https://en.bharatpedia.org/w/index.php?action=history&feed=atom&title=KamaSutra_%28brand%29KamaSutra (brand) - Revision history2026-08-19T20:31:19ZRevision history for this page on the wikiMediaWiki 1.43.6https://en.bharatpedia.org/w/index.php?title=KamaSutra_(brand)&diff=220415&oldid=prev->কুউ পুলক: Adding short description: "India's second largest condom brand" (Shortdesc helper)2021-08-22T07:36:47Z<p>Adding <a href="https://en.bharatpedia.org/wiki/Bharatpedia:Short_description" class="extiw" title="wikipedia:Short description">short description</a>: "India's second largest condom brand" (<a href="https://en.bharatpedia.org/wiki/Bharatpedia:Shortdesc_helper" class="extiw" title="wikipedia:Shortdesc helper">Shortdesc helper</a>)</p>
<p><b>New page</b></p><div>{{Short description|India's second largest condom brand}}<br />
{{infobox brand<br />
| name = KamaSutra India<br />
| logo = [[File:KamaSutra condoms logo.jpg|200px]]<br />
| image = <br />
| caption =<br />
| type = <br />
| currentowner = J.K. Ansell Ltd. (JKAL)<br />
| origin = [[India]]<br />
| introduced = {{Start date and age|1991|mf=y}}<br />
| discontinued = <br />
| related = <br />
| markets = 70 countries<br />
| previousowners = J.K. Chemicals Ltd.<br />
| trademarkregistrations = <br />
| ambassadors = <br />
| tagline = <br />
| website = [http://www.kamasutra.in/ kamasutra.in]<br />
}}<br />
'''KamaSutra Condoms''' is [[India]]'s second largest condom brand. It is manufactured by J.K. Ansell Ltd. (JKAL), which is a 50:50 joint venture between [[Raymond Group]], India's largest fabric and branded apparel company, and [[Ansell Limited]]. JKAL has a condom manufacturing unit in [[Aurangabad, Maharashtra|Aurangabad]] in the state of [[Maharashtra]], [[India]] with a manufacturing capacity of 350 million pieces per annum. JKAL commenced operations in 1991 and launched KamaSutra condoms the same year. Prior to the formation of the joint venture in 1996, the condom division was part of J.K. Chemicals Ltd., a [[subsidiary]] of the Raymond Group.<ref>{{Cite web |url=http://www.raymondindia.com/grp_jkal.asp |title=Archived copy |access-date=2013-05-29 |archive-url=https://web.archive.org/web/20180102211348/http://www.raymondindia.com/grp_jkal.asp |archive-date=2018-01-02 |url-status=dead }}</ref> <br />
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KamaSutra has a range of textured and other special interest condoms – Dotted, Ribbed, Contoured, LongLast, Superthin, Intensity (multi-textured), Smooth (plain, extra lubricated), extra large, flared and flavored/scented condoms.<ref name="autogenerated3">{{cite web |url=http://www.business-standard.com/india/news/jk-ansell-eyes-personal-care-products-market/284605/ |title=JK Ansell eyes personal care products market |date=2007-05-16 |publisher=tradeindia}}</ref><br />
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==Marketing==<br />
It is remembered for its launch campaign in 1991, featuring two of [[India]]'s top models of the time – [[Pooja Bedi]] and [[Marc Robinson]], shot by [[Prabuddha Dasgupta]].<ref>{{cite book |title=Bollywoods Top 20 Superstars of Indian Cinema|author= Bhaichand Patel|publisher= Penguin Books India|year=2012|isbn=978-0670085729 |page=201 |url=https://books.google.com/books?id=RQL4dkVAnPIC&q=Prabuddha+Dasgupta&pg=PA201 }}</ref> <br />
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In April 2009, KamaSutra condoms launched a new viral initiative which aimed at reminding people to use condoms. This initiative was designed to take advantage of a key consumer behavioural insight – sex is mostly searched, seen, found, discussed and accessed primarily using a computer. Hence, a desktop application which uses a keystroke sensor, KamaSutra condom pack that drops down whenever the user types anything related to sex. This application can be shared between friends through the internet, where a person can select the KamaSutra condom variant, insert a personalized message for a friend and the next time the friend types anything related to sex, this condom drops down with his message on it, the intention being that this is a fun yet relevant reminder from a friend to wear a condom.<ref name="autogenerated5">{{cite web |url=https://friskystoriesnerd.com |title=KamaSutra's desktop application |date=2009-03-06 |publisher=Economic Times}}</ref><ref name="FriskyStories">{{cite web |url=https://friskystoriesnerd.com/?p=576 |archive-url=https://web.archive.org/web/20191220142012/https://friskystoriesnerd.com/?p=576 |url-status=dead |archive-date=2019-12-20 |title=Kamasutra Stories |date=2009-09-14 |publisher=Hindustan Times }}</ref><br />
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==See also==<br />
*[[Moods Condoms]]<br />
*[[Viveka Babajee]]<br />
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==References==<br />
{{reflist}}<br />
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{{condom}}<br />
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{{DEFAULTSORT:Kamasutra Condoms}}<br />
[[Category:Condom brands]]<br />
[[Category:Indian brands]]<br />
[[Category:Products introduced in 1991]]</div>->কুউ পুলক