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{{Short description|Indian dairy company}}

{{Use dmy dates|date=January 2019}}
{{Use Indian English|date=January 2019}}
{{Infobox company
| name = Kwality Ltd.
| logo = Kwality_Ltd._logo.svg
| type = Private
| foundation = 1992
| location = [[New Delhi]], India
| industry = Food and Agro Processing
| products = [[Dairy Products]] [[Tetra Pak]]
| homepage = {{URL|https://www.kwality.com/}}
| area_served = Gujarat, Bihar, Jharkhand, Orissa, Karnataka, Andhra Pradesh
}}
'''Kwality Ltd.''' is a processor and handler of [[dairy products]] in India listed on [[Bombay Stock Exchange|Bombay Stock exchange]] as public Limited Company. The company produces various types of dairy products, which include [[milk]], [[ghee]], [[butter]], [[Powdered milk|milk powder]], [[curd]], [[yogurt]], [[cheese]] etc.<ref>{{Cite web|url=http://in.reuters.com/finance/stocks/company-profile/KDAI.NS|archive-url=https://web.archive.org/web/20171008030518/http://in.reuters.com/finance/stocks/company-profile/KDAI.NS|url-status=dead|archive-date=2017-10-08|title=Company Profile for Kwality Limited}}</ref> The company has established procurement network which comprise 350,000 farmer families across 4,700 villages in [[North India]]. Kwality Ltd. has six plants in [[Haryana]], [[Uttar Pradesh]] and [[Rajasthan]] with processing capacity of {{convert|3.4|e6liter}} milk per day.

== History ==

Kwality Ltd. was incorporated in 1992 as Kwality Dairy (India) Ltd and registered with the registrar of companies ([[West Bengal]]) at [[Kolkata|Calcutta]].<ref>{{Cite web|url=http://www.kwality.com/about-us|title=About Kwality Ltd.}}</ref> In 1995 the company started producing [[ghee]], skimmed milk powder and other dairy products. The total cost of the above project was ₹3600 crore by way of public issue.<ref>{{cite web|url=http://www.business-standard.com/company/kwality-5324/information/company-history|title=KWALITY LTD. (KWALITY) – COMPANY HISTORY|website=www.business-standard.com|publisher=Business Standard}}</ref>

In 2013, Kwality Dairy India Ltd was changed from Kwality Dairy (India) Limited to Kwality Limited.<ref>{{cite news|url=http://money.rediff.com/companies/news/kwality-dairy-india-ltd/B7437002-3463-4E67-9498-F591E297BDDE|title=KWALITY DAIRY (INDIA) LTD. - Change of Name of the Company|date=17 August 2013|work=Rediff|publisher=Rediff}}</ref>

In [[Dun & Bradstreet Credibility Corp|Dun & Bradstreet]] Corporate Award 2014, Kwality Limited was selected as the top Indian Company under the ‘Food & Agro processing’ sector.

In June 2016, Kwality Ltd. secured the investment of ₹520 crore from KKR India.<ref>{{cite news|url=http://www.thehindu.com/business/Kwality-secures-up-to-Rs-520-cr-investment-from-KKR-India/article14486662.ece|title=Kwality secures up to Rs 520 cr investment from KKR India|date=13 July 2016|work=The Hindu}}</ref>

In October 2019, [[Haldiram's|Haldiram]] made a ₹130 crore<ref>{{Cite web|url=https://www.businesstoday.in/current/corporate/kwality-insolvency-haldiram-makes-rs-130-crore-bid-for-dairy-firm/story/383953.html|title=Kwality insolvency: Haldiram makes Rs 130 crore bid for dairy firm|website=www.businesstoday.in|date=10 October 2019 |access-date=2019-10-11}}</ref> bid for Kwality Dairy (India) Ltd after private equity giant [[KKR & Co.]] dragged dairy firm to [[Bankruptcy and Insolvency Act|bankruptcy]] court.

On 21 September 2020, Kwality Limited was charged with cheating a group of banks of ₹1,400 crore in a case of fraud filed by the [[Central Bureau of Investigation]]. The CBI started its investigations on a complaint by [[Bank of India]], which alleged that Kwality Ltd had taken credit from the bank since 2010 but started defaulting on payments in early 2018.<ref>{{cite news|url=https://www.ndtv.com/india-news/dairy-maker-kwality-charged-by-central-bureau-of-investigation-with-rs-1-400-crore-bank-loan-fraud-2298914?pfrom=home-topscroll|title=Dairy Maker Kwality Charged By CBI With ₹ 1,400 Crore Bank Loan Fraud|date=21 September 2020}}</ref>

== Brands and subsidiaries ==
The company sells milk under the brand Kwality Milk, which is available in three variants: Full Cream, Toned & Double Toned.
It also sells ready to drink Flavoured Milk, Dahi, Chaach etc. It is the first company in India to launch fortified flavoured milk with vitamin A+D in multiple flavours like Kesar, Badam, Elaichi, Butterscotch and Cold Coffee.

== Products ==

The product range of the company includes skimmed [[Powdered milk|milk powder]], whole milk powder, dairy whitener, [[dairy mix]], ice cream mix, ready to drink milk, and ghee among other products.

== Advertising ==

The company had signed up the actor [[Akshay Kumar]] as a [[brand ambassador]] in October 2015 for two years, according to a BSE filing.<ref>{{Cite news|url=http://www.moneycontrol.com/news/business/companies/kwality-ropesakshay-kumar-to-build-strong-b2c-brand-1056048.html|title=Kwality ropes in Akshay Kumar to build strong B2C brand|date=17 Dec 2015|work=Moneycontrol.com}}</ref>

In September 2017, the company confirmed the reappointment of Akshay Kumar as its brand ambassador for another two years.<ref>{{Cite news|url=http://brandequity.economictimes.indiatimes.com/news/advertising/kwality-renews-its-contract-with-actor-akshay-kumar/60390511|title=Kwality renews its contract with actor Akshay Kumar|date=6 September 2017|work=ET Brand Equity}}</ref> Kwality Limited came out with a campaign for its brand of milk, ‘Kwality’. The TVC campaign was conceptualized by McCann Health, India and it featured Akshay Kumar.<ref>{{Cite news|url=http://bestmediainfo.com/2017/03/kwality-milk-says-zindagi-mein-rukna-mana-hai/|title=Kwality milk says 'Zindagi mein rukna mana hai'|date=20 March 2017|work=Best Media Info}}</ref>

== References ==
{{reflist}}

[[Category:Dairy products companies of India]]
[[Category:Catering and food service companies of India]]
[[Category:Companies based in Kolkata]]
[[Category:Indian companies established in 1992]]
[[Category:Food and drink companies established in 1992]]
[[Category:Manufacturing companies established in 1992]]
[[Category:1992 establishments in West Bengal]]
[[Category:Companies formerly listed on the National Stock Exchange of India]]
[[Category:Companies formerly listed on the Bombay Stock Exchange]]

Kwality Ltd. - Revision history

Marta694059068: Started Basic Bio W/ Refs