LuciaStonor: basic refined references for consistency and cleaned formatting for accuracy

2026-03-06T10:14:14Z

basic refined references for consistency and cleaned formatting for accuracy

2400:1A00:BD11:3DDF:ECB7:A199:D41A:7EDA: Added kurkure market to Nepal

2021-08-27T02:56:56Z

Added kurkure market to Nepal

← Older revision		Revision as of 08:26, 27 August 2021
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	{{short description\|Corn puffs}}		{{short description\|Corn puffs}}
	{{distinguish\|Kurkura}}		{{distinguish\|Kurkura}}

	{{Infobox brand		{{Infobox brand
	\|name = Kurkure		\|name = Kurkure
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	\|discontinued =		\|discontinued =
	\|introduced = {{start date and age\|1999}}		\|introduced = {{start date and age\|1999}}
	\|markets = [[India]]<br/>[[Pakistan]]		\|markets = [[India]]<br/>[[Pakistan]]<br/>[[Nepal]]
	\|previousowners =		\|previousowners =
	\|trademarkregistrations=		\|trademarkregistrations=
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	}}		}}
	'''Kurkure''' is a brand of [[corn puff]]s produced and marketed by [[PepsiCo]], and first manufactured in India in 1999 as ''Leher Kurkure''.<ref name="pepsicoindia.co.in">{{cite web\|url=http://pepsicoindia.co.in/brands/kurkure.html\|title=PepsiCo India - Kurkure\|work=pepsicoindia.co.in}}</ref> Kurkure is sold in India, Pakistan and other countries.		'''Kurkure''' is a brand of [[corn puff]]s produced and marketed by [[PepsiCo]], and first manufactured in India in 1999 as ''Leher Kurkure''.<ref name="pepsicoindia.co.in">{{cite web\|url=http://pepsicoindia.co.in/brands/kurkure.html\|title=PepsiCo India - Kurkure\|work=pepsicoindia.co.in}}</ref> Kurkure is sold in India, Pakistan and other countries.


	==Ingredients==		==Ingredients==

>Gotitbro: per MOS

2021-06-27T13:52:18Z

per MOS

New page

{{short description|Corn puffs}}
{{distinguish|Kurkura}}
{{Infobox brand
|name = Kurkure
|image = Kurkure_Logo.png
|image_size = 200 px
|caption = Official logo
|type = [[Corn puffs]]
|currentowner = [[PepsiCo]] (via [[Frito-Lay]])
|origin = India
|discontinued =
|introduced = {{start date and age|1999}}
|markets = [[India]]<br/>[[Pakistan]]
|previousowners =
|trademarkregistrations=
|website=
}}
'''Kurkure''' is a brand of [[corn puff]]s produced and marketed by [[PepsiCo]], and first manufactured in India in 1999 as ''Leher Kurkure''.<ref name="pepsicoindia.co.in">{{cite web|url=http://pepsicoindia.co.in/brands/kurkure.html|title=PepsiCo India - Kurkure|work=pepsicoindia.co.in}}</ref> Kurkure is sold in India, Pakistan and other countries.

==Ingredients==
Kurkure is made from rice meal, edible vegetable oil<ref>{{cite web|title=Kurkure Business In India – Spicing Up The Market |work=aatmnirbharsena.org |url=https://aatmnirbharsena.org/blog/kurkure-making-business-in-india/ |date=5 Nov 2020 }}</ref> (palm oil), corn meal, gram meal, spices (turmeric), condiments, salt, sugar, tartaric, milk solids, and [[Disodium_inosinate|E631]].

Also, it contains flavour (natural and nature identical flavouring substances).<ref name="auto">{{cite web|title=FAQs|url=http://www.kurkure.co.in/faq.aspx}}</ref>

== Flavours ==
===India===
In India Kurkure is available in the following flavours:<ref name="pepsicoindia.co.in"/>

Additional to these flavors Kurkure is also made in other varieties of flavors in various occasions like in [[Puja (Hinduism)|Puja]], [[Diwali]] and also flavors in limited editions are made.<ref>{{cite web|url=http://www.pepsicoindia.co.in/media/Press-Releases/release-10_10_2014.aspx|title=Kurkure adds a festive twist with Limited Edition Diwali Gift Packs designed by Manish Arora|website=pepsicoindia.co.in|date=October 10, 2014|access-date=July 20, 2018}}</ref><ref>{{cite web|url=http://www.pepsicoindia.co.in/media/Press-Releases/release_10_06_12.aspx|title=Kurkure delights consumers with two limited edition pujo special flavours|website=pepsicoindia.co.in|date=October 6, 2012|access-date=July 29, 2018}}</ref>
* Masala Munch
* Green Chutney
* Chilli Chatka
* Tamatar Hyderabadi Style
* Malabar Masala Style
* Masala Twists (Solid Masti)
* Desi Beats
* Naughty Tomato
* Puffcorn (Yummy Cheese)
* Monster Paws
* Hyderabadi Hungama
* Lime pickle
* Zig Zag
* Puff Corn
* Corn Cups
* Solid Masti
* Monster Smilies
* Tangy Tamato
* Butter Masti
* Kurkure triangles
* Khatta Meetha
* Multigrain

Kurkure is often compared to other cheese snacks such as Cheetos in western countries for its similar shape and texture. Kurkure can also be found in some Indian convenience stores in Canada and the UK. The most commonly found flavour is the Masala Munch and Green Chutney. Kurkure is a very common snack amongst students and the youth population. The snack is made from corn, as opposed to its cheese alternatives. The snack has also been featured in several YouTube channels for tasting challenges and is often applauded for its crunchy texture.

===Pakistan===
*Toofani Mirch
*Red Chili Jhatka
*Chutney Chaska
*Salt & Pepper Masti
*Cheese Karara
*Sweet Lime Chatpat
*Dahi Papri Chaat
*Barbecue
*Cream N’ Onion
*Cheese N’ Garlic
*Hot N’ Spicy
*Sour Cream Maska
*Halke Phulke

==Marketing==
In 1999, Kurkure was initially launched in market as Leher Kurkure, Indian television actress Pooja Ghai Rawal appeared in the television commercial & was the first brand ambassador for Kurkure. In 2004, Indian Hindi film actress [[Juhi Chawla]] was featured in advertisements for Kurkure.<ref>{{cite news|last=Adesara|first=Hetal|url=http://www.indiantelevision.com/mam/headlines/y2k4/may/maymam128.htm|title=Kurkure's new ad with Juhi Chawla rides on Tulsi bahu's success|date=31 May 2004|publisher=indiantelevision.com|access-date=23 July 2012}}</ref> Kurkure was launched in [[Tamil Media]] in 2008 with actress [[Simran (actress)|Simran]] as its brand ambassador.<ref>[http://pepsicoindia.co.in/media/Press-Releases/release_06_04_08.aspx Cine Idol Simran appointed as the first brand ambassador for Kurkure in South India] {{Webarchive|url=https://web.archive.org/web/20111011220001/http://pepsicoindia.co.in/media/Press-Releases/release_06_04_08.aspx |date=2011-10-11 }}. PepsiCo India. June 4, 2008. Retrieved on 2012-01-01.</ref> In 2012, [[Parineeti Chopra]], [[Kunal Kapoor (actor, born 1977)|Kunal Kapoor]], [[Boman Irani]], [[Ramya Krishnan]], and [[Farida Jalal]], started to advertise Kurkure.<ref>{{cite web|title=Kurkure launches the all new 'Tedha Hai Par Mera Hai' Family|url=http://www.pepsicoindia.co.in/media/Press-Releases/release_12_07_12.aspx|work=PepsiCo India}}</ref> In 2019 [[Samantha Ruth Prabhu]] acted in Tamil and Telugu TVCs of Kurkure.<ref>{{cite web|url=http://www.adageindia.in/advertising/the-evolution-of-kurkure-from-control-nahi-hota-to-khayal-toh-chatpata-hai/articleshow/69564899.cms|title=The Evolution of Kurkure: From Control Nahi Hota to Khayal toh Chatpata Hai|website=adageindia.in|date=May 30, 2019|access-date=June 24, 2019}}</ref>

It was also launched in [[Pakistan]] in 2007, where it is manufactured by ''PepsiCo Pakistan'', the local division of [[PepsiCo]],<ref>{{cite web|last=Bhushan|first=Ratna|url=http://articles.economictimes.indiatimes.com/2007-09-07/news/28387014_1_frito-lay-india-frito-lay-brands-kurkure |title=Kurkure set to cross LoC |publisher=Articles.economictimes.indiatimes.com |date=2007-09-07 |access-date=2012-07-23}}</ref><ref>{{cite web|url=http://www.rediff.com/money/2007/sep/17kur.htm |title=Kurkure goes to UK |publisher=Rediff.com |date=2004-12-31 |access-date=2012-07-23}}</ref><ref name="money control">{{cite web|url=https://www.moneycontrol.com/news/business/pepsico-aims-to-double-kurkure-sales-in-next-5-years-2542623.html|title=PepsiCo aims to double Kurkure sales in next 5 years|website=moneycontrol.com|date=4 April 2018|access-date=11 July 2018}}</ref> and actresses [[Ayesha Omer]], [[Hania Amir]] and [[Iqra Aziz]] have featured in its television commercials.<ref>{{cite web|url=http://thecinemapost.com/10-pakistani-actresses-who-started-off-with-modelling/723237/|title=10 Pakistani Actresses Who Started Off with Modelling|author=Mehwish Bangush|website=thecinemapost.com|date=May 13, 2017|access-date=July 11, 2018}}</ref><ref>{{cite web|url=https://www.brandsynario.com/kurkures-latest-tvc-featuring-iqra-aziz-ahmed-ali-akber-makes-us-miss-our-college-days/|title=Kurkure's Latest TVC Featuring Iqra Aziz & Ahmed Ali Akber Makes us Miss Our College Days!|author=Anusha Sachwani|website=brandsynario.com|date=2 October 2019}}</ref> In November 2006, [[Frito-Lay]] announced plans to release Kurkure to American markets sometime in 2007.<ref>{{cite web|url=http://www.fnbnews.com/article/detarchive.asp?articleid=19261&sectionid=31|title=Frito-Lay to launch Kurkure in US|date=4 November 2006|publisher=fnbnews.com|access-date=23 July 2012}}</ref> This decision was made after analysts showed increasing interest in Indian spices in the region.<ref>{{cite book|title= Kurkure Masala Munch 5 Oz by PepsiCo|isbn= 2584695235}}</ref> Also, the introduction in other markets with a non-resident Indian population such as the UK.<ref>{{cite news|url=http://www.thehindubusinessline.com/2005/03/30/stories/2005033002200100.htm|title=Pepsi India to expand portfolio, foray into breakfast segment — $300–500 m investment planned|date=30 March 2005|publisher=[[Business Line]]|access-date=23 July 2012}}</ref> As of 2013, Kurkure is available in Western Canada. As of 2010, Kurkure is available in Eastern Canada.<ref>{{cite news|url=http://www.pepsicoindia.co.in/media/Press-Releases/release-01_04_2014.aspx|title=Pepsi markets goes Global|publisher=PepsiCo India}}</ref>

== Controversy ==
In July 2018, it was reported that PepsiCo had been granted an order by the [[Delhi High Court]], ordering [[Facebook]], [[Instagram]], [[Twitter]], and [[YouTube]] to remove or block various "disparaging and defamatory" posts perpetuating a false rumour that Kurkure products contain plastics. The rumour had frequently been spread via videos depicting the snacks being flammable, even though this is based primarily on their [[starch]] content. PepsiCo faced criticism over the move, as it also included the [[geoblocking]] of Twitter posts that were clearly satirizing the controversy and order.<ref>{{Cite web|url=https://theprint.in/governance/delhi-hc-does-not-find-kurkure-plastic-jokes-funny-orders-social-media-giants-to-erase-them/89049/|title=Delhi HC does not find Kurkure 'plastic' jokes funny, orders social media giants to erase them|date=26 July 2018|website=The Print|archive-url=https://web.archive.org/web/20180727084744/https://theprint.in/governance/delhi-hc-does-not-find-kurkure-plastic-jokes-funny-orders-social-media-giants-to-erase-them/89049/|archive-date=2018-07-27|url-status=dead|access-date=26 July 2018}}</ref><ref>{{Cite news|url=https://www.livemint.com/Consumer/6l27hPML69yI3Jc4hPN6NP/Social-media-platforms-take-down-posts-on-Pepsi-Kurkure.html|title=Social media platforms take down posts on Pepsi Kurkure|last=Mitra|first=Sounak|date=2018-07-26|work=Livemint|access-date=2018-07-27}}</ref><ref>{{Cite news|url=https://www.cnet.com/au/news/facebook-ordered-to-block-posts-about-a-pepsico-snack-in-india/|title=Facebook ordered to block posts about a PepsiCo snack in India|date=2018-07-27|work=CNET|access-date=2018-07-27|language=en}}</ref><ref>{{Cite news|url=https://www.news18.com/news/buzz/pepsico-wants-twitter-to-delete-all-jokes-on-kurkure-has-plastic-1824227.html|title=PepsiCo Reportedly Wants Twitter to Delete All Jokes on 'Kurkure Has Plastic'|work=News18|access-date=2018-07-27}}</ref>

==References==
{{Reflist}}

==External links==
*{{Facebook|Kurkure}}

{{Frito Lay}}

[[Category:1999 establishments in India]]
[[Category:Frito-Lay brands]]
[[Category:Brand name snack foods]]
[[Category:Indian snack foods]]
[[Category:PepsiCo brands]]

Kurkure - Revision history

LuciaStonor: basic refined references for consistency and cleaned formatting for accuracy

2400:1A00:BD11:3DDF:ECB7:A199:D41A:7EDA: Added kurkure market to Nepal

>Gotitbro: per MOS