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{{Infobox company
| name = Maxposure Media Group
| logo =
| trading_name = 
| native_name = 
| native_name_lang = 
| type = Private
| traded_as =
| industry = Content Creation & Marketing, Inflight Content Service Provider (CSP), Advertising, Content Distribution
| genre =
| fate =
| predecessor =
| successor =
| foundation = [[Coral Gables]], [[Florida]], U.S. ({{Start date|2006}})
| founders = Vikas Johari & Jorge Arauz
| location_city =
| locations = 
| areas_served = [[United States]], [[Singapore]], [[Thailand]], [[Malaysia]], [[Bangladesh]], [[India]], [[Kingdom of Bahrain]], [[United Arab Emirates]], [[Kuwait]], [[Oman]], [[Morocco]]
| key_people = Prakash Johari (CEO & Managing Director), Jorge Arauz (Global Editor-in-Chief)
| products =
| production =
| services = Digital Content, Video Content, Mobile Apps, Social Media, Augmented Realty, Artificial Intelligence, Magazines, Coffee Table Books, Catalogues, Targeted Advertising, Native Advertising, Content Service Provider, Entertainment, Meta Data Services, Encoding Services, Editing Services, Translation
| revenue =
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| num_employees = 100 to 250<ref name="About">{{cite web|url=http://www.maxposuremedia.com/about |title=Maxposure Media Group |publisher=maxposuremedia.com |date= |accessdate=2013-03-14}}</ref>
| parent =
| divisions =
| footnotes =
| homepage = {{URL|maxposuremedia.com}}
| location_country =
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}}
'''Maxposure Media Group''', stylized as '''MaXposure Media''', is Asia's largest inflight and custom publishing house and content marketing company in the genres of lifestyle, luxury, travel, hospitality, retail, enthusiasts, automobile, aviation, entertainment and real estate.<ref>http://www.magazinemarketplace.com/2008Exhibitors.asp</ref><ref name="Afaqs.com">{{cite web|url=http://www.afaqs.com/news/story.html?sid=30355_Air+Indias+in-flight+magazines+Namaskaar+to+be+renamed |title=Air India's in-flight magazine Namaskaar to be renamed |publisher=Afaqs.com |date=2011-04-27 |accessdate=2013-03-14}}</ref> It offers magazines, digital content, video, social media, mobile apps, augumented realty, A.I., promotions and events. It was founded by Vikas Johari and Jorge Arauz in [[Coral Gables, Florida]]. The CEO & Managing Director is Prakash Johari. Maxposure has offices throughout the world with headquarters in the United States, Singapore, Malaysia, Thailand, India, Bangladesh, UAE, Bahrain, Kuwait, Oman, and Morocco.<ref name="About"/><ref>{{cite web|url=http://www.business-standard.com/article/companies/european-publisher-acquires-majority-stake-in-maxposure-111080500066_1.html|title=European publisher acquires majority stake in MaXposure|first=Sharmistha|last=Mukherjee|date=5 August 2011|publisher=|accessdate=12 May 2018|via=Business Standard}}</ref><ref>{{cite web|url=http://www.financialexpress.com/news/bertelsmann-arm-to-buy-55-stake-in-maxposure/746888|title=Bertelsmann arm to buy 55% stake in Maxposure|publisher=|accessdate=12 May 2018}}</ref><ref>{{cite web|url=http://www.telegraphindia.com/external/display.jsp?mode=details&id=27785|title=The Telegraph India|publisher=|accessdate=12 May 2018}}</ref>

== History ==

===Foundation===
Maxposure Media Group was incorporated in [[Coral Gables, Florida]], [[United States]] in 2006 by Vikas Johari and Editor-in-Chief & Editorial Director [[Jorge Arauz]]. The first office was set up at [[1111 Lincoln Road]], [[South Beach]], [[Miami]]. The pilot issue of the flagship magazine, ''ANDpersand'' (a.k.a. ''&'') was created from a dorm room at the [[University of Miami]], where Johari and Arauz studied.<ref>{{cite web|url=http://www6.miami.edu/miami-magazine/winter2007/Departments/alumnidigest/alumnistory2.html |title=Alumni Digest |publisher=miami.edu |date= |accessdate=2013-03-14}}</ref> Later that summer, Maxposure entered India with the incorporation of Maxposure Media Group (India) Pvt. Ltd. in [[New Delhi]]. In Fall of 2006, an Indian edition of ''ANDpersand'' was launched as a quarterly in [[Mumbai]].<ref>{{cite web|url=http://www.afaqs.com/news/story.html?sid=15954_%91Andpersand+Magazine%92+to+launch+in+India+on+September+23 |title='Andpersand Magazine' to launch in India on September 23 |publisher=Afaqs.com |date=2006-09-12 |accessdate=2013-03-14}}</ref>

== Expansion ==

=== 2006 - 2011 ===
In addition to ''ANDpersand'', Maxposure Media Group has launched various publications in different genres including ''AndMore'' (fashion & style), ''Forms'' (interior design & architecture) and ''The BEAT'' (city & lifestyle). The company has in-house creative agency ''MaXcom'';<ref>{{Cite web|title = MaXposure Digital {{!}} MaxCom|url = https://maxposure.in/other-services.php|website = maxposure.in|access-date = 2016-02-24}}</ref> online outsourcing division ''Maxposure Digital''; and events division ''Equator''.

In August 2009, the company began publishing ''SpiceRoute'' for [[SpiceJet|SpiceJet Airlines]]. The in-flight magazine was the second contract publishing project for the company after ''Beyond Luxury''.<ref>{{cite web|url=http://www.beyond-luxury.com/ |title=Beyond Luxury |publisher=Beyond Luxury |date= |accessdate=2013-03-14}}</ref>

In October 2009, Maxposure Media Group launched the Indian edition of Italian hair & beauty magazine ''Estetica''. It marked the magazine's 25th international edition.<ref>{{cite web|url=http://www.indiainfoline.com/Markets/News/News.aspx?NewsId=8153 |title=Recent News Videos |publisher=Indiainfoline.com |date= |accessdate=2013-03-14}}</ref>

In June 2010, Maxposure Media Group acquired the license for the Indian edition of ''[[FHM India|FHM]]'' from Next Gen Publishing Ltd. and [[Bauer Media Group]] in the [[United Kingdom]]. Maxposure Media Group (India) released its first issue of ''FHM'' in August 2010 with [[Lisa Haydon]] on the cover.<ref>{{cite web|url=http://www.yourchennai.com/index.php/entertainment/books/641-maxposure-media-group-india-acquires-the-license-for-fhm-india-from-next-gen-publishing-ltd |title=MaXposure Media Group (India) acquires the license for FHM India from Next Gen Publishing Ltd |publisher=Yourchennai.com |date=2010-06-10 |accessdate=2013-03-14}}</ref> [[FHM]] is the UK's largest men's lifestyle media brand.<ref>{{cite web|url=http://www.ukmagz.co.uk/magdetail.php?magid=444 |title=FHM ::: UK Magazine; Magazine Publishers; Subscription |publisher=Ukmagz.co.uk |date= |accessdate=2013-03-14}}</ref>

In July 2010, it launched ''Touchdown'' and the Indian edition of ''Mercedes Magazine''. The former is the official magazine of the [[Chhatrapati Shivaji International Airport|Mumbai International Airport]] and published for [[GVK (conglomerate)|GVK]]. ''Mercedes Magazine'' is published exclusively for [[Mercedes-Benz India]] customers and was launched by [[Vidya Balan]] & Dr. Wilfried Aulbur, Managing Director & CEO, Mercedes-Benz India.<ref>{{cite web|author=|url=http://burnyourfuel.com/2010/07/05/news/car-news-news/mercedesmagazine-launched-today-india-mercedesbenz |title=Mercedes-Benz Launches MercedesMagazine Today In India |publisher=Burnyourfuel.com |date=2010-07-05 |accessdate=2013-03-14}}</ref>

In September 2010, MaXposure acquired the rights to publish ''Elite Life'' for [[ICICI Prudential Life Insurance|ICICI Prudential]] customers.<ref>{{cite web|url=http://www.indiantelevision.com/release/y2k10/nov/novrel70.php |title=News Releases > Estetica forays into The Middle East |publisher=Indiantelevision.com |date= |accessdate=2013-03-14}}</ref>

In July 2011, MaXposure Media Group launched ''Diabetic Living'', under license from [[Meredith Corporation]].<ref>{{cite web|url=http://www.afaqs.com/news/company_briefs/index.html?id=49243_Diabetic+Living+now+in+India |title=News > Company Briefs > Diabetic Living now in India |publisher=afaqs! |date=2011-05-08 |accessdate=2013-03-14}}</ref>

In August 2011, Maxposure began publishing the in-flight magazine for [[Air India]], India's oldest and largest airline. The publication rebranded as ''Shubh Yatra''. It features editorial coverage in both English and Hindi<ref>{{cite web|url=http://www.bestmediainfo.com/2011/04/air-india-magazines-merged-maxposure-media-to-publish-namaskar/ |title=Air India magazines merged; Maxposure Media to publish Namaskar | Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry |publisher=Bestmediainfo.com |date=2011-04-08 |accessdate=2013-03-14}}</ref> and reaches more than 2.5 million readers monthly.<ref>[http://www.airindiamagazine.in/AIR_INDIA.pdf] {{webarchive|url=https://web.archive.org/web/20111215213242/http://www.airindiamagazine.in/AIR_INDIA.pdf|date=December 15, 2011}}</ref> The acquisition positioned Maxposure as India's largest in-flight magazine publisher and the largest custom media publisher in India.<ref name="Afaqs.com"/>''

=== [[Gruner + Jahr]] ([[Bertelsmann]]) Acquisition & Buyback ===
On July 1, 2011, the European media conglomerate [[Gruner + Jahr]] acquired a 78.75% interest in Maxposure Media Group. Prakash Johari continued to own 21.25% in the company.<ref>[http://www.telegraphindia.com/external/display.jsp?mode=details&id=27785 Gruner + Jahr Acquires Majority interest in MaXposure Media Group, India] ''[[The Telegraph (Calcutta)|The Telegraph]]'', 4 August 2011.</ref><ref>[http://www.guj.de/en/press/press-releases/gruner-jahr-acquires-majority-interest-in-maxposure-media-group-india/ Gruner + Jahr Acquires Majority interest in MaXposure Media Group, India] ''[[Gruner + Jahr]]'', 3 August 2011.</ref><ref>[http://www.moneycontrol.com/news/business/europes-gruner+jahr-acquires-7875maxposure-media_573188.html Europe's Gruner+Jahr acquires 78.75% in MaXposure Media] ''[[CNBC-TV18|CNBC Money Control]]'', 4 August 2011.</ref>

During the [[Gruner + Jahr]] era, Maxposure added two [[Axis Bank]] magazines called ''Ascend'' and ''Homecoming'',<ref>{{Cite web|title = Axis Bank {{!}} About NRI Services {{!}} HomeComing Magazine|url = https://www.axisbank.com/webforms/nri_services/hm-magazine.aspx|website = www.axisbank.com|access-date = 2016-02-23}}</ref> ''City Walker'' for [[Select Citywalk]],<ref>{{Cite web|title = Select City Walk Magazine|url = http://www.selectcitywalk.com/magazine.php|website = www.selectcitywalk.com|access-date = 2016-02-23}}</ref> ''Crossing Insights'' for [[Crossings Republik]], ''Credai Times'' for Credai,<ref>{{Cite web|title = CREDAI Times {{!}} Credai|url = http://credai.org/credai-times|website = credai.org|access-date = 2016-02-23}}</ref> ''Nissan Magazine'' for [[Nissan Motor India Private Limited]], ''Smart Trucking'' for [[Daimler India Commercial Vehicles]],<ref>{{Cite web|title = CV magazine - BharatBenz trucks|url = http://bharatbenz.com/smarttrucking/|website = bharatbenz.com|access-date = 2016-02-23}}</ref> ''Milestones'' for [[Ashok Leyland]],<ref>{{Cite web|url = http://www.ashokleyland.com/sites/default/files/Milestones_%20July_Sept(Aug)_12_Final.pdf|title = Ashok Leyland Website (Magazine)|date = |access-date = |website = |publisher = |last = |first = }}</ref> ''Watts Up!'' for [[Havells]], ''Circle Magazine'' for [[Lifestyle Stores]],<ref>{{Cite web|title = Circle Magazine - Issue IV|url = http://www.lifestylestores.com/index.html|website = www.lifestylestores.com|access-date = 2016-02-23}}</ref> Pantaloons Magazine for [[Pantaloons Fashion & Retail]],<ref>{{Cite web|url = http://pantaloons.com/pdf/pantaloons-final-book.pdf|title = Link to Pantaloon Website (Magazine)|date = |access-date = |website = |publisher = |last = |first = }}</ref> ''Promenade'' for DLF Promenade,<ref>{{Cite web|title = DLF Promenade|url = http://dlfpromenade.com/our-magazine.asp|website = dlfpromenade.com|access-date = 2016-02-23}}</ref> ''Ambience'' for Ambience Malls,<ref>{{Cite web|title = Ambience Mall Magazine {{!}} Advertise in Mall Magazine|url = https://maxposure.in/publication.php?mag=ambience|website = maxposure.in|access-date = 2016-02-23}}</ref> ''FDCI Dailies'' for [[Fashion Design Council of India]], ''Isuzu Travelogue'' for [[Isuzu Motors India]]<ref>{{Cite web|url = http://www.isuzudmax.in/wp-content/uploads/2014/10/Final_Isuzu_book.pdf|title = ISUZU|date = |access-date = |website = |publisher = |last = |first = }}</ref> and ''India Perspective'' for the [[Ministry of External Affairs (India)]]<ref>{{Cite web|title = MaXposure Media Group {{!}} Corporate Publisher in India|url = http://www.maxposure.in|website = www.maxposure.in|access-date = 2016-02-23}}</ref><ref>{{Cite web|title = MEA {{!}} India Perspectives|url = http://www.mea.gov.in/india-perspectives.htm|website = www.mea.gov.in|access-date = 2016-02-23}}</ref>

On December 5, 2014, the founders bought back their stake from [[Gruner + Jahr]] for Rs 40 Crore.<ref>{{Cite web|title = MaXposure Media Group founders buy back stake from Gruner+Jahr for Rs 40crore - The Economic Times|url = http://economictimes.indiatimes.com/industry/media/entertainment/media/maxposure-media-group-founders-buy-back-stake-from-grunerjahr-for-rs-40crore/articleshow/45386232.cms|website = The Economic Times|access-date = 2016-02-23}}</ref><ref>{{Cite web|title = MaXposure founders buy back stake from Gruner+Jahr.|url = http://www.business-standard.com/article/pti-stories/maxposure-founders-buy-back-stake-from-gruner-jahr-for-rs-40cr-114120500839_1.html|access-date = 2016-02-23}}</ref><ref>{{Cite web|title = MaXposure Media Group buys back stake from Gruner and Jahr|url = http://www.fipp.com/news/industrynews/maxposure-media-group-buys-back-stake-from-gr|website = fipp.com|access-date = 2016-02-23}}</ref>

'''<big>Government Clients</big>'''

#[[Ministry of External Affairs (India)|Ministry of External Affairs]]
#[[Ministry of Tourism (India)|Ministry of Tourism]]
#[[Uttarakhand tourism development board|Uttarakhand Tourism Development Board]]

== Content Marketing, Inflight Entertainment Content Service Provider, and Content Distribution Business ==
'''I. Content Marketing'''

In March 2015, Maxposure sold its consumer magazines portfolio to focus entirely on [[content marketing]] & [[inflight entertainment]] content services. In November 2015, Maxposure was awarded the contract for [[Indian Railways]] project ''Rail Bandhu''. The bi-lingual magazine is available onboard Shatabdi, Rajdhani and Duronto trains across India.<ref>{{Cite web|url=https://maxposure.in/publication.php?mag=rail-bandhu|title=Rail Bandhu {{!}} On-board Magazine of Indian Railways|website=maxposure.in|access-date=2016-03-10}}</ref><ref>{{Cite web|url=http://www.telegraphindia.com/external/display.jsp?mode=details&id=46345|title=MaXposure Media Group Bags Contract to Publish Rail Bandhu, the Only On-Board Magazine of the Indian Railways|website=The Telegraph|access-date=2016-03-10}}</ref><ref>{{Cite web|url=http://businesswireindia.com/news/news-details/maxposure-media-group-bags-contract-publish-rail-bandhu-only-on-board-magazine-indian-railways/46345|title=MaXposure Media Group Bags Contract to Publish Rail Bandhu, the Only On-Board Magazine of the Indian Railways|website=businesswireindia.com|access-date=2016-03-10}}</ref> The content was made available on the railway's web portal and mobile app launches and corresponding social media extensions.

Since 2015, Maxposure has been producing in-flight publications and content marketing initiatives for airlines and airports around the world including [[Vistara]], a joint venture between [[Tata Sons]] Limited and [[Singapore Airlines]] Limited (SIA);<ref>{{Cite web
| url = https://maxposure.in/publication.php?mag=vistara
| title = Vistara {{!}} Inflight Magazine of Tata Singapore Airlines
| website = maxposure.in
| access-date = 2016-02-28
}}</ref><ref>{{Cite web
| url = http://www.bestmediainfo.com/2014/11/vistara-appoints-ogilvy-as-creative-and-maxus-as-media-agency/
| title = Vistara appoints Ogilvy as Creative and Maxus as Media agency {{!}} Best Media Info, News and Analysis on Indian Advertising, Marketing and Media Industry.
| website = www.bestmediainfo.com
| access-date = 2016-02-28
}}</ref><ref>{{Cite web
| url = https://www.airvistara.com/trip/inflight-magazine
| title = Inflight Magazine {{!}} Read Vistara Magazine Online
| website = www.airvistara.com
| access-date = 2016-02-28
}}</ref> ''Trujetter'' for regional [[TruJet]] Airlines based out of Hyderabad;<ref>{{Cite web|url=http://trujetter.com/|title=TruJetter - Inflight Magazine of TruJet Airlines|website=Trujetter|language=en-US|access-date=2016-03-10}}</ref> ''GoGetter'' for [[GoAir]]; ''FLY Smiles'' for Bangalore-based airline [[Air Pegasus]];<ref>{{Cite web|url=https://maxposure.in/publication.php?mag=fly-smiles|title=Fly Smiles {{!}} Inflight Magazine of Air Pegasus Airlines|website=maxposure.in|access-date=2016-03-10}}</ref> ''Gulf Life'' for [[Gulf Air]], the national carrier of [[Bahrain|Kingdom of Bahrain]];<ref>{{Cite web|url=https://maxposure.in/publication.php?mag=gulf-life|title=Gulf Life {{!}} In-flight Magazine of Gulf Air Airlines|website=maxposure.in|access-date=2016-03-10}}</ref> ''Nawras'' for [[Air Arabia]], the [[Sharjah]]-headquartered [[United Arab Emirates]] national budget airline with over 101 destinations in 32 countries worldwide; and [[AirAsia India]]'s ''Travel 3Sixty'', a joint venture between [[AirAsia Berhad]] & [[Tata Sons]]. The company continues to expand content marketing projects with [[The Oberoi Group]], [[ITC Hotels]], [[Taj Hotels]] and [[SalamAir]] across India & the Gulf Cooperation Council. On August 26, 2019, Maxposure was awarded the duties to transform its retail catalogue (Hello 6E) into a full-fledged in-flight magazine by [[IndiGo]]. The launch issue of the new avatar will be October 2019.

'''II. Inflight Entertainment Content Service Provider'''

'''Aeroplay Entertainment''',<ref>{{Cite web|url=https://www.aeroplaymedia.com/|title=Aeroplay Entertainment - A Leading Inflight Content Service Provider (CSP)|website=Aeroplay Entertainment|language=en-US|access-date=2018-12-25}}</ref> Content Service Provider(CSP) business of Maxposure, was appointed CSP for [[Jazeera Airways]] in October 2018. It further added [[Air Arabia]] UAE), OryxJet (UK), [[SalamAir]] (Oman). <ref>{{Cite web|url=https://www.arabianbusiness.com/media/408148-kuwaiti-airline-jazeera-unveils-new-wireless-inflight-entertainment|title=Kuwait's Jazeera unveils new wireless inflight entertainment|last=Bridge|first=Sam|website=ArabianBusiness.com|language=en|access-date=2018-12-25}}</ref>as a CSP in 2018-19. It is now one of the fastest growing CSP in the world.

III. '''Content Distribution''' '''Business'''

'''Alpha Pictures'''<ref>{{Cite web|url=https://alphapictures.aero/logo_alpha.png|title=Alpha Pictures|website=alphapictures.aero|language=en-US|access-date=2019-09-05}}</ref> is content (Movies, TV Shows, Destination Videos & Guides) distribution arm of Maxposure. It focuses on Indian Content (Bollywood, Regional), Arabic Content and Destination Videos (Major cities around the world).

<br />
== References ==
{{reflist}}

[[Category:Magazine publishing companies of India]]

Maxposure Media Group - Revision history

UpdateBot: robot: Update article (please report if you notice any mistake or error in this edit)

imported>WikiCleanerBot: v2.04b - Bot T20 CW#61 - Fix errors for CW project (Reference before punctuation)