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{{short description|Indian digital platform}}
{{Infobox YouTube personality
| name = Karikku
| logo =
| logo_size = 
| logo_caption = Karikku
| nationality = Indian
| location = [[Kochi]]
| creator = [[Nikhil Prasad]]
| years_active = 2018 – present
| catchphrase(s) = Feel The Freshness Inside
| silver_button = y
| silver_year = 2019
| gold_button = y
| gold_year = 2019
| nocat =
}}
'''''Karikku''''' is a Malayalam digital media platform that was founded by Nikhil Prasad in 2018. The platform gained popularity with their first Web series titled "Thera Para". Karikku has different business verticals including Fliq (web series), Tuned (music label), Fuse (influencer marketing), Wybe (merchandising) and Zero (news media).

The channel received the [[YouTube Creator Awards|Golden Creator Award]] upon reaching one million subscribers on YouTube in 2019.<ref>{{Cite web|title=Karikku owns 1 Million followers with just 30 uploads|url=https://timesofindia.indiatimes.com/city/kochi/karikku-turns-out-to-be-a-real-money-spinner/articleshow/70416647.cms|access-date=2020-10-26|website=[[The Times of India]]|language=en}}</ref>

The ''Karikku'' platform received the Mazhavil Entertainment award 2019 for the Best Original Content (Digital) presented by [[Mazhavil Manorama]].<ref>{{Cite web|title=List of winners in Mazhavil Entertainment Awards 2019|url=https://www.onmanorama.com/entertainment/entertainment-news/2019/05/07/mazhavil-entertainment-awards-2019-list-of-winners.html|access-date=2020-10-27|website=[[Mazhavil Manorama]]|language=en}}</ref><ref>{{Cite web|date=2019-05-14|title=Mazhavil Entertainment Awards show winners revealed|url=https://www.medianews4u.com/mazhavil-manorama-to-telecast-mazhavil-entertainment-awards-show-on-may-18th-19th-at-7pm/|access-date=2020-10-27|website=MediaNews4U|language=en-US}}</ref>

== History ==

The [[YouTube]] channel ''Karikku'' was launched in 2016 by Nikhil Prasad.<ref name="abce">{{Cite news|date=2019-08-02|title=Meet the creator of YouTube's viral 'Karikku' team|language=en-IN|work=[[The Hindu]]|url=https://www.thehindu.com/entertainment/as-karikku-tops-the-list-of-malayalam-content-creation-on-youtube-founder-nikhil-prasad-talks-about-reasons-that-makes-it-click/article28793720.ece|access-date=2020-10-20|issn=0971-751X}}</ref> Karikku uploaded its first video on April's Fools Day, 2018.

The channel's breakthrough came with the series ''Thera Para'', which discusses the life of four young men in a very relatable manner, touching upon the day in the life of people around that age category.<ref>{{Cite web|date=2020-10-22|title='Karikku' special 'Thera Para' is ruling over the hearts of Keralites|url=https://www.thehindu.com/entertainment/the-upward-trajectory-of-malayalam-web-series/article30401706.ece|website=[[The Hindu]]}}</ref><ref>{{Cite news|title=Thera Para|work=[[Madhyamam]] (Malayalam)|url=https://www.madhyamam.com/movies/movie-interviews/karikku-team-thera-para-interview-movie-news/579004}}</ref> The series was later converted to a single watch movie with some minor edits and re-released in 2020.<ref>{{Cite web|title=Thera Para, the online sensation, gets a filmy makeover|url=https://timesofindia.indiatimes.com/entertainment/malayalam/movies/thera-para-the-online-sensation-gets-a-filmy-makeover/articleshow/70127316.cms|website=[[The Times of India]]}}</ref><ref>{{Cite web|title='Karikku' team comes up with 'Thera Para' movie; Motion poster trends on YouTube....|url=https://english.mathrubhumi.com/movies-music/movie-news/-karikku-team-comes-up-with-thera-para-movie-motion-poster-trends-on-youtube--1.3941043|website=[[Mathrubhumi]]}}</ref><ref>{{Cite news|title=Karikku to try ot 'Thera Para' film|work=[[Malayala Manorama]]|url=https://www.manoramanews.com/news/entertainment/2019/07/07/nikhil-prasad-karikku-talks-about-thera-para-movie.html}}</ref><ref>{{Cite news|title=The epic Thera Para to be made to into a movie. (Malayalam)|work=[[Madhyamam]] (Malayalam)|url=https://www.madhyamam.com/movies/movies-news/movie-news-others/thera-para-movie-karikku-movie-news/622591}}</ref>

Its popularity grew rapidly throughout 2019, with the addition of new cast members and interesting plots.<ref>{{Cite web|title=Quantum leap in Malayalam content on YouTube|url=https://www.thehindu.com/news/national/kerala/quantum-leap-in-malayalam-content-on-youtube/article28723973.ece|website=[[The Hindu]]}}</ref> Film actors like [[Tovino Thomas]] (''Gym Boys''), [[Saniya Iyappan]] (''Thera Para Season 1'' Finale),<ref>{{Cite web|title=How Saniya Iyappan became Aswathy Achu in Karikku web series?|url=https://english.mathrubhumi.com/movies-music/interview/how-saniya-became-aswathy-achu-in-karikku-web-series--1.3683090|access-date=2020-10-26|website=[[Mathrubhumi]]|language=en}}</ref> [[Rajisha Vijayan]] (''Valentine's Day Gift'') and [[Aju Varghese]] (''Thera Para Season 1 ''Finale) made [[Cameo appearance|cameo]] appearances.<ref>{{Cite web|title=Tovino joins other Mollywood stars to act a role in Karikku|url=https://www.onmanorama.com/entertainment/entertainment-news/2019/08/21/tovino-thomas-gym-boys-karikku-malayalam-video.html|access-date=2020-10-20|website=[[Malayala Manorama]]|language=en}}</ref>

They released a video in 2019 celebrating their new [[YouTube Awards|Youtube Silver Play Button]], after crossing 100,000 subscribers (''കിട്ടുമോ?),'' promoting more viewers to subscribe, as they aimed for the Golden Play Button.<ref>{{Cite web|title=These guys are behind the popular online channel Karikku|url=https://www.onmanorama.com/entertainment/entertainment-news/2019/02/16/karikku-trending-web-series-nikhil-prasad.html|access-date=2021-03-27|website=OnManorama}}</ref><ref>Although they never created a video celebrating the Golden Play Button after the channel crossed 1 million subscribers.</ref>

In 2020, after a small break due to the COVID-19 crisis and the resulting lockdown, Karikku gradually started to upload videos, beginning with an episode based on a [[Videotelephony|video call]], creating a spin-off of the episode ''Bhaskaran Pillai Technologies''.<ref>{{Cite news|title=COVID-19: Popular social media stars in Kerala release comic shorts on the lockdown|work=[[The Hindu]]|url=https://www.thehindu.com/news/national/kerala/covid-19-popular-social-media-stars-in-kerala-release-comic-shorts-on-the-lockdown/article31366304.ece}}</ref>

== Cast ==
A 2020 listing of the frequently collaborated cast included:

*Anu K Aniyan <ref>{{Cite news|title=Did you know 'Karikku' fame George has played a role in 'Argentina Fans Kattoorkadavu?'|work=[[The Times Of India]]|url=https://timesofindia.indiatimes.com/entertainment/malayalam/movies/did-you-know/did-you-know-karikku-fame-george-has-played-a-role-in-argentina-fans-kattoorkadavu/articleshow/68546074.cms}}</ref>
*Arjun Ratan<ref name="noaa">{{Cite web|date=2020-10-22|title='Karikku' Cast: A List Of Actors Who Are Part Of The Popular Malayalam YouTube Channel|url=https://www.republicworld.com/entertainment-news/regional-indian-cinema/karikku-cast-in-detail-know-more-about-the-cast.html|website=[[Republic TV| Republic World]]}}</ref>
*Anand Mathews<ref name="noaa" />
*Binoy John<ref name="noaa" />
*Jeevan Stephen
*Kiran Viyyath
*Krishna Chandran
*Sabareesh Sajjin
*Unni Mathews
*[[Ameya Mathew]]<ref>{{cite news | url=https://www.deccanchronicle.com/entertainment/mollywood/250919/meet-the-karikku-girl.html | title=Meet The Karikku Girl | date=25 September 2019 | newspaper=Deccan Chronicle | first=Priya | last=Sreekumar | accessdate=5 January 2020 }}</ref>
*Sneha Babu<ref>https://m.timesofindia.com/entertainment/malayalam/movies/news/karikku-fame-sneha-babu-plays-kalasadhan-dhanya-in-ganagandharvan/amp_articleshow/70783715.cms</ref>

==Verticals of Karikku ==
===Karikku Fresh ===
====''Thera Para''====
''Thera Para'' discusses the life of four ambitious and energetic, yet jobless young men. This is the story of four friends - George (Anu K Aniyan), Shambhu (Anand Mathews), Lolan (Sabareesh Sajjin) and Shibu (Binoy John). Out of the four, only Shibu is employed, but his job remains unknown to others. George is searching for a job, while Shambu is a technology geek and Lolan is depicted as a good-for-nothing fellow. Lolan has an online girlfriend known as Ashwathy Achu.<ref>{{Cite web|title=How Saniya Iyappan became Ashwathy Achu in Karikku web series?|url=https://english.mathrubhumi.com/movies-music/interview/how-saniya-became-aswathy-achu-in-karikku-web-series--1.3683090|access-date=2020-10-26|website=[[Mathrubhumi]]|language=en}}</ref>

====+2 Class====

It portrays the life of Class XII Students and the different experiences of their lifetime. In the series, the boys of the class go for a trip to a resort along with a mysterious new student who looks much older than them. Unni (portrayed by Anu K Aniyan) had mortgaged his gold chain in order to obtain the fund for the trip. The gold chain is with the new student (portrayed by Unni Mathews) and Unni is constantly worried about the gold chain and is suspicious about the new student. He informs one of his friends about the same and they both try to follow the new student and get back Unni's gold chain.

A total of 6 episodes of the series has been released on Karikku's Youtube Channel. The production and release of the other episodes had been halted due to the Covid situation.

===Karikku Fliq===
Karikku Fliq is a vertical of Karikku for multi-genre webseries content. It features mainly two types of contents - Webseries produced under the Karikku label with new/inhouse talent like it's series "Rock Paper Scissors" and "Scoot!" . It also features webseries produced by outside production houses with new talent and creators like it's latest flick "Insomnia Nights".

====Rock Paper Scissors====
Rock Paper Scissors is a story about three girls who live in the same house. They share a good bond and lead their own eventful lives. The series was well received and has 2 seasons.

====Scoot====
The series revolves around the lives of Antony and Sanjay, two IT employees whose ambition is to build a turf but end up in a dilemma as they fund their dream.

===Karikku Tuned===
Karikku Tuned is a vertical of Karikku which produced music videos made by and featuring various artistes. It is aimed at encouraging independent artistes and talents in the field. Some of the well known tracks published in Tuned include "Pambaram" by the hip-hop group Street Academics which went viral.

===Karikku Fuse===
Karikku Fuse is one of the newest verticals of Karikku which is mainly intended for influencer/talent management and marketing.
===Karikku Wybe===
Karikku Wybe is the merchandise store of Karikku. Their merchandise mainly includes designer t-shirts carrying popular catchphrases from Karikku videos and pop culture. They have setup their stalls in many prominent fests.

== References ==
{{reflist}}

[[Category:Entertainment-related YouTube channels]]

Karikku - Revision history

2409:4073:2E8B:9EE1:AC14:D7B4:9749:8120 at 18:34, 28 June 2022

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