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{{Short description|Indian costume supplier}}
{{Use dmy dates|date=October 2018}}
{{Use Indian English|date=October 2018}}
{{Infobox company
| name = Maganlal Dresswala
| logo = Maganlal Dresswala logo.jpg
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| industry = [[Costume design]]
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| foundation = {{Start date|1926}}
| founder = Maganlal and Harilal
| defunct = 
| location_city = [[Mumbai]]
| location_country = [[India]]
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'''Maganlal Dresswala''' or '''Maganlal Dresswala & Co.''' is a noted costumer and costume designer for [[Bollywood]] productions. Established in 1926 as a small shop in [[Kalbadevi]], Mumbai, it is most known for its period costumes, in ''[[Ram Rajya (1943 film)|Ram Rajya]]'' (1943) ''[[Mughal-e-Azam]]'' (1960) and ''[[Anarkali (1953 film)|Anarkali]]'' (1953), and mythological TV series [[Ramanand Sagar]]'s ''[[Ramayan (1987 TV series)|Ramayan]]'' (1987–1988) and [[B.R. Chopra]]'s ''[[Mahabharat (1988 TV series)|Mahabharat]]'' (1988–1990).

Today, the company is the oldest costume supplier in [[Indian cinema]]<ref name="times">{{Cite web |author=Subhash K. Jha |author-link =Subhash K. Jha | title = No Khit-Pit for Gulzar| url = http://articles.timesofindia.indiatimes.com/2009-02-16/news-interviews/28043758_1_lyricist-gulzar-gulzar-saab-billu| archive-url = https://web.archive.org/web/20130527200057/http://articles.timesofindia.indiatimes.com/2009-02-16/news-interviews/28043758_1_lyricist-gulzar-gulzar-saab-billu| url-status = dead| archive-date = 27 May 2013|quote=..Maganlal Dresswala (the oldest provider of costumes for film units).. | date = 16 February 2009 |newspaper=[[The Times of India]] | access-date = 12 June 2013 }}</ref> and is mentioned as such in the ''[[Limca Book of Records]]'' 2012 as it was the costumer for first Indian talkie, ''[[Alam Ara]]'' (1931).<ref>{{cite web |title=Oldest costume suppliers |url=http://www.limcabookofrecords.in/recorddetails.aspx?recid=61 |publisher=Limca Book of Records |access-date=11 June 2013}}</ref>

== History ==
The company started as a small shop in [[Kalbadevi]], near [[Marine Lines]], [[Mumbai]], where brothers Maganlal and Harilal started selling headgear for [[bridegroom]]s, like [[pagadi]], [[sehra (headdress)|sehra]] and safas. Gradually they shifted to providing [[Wardrobe (clothing)|wardrobe]] and [[costume coordination]] to local [[Ramleela]] theatrical productions. This led to historical and mythological films which were the rage in [[Bollywood]] ([[Hindi cinema]]), working for noted films like [[Vijay Bhatt]]'s ''[[Ram Rajya (1943 film)|Ram Rajya]]'' (1943), [[K. Asif]]'s ''[[Mughal-e-Azam]]'' (1960) and ''[[Anarkali (1953 film)|Anarkali]]'' (1953).<ref name=tri>{{cite news |title=Behind the scenes: Dress designers to actors & deities |url=http://www.tribuneindia.com/2003/20030420/spectrum/main5.htm |newspaper=[[The Tribune (Chandigarh)|The Tribune]] |date= 20 April 2003 |access-date=2 June 2013}}</ref> They also provided costumes for productions of [[Parsi theatre]].<ref name="Mody1998">{{cite book|author=Nawaz B. Mody|title=The Parsis in western India, 1818 to 1920|url=https://books.google.com/books?id=BwZuAAAAMAAJ|year=1998|publisher=Allied Publishers|page=252|isbn=978-81-7023-894-2}}</ref> Soon they became a leading provider of wardrobe and costumes; they rented out furniture, set decoration items, and costume accessories, and ventured into exports. Over the years, the company has opened several outlets across Mumbai.<ref>{{cite journal |title=Maganlal Dresswala |journal=Business World|year= 1993|volume= 13 |page=146 |publisher=Ananda Bazar Patrika }}</ref>

By the 1980s, the company started catering to the rising television industry, most notable the epic series ''[[Ramayan (1987 TV series)|Ramayan]]'' (1987–1988), directed by [[Ramanand Sagar]], followed by ''[[Mahabharat (1988 TV series)|Mahabharat]]'' (1988–1990) by [[B.R. Chopra]] and [[Shyam Benegal]]'s ''[[Bharat Ek Khoj]]'' (1988).<ref name=tri/> In 1997, the company organized an auction of costumes, which included costumes from ''Mughal-e-Azam''.<ref>{{cite news |title=All that glitters: Clothing The Present With The Past |newspaper=Indian Express |date=18 July 1997 }}</ref> Today, the company is also famous for supplying annual [[Navratri]] [[Garba (dance)|garba dance]] costumes. People from Gujarat, Bengal and even outside India (mostly NRIs), start coming months in advance.<ref name="exp">{{Cite web | title = Stick together| url = http://expressindia.indianexpress.com/latest-news/stick-together/225600/ | publisher =Indian EXpress | date =7 October 2007 | access-date = 18 June 2013 }}</ref> The third generation of the family, Sarika Dresswala is the company's head designer.<ref>{{Cite web | title =Backless cholis are Navratri hit| url = http://www.hindustantimes.com/Entertainment/Fashion/Backless-cholis-are-Navratri-hit/Article1-612281.aspx | archive-url = https://web.archive.org/web/20130219061619/http://www.hindustantimes.com/Entertainment/Fashion/Backless-cholis-are-Navratri-hit/Article1-612281.aspx | url-status = dead | archive-date = 19 February 2013 | publisher =Hindustan Times | date =13 October 2010 | access-date = 18 June 2013 }}</ref>

In 2012, ''Dresswala'', a documentary film directed by Shriya Pilgaonkar, that traces the evolution of Indian cinema through the rise of Maganlal Dresswala, was shown at the 14th [[Mumbai Film Festival]].<ref name="times2">{{Cite news | title = Sachin Pilgaonkar to launch his daughter Shriya | url = http://timesofindia.indiatimes.com/entertainment/regional/marathi/news-interviews/Sachin-Pilgaonkar-to-launch-his-daughter-Shriya/articleshow/18793776.cms |newspaper =The Times of India | date = 5 March 2013 | access-date = 13 June 2013 }}</ref><ref name="ibn">{{Cite news| title = 14th Mumbai film festival: List of films to be screened | url = http://ibnlive.in.com/news/14th-mumbai-film-festival-list-of-films-to-be-screened/300391-8-66.html | archive-url = https://web.archive.org/web/20121017033808/http://ibnlive.in.com/news/14th-mumbai-film-festival-list-of-films-to-be-screened/300391-8-66.html | url-status = dead | archive-date = 17 October 2012 | publisher =CNN-IBN | date =14 October 2012 | access-date = 13 June 2013 }}</ref>

== References ==
{{Reflist}}

== External links ==
* {{URL|http://maganlaldresswalla.com/test/home.html |Maganlal Dresswala, website}}
* {{IMDb name|1212813}}

[[Category:Indian costume designers]]
[[Category:Hindi cinema]]
[[Category:Clothing companies established in 1926]]
[[Category:Companies based in Mumbai]]
[[Category:Film industry in Mumbai]]
[[Category:1926 establishments in India]]

Maganlal Dresswala - Revision history

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