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2021-07-31T06:34:48Z

Reverted edits by 2401:4900:5B80:8C0E:D7B7:7379:E5F9:46E7 (talk) to last revision by 223.31.156.59: editing tests

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{{short description|Life insurance company in India}}
{{Use dmy dates|date=September 2020}}
{{Infobox company
| name = Max Life Insurance Company Limited
| logo = Max Life Insurance logo.svg
| founded = 2001
| hq_location_city = New Delhi
| industry = Financial Services and Insurance
| net_income = ₹440 crore
| assets = ₹65,825 crore
| website = {{URL|https://www.maxlifeinsurance.com/}}
}}
'''Max Life Insurance Company Limited''' (formerly known as '''Max New York Life Insurance Company Limited''') is a [[life insurance]] company in [[India]] with a joint venture (JV) between Max India Ltd and Axis Bank The company is a subsidiary of the publicly listed [[Max Financial Services]] and is the largest non-bank private-sector life insurer in [[India]]. It was founded in 2000 after the liberalization of the [[insurance]] sector in [[India]] and its operations began in 2001. Analjit Singh, founder of Max Healthcare, is the chairman of Max Life Insurance.<ref>{{Cite news|url=http://www.livemint.com/Money/SluQKkCWf67DtAkg2HiApJ/HDFC-LifeMax-Life-deal-Positive-but-for-the-noncompete-fe.html|title=HDFC Life-Max Life deal: Positive but for the non-compete fee|date=10 August 2016|work=Mint}}</ref> The company is headquartered at [[New Delhi]].

== Company overview ==
Max Life Insurance is a part of the Max India Ltd. Group and is India’s largest non-bank private-sector insurer, which focuses on creating an online channel where customers could buy policies without any intermediaries in a safe and secured manner. It is a joint venture between Max Financial Services and [[Mitsui Sumitomo Insurance Group|Mitsui Sumitomo Insurance Company]]. The former owns 68% of the company while the latter owns 26%.<ref>{{Cite web|url=http://archive.indianexpress.com/news/mitsui-buys-max-life-stake--rs-2731-cr/967400/|title=Mitsui buys Max Life stake @Rs 2,731 cr - Indian Express|website=archive.indianexpress.com|language=en-gb|access-date=29 March 2017}}</ref> After forming the joint venture partnership with Mitsui Sumitomo, Max Life changed its name from Max New York Life in 2012. In February 2016, [[Axis Bank]] held a 6% share in Max Life.<ref>{{Cite news|url=http://www.business-standard.com/article/finance/axis-bank-hikes-stake-in-max-life-to-5-99-116022901219_1.html|title=Axis Bank hikes stake in Max Life to 5.99%|last=Reporter|first=B. S.|date=29 February 2016|work=Business Standard India|access-date=29 March 2017}}</ref>

=== Products and services ===
Max Life's distribution channels include [[bank]]s, individual agents, brokers, and corporate agents, among others. It provides linked, participating and non-participating products. Apart from life coverage, it also covers health, pension, and annuity. It offers child, protection, retirement, savings, and growth plans to individuals and to groups.

=== Advertising campaigns ===
Max Life Insurance has carried out several advertising campaigns. A few prominent are:
* Second Chance<ref>{{Cite news|url=http://www.exchange4media.com/advertising/max-life-insurance-digital-campaign-gives-consumers-a-second-chance_58881.html|title=Max Life Insurance digital campaign gives consumers a second chance|last=www.exchange4media.com|access-date=29 March 2017|language=en}}</ref> – Launched in January 2015. The campaign had two videos where people spoke about how life gave them a second chance. The campaign was created to spread awareness about the importance of protection through life insurance.
* Sachchi Advice<ref>{{Cite news|url=http://www.afaqs.com/advertising/creative_showcase/index.html?id=53751&media=TV|title=Max Life Insurance, Sachchi advice|work=www.afaqs.com|access-date=29 March 2017|language=en}}</ref> – Launched in August 2015 through the TVC medium, the campaign aimed to highlight the company's focus on providing transparent advice to all of its customers.

== Historical Moments ==

==References==
{{reflist}}

== External links ==
*{{Official website|https://www.maxlifeinsurance.com/}}

{{Max Group}}
{{Major insurance companies}}
{{Insurance in India}}

[[Category:Financial services companies established in 2000]]
[[Category:Life insurance companies of India]]
[[Category:Max Group]]
[[Category:Indian companies established in 2000]]
[[Category:Companies based in Delhi]]
[[Category:2000 establishments in Delhi]]

Max Life Insurance - Revision history

imported>Rdp060707: Reverted edits by 2401:4900:5B80:8C0E:D7B7:7379:E5F9:46E7 (talk) to last revision by 223.31.156.59: editing tests