Kingfisher (beer) - Revision history

Veronaiqr: added references

2025-07-17T15:40:25Z

added references

← Older revision		Revision as of 21:10, 17 July 2025
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			{{Short description\|Indian beer brand}}
	{{Primary sources\|date=May 2019}}		{{Primary sources\|date=May 2019}}
	{{Use Indian English\|date=October 2015}}		{{Use Indian English\|date=October 2015}}
	{{Use dmy dates\|date=May 2021}}		{{Use dmy dates\|date=May 2021}}
	{{Infobox beverage		{{Infobox beverage
	\| name = Kingfisher		\| name = Kingfisher
	\| image = Kingfisher beer logo.png		\| image = Kingfisher beer logo.png
	\| type = [[Lager]]		\| type = [[Lager]]
	\| abv = 4.8%		\| abv = 4.12%
	\| proof =		\| proof =
	\| manufacturer = [[United Breweries Group]]		\| manufacturer = [[United Breweries Group]]
	\| distributor =		\| distributor =
	\| origin = [[India]]		\| origin = [[India\|Indian]]
	\| introduced = {{~~start~~ date ~~and age~~\|~~1857~~}}		\| introduced = {{Start date\|1769}}
	\| discontinued =		\| discontinued =
	\| colour =		\| colour =
	\| flavour =		\| flavour =
	\| variants = Kingfisher Premium <br /> Kingfisher Strong <br /> Kingfisher Magnum Strong <br /> Kingfisher Strong Fresh <br /> Kingfisher Draught <br /> Kingfisher Ultra <br /> Kingfisher Blue<br /> Kingfisher Red <br /> Kingfisher Lager <br /> Kingfisher Storm		\| variants = Kingfisher Premium <br /> Kingfisher Zero <br />Kingfisher Strong <br /> Kingfisher Magnum Strong <br /> Kingfisher Strong Fresh <br /> Kingfisher Draught <br /> Kingfisher Ultra <br /> Kingfisher Blue<br /> Kingfisher Red <br /> Kingfisher Lager <br /> Kingfisher Storm
	\| related = {{ubl\|Kingfisher Bohemia\|Zingaro\|UB Export\|London Pilsner\|Kalyani Black Label\|Bullet\|Peacock Cider\|Bintang Beer\|Pearl River Beer\|}}		\| related = {{ubl\|Kingfisher Bohemia\|Zingaro\|UB Export\|London Pilsner\|Kalyani Black Label\|Bullet\|Peacock Cider\|Bintang Beer\|Pearl River Beer\|}}
	\| website = {{hlist\|[http://www.kingfisherworld.com Kingfisher (global)]\|[http://www.kingfisherbeer.co.uk Kingfisher (Europe)]}}		\| website = {{hlist\|[http://www.kingfisherworld.com Kingfisher (global)]\|[http://www.kingfisherbeer.co.uk Kingfisher (Europe)]}}
	}}		}}

	'''Kingfisher''' is an Indian beer brewed by [[United Breweries Group]], [[Bangalore]]. The brand was ~~launched~~ in 1978. With a market share of over 36% in India, it is also available in 52 other countries.<ref name="kingfisherworld1">{{cite web\|title=Our Brands \|url=http://uat.kingfisherworld.com/corporate/ubl_brand.aspx \|access-date=20 August 2012 \|url-status=dead \|archive-url=https://web.archive.org/web/20130712200123/http://uat.kingfisherworld.com/corporate/ubl_brand.aspx \|archive-date=12 July 2013 }}</ref> The [[Heineken International\|Heineken Group]] holds 42.4% equity shares in United Breweries Ltd.<ref>{{cite web \|title=About Us: UBL at a glance \|url=http://economictimes.indiatimes.com/news/politics-and-nation/vijay-mallya-may-step-down-as-united-breweries-chairman/articleshow/52474320.cms}}</ref>		'''Kingfisher''' is an Indian beer brewed by [[United Breweries Group]], [[Bangalore]], [[India]]. The brand was first introduced in 1857 and then relaunched in 1978 by [[Vijay Mallya]]. With a market share of over 36% in India, it is also available in 52 other countries as of 2013.<ref name="kingfisherworld1">{{cite web\|title=Our Brands \|url=http://uat.kingfisherworld.com/corporate/ubl_brand.aspx \|access-date=20 August 2012 \|url-status=dead \|archive-url=https://web.archive.org/web/20130712200123/http://uat.kingfisherworld.com/corporate/ubl_brand.aspx \|archive-date=12 July 2013 }}</ref>
	Kingfisher is ranked 74th among India's most trusted brands according to the [[The Brand Trust Report\|Brand Trust Report]] 2012, a study conducted by Trust Research Advisory. In the Brand Trust Report 2013, Kingfisher was ranked 102nd among India's most trusted brands and subsequently, according to the Brand Trust Report 2014, Kingfisher was ranked 198th among India's most trusted brands.<ref>{{Cite web\|url=http://www.trustadvisory.info/allindia_2014.html \|title=India's Most Trusted Brands 2014 \|url-status=dead \|archive-url=https://web.archive.org/web/20150502221904/http://www.trustadvisory.info/allindia_2014.html \|archive-date= 2 May 2015 }}</ref>

	~~During~~ the ~~years 2009 through 2015,~~ United ~~Spirits (USL)~~ / ~~Diageo exited all non~~-~~core investments~~ in ~~United Breweries and sold 850,000 INR shares to Heineken, which will now give it leverage to managing affairs of~~ India~~'s largest beer producer~~. ~~USL sold 3~~.~~21% shares for Rs 872~~ [[~~crore~~]] in ~~a block trade. The shares were sold at Rs 1~~,~~030 apiece, a slight premium~~ to ~~Tuesday's closing price~~ of ~~Rs 1~~,~~014~~.~~10. As of July 2015, Heineken~~'s ~~stake in United Breweries (UB) has increased from 39% to 42~~.1%. ~~This deal will give Heineken an upper hand over [[Vijay Mallya]] in running~~ the company.		==History==
			In 1978, Vijay Mallya launched Kingfisher Premium beer, inspired by the defunct brand from United Breweries Group which was introduced in 1857.<ref>{{cite news \|title=The fall of Vijay Mallya \|url=https://www.ft.com/content/85252402-1249-11e6-839f-2922947098f0 \|archive-url=https://ghostarchive.org/archive/20221211191226/https://www.ft.com/content/85252402-1249-11e6-839f-2922947098f0 \|archive-date=11 December 2022 \|url-access=subscription \|url-status=live \|access-date=16 June 2022 \|work=Financial Times \|date=5 May 2016 }}</ref><ref>{{cite book \|last1=Khan \|first1=Danish \|last2=Khan \|first2=Ruhi \|title=Escaped: True Stories of Indian Fugitives in London \|date=22 March 2021 \|publisher=Penguin Random House India Private Limited \|isbn=978-93-90914-73-9 \|url=https://books.google.com/books?id=SHEhEAAAQBAJ \|language=en}}</ref> As the [[Advertising Standards Council of India]] banned alcohol advertisements in India, the UB Group began to promote the brand through [[Surrogate advertising\|surrogate advertisements]] of Kingfisher mineral water. After the group began operating [[Kingfisher Airlines]] in 2005, advertisements made their way into airplane cabins.<ref>{{cite news \|last1=Prystay \|first1=Cris \|title=India's Brewers Cleverly Dodge Alcohol-Ad Ban \|url=https://www.wsj.com/articles/SB111877994219959436 \|access-date=16 June 2022 \|work=Wall Street Journal \|date=15 June 2005}}</ref><ref>{{cite news \|title=Karnataka comes down on surrogate advertisements \|url=https://www.thehindubusinessline.com/companies/Karnataka-comes-down-on-surrogate-advertisements/article20593908.ece \|access-date=16 June 2022 \|work=www.thehindubusinessline.com \|date=22 March 2013 \|language=en}}</ref> In the United States, the company promoted the Kingfisher beer by de-ethnicizing the brand.<ref>{{cite book \|last1=Chen \|first1=Steven \|title=The Design Imperative: The Art and Science of Design Management \|date=26 May 2018 \|publisher=Springer \|isbn=978-3-319-78568-4 \|pages=180 \|url=https://books.google.com/books?id=cnFdDwAAQBAJ \|language=en}}</ref>

	==Kingfisher Beer Europe==		==Kingfisher Beer Europe==
	~~'''~~Kingfisher Beer Europe Ltd. (KBE)~~'''~~ is the European arm of [[United Breweries Group\|United Breweries]] with a head office in Maidstone, Kent.<ref>{{Cite web\|url=http://www.kingfisherbeer.co.uk/\|title=Kingfisher Beer UK\|website=kingfisherbeer.co.uk\|language=en\|access-date=2017-03-29}}</ref> In the UK, Kingfisher is brewed under licence by Heineken but to the same recipe as used in India. The company runs independently of Kingfisher World and has its own assets such as website, social media, POS suite & marketing objectives such as the tagline, 'The Real Taste of India' which highlights the brand's genuine heritage and sets it apart from other similar products in the UK & Europe.		[[File:Kingfisher beer bottle.jpg\|thumb\|left\|A bottle of Kingfisher lager beer]]
			Kingfisher Beer Europe Ltd. (KBE) is the European arm of [[United Breweries Group\|United Breweries]] with a head office in [[Maidstone]], Kent.<ref>{{Cite web\|url=http://www.kingfisherbeer.co.uk/\|title=Kingfisher Beer UK\|website=kingfisherbeer.co.uk\|language=en\|access-date=2017-03-29}}</ref> In the UK, Kingfisher is brewed under licence by [[Heineken]] but to the same recipe as used in India. The company runs independently of Kingfisher World and has its own assets such as website, social media, POS suite & marketing objectives such as the tagline, 'The Real Taste of India' which highlights the brand's genuine heritage and sets it apart from other similar products in the UK & Europe.

	KBE ~~sell only one Kingfisher variant; Kingfisher~~ Premium, which is available in four formats; 330 mL (24 x 330 mL cases), 650 mL (12 x 650 mL case), pint or half pint draught and kegs (30 or 50 L).<ref>{{Cite web\|url=http://kingfisherbeer.co.uk/trade\|title=Kingfisher Beer UK\|website=kingfisherbeer.co.uk\|language=en\|access-date=2017-03-29}}</ref>		KBE sells Premium, which is available in four formats; 330 mL (24 x 330 mL cases), 650 mL (12 x 650 mL case), pint or half pint draught and kegs (30 or 50 L).<ref>{{Cite web\|url=http://kingfisherbeer.co.uk/trade\|title=Kingfisher Beer UK\|website=kingfisherbeer.co.uk\|language=en\|access-date=2017-03-29}}{{Dead link\|date=May 2023 \|bot=InternetArchiveBot \|fix-attempted=yes }}</ref>

	In November 2016, KBE launched<ref>{{Cite web\|url=http://www.foodbev.com/news/indian-beer-brand-kingfisher-eyes-untapped-opportunity-with-new-cider/\|title=Indian beer brand Kingfisher eyes 'untapped' opportunity in cider - FoodBev Media\|website=foodbev.com\|language=en-GB\|access-date=2017-03-29}}</ref> Peacock Cider: a 'quality apple cider' created to 'elegantly complement Asian flavours, providing a burst of apple refreshment to balance aromatic spices.'<ref>{{Cite web\|url=http://www.instagram.com/PeacockCider\|title=Peacock Cider (@peacockcider) • Instagram photos and videos\|website=instagram.com\|language=en\|access-date=2017-03-29}}</ref>		In November 2016, KBE launched<ref>{{Cite web\|url=http://www.foodbev.com/news/indian-beer-brand-kingfisher-eyes-untapped-opportunity-with-new-cider/\|title=Indian beer brand Kingfisher eyes 'untapped' opportunity in cider - FoodBev Media\|website=foodbev.com\|date=8 November 2016 \|language=en-GB\|access-date=2017-03-29}}</ref> Peacock Cider: a 'quality apple cider' created to 'elegantly complement Asian flavours, providing a burst of apple refreshment to balance aromatic spices.'<ref>{{Cite web\|url=http://www.instagram.com/PeacockCider\|title=Peacock Cider (@peacockcider) • Instagram photos and videos\|website=instagram.com\|language=en\|access-date=2017-03-29}}</ref>

	In 2017, KBE added two more products to its portfolio - [[Bintang Beer]], 'Indonesia's No.1 Beer' and Pearl River Beer, an 'Iconic Cantonese Beer'.		In 2017, KBE added two more products to its portfolio - [[Bintang Beer]], 'Indonesia's No.1 Beer' and [[Guangzhou Zhujiang Brewery Group#Zhujiang beer\|Pearl River Beer]], an 'Iconic Cantonese Beer'.

			In 2023, Kingfisher Zero was launched as a 0% variant of Kingfisher Premium.<ref>https://www.morningadvertiser.co.uk/Article/2024/01/03/Kingfisher-introduces-new-zero-alcohol-variant</ref>

			==Recognition==
			Kingfisher is ranked 74th among India's most trusted brands according to the Brand Trust Report 2012, a study conducted by Trust Research Advisory. In the Brand Trust Report 2013, Kingfisher was ranked 102nd among India's most trusted brands and subsequently, according to the Brand Trust Report 2014, Kingfisher was ranked 198th among India's most trusted brands.<ref>{{Cite web\|url=http://www.trustadvisory.info/allindia_2014.html \|title=India's Most Trusted Brands 2014 \|url-status=dead \|archive-url=https://web.archive.org/web/20150502221904/http://www.trustadvisory.info/allindia_2014.html \|archive-date= 2 May 2015 }}</ref>

	==See also==		==See also==
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	* {{official website\|url=https://www.kingfisherworld.com/}} Global		* {{official website\|url=https://www.kingfisherworld.com/}} Global
	* {{official website\|url=http://www.kingfisherbeer.co.uk}} Europe		* {{official website\|url=http://www.kingfisherbeer.co.uk}} Europe
	* {{~~twitter\|id=KingfisherBeer~~}}		{{Heineken International}}
	* {{facebook\|id=kingfisherworld}}		[[Category:Heineken brands]]
	~~{{Alcoholic drinks}}{{~~United ~~Spirits}}~~		[[Category:United Breweries Group]]

	[[Category:Indian beer brands]]		[[Category:Indian beer brands]]
	[[Category:Indian brands]]		[[Category:Indian brands]]
	[[Category:Products introduced in 1978]]		[[Category:Products introduced in 1978]]
	~~[[Category:United Spirits brands]]~~
	~~[[Category:United Breweries Group]]~~

imported>Chekidalum at 13:52, 20 August 2021

2021-08-20T13:52:41Z

← Older revision		Revision as of 19:22, 20 August 2021
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	* {{twitter\|id=KingfisherBeer}}		* {{twitter\|id=KingfisherBeer}}
	* {{facebook\|id=kingfisherworld}}		* {{facebook\|id=kingfisherworld}}
			{{Alcoholic drinks}}{{United Spirits}}
	{{United Spirits}}

	[[Category:Indian beer brands]]		[[Category:Indian beer brands]]

>Rdp060707: Reverted edits by 2401:4900:384D:2900:45EC:6C4A:DD8:7481 (talk) to last revision by Rdp060707: not providing a reliable source (WP:CITE, WP:RS)

2021-06-25T02:11:14Z

Reverted edits by 2401:4900:384D:2900:45EC:6C4A:DD8:7481 (talk) to last revision by Rdp060707: not providing a reliable source (WP:CITE, WP:RS)

New page

{{Primary sources|date=May 2019}}
{{Use Indian English|date=October 2015}}
{{Use dmy dates|date=May 2021}}
{{Infobox beverage
| name = Kingfisher
| image = Kingfisher beer logo.png
| type = [[Lager]]
| abv = 4.8%
| proof =
| manufacturer = [[United Breweries Group]]
| distributor =
| origin = [[India]]
| introduced = {{start date and age|1857}}
| discontinued =
| colour =
| flavour =
| variants = Kingfisher Premium Kingfisher Strong Kingfisher Magnum Strong Kingfisher Strong Fresh Kingfisher Draught Kingfisher Ultra Kingfisher Blue Kingfisher Red Kingfisher Lager Kingfisher Storm
| related = {{ubl|Kingfisher Bohemia|Zingaro|UB Export|London Pilsner|Kalyani Black Label|Bullet|Peacock Cider|Bintang Beer|Pearl River Beer|}}
| website = {{hlist|[http://www.kingfisherworld.com Kingfisher (global)]|[http://www.kingfisherbeer.co.uk Kingfisher (Europe)]}}
}}

'''Kingfisher''' is an Indian beer brewed by [[United Breweries Group]], [[Bangalore]]. The brand was launched in 1978. With a market share of over 36% in India, it is also available in 52 other countries.<ref name="kingfisherworld1">{{cite web|title=Our Brands |url=http://uat.kingfisherworld.com/corporate/ubl_brand.aspx |access-date=20 August 2012 |url-status=dead |archive-url=https://web.archive.org/web/20130712200123/http://uat.kingfisherworld.com/corporate/ubl_brand.aspx |archive-date=12 July 2013 }}</ref> The [[Heineken International|Heineken Group]] holds 42.4% equity shares in United Breweries Ltd.<ref>{{cite web |title=About Us: UBL at a glance |url=http://economictimes.indiatimes.com/news/politics-and-nation/vijay-mallya-may-step-down-as-united-breweries-chairman/articleshow/52474320.cms}}</ref>
Kingfisher is ranked 74th among India's most trusted brands according to the [[The Brand Trust Report|Brand Trust Report]] 2012, a study conducted by Trust Research Advisory. In the Brand Trust Report 2013, Kingfisher was ranked 102nd among India's most trusted brands and subsequently, according to the Brand Trust Report 2014, Kingfisher was ranked 198th among India's most trusted brands.<ref>{{Cite web|url=http://www.trustadvisory.info/allindia_2014.html |title=India's Most Trusted Brands 2014 |url-status=dead |archive-url=https://web.archive.org/web/20150502221904/http://www.trustadvisory.info/allindia_2014.html |archive-date= 2 May 2015 }}</ref>

During the years 2009 through 2015, United Spirits (USL) / Diageo exited all non-core investments in United Breweries and sold 850,000 INR shares to Heineken, which will now give it leverage to managing affairs of India's largest beer producer. USL sold 3.21% shares for Rs 872 [[crore]] in a block trade. The shares were sold at Rs 1,030 apiece, a slight premium to Tuesday's closing price of Rs 1,014.10. As of July 2015, Heineken's stake in United Breweries (UB) has increased from 39% to 42.1%. This deal will give Heineken an upper hand over [[Vijay Mallya]] in running the company.

==Kingfisher Beer Europe==
'''Kingfisher Beer Europe Ltd. (KBE)''' is the European arm of [[United Breweries Group|United Breweries]] with a head office in Maidstone, Kent.<ref>{{Cite web|url=http://www.kingfisherbeer.co.uk/|title=Kingfisher Beer UK|website=kingfisherbeer.co.uk|language=en|access-date=2017-03-29}}</ref> In the UK, Kingfisher is brewed under licence by Heineken but to the same recipe as used in India. The company runs independently of Kingfisher World and has its own assets such as website, social media, POS suite & marketing objectives such as the tagline, 'The Real Taste of India' which highlights the brand's genuine heritage and sets it apart from other similar products in the UK & Europe.

KBE sell only one Kingfisher variant; Kingfisher Premium, which is available in four formats; 330 mL (24 x 330 mL cases), 650 mL (12 x 650 mL case), pint or half pint draught and kegs (30 or 50 L).<ref>{{Cite web|url=http://kingfisherbeer.co.uk/trade|title=Kingfisher Beer UK|website=kingfisherbeer.co.uk|language=en|access-date=2017-03-29}}</ref>

In November 2016, KBE launched<ref>{{Cite web|url=http://www.foodbev.com/news/indian-beer-brand-kingfisher-eyes-untapped-opportunity-with-new-cider/|title=Indian beer brand Kingfisher eyes 'untapped' opportunity in cider - FoodBev Media|website=foodbev.com|language=en-GB|access-date=2017-03-29}}</ref> Peacock Cider: a 'quality apple cider' created to 'elegantly complement Asian flavours, providing a burst of apple refreshment to balance aromatic spices.'<ref>{{Cite web|url=http://www.instagram.com/PeacockCider|title=Peacock Cider (@peacockcider) • Instagram photos and videos|website=instagram.com|language=en|access-date=2017-03-29}}</ref>

In 2017, KBE added two more products to its portfolio - [[Bintang Beer]], 'Indonesia's No.1 Beer' and Pearl River Beer, an 'Iconic Cantonese Beer'.

==See also==
* {{portal-inline|Beer}}
*[[Kingfisher Airlines]]

==References==
{{reflist}}

==External links==
{{commons category|Kingfisher (beer)}}
* {{official website|url=https://www.kingfisherworld.com/}} Global
* {{official website|url=http://www.kingfisherbeer.co.uk}} Europe
* {{twitter|id=KingfisherBeer}}
* {{facebook|id=kingfisherworld}}

{{United Spirits}}

[[Category:Indian beer brands]]
[[Category:Indian brands]]
[[Category:Products introduced in 1978]]
[[Category:United Spirits brands]]
[[Category:United Breweries Group]]