>Jayanthkumar123 at 09:34, 14 June 2021

2021-06-14T09:34:56Z

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{{Use dmy dates|date=June 2019}}
{{Use Indian English|date=June 2019}}
{{Infobox album
| name = Julai
| type = Soundtrack
| artist = [[Devi Sri Prasad]]
| cover = Julai Soundtrack Album Disc Cover.jpg
| alt =
| caption = Album cover
| released = {{Start date|df=yes|2012|7|6}}
| recorded = 2012
| venue =
| studio =
| genre = [[Film soundtrack]]
| length = 24:38
| language = Telugu
| label = [[Aditya Music]]
| producer = [[Devi Sri Prasad]]
| prev_title = [[Gabbar Singh (2012 film)|Gabbar Singh]]
| prev_year = 2012
| next_title = [[Dhamarukam]]
| next_year = 2012
}}

'''''Julai''''' is the feature film soundtrack of the 2012 action comedy film [[Julai|of the same name]] starring [[Allu Arjun]], [[Ileana D'Cruz]], [[Sonu Sood]] and [[Gadde Rajendra Prasad|Rajendra Prasad]]. Directed by [[Trivikram Srinivas]], the film's music and background score was composed by [[Devi Sri Prasad]] marking his second collaboration after ''[[Jalsa]]'' in 2008. The official soundtrack album consists of six songs composed by Devi Sri Prasad and [[Ramajogayya Sastry]], [[Sri Mani]] and Devi Sri Prasad himself penning the lyrics. The film's soundtrack album was launched on 6 July 2012 in a grand promotional event at Hitex Exhibition Center in Madhapur, [[Hyderabad, India|Hyderabad]] on [[Aditya Music]] label. The audio received positive response from both critics and audience alike.

==Production==
Trivikram chose [[Devi Sri Prasad]] to compose music for this film post the success of the Soundtrack of ''[[Gabbar Singh (film)|Gabbar Singh]]'' which would mark his next collaboration with him after ''[[Jalsa]]'' in 2008 and Devi Sri Prasad's Fourth collaboration with Arjun after ''[[Arya (2004 film)|Arya]]'', ''[[Bunny (2005 film)|Bunny]]'' and ''[[Arya 2]]'' in the past.<ref>{{cite web|url=http://www.rediff.com/movies/slide-show/slide-show-1-allu-arjun-and-trivikram-srinivas-team-up-for-julayi/20120808.htm|title=Allu Arjun and Trivikram Srinivas team up for Julayi|work=Rediff.com|access-date=8 August 2012}}</ref> [[Sri Mani]], who was well known for his lyrics in the films [[100% Love (2011 film)|100% Love]] and [[Love Failure]] wrote 3 songs in the film. Devi Sri Prasad too penned lyrics for a song to which popular singer [[Adnan Sami]] provided the vocals. Its background music was used in the first teaser which received positive response.

== Release ==
In May 2012, [[Aditya Music]] bagged the audio rights of the film for a whopping amount of {{INR}}7 million.{{cn|date=November 2016}} The audio teaser was released in 26 June 2012 by the production house which raised expectations on the audio further.<ref>{{cite web|last=|first=|date=|title=Allu Arjun's "Julayi" audio teaser|url=http://articles.timesofindia.indiatimes.com/2012-06-06/news-interviews/32077612_1_teaser-romantic-entertainer-stylish-star|url-status=live|archive-url=https://web.archive.org/web/20130504060639/http://articles.timesofindia.indiatimes.com/2012-06-06/news-interviews/32077612_1_teaser-romantic-entertainer-stylish-star|archive-date=2013-05-04|newspaper=[[The Times of India]]|access-date=26 June 2012}}</ref> The soundtrack album was officially launched on 6 July 2012 at Hitex Exhibition Center in Madhapur, Hyderabad. [[Pawan Kalyan]] attended the function as the chief guest while [[Allu Arjun]], [[Tamannaah]], [[Dasari Narayana Rao]], [[S. S. Rajamouli]], [[Srinu Vytla]], Sai Dharam Tej, [[Ali (actor)|Ali]], [[Nagendra Babu]], [[Dil Raju]], [[Harish Shankar]], B.V.S.N. Prasad attended the audio function. However Devi Sri Prasad couldn't attend the audio function.{{cn|date=November 2016}}

In the UK, the [[BBC]] [[Asian Network]] radio station officially play listed the track ''O Madhu'' on 14 July 2012 marking it as the first Telugu song to be play listed there.<ref>{{cite web|url=https://www.bbc.co.uk/asiannetwork/playlist/index.shtml |title=Asian Network – Playlist |publisher=BBC |date= |access-date=2012-08-04}}</ref> In mid-July, the promotional music video of the song ''Pakado Pakado'' was released by Devi Sri Prasad in his Twitter, which was canned in Khurshid Jha Devdi College for Women, near [[Charminar]], Hyderabad. The song featured a dance performance by Allu Arjun and Devi Sri Prasad and the vocals been sung only by Devi Sri Prasad while [[Malgudi Shubha]] too sang the song in the soundtrack album. The promotional video received terrific response from the audience and was used in the ending credits of the film.

== Track listing ==
{{tracklist
| extra_column = Singer(s)
| headline =
| total_length = 24:38
| title1 = Julai
| extra1 = [[Suchith Suresan]], [[Priya Himesh]]
| lyrics1 = [[Ramajogayya Sastry]]
| length1 = 4:22
| title2 = O Madhu
| extra2 = [[Adnan Sami]]
| lyrics2 = [[Devi Sri Prasad]]
| length2 = 4:05
| title3 = Osey Osey
| extra3 = [[Jassie Gift]]
| lyrics3 = [[Sri Mani]]
| length3 = 4:14
| title4 = Chakkani Bike Undi
| extra4 = [[Tippu (singer)|Tippu]], [[Megha (singer)|Megha]]
| lyrics4 = Sri Mani
| length4 = 4:05
| title5 = Mee Intiki Mundu
| extra5 = Sagar, [[Ranina Reddy]]
| lyrics5 = Sri Mani
| length5 = 3:52
| title6 = Pakdo Pakdo
| extra6 = [[Malgudi Shubha]], Devi Sri Prasad
| lyrics6 = Ramajogayya Sastry
| length6 = 4:00
| title9 =
| title10 =
| length9 =
| all_writing =
| length8 =
| title8 =
| length7 =
| title7 =
| length10 =
}}

== Awards and nominations ==
{| class="wikitable"
|-
!Ceremony
!Category
!Nominee
!Result
|-
| rowspan="3" |[[2nd South Indian International Movie Awards]]
|[[SIIMA Award for Best Music Director (Telugu)|Best Music Director (Telugu)]]
|[[Devi Sri Prasad]]
|{{nom}}
|-
|[[SIIMA Award for Best Lyricist (Telugu)|Best Lyricist (Telugu)]]
|[[Devi Sri Prasad]] - "O Madhu"
|{{nom}}
|-
|[[SIIMA Award for Best Male Playback Singer (Telugu)|Best Male Playback Singer (Telugu)]]
|[[Adnan Sami]] - "O Madhu"
|{{nom}}
|}

==References==
{{Reflist}}{{Devi Sri Prasad}}
[[Category:2012 soundtrack albums]]

[[Category:Comedy film soundtracks]]
[[Category:Devi Sri Prasad soundtracks]]
[[Category:Telugu film soundtracks]]
[[Category:Aditya Music soundtracks]]

Julai (soundtrack) - Revision history

>Jayanthkumar123 at 09:34, 14 June 2021