| variants = McDowell's No.1 Caribbean (White rum)
| related = [[Khukri Rum]]<br/>[[Old Monk]]
| website =[http://unitedspirits.in/rum-brands.aspx unitedspirits/rum-brands]
}}
'''McDowell's No.1 Celebration''' also known as '''Celebration Rum''', is a [[rum]] manufactured by [[United Spirits Limited]] of India. In 2009, it was among world's top 3 best selling rum brands.<ref>{{cite web|url=http://articles.economictimes.indiatimes.com/2009-03-16/news/27652075_1_usl-celebration-rum-diageo |title=Celebration's among world's top three rum brands - timesofindia-economictimes |publisher=Articles.economictimes.indiatimes.com |date=2009-03-16 |access-date=2015-09-04}}</ref> In 2013 it overtook [[Old Monk]] as largest selling rum of India.<ref>{{cite web|author=Mihir Dalal |url=http://www.livemint.com/Industry/nqa77UEsic43YfKmJlUCBI/Old-Monk-loses-ground-to-McDowells-No1.html |title=Old Monk loses ground to McDowell's No.1 |publisher=Livemint |date=2013-04-19 |access-date=2015-09-04}}</ref><ref>{{cite web|author=Indrajit Hazra, ET Bureau Jul 19, 2015, 04.00AM IST |url=http://articles.economictimes.indiatimes.com/2015-07-19/news/64595209_1_rum-brand-mohan-meakin-no-1-celebration-rum |title=Why Old Monkers need not raise a toast to the survival of the sweet, pungent drink - timesofindia-economictimes |publisher=Articles.economictimes.indiatimes.com |access-date=2015-09-04}}</ref> While in 2015 it also overtook [[Bacardi]] as world's largest selling rum brand.<ref>{{cite web|url=http://www.thespiritsbusiness.com/2015/06/rum-brand-champions-2015/ |title=Rum Brand Champions 2015 |publisher=Thespiritsbusiness.com |date=2015-06-15 |access-date=2015-09-04}}</ref><ref>{{cite web|author=Josh Miller says |url=http://www.thespiritsbusiness.com/2015/08/captain-morgan-challenges-bacardi-in-new-ad/ |title=Captain Morgan challenges Bacardi in new ad |publisher=Thespiritsbusiness.com |date=2015-08-06 |access-date=2015-09-04}}</ref>

==History==
{{main article|McDowell's No.1}}
McDowell's No.1 Celebration is one of brand under umbrella brand [[McDowell's No.1]] which was introduced by [[United Spirits Limited]] in 1963-64 as McDowell's No.1 Brandy. Celebration Rum was introduced in 1990-91.<ref>http://www.ambrosiaindia.com/2011/april/ub-groups.pdf</ref>

==Marketing==

===Rivalry with Old Monk===
Celebration rum has been long term rival of another Indian rum [[Old Monk]]. Rise of Celebration rum is associated with decline in Old Monk. Bhaichand Patel of [[Times of India]] called it a "contest between [[Goliath|David and Goliath]]".<ref name="indiatimes1">{{cite web|url=http://timesofindia.indiatimes.com/home/sunday-times/deep-focus/Old-Monk-lives-on-a-prayer/articleshow/48035981.cms |title=Old Monk lives on a prayer - The Times of India |publisher=Timesofindia.indiatimes.com |date=2015-07-12 |access-date=2015-09-05}}</ref> Old Monk being launched in 1954 was the largest selling dark rum in the world for several decades,<ref>{{cite web|url=http://timesofindia.indiatimes.com/india/Old-Monk-wont-die-assures-manufacturer/articleshow/48074839.cms |title=Old Monk won't die, assures manufacturer - The Times of India |publisher=Timesofindia.indiatimes.com |date=2015-07-14 |access-date=2015-09-05}}</ref> according to Manu Balchandran of business publication ''[[Quartz (publication)|Quartz]]'', "For years, drinking rum in India simply meant drinking Old Monk".<ref>{{cite web|url=http://qz.com/454920/old-monk-is-dying-and-so-is-indias-love-for-rum/ |title=Old Monk is dying—and so is India's love for rum - Quartz |publisher=Qz.com |date=2015-07-17 |access-date=2015-09-05}}</ref> But since 2002 Old Monk saw decline in sells.<ref>{{cite web|url=http://www.thehindubusinessline.com/2004/08/27/stories/2004082702030900.htm |title=Old Monk rum losing steam as Celebration gains: Impact |publisher=The Hindu Business Line |date=2004-08-27 |access-date=2015-09-05}}</ref> Old Monk sold 3.9 million cases in 2014 which was 54.4% less than its 2010 level while Celebration Rum sold 18.3 million cases in 2014 which was 7.3% higher than its 2010 level.<ref name="indiatimes1"/>

===Competition with Bacardi===
Celebration rum and [[Bacardi]] has been involved in close competition in terms of number of sells since 2012. In 2012 Bacardi sold 19.8 million cases while Celebration rum sold 17.8 million, In 2013 Bacardi sold 19.1 million cases while Celebration rum sold 19 million cases. Lastly in 2014 Celebration Rum marginally overtook Bacardi by selling 18.3 million cases over 18.2 million cases of Bacardi and in 2015 Celebration Rum declared as "world’s best-selling rum brand".<ref>{{cite web|url=http://www.thespiritsbusiness.com/2015/06/rum-brand-champions-2015/ |title=Rum Brand Champions 2015 |publisher=Thespiritsbusiness.com |date=2015-06-15 |access-date=2015-09-05}}</ref>

==Awards==
According to official website of [[United Spirits]], Celebration Rum got following awards.<ref>{{cite web|url=http://unitedspirits.in/rum-brands.aspx |title=Rum - McDowell's No.1 Celebration Rum |publisher=Unitedspirits.in |access-date=2015-09-05}}</ref>
* Silver from the [[Beverage Tasting Institute]], [[Chicago]], United States, in 2008
* Bronze at the [[Monde Selection]] 2006
* 2 Stars at the [[Superior Taste Award|ITQI Awards]] 2006
* Silver at the [[International Wine and Spirit Competition|IWSC]] 2005

==See also==
{{Portal|India|Drink}}
* [[Indian Made Foreign Liquor]]

==References==
{{reflist|30em}}{{Alcoholic drinks}}{{United Spirits}}

[[Category:United Spirits brands]]
[[Category:Products introduced in 1991]]
[[Category:Rums]]
[[Category:Alcoholic drink brands]]
[[Category:Indian distilled drinks]]
[[Category:Indian brands]]
[[Category:Distilled drinks]]

McDowell's No.1 Celebration - Revision history

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