https://en.bharatpedia.org/w/index.php?action=history&feed=atom&title=MarketPulse 2026-10-21T13:31:21Z Revision history for this page on the wiki MediaWiki 1.43.6 https://en.bharatpedia.org/w/index.php?title=MarketPulse&diff=234078&oldid=prev 2021-10-07T09:50:55Z

<p>Add: date, title. Changed bare reference to CS1/2. | <a href="https://en.bharatpedia.org/wiki/BP:UCB" class="extiw" title="wp:UCB">Use this bot</a>. <a href="https://en.bharatpedia.org/wiki/BP:DBUG" class="extiw" title="wp:DBUG">Report bugs</a>. | Suggested by BrownHairedGirl | Linked from User:BrownHairedGirl/Articles_with_bare_links | #UCB_webform_linked 1803/2197</p> <p><b>New page</b></p><div>&#039;&#039;&#039;MarketPulse&#039;&#039;&#039; is a continuous monthly tracking survey of household purchases in [[urban area|urban]] and [[rural]] [[India]]. Established in 1974, it is India&#039;s only [[Cohort study#Household panel survey|household panel]] study that collects information about household purchases. Conducted by [[IMRB International]]&#039;s Media and Panel Group, it surveys over 70,000 households, 56,000 in urban India, and 14,000 in rural India and collects a variety of information on purchases in [[fast-moving consumer goods]], [[finance]] and [[Telecommunication|telecom]].<br /> <br /> One of the largest continuous tracking studies of its kind anywhere in the world, MarketPulse takes over 1200 field staff to administer the survey, and data is collected primarily through [[Diary|journal]] placements.&lt;ref&gt;{{Cite web|url=http://www.imrbint.com/index.php?option=com_content&amp;view=article&amp;id=27:media-a-panel-group&amp;catid=6:divisions&amp;Itemid=17|title = Welcome to IMRB}}&lt;/ref&gt; As a [[cross-sectional study]] that covers a variety of households across the [[SEC Classification (India)|SEC]] spectrum, with specialised panels for more affluent households.&lt;ref&gt;{{Cite web|url=http://www.indiantelevision.com/interviews/y2k6/executive/pradeep_hejmadi.htm|title = &#039;With all the new delivery platforms, we are at the doorstep of a very interesting phase&#039; : Pradeep Hejmadi - Tam Media Research vice president|date = 24 April 2006}}&lt;/ref&gt; It tracks purchase behavior across 60 different categories such as [[food]]s, [[beverage]]s, [[personal care]] products and home care products.<br /> <br /> The data from the tracking survey is widely used by companies such as [[GlaxoSmithKline]], [[Reckitt Benckiser]], [[Unilever]], [[ITC Limited|ITC]], [[Marico]], and [[Dabur]]{{cn|date=April 2015}} and serves as an industry-wide benchmark of marketing performance, and helps companies estimate [[market share]] and future [[Market trend|trends]]. {{cn|date=April 2015}}<br /> <br /> ==References==<br /> {{Reflist}}<br /> <br /> {{DEFAULTSORT:Marketpulse}}<br /> [[Category:Economic data]]<br /> [[Category:Economic planning in India]]<br /> [[Category:Social statistics data]]<br /> [[Category:Panel data]]<br /> [[Category:Market research companies of India]]</div>

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