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{{Short description|Brand of Indian Spirits}}
{{infobox brand
| name = McDowell's No.1
| image = McDowell's No.1 logo.png
| caption =
| type = [[Distilled beverage|Spirits]], [[bottled water]], [[Carbonated water|soda]]
| currentowner = [[United Spirits Ltd]] (USL)<br>([[Diageo]])
| origin = [[India]]
| introduced = 1963–64
| related =
| markets =
| previousowners =
| trademarkregistrations =
| ambassadors =
| tagline = ''No1 Yaari Ka No1 Spirit''
| website = {{URL|https://www.diageoindia.com/en/brands/brand-explorer/mcdowells|diageoindia.com}}
}}
'''McDowell's No.1''' is an Indian brand of [[Distilled beverage|spirits]] manufactured by [[United Spirits Limited]] (USL), a subsidiary of [[Diageo]]. It is USL's flagship brand<ref name="hindu2000">{{cite news |url=http://www.hindu.com/businessline/2000/09/07/stories/190702bb.htm |title=New look for McDowell's No. 1 series |newspaper=[[The Hindu]] |date=2000-09-07 |access-date=2013-08-11 |archive-date=2013-10-29 |archive-url=https://web.archive.org/web/20131029205535/http://www.hindu.com/businessline/2000/09/07/stories/190702bb.htm |url-status=dead }}</ref> and the largest [[Umbrella brand|umbrella spirits brand]] in the world, comprising three categories – [[Indian whisky|whisky]], [[brandy]] and [[rum]] (under the name [[McDowell's No.1 Celebration]]).<ref name="thehindubusinessline1">{{cite news|url=http://www.thehindubusinessline.com/todays-paper/tp-corporate/united-spirits-sales-volumes-up-20-in-200809/article1049386.ece?ref=archive |title=United Spirits sales volumes up 20% in 2008–09 |newspaper=[[Business Line]] |date=2009-04-16 |access-date=2013-08-11}}</ref> The brand also has [[bottled water]]<ref>{{cite news|agency=PTI |url=http://articles.economictimes.indiatimes.com/2003-02-04/news/27560487_1_bottled-water-deadly-pesticides-bis |archive-url=https://web.archive.org/web/20131029202017/http://articles.economictimes.indiatimes.com/2003-02-04/news/27560487_1_bottled-water-deadly-pesticides-bis |url-status=dead |archive-date=October 29, 2013 |title=McDowell claims BIS compliance for bottled water |newspaper=[[The Economic Times]] |date=2003-02-04 |access-date=2013-08-11}}</ref> and [[Carbonated water|soda]].<ref name="indiantelevision1">{{cite web|url=http://www.indiantelevision.com/mam/headlines/y2k5/feb/febmam57.htm |title=Nokia to sponsor Mark Knopfler India concert |publisher=Indiantelevision.com |date=2005-02-15 |access-date=2013-08-11}}</ref> The brand began with the launch of McDowell's No.1 Brandy in 1963–64.<ref name="ambrosiaindia1">{{cite journal |url=http://www.ambrosiaindia.com/2011/april/ub-groups.pdf |title=UB Group supplement with April 2011 issue |journal=Ambrosia |date=April 2011 |access-date=2013-08-11 |editor-last=Desai|editor-first1=Trilok|archive-date=2018-10-03 |archive-url=https://web.archive.org/web/20181003020055/http://www.ambrosiaindia.com/2011/april/ub-groups.pdf |url-status=dead }}</ref> The brand's slogan is ''No1 Yaari Ka No1 Spirit''.<ref name="unitedspirits1">{{cite web |url=http://unitedspirits.in/mcdowells-no-1-whisky.aspx |title=Mc Dowell's No 1 |publisher=Unitedspirits.in |access-date=2013-08-11 |archive-date=2013-10-20 |archive-url=https://web.archive.org/web/20131020225806/http://unitedspirits.in/mcdowells-no-1-whisky.aspx |url-status=dead }}</ref>

==Origin of name==
The name McDowell came from Scottish distiller Angus McDowell, who established McDowell and Company in [[India]] in 1898, an overseas branch of McDowell of Scotland. In 1951, McDowell and Company was acquired by the [[UB Group]] of [[Vittal Mallya]].<ref>{{Cite web |url=http://www.ambrosiaindia.com/2011/april/ub-groups.pdf |title=Archived copy |access-date=2013-08-10 |archive-date=2018-10-03 |archive-url=https://web.archive.org/web/20181003020055/http://www.ambrosiaindia.com/2011/april/ub-groups.pdf |url-status=dead }}</ref><ref>{{cite news|url=http://timesofindia.indiatimes.com/business/india-business/Diageo-takes-full-control-of-USL/articleshow/37658513.cms |title=Diageo takes full control of USL - The Times of India |newspaper=The Times of India |date=3 July 2014 |publisher=Timesofindia.indiatimes.com |access-date=2015-09-05}}</ref>

==History==
In 1959, Mallya established McDowell and Company's first distillery at [[Cherthala]], [[Kerala]], and began bottling Bisquit Brandy and Dorville French Brandy from imported [[concentrate]]s. The company commissioned India's first [[distillation]] plant at Cherthala in 1961 to produce extra neutral alcohol (ENA). The McDowell's No.1 brand began with the launch of McDowell's No.1 Brandy in 1963-64 following the termination of the import contract for No.1 Bisquit Brandy.<ref name="telegraphindia3">{{cite web|url=http://www.telegraphindia.com/1121110/jsp/frontpage/story_16181340.jsp |archive-url=https://web.archive.org/web/20121116123814/http://www.telegraphindia.com/1121110/jsp/frontpage/story_16181340.jsp |url-status=dead |archive-date=November 16, 2012 |title=Diageo bottles Mallya genie |publisher=Telegraphindia.com |date=2012-11-10 |access-date=2013-08-11}}</ref> McDowell's No.1 Whisky was launched in 1968 and McDowell's No.1 Rum was launched in Celebration (dark) and Caribbean (white) variants in 1990–91.<ref name="ambrosiaindia1"/><ref name="unitedspirits2">{{cite web |url=http://unitedspirits.in/mcdowells-no-1-celebration-rum.aspx |title=McDowell's No.1 Celebration Rum |publisher=Unitedspirits.in |access-date=2013-08-11 |archive-date=2013-08-07 |archive-url=https://web.archive.org/web/20130807070826/http://unitedspirits.in/mcdowells-no-1-celebration-rum.aspx |url-status=dead }}</ref>

The company was incorporated in 1999 as McDowell Spirits Ltd and changed its name from McDowell Spirits Ltd to McDowell and Company Ltd on 1 April 2000. The company changed its name again, to the current United Spirits Limited (USL), on 17 October 2006.<ref>{{cite web|url=http://www.indiainfoline.com/Markets/Company/Background/Company-Profile/United-Spirits-Ltd/532432 |title=United Spirits Ltdof a Background details about Company Profile |publisher=Indiainfoline.com |access-date=2013-06-16}}</ref> In 2000, Claessens International, a [[London]]-based design consulting firm, was hired to revamp the design and packaging of the series.<ref name="hindu2000"/>

==Whisky==
McDowell's No.1 Reserve Whisky was launched in 1968 and is a blend of imported scotch and Indian malt whiskies.<ref name="indiantelevision2">{{cite web|url=http://www.indiantelevision.com/mam/headlines/y2k3/feb/febmam15.htm |title=McDowell's No. 1 launches special limited edition cricket pack |publisher=Indiantelevision.com |date=2003-02-05 |access-date=2013-08-11}}</ref> It is sold in several regions outside [[India]], including [[Africa]], [[Canada]], the [[Far East]], [[Japan]], the [[Middle East]], and the [[United Arab Emirates]].<ref>{{cite web|url=http://www.indiantelevision.com/mam/headlines/y2k5/july/julymam116.htm |title=Mudra adds McDowell's whiskey to its kitty |publisher=Indiantelevision.com |date=2005-07-20 |access-date=2013-08-11}}</ref><ref>{{cite news|author=Sarah Jacob |agency=ET Bureau |url=http://articles.economictimes.indiatimes.com/2011-01-07/news/28432540_1_usl-dalmore-whyte-mackay |archive-url=https://web.archive.org/web/20160305073149/http://articles.economictimes.indiatimes.com/2011-01-07/news/28432540_1_usl-dalmore-whyte-mackay |url-status=dead |archive-date=March 5, 2016 |title=There's no comparison between Diageo and USL: Rekhi |newspaper=[[The Economic Times]] |date=2011-01-07 |access-date=2013-08-11}}</ref>

McDowell's No.1 Diet Mate, which the company claims is the world's first diet whisky, is a variant of McDowell's No.1 Whisky.<ref name="unitedspirits1"/> It was launched in 2006.<ref>{{cite magazine|last=Bhupta |first=Malini |url=https://www.indiatoday.in/magazine/economy/story/20070903-the-low-cal-high-733861-2007-09-06 |title=The low-cal high |magazine=[[India Today]] |date=2007-09-06 |access-date=2013-08-11}}</ref> It is sold in pint, nip, quart, and 750 ml bottles, at a cost 5% higher than McDowell's No.1 Whisky. The product was initially launched in [[Mumbai]] and [[Thane]] but later expanded to other markets.<ref>{{cite web|author=Ashish K Tiwari | url=http://www.dnaindia.com/money/1002850/report-new-mate-is-high-in-spirits-but-low-in-cals |title=New Mate is high in spirits, but low in cals |publisher=Dnaindia.com |date=2005-12-18 |access-date=2013-08-11}}</ref> Debashish Shyam, then General Manager (Marketing) of UB Group Spirits Division, stated that "Diet Mate is not a low-calorie whisky but has ingredients that increase metabolism."<ref>{{cite news|url=http://www.thehindubusinessline.com/todays-paper/tp-marketing/ub-revamps-major-brands-launches-new-variants/article1724309.ece?ref=archive |title=UB revamps major brands, launches new variants |newspaper=[[Business Line]] |date=2006-02-08 |access-date=2013-08-11}}</ref>

== Rum ==
[[File:Mc_Dowell_No._1_Rum.jpg|thumb|McDowell No. 1 Rum]]

[[McDowell's No.1 Rum]] was launched in [[McDowell's No.1 Celebration|Celebration (dark)]] and Caribbean (white) variants in 1990–91.<ref name="ambrosiaindia1" /><ref name="unitedspirits2" /> It is sold in 13 countries. In 2015, it overtook [[Bacardi]] as the world's best-selling rum brand.<ref>{{cite web|url=http://www.thespiritsbusiness.com/2015/06/rum-brand-champions-2015/ |title=Rum Brand Champions 2015 |publisher=Thespiritsbusiness.com |date=2015-06-15 |access-date=2015-09-05}}</ref><ref name="unitedspirits2" />

==Brandy==
McDowell's No.1 Brandy was launched in 1963-64 and was the first McDowell's No.1 branded product. The brand created the template for the many No. 1 brands that the company would launch later. It is the largest selling brandy in the world by volume. It sold 4.6 million cases in 2004<ref name="indiatimes2005">{{cite news|author=Raja Awasthi |agency=TNN |url=http://articles.economictimes.indiatimes.com/2005-05-22/news/27478437_1_brandy-mcdowell-ub-group |archive-url=https://web.archive.org/web/20130801175616/http://articles.economictimes.indiatimes.com/2005-05-22/news/27478437_1_brandy-mcdowell-ub-group |url-status=dead |archive-date=August 1, 2013 |title=McDowell No 1 is top brandy again |newspaper=[[The Economic Times]] |date=2005-05-22 |access-date=2013-08-11}}</ref> and 13.7 million cases in 2009.<ref name="indiatimes1">{{cite news|author=M Padmakshan |agency=ET Bureau |url=http://articles.economictimes.indiatimes.com/2010-01-25/news/28421797_1_usl-diageo-united-spirits |archive-url=https://web.archive.org/web/20131025061810/http://articles.economictimes.indiatimes.com/2010-01-25/news/28421797_1_usl-diageo-united-spirits |url-status=dead |archive-date=October 25, 2013 |title=USL's now world's No 2 spirit co, replaces Pernod |newspaper=[[The Economic Times]] |date=2010-01-25 |access-date=2013-08-11}}</ref>

==Sales==
McDowell's No.1 is the largest selling [[Umbrella brand|umbrella spirits brand]] in the world.<ref name="thehindubusinessline1"/><ref name="equitybulls1">{{cite web |url=http://www.equitybulls.com/admin/news2006/news_det.asp?id=49178 |title=United Spirits sales crosses 90 million cases in 2008-09 |publisher=EquityBulls.com |date=2009-04-16 |access-date=2013-08-11 |archive-date=2015-09-24 |archive-url=https://web.archive.org/web/20150924001813/http://www.equitybulls.com/admin/news2006/news_det.asp?id=49178 |url-status=dead }}</ref> It sold over 13.5 million cases in 2003–04,<ref name="indiatimes2004">{{cite news|agency=TNN |url=http://articles.economictimes.indiatimes.com/2004-09-22/news/27414617_1_whisky-brand-celebration-rum-ub-group-spirits-division |archive-url=https://web.archive.org/web/20130708075746/http://articles.economictimes.indiatimes.com/2004-09-22/news/27414617_1_whisky-brand-celebration-rum-ub-group-spirits-division |url-status=dead |archive-date=July 8, 2013 |title=McDowell's No 1 world's fastest moving whisky |newspaper=[[The Economic Times]] |date=2004-09-22 |access-date=2013-08-11}}</ref> 6.07 million cases in 2005 and 8.65 million cases in 2006.<ref>{{cite news|author=M Rochan |agency=TNN |url=http://articles.economictimes.indiatimes.com/2007-08-20/news/27688431_1_whiskies-mcdowell-s-no1-drinks-international |archive-url=https://web.archive.org/web/20120105000148/http://articles.economictimes.indiatimes.com/2007-08-20/news/27688431_1_whiskies-mcdowell-s-no1-drinks-international |url-status=dead |archive-date=January 5, 2012 |title=McDowell's No 1 justifies its name |newspaper=[[The Economic Times]] |date=2007-08-20 |access-date=2013-08-11}}</ref> It had sales of 27.5 million cases in 2007–08,<ref>{{cite web|last=Chatterjee |first=Saikat |url=https://www.bloomberg.com/apps/news?pid=newsarchive&sid=apqDPNBbLSi8&refer=india |title=UB Says Overseas Firms Interested in United Spirits (Update2) |publisher=Bloomberg |date=2008-09-11 |access-date=2013-08-11}}</ref> and sold 14.3 million cases of whisky, 13.8 million cases of rum, and 11.7 million of brandy in 2010.<ref>{{cite news|author-first1=Boby |author-last1=Kurian | url=http://timesofindia.indiatimes.com/business/india-business/royal-stag-officers-choice-challenge-mallyas-empire/articleshow/7109285.cms |title=Royal Stag, Officer's Choice challenge Mallya's empire |newspaper=[[The Times of India]] |date=2010-12-16 |access-date=2013-08-11}}</ref>

The brand achieved retail sales worth $3.8 billion in 2012–13, selling nearly half a billion 750 ml bottles of its whisky, rum and brandy, making the brand the largest [[alcoholic beverage]] franchise in India by volume and value.<ref>{{cite web|title=McDowell's No.1 records $3.8 bn-worth sales in 2012-13|url=http://timesofindia.indiatimes.com/business/india-business/McDowells-No-1-records-3-8-bn-worth-sales-in-2012-13/articleshow/19618920.cms|work=[[The Times of India]]|access-date=11 August 2013|date=April 18, 2013}}</ref>

The following table shows the annual sales of McDowell's No.1:

{| class="wikitable"
|-
! ! rowspan="2"| Year !! colspan="3"| Sales (in million cases)
|-
! Whisky || Rum || Brandy
|-
| 2001-02 || 3.8<ref>{{cite news|agency=PTI |url=http://articles.economictimes.indiatimes.com/2002-08-01/news/27340627_1_whisky-mcdowell-s-no1-alok-gupta |archive-url=https://web.archive.org/web/20151002143216/http://articles.economictimes.indiatimes.com/2002-08-01/news/27340627_1_whisky-mcdowell-s-no1-alok-gupta |url-status=dead |archive-date=October 2, 2015 |title=McDowell's aims to boost whisky sales |newspaper=[[The Economic Times]] |date=2002-08-01 |access-date=2013-08-11}}</ref> || ||
|-
| 2002-03 || 4<ref>{{cite news|url=http://www.thehindubusinessline.in/2003/04/02/stories/2003040201630200.htm |title=UB Group spirits division posts improved sales |newspaper=[[Business Line]] |date=2003-04-02 |access-date=2013-08-11}}</ref> || ||
|-
| 2003-04 || 5.5<ref name="indiatimes2004"/> || ||
|-
| 2005 || 6.1<ref>{{cite news|url=http://www.thehindubusinessline.com/todays-paper/tp-marketing/ub-groups-top-5-liquor-brands-valued-at-18-b/article1735465.ece?ref=archive |title=UB Group's top 5 liquor brands valued at $1.8 b |newspaper=[[Business Line]] |date=2006-06-01 |access-date=2013-08-11}}</ref> || ||
|-
| 2004 || || || 4.6<ref name="indiatimes2005"/>
|-
| 2006 || 8.7<ref name="thespiritsbusiness">{{cite web|url=http://www.thespiritsbusiness.com/2012/07/world-whiskies-brand-champions-2012/ |title=WORLD WHISKIES – Brand Champions 2012 |publisher=Thespiritsbusiness.com |date=2012-07-18 |access-date=2013-08-11}}</ref> || 6.2<ref name="thespiritsbusiness3">{{cite web|url=http://www.thespiritsbusiness.com/2012/07/rum-brand-champions-2012/ |title= RUM – Brand Champions 2012 |publisher=Thespiritsbusiness.com |date=2012-07-18 |access-date=2013-08-11}}</ref> ||
|-
| 2007 || 11.5<ref name="thespiritsbusiness"/> || 7.6<ref name="thespiritsbusiness3"/> ||
|-
| 2008 || 13.4<ref name="thespiritsbusiness"/> || 9.7<ref name="thespiritsbusiness4">{{cite web|url=http://www.thespiritsbusiness.com/2013/07/rum-brand-champions-2013/ |title= RUM – Brand Champions 2013 |publisher=Thespiritsbusiness.com |date=2013-07-08 |access-date=2013-08-11}}</ref> ||
|-
| 2009 || 13.5<ref name="thespiritsbusiness"/> || 11.2<ref name="thespiritsbusiness4"/> || 13.7<ref name="indiatimes1"/>
|-
| 2010 || 14.3<ref name="thespiritsbusiness"/> || 13.9<ref name="thespiritsbusiness4"/> ||
|-
| 2011 || 16.1<ref name="thespiritsbusiness2">{{cite web|url=http://www.thespiritsbusiness.com/2013/07/indian-whisky-brand-champions-2013/ |title=Indian Whisky Brand Champions 2013 |publisher=Thespiritsbusiness.com |date=2013-07-08 |access-date=2013-08-11}}</ref> || 15.6<ref name="thespiritsbusiness4"/> ||
|-
| 2012 || 19.5<ref name="thespiritsbusiness2"/> || 14 || 17.8<ref name="thespiritsbusiness4"/>
|}

==Marketing==
McDowell's No.1 is mainly advertised through [[Bollywood]] and [[cricket]],<ref name="indiantelevision3">{{cite web|url=http://www.indiantelevision.com/mam/headlines/y2k3/jan/janmam53.htm |title=UB group's McDowell's No 1 to bank on entertainment |publisher=Indiantelevision.com |date=2003-01-22 |access-date=2013-08-11}}</ref> as well as sports and music events. The brand has associated itself with Bollywood films such as ''[[Devdas (2002 Hindi film)|Devdas]]'', ''[[Road film|Road]]'', ''[[Kaante]]'' and ''[[Stumped (film)|Stumped]]'', through its Mera No 1 Entertainment banner.<ref name="indiantelevision3"/>

On 21 August 2009, the brand announced a tie-up with [[Shillong Lajong F.C.]], the first team to qualify for the [[I-League 2009-10|I-League 2009-2010]] from [[Northeast India|North-East India]].<ref>{{cite web|title=McDowell's No. 1 Announce Tie-Up With Shillong Lajong|url=http://www.goal.com/en-india/news/136/india/2009/08/21/1452738/mcdowells-no-1-announce-tie-up-with-shillong-lajong|work=Goal.com India|access-date=11 August 2013|date=August 21, 2009}}</ref> It signed [[Mahendra Singh Dhoni]] to a three-year endorsement deal, worth {{INRConvert|26|c}}, for McDowell's No 1 soda.<ref>{{cite news|author=Ratna Bhushan |agency=ET Bureau |url=http://articles.economictimes.indiatimes.com/2010-12-09/news/27607568_1_multiple-marketing-initiatives-maxx-mobile-rhiti-sports-management |archive-url=https://web.archive.org/web/20130523185741/http://articles.economictimes.indiatimes.com/2010-12-09/news/27607568_1_multiple-marketing-initiatives-maxx-mobile-rhiti-sports-management |url-status=dead |archive-date=May 23, 2013 |title=Now, Dhoni inks Rs 29-crore endorsement deal with Maxx |newspaper=[[The Economic Times]] |date=2010-12-09 |access-date=2013-08-11}}</ref>

McDowell's No.1 Whisky releases special packs to commemorate [[Holi]], [[Diwali]] and [[New Year]].<ref name="indiantelevision2"/> The brand has sponsored several music concerts in India featuring artists such as [[Mark Knopfler]],<ref name="indiantelevision1"/> [[Enrique Iglesias]],<ref>{{cite news|url=http://www.hindu.com/mp/2004/03/13/stories/2004031300150300.htm |archive-url=https://web.archive.org/web/20040930202322/http://www.hindu.com/mp/2004/03/13/stories/2004031300150300.htm |url-status=dead |archive-date=2004-09-30 |title=Enrique LIVE! |newspaper=[[The Hindu]] |date=2004-03-13 |access-date=2013-08-11}}</ref><ref>{{cite web |url=http://www.apunkachoice.com/scoop/music/20040313-0.html |title=Enrique Iglesias to perform in India |publisher=ApunKaChoice.Com |date=2004-04-11 |access-date=2013-08-11 |url-status=dead |archive-url=https://web.archive.org/web/20150716190846/http://www.apunkachoice.com/scoop/music/20040313-0.html |archive-date=2015-07-16 }}</ref> [[Elton John]],<ref>{{cite news|url=http://www.hindu.com/2002/11/03/stories/2002110303221300.htm |archive-url=https://archive.today/20130811102052/http://www.hindu.com/2002/11/03/stories/2002110303221300.htm |url-status=dead |archive-date=2013-08-11 |title=Elton John casts a spell |newspaper=[[The Hindu]] |date=2002-11-03 |access-date=2013-08-11}}</ref> [[Shankar–Ehsaan–Loy]],<ref>{{cite news|agency=TNN |url=http://articles.timesofindia.indiatimes.com/2008-03-10/delhi/27743505_1_cheers-india-tour-ehsaan-and-loy-mathew-xavier |archive-url=https://archive.today/20130811102057/http://articles.timesofindia.indiatimes.com/2008-03-10/delhi/27743505_1_cheers-india-tour-ehsaan-and-loy-mathew-xavier |url-status=dead |archive-date=2013-08-11 |title=Magic of three |date=2008-03-10 |newspaper=[[The Times of India]] |access-date=2013-08-11}}</ref><ref>{{cite news|agency=TNN |url=http://articles.timesofindia.indiatimes.com/2007-11-14/others/27958990_1_cheers-india-tour-united-spirits-limited-ehsaan-and-loy |archive-url=https://archive.today/20130811102011/http://articles.timesofindia.indiatimes.com/2007-11-14/others/27958990_1_cheers-india-tour-united-spirits-limited-ehsaan-and-loy |url-status=dead |archive-date=2013-08-11 |title=Shanker, Ehsaan and Loy rock Lucknow |date=2007-11-14 |newspaper=[[The Times of India]] |access-date=2013-08-11}}</ref> [[Vishal Dadlani]] and Shekhar Rajviani,<ref>{{cite news|url=http://www.indianexpress.com/news/The-Spirit-of-Friendship/860444/ |title=The Spirit of Friendship |newspaper=[[The Indian Express]] |date=2011-10-16 |access-date=2013-08-11}}</ref> and [[Rabbi Shergill]], [[Strings (band)|Strings]], [[Bombay Vikings]], [[Shibani Kashyap]], [[Abhijeet Sawant]], [[Kailash Kher]] and [[Mika Singh]].<ref>{{cite web|url=http://www.indiantelevision.com/mam/headlines/y2k5/may/maymam111.htm|title=McDowell's associates with Brilliant Entertainment to launch 'Listen' - Indi-music platform|date=2005-05-30|publisher=Indiantelevision.com|access-date=2013-08-11}}</ref>

== Awards ==
McDowell's No.1 Platinum Rare Whisky won the Silver Award (91 pts) at the [[International Wine and Spirit Competition]].<ref>{{Cite web |title=United Spirits Limited {{!}} McDowell's No.1 Platinum Rare Whisky {{!}} Spirit {{!}} IWSC |url=https://iwsc.net/results/detail/97969/mcdowells-no1-platinum-rare-whisky |access-date=2025-09-29 |website=IWSC International Wine & Spirit Competition |language=en}}</ref>

McDowell's No.1 Platinum Whisky won the Silver Award in 2014 and the Bronze Award in 2019 at the International Spirits Challenge.<ref>{{Cite web |title=International Spirits Challenge 2025 - All results |url=https://internationalspiritschallenge.com/internationalspiritschallenge2025/en/page/all-results |access-date=2025-09-29 |website=internationalspiritschallenge.com |language=en}}</ref>

==References==
{{reflist|colwidth=30em}}

==External links==
* [https://web.archive.org/web/20130727001818/http://unitedspirits.in/ USL official site] (archived 27 July 2013)

{{Alcoholic drinks}}{{United Spirits}}

[[Category:Diageo brands]]
[[Category:United Spirits brands]]
[[Category:Indian whisky]]
[[Category:Brandies]]
[[Category:Rums]]
[[Category:Indian brands]]
[[Category:Products introduced in 1963]]
[[Category:Products introduced in 1964]]
[[Category:Products introduced in 1968]]
[[Category:Products introduced in 1990]]
[[Category:Products introduced in 1991]]

McDowell's No.1 - Revision history

NikeNuara: Creating Initial Article Added Tags - done