https://en.bharatpedia.org/w/index.php?action=history&feed=atom&title=Margo_%28soap%29Margo (soap) - Revision history2026-09-07T13:45:35ZRevision history for this page on the wikiMediaWiki 1.43.6https://en.bharatpedia.org/w/index.php?title=Margo_(soap)&diff=92426&oldid=prevCleanupBot: /* External links */clean up, add source tag2021-06-01T18:26:36Z<p><span class="autocomment">External links: </span>clean up, add source tag</p>
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</table>CleanupBothttps://en.bharatpedia.org/w/index.php?title=Margo_(soap)&diff=40143&oldid=prev>Cnwilliams: Disambiguated: Mint → Mint (newspaper)2021-04-30T10:45:59Z<p>Disambiguated: <a href="/w/index.php?title=Mint&action=edit&redlink=1" class="new" title="Mint (page does not exist)">Mint</a> → <a href="/wiki/Mint_(newspaper)" title="Mint (newspaper)">Mint (newspaper)</a></p>
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'''Margo''' is a brand of soap manufactured in [[India]]. The soap has [[neem]] as its main ingredient.<ref>{{cite book|title=Rural marketing in India: a case study|url=https://books.google.com/books?id=n7vXSz2ZHroC&pg=PP1|year=2002|publisher=Anmol Publications PVT. LTD|isbn=978-81-261-1045-2|pages=174, 167}}</ref> The soap was created and manufactured by the [[Calcutta Chemical Company]]<ref>{{cite book|title=Biodiversity Depletion|url=https://books.google.com/books?id=VCf6gZF3aFcC&q=margo+soap&pg=PA328|series=Encyclopaedia of Sustainable Development Series|volume=6|year=1998|publisher=Anmol Publications PVT. LTD.|isbn=978-81-7488-955-3|page=328}}</ref> under the stewardship of its founder, K.C. Das, khogen Chandra Das and was launched in 1920.<ref>{{cite book|last=Singh|first=K. K.|title=Neem: A Treatise|url=https://books.google.com/books?id=PyYRUCoIDk4C&q=margo+soap&pg=PA480|year=2009|publisher=I. K. International Pvt Ltd|isbn=978-81-89866-00-6|page=480}}</ref> In 1988, the soap was among the top five-selling brands in India, with a market share of 8.9%.<ref>{{cite book|last=Sengupta|first=Subroto|title=Brand positioning: strategies for competitive advantage|url=https://books.google.com/books?id=KtVdGFjYuxsC&pg=PP1|year=2005|publisher=Tata McGraw-Hill|isbn=978-0-07-058159-3|page=29}}</ref> As of 2001, the brand was worth {{INR}}75 crores and belonged to Henkel-SPIC. As of 2003, the brand was relaunching new products focused on the younger demographic, and had a market share of close to 2% of the premium-soaps segment in India. In 2011, [[Jyothy Laboratories]] acquired the rights to the brand following the acquisition of controlling stake in Henkel India.<ref>{{cite news|url=http://www.livemint.com/Companies/lzVcai5nbKXnOfsE2RDRYJ/Jyothy-buys-5097-stake-in-Henkel-India.html|title=Jyothy buys 50.97% stake in Henkel India|date=5 May 2011|work=[[Mint (newspaper)|Mint]]|publisher=[[HT Media]]|archive-url=https://web.archive.org/web/20140419045700/http://www.livemint.com/Companies/lzVcai5nbKXnOfsE2RDRYJ/Jyothy-buys-5097-stake-in-Henkel-India.html|archive-date=19 April 2014}}</ref><br />
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==References==<br />
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==External links==<br />
* [https://web.archive.org/web/20110721162633/http://www.loctite.in/cps/rde/xchg/henkel_inh/hs.xsl/body-881.htm?iname=Margo&countryCode=in&BU=cosmetics&parentredDotUID=000000QVS5&redDotUID=000000QVS5&brand=000000QWHO Margo official website]<br />
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[[Category:Products introduced in 1920]]<br />
[[Category:Indian soap brands]]<br />
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{{India-company-stub}}<br />
{{Product-stub}}</div>>Cnwilliams