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{{Short description|International media platform}}
{{Use dmy dates|date=November 2020}}
{{Infobox website
| name = Mashable<ref>{{cite web|url=http://mashable.com/privacy-policy/|title=Mashable, Inc. Peron Plummeracy Policy|publisher=Mashable|access-date=17 August 2017|archive-date=3 December 2012|archive-url=https://web.archive.org/web/20121203133111/http://mashable.com/privacy-policy/|url-status=live}}</ref>
| logo = Mashable Logo (2021).svg
| company_type = [[Subsidiary]]
| foundation = {{start date and age|df=yes|2004|7|19}}
| founder = [[Pete Cashmore]]
| location_city = New York City<ref>{{cite web | url=https://www.bloomberg.com/profile/company/0932527D:US |title=Mashable, Inc.: Private Company Information | publisher=[[Bloomberg L.P.]]}}</ref>
| area_served = {{hlist|United States|United Kingdom|Benelux|India|Middle East|Southeast Asia|Pakistan|Italy|Australia}}
| key_people = Pete Cashmore
| subsid = CineFix<ref>{{cite web|url=http://www.whalerockindustries.com|title=Whalerock Industries|publisher=www.whalerockindustries.com|access-date=17 August 2017|archive-date=17 August 2017|archive-url=https://web.archive.org/web/20170817163522/http://www.whalerockindustries.com/|url-status=live}}</ref><br>Mashable Studios<ref>{{cite web|url=http://www.multichannel.com/news/content/mashable-acquires-rights-cinefix/405805|title=Mashable Acquires Rights to CineFix - Multichannel|publisher=www.multichannel.com|date=20 June 2016|access-date=17 August 2017|archive-date=17 August 2017|archive-url=https://web.archive.org/web/20170817164143/http://www.multichannel.com/news/content/mashable-acquires-rights-cinefix/405805|url-status=live}}</ref>
| url = {{URL|mashable.com}}
| website_type = Digital media, news
| language = {{hlist|English|French|Dutch|Italian|Hindi}}
| current_status = Active
| owner = {{Unbulleted list|Independent (2004–2017)|[[Ziff Davis]] (December 2017 – present)}}
}}

'''Mashable''' is a [[Online newspaper|news website]], [[digital media]] platform and entertainment company founded by [[Pete Cashmore]] in 2004.<ref>[https://www.forbes.com/sites/danschawbel/2014/03/17/pete-cashmore-and-olivier-fleurot-the-truth-about-millennials-at-work/ "KeronAnd Olivier Fleurot: The Truth About Millennials At Work"] {{Webarchive|url=https://web.archive.org/web/20181222182836/https://www.forbes.com/sites/danschawbel/2014/03/17/pete-cashmore-and-olivier-fleurot-the-truth-about-millennials-at-work/ |date=22 December 2018 }} ''Forbes''. Retrieved 28 June 2015.</ref>

==History ==
Mashable was founded by Pete Cashmore while living in [[Aberdeen]], Scotland, in July 2004.<ref>{{Cite news|url=https://www.telegraph.co.uk/technology/news/9141348/Pete-Cashmore-the-man-behind-Mashable.html |archive-url=https://ghostarchive.org/archive/20220112/https://www.telegraph.co.uk/technology/news/9141348/Pete-Cashmore-the-man-behind-Mashable.html |archive-date=12 January 2022 |url-access=subscription |url-status=live|title=Pete Cashmore: the man behind Mashable|last=Barnett|first=Emma|date=13 March 2012|work=The Telegraph}}{{cbignore}}</ref> Early iterations of the site were a simple [[WordPress]] blog, with Cashmore as sole author.<ref>{{Cite book|url=https://books.google.com/books?id=seMtCgAAQBAJ&q=mashable+cashmore&pg=PT16|title=WordPress for Small Business: Easy Strategies to Build a Dynamic Website with WordPress|last=Wilson|first=Scott|date=2015-07-15|publisher=Callisto Media Inc.|isbn=9781623156336|language=en|access-date=19 October 2020|archive-date=10 March 2022|archive-url=https://web.archive.org/web/20220310224711/https://books.google.com/books?id=seMtCgAAQBAJ&q=mashable+cashmore&pg=PT16|url-status=live}}</ref> Fame came relatively quickly, with ''[[Time (magazine)|Time]]'' magazine noting Mashable as one of the 25 best blogs of 2009.<ref name=TIME>{{cite news|last=McNichol|first=Tom|title=Mashable - 25 Best Blogs 2009|url=http://www.time.com/time/specials/packages/article/0,28804,1879276_1879279_1879302,00.html|archive-url=https://web.archive.org/web/20090218140927/http://www.time.com//time//specials//packages//article//0,28804,1879276_1879279_1879302,00.html|url-status=dead|archive-date=18 February 2009|publisher=Time Magazine|access-date=29 June 2011|date=13 February 2009}}</ref><ref name=Huff>{{cite news|last=Huffington|first=Arianna|title=HuffPost Game Changers: Your Picks for the Ultimate 10|url=http://www.huffingtonpost.com/arianna-huffington/huffpost-game-changers-yo_b_363624.html|work=[[HuffPost]]|publisher=[[AOL]]|access-date=29 June 2011|date=25 May 2011|archive-date=17 August 2011|archive-url=https://web.archive.org/web/20110817175639/http://www.huffingtonpost.com/arianna-huffington/huffpost-game-changers-yo_b_363624.html|url-status=live}}</ref> As of November 2015, it had over 6,000,000 [[Twitter]] followers and over 3,200,000 fans on [[Facebook]]. In June 2016, it acquired [[YouTube]] channel CineFix from [[Whalerock Industries]].<ref>{{cite web|url=https://variety.com/2016/digital/news/mashable-buys-cinefix-1201799387/|title=Mashable Buys YouTube Channel CineFix, Further Pushing into Video|first=Todd|last=Spangler|date=20 June 2016|access-date=11 December 2017|archive-date=2 December 2017|archive-url=https://web.archive.org/web/20171202064458/http://variety.com/2016/digital/news/mashable-buys-cinefix-1201799387/|url-status=live}}</ref>

In December 2017, [[Ziff Davis]] bought Mashable for $50 million, a price described by ''Recode'' as a "fire sale" price.<ref>{{Cite news|url=https://www.recode.net/2017/12/5/16735262/ziff-davis-mashable-sold-50-layoffs-pete-cashmore|title=Ziff Davis has bought Mashable at a fire sale price and plans to lay off 50 people|last=Kafka|first=Peter|date=5 December 2017|work=Recode|publisher=Vox Media|location=San Francisco|access-date=6 December 2017|archive-date=6 December 2017|archive-url=https://web.archive.org/web/20171206110244/https://www.recode.net/2017/12/5/16735262/ziff-davis-mashable-sold-50-layoffs-pete-cashmore|url-status=live}}</ref> Mashable had not been meeting its advertising targets, accumulating $4.2 million in losses in the quarter ending September 2017.<ref>{{Cite news|url=https://www.businessinsider.com/10-things-in-tech-you-need-to-know-today-december-19-2017-12?r=UK&IR=T|title=10 things in tech you need to know today|last=Cook|first=James|date=19 December 2017|work=Business Insider|location=San Francisco|publisher=Axel Springer|access-date=17 October 2018|archive-date=18 October 2018|archive-url=https://web.archive.org/web/20181018043508/https://www.businessinsider.com/10-things-in-tech-you-need-to-know-today-december-19-2017-12?r=UK&IR=T|url-status=live}}</ref> After the sale, Mashable laid off 50 staff, but preserved top management. Under Ziff Davis, Mashable has grown and expanded to many countries in multiple continents, including Europe, Asia, the Middle East and Australia in several languages.<ref>{{Cite news|url=https://www.recode.net/2017/12/5/16735262/ziff-davis-mashable-sold-50-layoffs-pete-cashmore/|title=Ziff Davis has bought Mashable at a fire sale price and plans to lay off 50 people - Recode|last=Kafka|first=Peter|date=5 December 2017|work=[[Recode]]|access-date=6 December 2017|publisher=[[Vox Media]]|location=[[San Francisco]]|archive-date=6 December 2017|archive-url=https://web.archive.org/web/20171206000640/https://www.recode.net/2017/12/5/16735262/ziff-davis-mashable-sold-50-layoffs-pete-cashmore|url-status=live}}</ref><ref>{{Cite news|url=https://www.wsj.com/articles/mashable-agrees-to-sell-to-ziff-davis-for-around-50-million-1510863283?mod=e2tw|title=Mashable Agrees to Sell to Ziff Davis for Around $50 Million|last1=Hagey|first1=Keach|date=16 November 2017|newspaper=[[The Wall Street Journal]]|location=[[San Francisco]]|publisher=[[Dow Jones & Company]]|access-date=16 November 2017|last2=Alpert|first2=Lukas I.|last3=Bruell|first3=Alexandra|url-access=subscription|archive-date=16 November 2017|archive-url=https://web.archive.org/web/20171116220200/https://www.wsj.com/articles/mashable-agrees-to-sell-to-ziff-davis-for-around-50-million-1510863283?mod=e2tw|url-status=live}}</ref><ref>{{Cite news|url=https://techcrunch.com/2017/11/16/mashable-reportedly-selling-to-ziff-davis-for-about-50-million/|title=Mashable reportedly selling to Ziff Davis for about $50 million|last=Etherington|first=Darrell|date=16 November 2017|work=[[TechCrunch]]|access-date=16 November 2017|publisher=[[Oath Inc.]]|archive-date=16 November 2017|archive-url=https://web.archive.org/web/20171116220433/https://techcrunch.com/2017/11/16/mashable-reportedly-selling-to-ziff-davis-for-about-50-million/|url-status=live}}</ref>

In June 2021, Jessica Coen, Mashable's editor-in-chief, left the company to join Morning Brew.<ref>{{cite news|url=https://www.axios.com/jessica-coen-morning-brew-63e5e3ea-672b-4ada-8067-c18b6ce8b5af.html|title=Mashable's Jessica Coen heads to Morning Brew as content chief|date=14 June 2021|first=Sara|last=Fischer|website=Axios|publisher=Cox Enterprises|location=San Francisco|access-date=15 June 2021|archive-date=14 June 2021|archive-url=https://web.archive.org/web/20210614210817/https://www.axios.com/jessica-coen-morning-brew-63e5e3ea-672b-4ada-8067-c18b6ce8b5af.html|url-status=live}}</ref>

==Mashable Awards==
{{primary sources|section|date=February 2019}}
On 27 November 2007, Mashable launched the 1st International Open Web Awards to recognize the best online communities and services. Voting was conducted online through ''Mashable'' and its 24 blog partners.<ref>{{Cite web|url=https://mashable.com/archive/the-1st-international-open-web-awards-start-now|title=The 1st International Open Web Awards Start Now!|first=Adam|last=Hirsch|date=27 November 2007|website=Mashable|access-date=4 August 2021|archive-date=4 August 2021|archive-url=https://web.archive.org/web/20210804081006/https://mashable.com/archive/the-1st-international-open-web-awards-start-now|url-status=live}}</ref> On 10 January 2008 at the [[Palace Hotel, San Francisco]], Mashable announced the winners of the first Open Web Awards.<ref>{{cite web |url=http://mashable.com/2007/12/21/open-web-awards-winners/ |title=Mashable Open Web Awards Winners |website=Mashable |access-date=4 February 2008 |date=4 February 2008 |archive-date=1 March 2011 |archive-url=https://web.archive.org/web/20110301062459/http://mashable.com/2007/12/21/open-web-awards-winners/ |url-status=live }}</ref> Winners included [[Digg]], Facebook, [[Google]], Twitter, [[YouTube]], [[ESPN]], [[Cafemom]] and [[Pandora Radio|Pandora]].

The 2nd Annual Open Web Awards was an online international competition that took place between November and December 2008. Among the winners in the "People's Choice" component were [[Encyclopedia Dramatica]] in the [[wiki]] category, Digg in the "Social News and Social Bookmarking" category, [[Netlog]] in the "Mainstream and Large Social Networks" category and [[MySpace]] in the "Places and Events" category.<ref>{{cite web|url=http://mashable.com/2008/12/16/open-web-awards-2-winners/|title=Mashable Open Web Awards Winners|website=Mashable|date=16 December 2008|access-date=16 December 2008|archive-date=26 August 2009|archive-url=https://web.archive.org/web/20090826092048/http://mashable.com/2008/12/16/open-web-awards-2-winners/|url-status=live}}</ref>

The 3rd Open Web Awards were held in November and December 2009. Winners included [[Pandora Radio]] for best mobile music site or app, Fish Wrangler for best Facebook game, and "Surprise Marriage Proposal in Spain" as best YouTube video, and Music Blog ''World As I Der See It!'' published by [https://derekmsheldon.com Derek Michael Sheldon] for Best Blogger to Follow.<ref>{{cite web |author1=Ben Parr |title=Who Are Your Favorite People to Follow in 2009? #openwebawards |url=https://mashable.com/archive/people-open-web-awards-2009 |website=Mashable |date=4 November 2009 |access-date=7 November 2022 |archive-url=https://mashable.com/archive/people-open-web-awards-2009 |archive-date=4 November 2009}}</ref><ref>{{cite web |author1=Pete Cashmore |title=OPEN WEB AWARDS 2009: The Winners |url=https://mashable.com/archive/open-web-awards-2009-50-winners |website=Mashable |date=16 December 2009 |access-date=7 November 2022 |archive-url=https://mashable.com/archive/people-open-web-awards-2009 |archive-date=16 December 2009}}</ref>

In 2010, Mashable renamed the Open Web Awards to the 4th Annual Mashable Awards. The Mashable Awards officially launched on 27 September 2010 with nominations for categories including Best Mobile Game, Best Use of an API, Best Web Video, Most Promising New Company and Entrepreneur of the Year. Winners included [[HootSuite]] for Best Social Media Management Tool, [[ReachLocal]] for Best Social Media Service for Small Business, [[iPad]] for Best New Gadget, and ''[[Angry Birds]]'' for Best Mobile Game.

==See also==
{{Portal|Internet|Companies}}

* [[BuzzFeed]]
*''[[The Onion]]''
*[[Upworthy]]
* [[Vice Media]]
*[[Vox Media]]


==References==
{{reflist}}

{{Ziff Davis}}

[[Category:Internet properties established in 2005]]
[[Category:2005 establishments in Scotland]]
[[Category:American technology news websites]]
[[Category:Websites about digital media]]
[[Category:2017 mergers and acquisitions]]

Mashable - Revision history

Ajay Kumar: Created a new article