MICA (institute) - Revision history

Indussource: brief added structure as per guidelines additionally and cleaned formatting

2026-03-29T15:22:23Z

brief added structure as per guidelines additionally and cleaned formatting

← Older revision		Revision as of 20:52, 29 March 2026
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	{{Use Indian English\|date=September 2018}}		{{Use Indian English\|date=September 2018}}
	{{Infobox institute		{{Infobox institute
	\|coordinates={{coord\|23.018006\|N\|72.532114\|E}}		\|coordinates = {{coord\|23.018006\|N\|72.532114\|E}}
	\|motto = The School of Ideas		\|motto = The School of Ideas
	\|image = MICA Logo.svg		\|image = MICA Logo.svg
	\|founder = [[A. G. Krishnamurthy]]		\|founder = [[A. G. Krishnamurthy]]
	\|established = 1991		\|established = 1991
	~~\|president = [[Shailendra Raj Mehta]]~~
	\|city = [[Ahmedabad]]		\|city = [[Ahmedabad]]
	\|state = [[Gujarat]] \|country = [[India]]		\|state = [[Gujarat]]
	\|website = {{url\|www.mica.ac.in}}		\|country = [[India]]
			\|website = {{url\|www.mica.ac.in}}
	}}		}}

	'''MICA''', formerly '''~~Mudra Institute of Communications, Ahmedabad~~''', is a [[business school]] ~~and an autonomous, non-profit institute of [[higher education]],~~ located ~~on the outskirts of the western Indian city of~~ [[Ahmedabad]].<ref>{{cite news \|title=MICA reduces MICAT test duration, number of questions {{!}} Ahmedabad News - Times of India \|url=https://timesofindia.indiatimes.com/city/ahmedabad/mica-reduces-micat-test-duration-number-of-questions/articleshow/78974667.cms \|access-date=22 April 2021 \|work=The Times of India \|date=31 October 2020 \|language=en}}</ref>		'''MICA''', formerly '''MICA Foundation for communications Research and Education''', is a private [[business school]] located in [[Ahmedabad]], India.<ref>{{cite news \|title=MICA reduces MICAT test duration, number of questions {{!}} Ahmedabad News - Times of India \|url=https://timesofindia.indiatimes.com/city/ahmedabad/mica-reduces-micat-test-duration-number-of-questions/articleshow/78974667.cms \|access-date=22 April 2021 \|work=The Times of India \|date=31 October 2020 \|language=en}}</ref> MICA has a wide range of academic offerings including residential programmes for Post Graduate Management Studies and a Fellow Programme in Management (Communication) (residential, but off campus).<ref>{{cite web\|title=Programmes\|url=https://www.mica.ac.in/academic-programmes\|publisher=MICA\|access-date=16 January 2020}}</ref>
	Established in 1991, MICA is the only residential institute in India and perhaps in the Asia-Pacific region, dedicated to creating leadership in the area of [[Strategic Marketing]] and [[Communication]].<ref>{{cite news \|title=Last Opportunity for Admission to 2018-20 PGDM-Communication \|url=http://www.businessworld.in/article/Last-Opportunity-for-Admission-to-2018-20-PGDM-Communication/23-01-2018-138094/ \|access-date=22 April 2021 \|work=BW Businessworld \|publisher=Press Trust of India \|date=23 January 2018 \|language=en}}</ref> MICA has a wide range of academic offerings including residential programmes for Post Graduate Management Studies and a Fellow Programme in Management (Communication) (residential, but off campus). <ref>{{cite web\|title=Programmes\|url=https://www.mica.ac.in/academic-programmes\|publisher=MICA\|access-date=16 January 2020}}</ref>

	==History==		==History==
	MICA was established in 1991 by [[A. G. Krishnamurthy]] of Mudra Communications, as an autonomous [[Postgraduate education\|post graduate]] academic institute.<ref name="timeline">{{cite web\|title=Evolution and Timeline\|url=http://www.mica.ac.in/index.php?mode=timeline\|publisher=Mica.ac.in\|access-date=20 May 2015}}</ref> The main academic block was inaugurated in 1993 and MICA relocated to its current campus at Shela. It was also the year in which its first Director Binod C. Agrawal began his tenure. The first batch of PGPD program in Communications was inaugurated in 1994.<ref name=timeline/> [[Atul Tandon (Professor)\|Atul Tandon]] served as director from 2001 to 2009. [[~~Shailendra Raj Mehta~~]] is the current ~~director~~ and ~~president~~.<ref>{{cite web\|title=Governing Council {{!}} Introduction\|url=https://www.mica.ac.in/introduction/governing-council\|website=www.mica.ac.in\|access-date=19 February 2018\|language=en-gb}}</ref>		MICA was established in 1991 by [[A. G. Krishnamurthy]] of Mudra Communications, as an autonomous [[Postgraduate education\|post graduate]] academic institute.<ref name="timeline">{{cite web\|title=Evolution and Timeline\|url=http://www.mica.ac.in/index.php?mode=timeline\|publisher=Mica.ac.in\|access-date=20 May 2015}}</ref> The main academic block was inaugurated in 1993 and MICA relocated to its current campus at Shela. It was also the year in which its first Director Binod C. Agrawal began his tenure. The first batch of PGPD program in Communications was inaugurated in 1994.<ref name=timeline/> [[Atul Tandon (Professor)\|Atul Tandon]] served as director from 2001 to 2009. [[Jaya Deshmukh]] is the current Director and CEO.<ref>{{cite web\|title=Governing Council {{!}} Introduction\|url=https://www.mica.ac.in/introduction/governing-council\|website=www.mica.ac.in\|access-date=19 February 2018\|language=en-gb}}</ref>

	==Academics==		==Academics==
	MICA offers various post-graduate certificate programmes in the area of strategic communication and marketing either as fully residential programmes or as online programmes. It also offers a fellow (doctoral level) programme.<ref>{{cite web\|title=Programmes\|url=https://www.mica.ac.in/academic-programmes\|publisher=MICA\|access-date=30 July 2017}}</ref> MICA has partnered with [[Emory University]] for data analytics, luxury marketing and consumer insight and with [[Michigan State University]] (MSU) and [[Northwestern University]] for marketing management and integrated marketing communications.<ref>{{Cite news\|url=https://timesofindia.indiatimes.com/city/ahmedabad/behavioural-research-lab-to-come-up-in-ahmedabad/articleshow/64626962.cms\|title=Behavioural research lab to come up in Ahmedabad - Times of India\|work=The Times of India\|access-date=4 July 2018}}</ref> MICA has three residential programmes - Post Graduate Diploma in Management (Communications) and Crafting Creative Communication. PGDM-C is the flagship programme offered by MICA.MICA also offers a doctoral program called Fellow Program in Management (FPM) ( communication). <ref name="PGDM"/>		MICA offers various post-graduate certificate programmes in the area of strategic communication and marketing either as fully residential programmes or as online programmes. It also offers a fellow (doctoral level) programme.<ref>{{cite web\|title=Programmes\|url=https://www.mica.ac.in/academic-programmes\|publisher=MICA\|access-date=30 July 2017}}</ref> MICA has partnered with [[Emory University]] for data analytics, luxury marketing and consumer insight and with [[Michigan State University]] (MSU) and [[Northwestern University]] for marketing management and integrated marketing communications.<ref>{{Cite news\|url=https://timesofindia.indiatimes.com/city/ahmedabad/behavioural-research-lab-to-come-up-in-ahmedabad/articleshow/64626962.cms\|title=Behavioural research lab to come up in Ahmedabad - Times of India\|work=The Times of India\|access-date=4 July 2018}}</ref> MICA has three residential programmes - Post Graduate Diploma in Management (Communications) and Crafting Creative Communication. PGDM-C is the flagship programme offered by MICA.MICA also offers a doctoral program called Fellow Program in Management (FPM) ( communication).<ref name="PGDM"/>

	From the year 2019, MICA has also launched a new postgraduate program called the Post Graduate Diploma in Management.<ref name="PGDM">{{cite web \|title=PGDM \|url=https://www.mica.ac.in/post-graduate-programmes/programme-summary \|website=MICA \|access-date=16 January 2020}}</ref><ref>{{cite web \|title=MICAT 2020 Results Announced \|url=https://news.careers360.com/micat-2020-result-announced-for-phase-i-check-here \|website=Career 360 \|access-date=16 January 2020}}</ref>		From the year 2019, MICA has also launched a new postgraduate program called the Post Graduate Diploma in Management.<ref name="PGDM">{{cite web \|title=PGDM \|url=https://www.mica.ac.in/post-graduate-programmes/programme-summary \|website=MICA \|access-date=16 January 2020}}</ref><ref>{{cite web \|title=MICAT 2020 Results Announced \|url=https://news.careers360.com/micat-2020-result-announced-for-phase-i-check-here \|website=Career 360 \|access-date=16 January 2020}}</ref>
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	==Notable faculty==		==Notable faculty==

	* [[Shailendra Raj Mehta]], President and Director, MICA and Distinguished Professor for Innovation and Entrepreneurship at MICA.<ref>{{Cite web\|url=https://indianexpress.com/profile/columnist/shailendra-raj-mehta/\|title=Shailendra Raj Mehta\|website=The Indian Express\|language=en-US\|access-date=15 October 2018\|date=17 July 2018}}</ref> <ref>{{Cite web\|url=https://www.mica.ac.in/shailendra-raj-mehta-president-and-director\|title=The Team - President and Director - Shailendra Raj Mehta\|website=www.mica.ac.in\|language=en-gb\|access-date=15 October 2018}}</ref>		* [[Shailendra Raj Mehta]], President and Director, MICA and Distinguished Professor for Innovation and Entrepreneurship at MICA.<ref>{{Cite web\|url=https://indianexpress.com/profile/columnist/shailendra-raj-mehta/\|title=Shailendra Raj Mehta\|website=The Indian Express\|language=en-US\|access-date=15 October 2018\|date=17 July 2018}}</ref><ref>{{Cite web\|url=https://www.mica.ac.in/shailendra-raj-mehta-president-and-director\|title=The Team - President and Director - Shailendra Raj Mehta\|website=www.mica.ac.in\|language=en-gb\|access-date=15 October 2018}}</ref>
			* Prof Varsha Jain - Prof Jain is a AGK Mani Aiyer chair professor at MICA Ahmedabad. She's known for her research and teaching excellence. Prof Jain served as a FPM chair at the institute, and achieving AIU/ NIRF status for the institution.
			* Jaya Deshmukh will be appointed as the new MICA director. Appointed for a period of five years and armed with over 25 years of global experience in Business Strategy and Digital Transformation, she will replace Dr Shailendra Raj Mehta whose term ends on May 31. An alumna from the first batch of MICA, Deshmukh will be the first woman to occupy the chair.
	<!--		<!--
	==Notable alumni==		==Notable alumni==
	add only those with their own ~~Wikipedia~~ page		add only those with their own Bharatpedia page
	-->		-->

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	[[Category:Marketing organizations]]		[[Category:Marketing organizations]]
	[[Category:Marketing in India]]		[[Category:Marketing in India]]
	[[Category:~~Communications~~ in Gujarat]]		[[Category:Business schools in Gujarat]]
	[[Category:MICA (institute)]]		[[Category:MICA (institute)]]
	[[Category:Educational institutions established in 1991]]		[[Category:Educational institutions established in 1991]]
	[[Category:1991 establishments in Gujarat]]		[[Category:1991 establishments in Gujarat]]
			[[Category:Communications and media organisations based in India]]

Ajay Kumar: Created a new article

2023-08-28T17:37:03Z

Created a new article

New page

{{short description|Higher education institution for Strategic Marketing and Communication skills in India}}
{{Use dmy dates|date=January 2020}}
{{Use Indian English|date=September 2018}}
{{Infobox institute
|coordinates={{coord|23.018006|N|72.532114|E}}
|motto = The School of Ideas
|image = MICA Logo.svg
|founder = [[A. G. Krishnamurthy]]
|established = 1991
|president = [[Shailendra Raj Mehta]]
|city = [[Ahmedabad]]
|state = [[Gujarat]] |country = [[India]]
|website = {{url|www.mica.ac.in}}
}}

'''MICA''', formerly '''Mudra Institute of Communications, Ahmedabad''', is a [[business school]] and an autonomous, non-profit institute of [[higher education]], located on the outskirts of the western Indian city of [[Ahmedabad]].<ref>{{cite news |title=MICA reduces MICAT test duration, number of questions {{!}} Ahmedabad News - Times of India |url=https://timesofindia.indiatimes.com/city/ahmedabad/mica-reduces-micat-test-duration-number-of-questions/articleshow/78974667.cms |access-date=22 April 2021 |work=The Times of India |date=31 October 2020 |language=en}}</ref>
Established in 1991, MICA is the only residential institute in India and perhaps in the Asia-Pacific region, dedicated to creating leadership in the area of [[Strategic Marketing]] and [[Communication]].<ref>{{cite news |title=Last Opportunity for Admission to 2018-20 PGDM-Communication |url=http://www.businessworld.in/article/Last-Opportunity-for-Admission-to-2018-20-PGDM-Communication/23-01-2018-138094/ |access-date=22 April 2021 |work=BW Businessworld |publisher=Press Trust of India |date=23 January 2018 |language=en}}</ref> MICA has a wide range of academic offerings including residential programmes for Post Graduate Management Studies and a Fellow Programme in Management (Communication) (residential, but off campus). <ref>{{cite web|title=Programmes|url=https://www.mica.ac.in/academic-programmes|publisher=MICA|access-date=16 January 2020}}</ref>

==History==
MICA was established in 1991 by [[A. G. Krishnamurthy]] of Mudra Communications, as an autonomous [[Postgraduate education|post graduate]] academic institute.<ref name="timeline">{{cite web|title=Evolution and Timeline|url=http://www.mica.ac.in/index.php?mode=timeline|publisher=Mica.ac.in|access-date=20 May 2015}}</ref> The main academic block was inaugurated in 1993 and MICA relocated to its current campus at Shela. It was also the year in which its first Director Binod C. Agrawal began his tenure. The first batch of PGPD program in Communications was inaugurated in 1994.<ref name=timeline/> [[Atul Tandon (Professor)|Atul Tandon]] served as director from 2001 to 2009. [[Shailendra Raj Mehta]] is the current director and president.<ref>{{cite web|title=Governing Council {{!}} Introduction|url=https://www.mica.ac.in/introduction/governing-council|website=www.mica.ac.in|access-date=19 February 2018|language=en-gb}}</ref>

==Academics==
MICA offers various post-graduate certificate programmes in the area of strategic communication and marketing either as fully residential programmes or as online programmes. It also offers a fellow (doctoral level) programme.<ref>{{cite web|title=Programmes|url=https://www.mica.ac.in/academic-programmes|publisher=MICA|access-date=30 July 2017}}</ref> MICA has partnered with [[Emory University]] for data analytics, luxury marketing and consumer insight and with [[Michigan State University]] (MSU) and [[Northwestern University]] for marketing management and integrated marketing communications.<ref>{{Cite news|url=https://timesofindia.indiatimes.com/city/ahmedabad/behavioural-research-lab-to-come-up-in-ahmedabad/articleshow/64626962.cms|title=Behavioural research lab to come up in Ahmedabad - Times of India|work=The Times of India|access-date=4 July 2018}}</ref> MICA has three residential programmes - Post Graduate Diploma in Management (Communications) and Crafting Creative Communication. PGDM-C is the flagship programme offered by MICA.MICA also offers a doctoral program called Fellow Program in Management (FPM) ( communication). <ref name="PGDM"/>

From the year 2019, MICA has also launched a new postgraduate program called the Post Graduate Diploma in Management.<ref name="PGDM">{{cite web |title=PGDM |url=https://www.mica.ac.in/post-graduate-programmes/programme-summary |website=MICA |access-date=16 January 2020}}</ref><ref>{{cite web |title=MICAT 2020 Results Announced |url=https://news.careers360.com/micat-2020-result-announced-for-phase-i-check-here |website=Career 360 |access-date=16 January 2020}}</ref>

==Notable faculty==

* [[Shailendra Raj Mehta]], President and Director, MICA and Distinguished Professor for Innovation and Entrepreneurship at MICA.<ref>{{Cite web|url=https://indianexpress.com/profile/columnist/shailendra-raj-mehta/|title=Shailendra Raj Mehta|website=The Indian Express|language=en-US|access-date=15 October 2018|date=17 July 2018}}</ref> <ref>{{Cite web|url=https://www.mica.ac.in/shailendra-raj-mehta-president-and-director|title=The Team - President and Director - Shailendra Raj Mehta|website=www.mica.ac.in|language=en-gb|access-date=15 October 2018}}</ref>



==References==
{{Reflist}}

==External links==
* [http://www.mica.ac.in MICA's Official Website]

{{Coord|23.001|72.442|display=title}}

{{Ahmedabad topics}}

{{authority control|state=expanded}}

{{DEFAULTSORT:MICA Ahmedabad}}
[[Category:Marketing organizations]]
[[Category:Marketing in India]]
[[Category:Communications in Gujarat]]
[[Category:MICA (institute)]]
[[Category:Educational institutions established in 1991]]
[[Category:1991 establishments in Gujarat]]