Ekyaschool: new initial bio w/ refs

2025-08-15T02:43:44Z

new initial bio w/ refs

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{{Short description|Indian fashion designer}}
'''Leena Singh''' is an Indian [[fashion designer]]. She is the owner of Ashima-Leena, an Indian luxury brand.

== Career ==
Leena Singh worked as a [[lawyer]] before turning to fashion design.<ref name=":0">{{Cite web|last=Vij|first=Drishti|date=2019-03-02|title=I'm sassy and I know it! These 5 women are redefining ageless style|url=https://www.hindustantimes.com/brunch/i-m-sassy-and-i-know-it-these-5-women-are-redefining-ageless-style/story-OxiBkrZxbgDylumyxIc5oN.html|access-date=2021-06-26|website=Hindustan Times|language=en}}</ref> She built the [[Luxury goods|luxury brand]] Ashima-Leena with her sister-in-law, Ashima.<ref>{{Cite web|last=Ahuja|first=Snigdha|date=7 February 2019|title=Ashima-Leena: The Untold Story|url=https://thevoiceoffashion.com/centrestage/business/ashimaleena-the-untold-story--2156|access-date=2021-06-26|website=thevoiceoffashion.com|language=en}}</ref>

In 2010, she was the official designer for the [[2010 Commonwealth Games|Commonwealth Games 2010]] held in [[New Delhi]].<ref>{{Cite web|title=Leena Singh {{!}} WEF {{!}} Women Economic Forum|url=https://www.wef.org.in/leena-singh/|access-date=2021-06-26|website=WEF|date=23 April 2018 |language=en-US}}</ref> In 2016, her label Ashima-Leena launched ''Fragrance of Persia'', a collection inspired in [[Persian clothing|Persians clothes]].<ref name=":1" /> In 2018, Singh launched a couture collection called ''Khwabeeda'' in an event in [[Delhi]], exploring contemporary and antique textile crafting weaves.<ref name=":2">{{Cite web|last=Singh|first=Swati|date=2018-08-11|title=Fusing traditional crafts with contemporary design|url=https://www.sundayguardianlive.com/lifestyle/fusing-traditional-crafts-contemporary-design|access-date=2021-06-26|website=The Sunday Guardian Live|language=en-US|archive-date=2021-06-26|archive-url=https://web.archive.org/web/20210626083837/https://www.sundayguardianlive.com/lifestyle/fusing-traditional-crafts-contemporary-design|url-status=dead}}</ref> In 2018, Leena Singh showcased a reversible shawl with the purpose of highlighting the artwork of weavers.<ref>{{Cite web|date=28 October 2018|title=Ashima-Leena's tribute to Kashmiri craftsmen - Times of India|url=https://timesofindia.indiatimes.com/life-style/fashion/designers/ashima-leenas-tribute-to-kashmiri-craftsmen/articleshow/63317826.cms|access-date=2021-06-26|website=The Times of India|language=en}}</ref> In 2020, Leena Singh, with the fashion designer [[Rina Dhaka]], supported an initiative to repurpose fashion waste into articles like masks, bed sheets, or pillow covers.<ref>{{Cite web|date=2020-12-12|title=How The ReFashion Hub plans to talk about fair fashion in India|url=https://lifestyle.livemint.com//fashion/trends/watch-out-for-the-refashion-hub-a-platform-to-talk-about-fair-fashion-in-india-111607754377207.html|access-date=2021-06-26|website=Mintlounge|language=en}}</ref>

== Style ==
Leena Singh looks for designs that are both traditional and contemporary.<ref name=":1">{{Cite web|last=Pangin|first=Inam Sarah|date=4 April 2016|title=Ashima-Leena is for women who believe in timeless fashion: Leena Singh - Times of India|url=https://timesofindia.indiatimes.com/life-style/fashion/designers/amazon-india-fashion-week-winter-2016-ashima-leena-interview/articleshow/51668672.cms|access-date=2021-06-26|website=The Times of India|language=en}}</ref> She claims that good clothes can be an empowering tool for women.<ref name=":0" /> Her brand has pursued to recreate the sense of [[Mughal Empire|Mughal royalty]].<ref name=":2" /><ref>{{Cite web|url=https://www.hindustantimes.com/lifestyle/fashion/a-melange-of-indian-craft-and-royalty-101630046258431.html|title=A Melange of Indian craft and royalty |date=27 August 2021 | language=en |access-date= April 17, 2022}}</ref><ref>{{Cite web|url=https://indianexpress.com/article/lifestyle/fashion/would-love-to-dress-up-rekha-fashion-designer-leena-singh-7517251/|title='Would love to dress up Rekha': Designer Leena Singh |date=22 September 2021 | language=en |access-date=18 April 2022}}</ref>

== See also ==

* [[Clothing in India|Indian clothing]]
* [[Fashion in India]]
* [[India Fashion Awards]]

== References ==
{{Reflist}}

{{DEFAULTSORT:Singh, Leena}}
[[Category:Indian fashion designers]]
[[Category:Indian women fashion designers]]
[[Category:Living people]]
[[Category:Year of birth missing (living people)]]

Leena Singh - Revision history

Ekyaschool: new initial bio w/ refs