imported>Mitch Ames: Remove supercategory of existing diffusing subcategory per WP:CATSPECIFIC

2021-08-22T23:20:01Z

Remove supercategory of existing diffusing subcategory per WP:CATSPECIFIC

New page

{{Infobox company
| name = Manpasand Beverages Limited
| logo =
| caption =
| type = [[Public company|Public]]
| traded_as = {{BSE|539207}}<br />{{NSE|MANPASAND}}
| industry = [[Food and Beverage]]
| fate =
| predecessor =
| successor =
| foundation = 1998
| founder = Mr. Dhirendra Singh
| location = Vadodara, Gujarat, India
| location_city =
| area_served = PAN India
| key_people = Dhirendra Singh (Chairman & MD)<br>
Abhishek Singh (Whole Time Director)
| products = Mango Sip, Fruitsup, OXY Sip, Manpasand ORS
| services =
| revenue = {{Unbulleted list|class=nowrap|{{increase}} ₹717.11 crore (US$ 106 million)(2017)}}
| operating_income =
| net_income =
| assets =
| equity =
| owner =
| num_employees =
| parent =
| divisions =
| subsid =
| footnotes =
| intl =
| location_country =
| homepage = {{URL|www.manpasand.co.in}}
}}

'''Manpasand Beverages Limited''' is a limited liability company in India. It owns brands such as '''MangoSip,''' Fruits Up, Manpasand ORS, and OXY Sip. Its MangoSip brand was the 2nd largest selling mango drink in India in 2014.<ref name=presence />

==History==
Manpasand Beverages was established in 1998 by Dhirendra Singh.<ref name=presence /> Mr. Singh leased a factory formerly run by Mahananda Dairy in Mumbai to produce MangoSip, and began selling it in smaller tier-2, semi-rural, and rural markets that were ignored by the existing large beverage companies.<ref name=presence>{{cite web|url=http://forbesindia.com/article/work-in-progress/mangosip-is-aiming-for-a-panindia-presence/37900/1#ixzz3ZQmMOB7O |title=Forbes India Magazine - MangoSip Is Aiming For a Pan-India Presence |publisher=Forbesindia.com |access-date=2015-06-22}}</ref><ref name="indiainfoline1">{{cite news|author=indiainfoline.com |url=http://www.indiainfoline.com/article/news-corporate/manpasand-beverages-mango-sip-ranks-4th-in-juice-brand-113111801825_1.html#sthash.ku3w6wlr.dpuf |title=Manpasand Beverages ‘Mango Sip’ ranks 4th in juice brand |publisher=Indiainfoline.com |access-date=2015-05-12}}</ref>

The company realized the potential its flagship brand MangoSip had after succeeding in Uttar Pradesh. The same distribution formula helped them to grow the number of distributors steadily in other parts of India.<ref>{{cite web|url=http://www.thehindu.com/todays-paper/tp-business/manpasand-beverages-to-expand-operations/article5423552.ece |title=Manpasand Beverages to expand operations |publisher=The Hindu |date=2013-12-05 |access-date=2015-06-22}}</ref>

In 2011, venture capital company SAIF Partners purchased 25% of the company.<ref name=presence />

==Future==
Homegrown beverage company Manpasand Beverages is investing Rs 150 crore to set up a new manufacturing facility in South India largest Private Industrial park Sri City located at Chittoor district Andhra Pradesh in order to cater to the demands of southern markets. The Company is also setting up a fruit juice manufacturing facility at Chhatabar Industrial Area, Khurdha in Odisha, at an investment of Rs 150 crore. The new plant is a part of Company's expansion plans which are on at full swing. This would be the Company's ninth facility in the country, and will have a capacity of 50,000 cases per day.<ref>https://economictimes.indiatimes.com/industry/cons-products/food/manpasand-setting-up-rs-150-cr-manufacturing-plant-in-odisha/articleshow/64389433.cms</ref><ref>{{cite news|url=http://retail.economictimes.indiatimes.com/news/food-entertainment/grocery/manpasand-beverages-to-set-up-new-plant-in-sri-city-invests-rs-150-cr/57651530e|title=Manpasand Beverages to set up new plant in Sri City, invests Rs 150 cr|date=2017-03-15|work=ETRetail|publisher=retail.economictimes.indiatimes.com}}</ref>

==Products==
===Mango Sip===

The Mango Sip brand was established by Dhirendra Singh. The company has signed up Hindi film actor Sunny Deol as the brand ambassador.<ref>{{cite news|url=http://www.business-standard.com/article/companies/manpasand-signs-sunny-deol-as-brand-ambassador-for-mango-sip-114011301225_1.html |title=Manpasand signs Mr. Sunny Deol as brand ambassador for Mango Sip | Business Standard News |publisher=Business-standard.com |date=2014-01-13 |access-date=2017-03-15}}</ref>

===Fruitsup===
The Fruits Up line of premium fruits drinks includes varieties such as [[guava]], [[lichi]], [[mango]], [[apple (fruit)|apple]], [[orange (fruit)|orange]] and mixed fruits.

Taapsee Pannu is Manpasand Beverages' new brand ambassador for FruitsUp.<ref>{{Cite web|url=http://brandequity.economictimes.indiatimes.com/news/marketing/taapsee-pannu-is-manpasand-beverages-new-brand-ambassador-for-fruitsup/55996486|title=Taapsee Pannu is Manpasand Beverages' new brand ambassador for FruitsUp - ET BrandEquity|last=www.ETBrandEquity.com|website=ETBrandEquity.com|language=en|access-date=2017-04-11}}</ref>

===OXY Sip===
OXY Sip is a packaged drinking water brand launched in 2017 by Manpasand Beverages Ltd.

===Manpasand ORS===
Launched in 2014, Manpasand ORS is ready-to-drink [[oral rehydration therapy|oral rehydration salts]] [[sports drink]]. It is available in apple and orange flavors. It comes in 200 ml. tetra pack that is designed to be carried in a water belt and be consumed during exercise.<ref>{{cite web|author=Alex Folkl |url=http://www.livestrong.com/article/312098-how-oral-rehydration-salt-works/ |title=How Oral Rehydration Salt Works |publisher=Livestrong.Com |date=2010-11-19 |access-date=2015-06-22}}</ref><ref>{{cite web |url=http://www.trailrunevents.com/ors.asp |title=Oral Rehydration Salts |publisher=Trail Run Events |access-date=2015-06-22 |archive-url=https://web.archive.org/web/20150622211211/http://www.trailrunevents.com/ors.asp |archive-date=2015-06-22 |url-status=dead }}</ref>

== References ==

{{Reflist}}

== External links ==
* {{official website|http://www.manpasand.co.in}}



[[Category:Drink companies of India]]
[[Category:Companies listed on the National Stock Exchange of India]]
[[Category:Companies listed on the Bombay Stock Exchange]]

Manpasand Beverages - Revision history

imported>Mitch Ames: Remove supercategory of existing diffusing subcategory per WP:CATSPECIFIC